Cold Brew Coffee Market Size

Cold Brew Coffee Market Size and Share:

The global cold brew coffee market size was valued at USD 1.73 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 10.00 Billion by 2033, exhibiting a CAGR of 20.43% from 2025-2033. North America currently dominates the market, holding a market share of over 35.76% in 2024. The market is driven by a solid coffee culture, strong demand for easy-on-the-go premium beverages, innovative cold brew products, and extensive availability through retail and digital channels.

The global cold brew coffee market is influenced by a steady trend among consumers toward healthier and premium drink products. Cold brew coffee provides a smoother flavor profile and less acidity than conventionally hot brewed coffee, so it is becoming more appealing to those who value their health, especially those who suffer from digestive issues. The drink is increasingly regarded as a natural and cleaner solution to artificially flavored or sugary beverages, resonating with the trend towards clean-label products. Additionally, consumers are looking for more advanced coffee experiences, with preferences for quality, origin disclosure, and artisanal brewing processes. Cold brew's versatility in terms of flavor types, brewing styles, and packaging formats also underlies its popularity in various markets. For example, in March 2024, Chameleon Organic Coffee diversified its ready-to-drink (RTD) category by introducing four 8 oz. canned cold-brew flavors with sweetened and unsweetened versions using 100% organic specialty-grade beans. Furthermore, with wellness and sophistication of taste ongoing drivers of global consumption habits, cold brew coffee is ever more strongly positioned as a healthy, desirable, and functional drink that blends health benefits with a high-end, contemporary coffee experience.

The United States held the largest market share of 90.00% in 2024, highlighting its leadership in the global market for cold brew coffee. One of the key factors driving the cold brew coffee market is the amplified demand for easy-to-consume beverage solutions that do not lose quality or taste. As customers increasingly lead faster and more mobile lifestyles, there is a distinct preference for ready-to-drink formats that are easily consumable throughout the day. Cold brew coffee, which is normally packaged in portable, single-serve cans or bottles, meets this expectation by providing a high-quality coffee experience without the requirement of brewing or preparation. This demand is especially strong among urban professionals and younger consumers, who prioritize both efficiency and quality. In addition, the U.S. market has shown strong acceptance of product innovation, with cold brew versions that include nitro-infused or flavor-enhanced versions being popular. For instance, in March 2024, 7-Eleven, Inc. officially rolled out its first-ever flavored cold brew products—Mocha, French Vanilla, and Caramel Cream—in addition to new specialty lattes like Pecan Pie and Macadamia Nut at participating U.S. stores. Moreover, the growing retail availability of cold brew throughout supermarkets, cafes, and online platforms further accommodates access, affirming convenience as a key aspect in the product's amplified popularity within the domestic market.

Cold Brew Coffee Market Trends:

Rising consumer preference for less acidic coffee flavors

There has been a significant trend among consumers towards coffee beverages with less acidic and smoother flavors. Hot brewed coffee, being the traditional way of brewing, is usually identified with bitterness and high acidity that most people consider unpalatable or harsh to the digestive tract. By contrast, cold brew coffee has a longer steeping period that tames the extraction of bitter compounds and acids, producing a milder and smoother flavor. This aspect has made it increasingly popular with some consumers who prefer a better-defined and milder coffee experience. In addition, low-acidity coffee is considered a preferable option for those dealing with acid sensitivity or digestive issues. Cold brew coffee market growth is being driven significantly by this consumer preference, as more people are choosing coffee drinks that fit in with wellness trends without compromising on quality and taste, with cold brew standing as a preferred option in both domestic and international markets.

Increasing demand for ready-to-drink (RTD) beverages

Demand for ready-to-drink (RTD) beverages is experiencing significant growth, largely because of shifting lifestyles among consumers and the desire for convenience. Contemporary consumers, especially those in the 18-to-39 age bracket, are embracing portable drink solutions that fit their active lifestyles. Cold brew coffee, commonly sold in bottled or canned forms, offers an instant consumption solution that fits these active lifestyles. It’s refreshing and naturally stimulating flavor enhances this convenience aspect, making it appealing to a wide range of coffee consumers. Furthermore, the spread of varied flavor offerings—from traditional black to nitro-infused and flavored versions—extends its market reach. The cold brew coffee market trend mirrors this growing trend toward grab-and-go formats, with RTD beverages increasingly taking over retail and online store shelves. The convergence of convenience, packaging innovation, and changing taste profiles guarantees that RTD cold brew products continue to be very relevant in the competitive beverage market today.

Growing health consciousness among consumers

Increasing health awareness among consumers continues to influence beverage choices, and cold brew coffee is no exception to this growing consciousness. Since cold brew contains less acidity than its hot brewed counterparts, it is generally regarded as a gentler option for the stomach, especially for consumers with digestive sensitivities or acid reflux conditions. Aside from decreased acidity, the cold brewing process is also said to maintain or even boost antioxidant content, providing other health benefits that resonate with a health-conscious consumer. This perception makes cold brew a more natural and health-aware alternative to sweetened or flavored beverages. Additionally, as consumers look for more ingredient transparency and functional value, cold brew's clean label and potential physiological benefits are becoming more compelling. The market share of cold brew coffee is favorably impacted by these trends, as consumers highly choose beverages that not only meet taste requirements but also support overall health and nutrition objectives.

Cold Brew Coffee Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global cold brew coffee market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on type, category, and distribution channel.

Analysis by Type:

• Arabica
• Liberica
• Robusta

Having a market share of 66.8% in 2024, Arabica coffee is the leading variety among cold brew coffee types due to its subtle flavor profile, balanced acidity, and aromatic richness. Arabica beans, which are mostly grown in higher altitudes, have superior taste quality and are thus very sought after by specialty coffee drinkers and high-end product producers. Its smoother, less bitter profile is specifically ideal for cold brew use, where subtleties of flavor are accentuated through slow extraction. This enduring preference underlies the long-term expansion of Arabica-based cold brew offerings across retail and foodservice channels. Growing consumer demand for premium-quality, authentic coffee experiences is underscoring Arabica's standing in the market. In addition, improvements in sustainable agriculture and trackable sourcing of Arabica beans are supporting its widespread adoption, particularly among environmentally aware consumers who look for quality without compromise.

Analysis by Category:

• Traditional
• Decaf

With a share of 58.8% in 2024, the decaffeinated segment is the most popular segment in the cold brew coffee market, driven by heightened health consciousness and lifestyle changes. Customers more and more look for coffee that provides flavor and fragrance without the energizing attributes of caffeine, particularly for late-hour consumption or by people sensitive to caffeine. Decaffeinated cold brew enables one to enjoy the richness of the drink's flavor without compromising health and wellness concerns, such as sleep quality and heart health. Advances in decaffeination technologies have maintained the integrity of flavor, which makes these products increasingly desirable to a wider consumer base. Mounting demand for functional drinks that support holistic wellness also supports this category's growth. Moreover, decaf cold brew is also being adopted by a larger population, such as young adults and working professionals, as part of a health-conscious, well-balanced lifestyle that does not have to come at the cost of indulgence.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Securing a market share of 44.5% in 2024, supermarkets and hypermarkets are the leading distribution channel for cold brew coffee due to their wide coverage, product range, and convenience. These retail formats offer a one-stop location for consumers to access a range of cold brew products, from well-established brands to new artisanal labels. The organized presentation and promotional measures adopted by chain retailers, such as product packaging, sampling, and shelf location, increase exposure and consumer interest. Moreover, supermarkets and hypermarkets tend to be the first point of purchase for new cold brew offerings, allowing wider penetration and brand identification. The growth in demand for ready-to-consume beverages from busy consumers adds further weightage to this channel's importance. As with e-commerce and click-and-collect offerings increasingly integrated, supermarkets and hypermarkets are in a prime position to continue their dominance in distribution, accessing consumer demand through both in-store and online retailing ecosystems.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America held a market share of 35.76% in 2024, making it the largest regional contributor to the cold brew coffee market. This leadership is supported by a mature coffee culture, high demand for premium and functional drinks, and the extensive availability of cold brew products through various retail channels. Regional consumer tastes remain in the direction of healthy and innovative coffee products, with cold brew as a refreshing, lower-acidity, alternative to hot coffee. Cold brew is not just a drink but a lifestyle in urban areas, being equated with quality, convenience, and wellness. The region also has a strong infrastructure in place for product development, marketing, and distribution. Ongoing investments in product innovation, such as flavored and nitro-infused offerings, and increasing appeal from younger consumers underpin North America's leadership in driving global cold brew trends and supporting long-term market growth.

Key Regional Takeaways:

United States Cold Brew Coffee Market Analysis

The United States is experiencing growing cold brew coffee use because consumers are becoming more health-conscious towards consuming low-acid, less bitter versions of traditional hot coffee. In a survey, almost 7 in 10 (68%) American respondents acknowledged healthy eating and drinking habits as a significant component in enhancing the life chance to live long and healthy. Health-conscious consumers are attracted to cold brew coffee because of its smoother taste and potential antioxidant benefits, which resonate with the larger wellness trend. This trend is influencing purchasing behavior, as consumers are increasingly seeking beverages that are perceived as healthier and more natural. The focus on low sugar and dairy-free formulations also resonates with the clean-label movement. As health awareness grows, increasingly more consumers are swapping sugary soda and energy beverages for cold brew coffee. The trend is spurring cafes and beverage companies to introduce additional cold brew options, further supporting market expansion. Where health awareness intersects with innovative drink options, the demand for cold brew coffee is being supported very strongly in this region.

Asia Pacific Cold Brew Coffee Market Analysis

Asia-Pacific is witnessing an upsurge in cold brew coffee consumption fueled by the increasing number of coffee shops in urban and suburban locations. For example, as of 2019, Café Coffee Day expanded to over 1,750 outlets with a 50,000-unit self-service coffee chain in 243 Indian cities, recording annual revenues of USD 200 Million. As lifestyle changes and café culture boosts, particularly with younger consumers, an increasingly higher number of consumers are being introduced to cold brew coffee. The spread of specialty coffee houses and quick-service cafes has exposed cold brew as a highly accessible beverage, leading to higher trials and repeat buying. As coffee shops expand their menu offerings, cold brew options are more on center stage, drawing traditional coffee consumers and new ones. The trend in on-the-go and preimmunized cold drinks further buttresses this inclination. As more coffee shops multiply, cold brew coffee is rising as a mainstay option, mirroring new consumption habits and an increased affection for specialty coffee experiences across the region.

Europe Cold Brew Coffee Market Analysis

Europe is seeing rising adoption of cold brew coffee driven by the rising trend for ready-to-drink (RTD) beverages that both provide convenience as well as premium experience. In particular, Germany leads the ranking in the RTD coffee industry, with a consumption of over 9 million bags per annum. Urban-working and younger consumer segments are most attracted to RTD formats on account of convenience of portability and instant drinking. Cold brew coffee, positioned as a revitalizing and elegant RTD solution, is ideally suited to this changing lifestyle. RTD cold brew innovations in terms of dairy-free and flavored offerings resonate with health-oriented and adventurous consumers. As convenience stores and supermarkets increasingly offer RTD beverages, cold brew coffee receives greater visibility and availability. Demand for minimally processed, chilled drinks is on the increase, and RTD cold brew is a popular choice. With RTD demand continuing to grow, cold brew coffee uptake is growing in several of the European markets in line with this shift in consumption.

Latin America Cold Brew Coffee Market Analysis

Latin America is seeing cold brew coffee take-up rise thanks to increasing coffee consumption by an urban, young population. For example, the consumption of coffee in Brazil is expected to reach 2 million metric tons in 2028, compared with 1.6 million metric tons in 2023. With the co-mingling of traditional coffee culture and emerging trends, customers are looking beyond the normative formats of coffee, such as cold brew. The refreshing flavor and perceived healthy benefits of cold brew resonate with this new base of consumers. Increased consumption of coffee at home and cafes is creating a fertile ground for cold brew products to grow within established beverage habits, consolidating its market share throughout the region.

Middle East and Africa Cold Brew Coffee Market Analysis 

Middle East and Africa is experiencing stimulating cold brew coffee uptake driven by expanding distribution networks including online shopping, supermarkets, and hypermarkets. For example, in 2020, UAE's e-commerce coffee market reached a record 3.9 billion-a robust growth of 53%. As consumers become increasingly exposed to a variety of beverages, cold brew coffee becomes more prominent and accessible. Growth in new retail channels and online platforms facilitates convenient shopping, leading to trials and adoption. This wide distribution increases market access and allows for the mainstreaming of cold brew coffee in everyday consumption, particularly among urban consumers seeking new and high-end coffee experiences.

Competitive Landscape:

The cold brew coffee market is driven by relentless innovation, diversification of products, and solid brand positioning within the competitive industry. Industry players are concentrating on launching new versions, such as flavored, nitro, and health-focused formulations, to capture changing consumer attitudes. Packaging advancements like sustainable packaging materials and handy on-the-go packs contribute effectively towards increasing the attractiveness of the product and improving visibility on store shelves. Firms are also using digital marketing and online shopping platforms to reach further and establish direct connections with consumers. Strategic partnerships with retailers and coffee shops add to enhanced market presence and availability. Furthermore, focus on sourcing high-quality coffee beans and sustainable production processes is becoming a differentiator for brands. The dynamic nature of the market spurs investment in research and development, leading to better brewing methods and value-added products. Consequently, the competitive landscape is healthy, with players vying to acquire consumer affinity through quality, innovation, and sustained brand experience.

The report provides a comprehensive analysis of the competitive landscape in the cold brew coffee market with detailed profiles of all major companies, including:

• Califia Farms LLC
• Grady's Cold Brew Inc.
• High Brew Coffee Inc. (Beliv LLC)
• Illycaffè S.p.A. (Gruppo illy Spa)
• Kohana Coffee LLC (Westrock Coffee Company LLC)
• La Colombe Coffee Roasters
• Luigi Lavazza S.p.A. (FinLav S.p.A)
• Nestlé S.A.
• RISE Brewing Co.
• Sleepy Owl Coffee
• The Coca-Cola Company

Latest News and Developments:

• December 2024: Reborn Coffee, Inc. collaborated with Finlays to launch its new RTD 4th Wave Cold Brew line. Finlays, founded in 1750 and part of the Swire Group, contributed its advanced cold brew extraction technology.
• September 2024: Equator Coffees and Steeped Coffee announced the launch of Equator’s Cold Brew Blend in Steeped Brew Bags. The product delivered a smooth, rich cold brew experience in an eco-friendly, single-serve format.
• September 2024: The Cumulus Coffee Company introduced a new cold coffee machine along with high-end coffee capsules. This innovation enabled users to craft café-style cold drinks within seconds at home. The launch was aimed at redefining the home cold beverage experience.
• May 2024: Starbucks Coffee Company launched new Starbucks Iced Coffee blends, expanding its ready-to-drink offerings. The debut also included Starbucks Cold Brew Concentrates in Dark Chocolate Hazelnut and Sweetened Black flavors. This marked the brand’s first at-home cold brew blend aimed at replicating café-quality iced coffee experiences.
• May 2024: Nescafé released its Nescafé Espresso Concentrate to replicate the out-of-home iced coffee experience. The product allowed consumers to create personalized, barista-level cold coffees in their own kitchens.

Cold Brew Coffee Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Cold brew coffee market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global Cold brew coffee market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Cold brew coffee industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.