Cold Brew Coffee Market Report

Market Overview:

The global cold brew coffee market size reached USD 1.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 8.2 Billion by 2032, exhibiting a growth rate (CAGR) of 21.51% during 2024-2032. The growing consumer preference for less acidic coffee flavors, rising demand for ready-to-drink (RTD) beverages among the masses across the globe, and increasing health consciousness among individuals are some of the major factors propelling the market.

Cold brew coffee is a beverage that is made by steeping coarsely ground coffee beans in cold or room-temperature water for an extended period. It has sugar, oil, and caffeine and offers a smoother, less acidic, and less bitter tastpe as compared to hot brewed coffee. It is usually served over ice and mixed with water, milk, or other additives. It is refreshing and has a mellow flavor with a lower acidity level that improves brain functions. Besides this, it assists in reducing the risk of depression and boosting metabolic rates among individuals.

At present, the rising number of cafes, restaurants, pubs, hotels, and coffee chains around the world is strengthening the market growth. Apart from this, the increasing consumption of cold brew coffee, as it aids in boosting the digestive system and preventing type 2 diabetes among individuals, is bolstering the growth of the market. Moreover, the wide availability of cold brew coffee through various distribution channels, such as supermarkets, hypermarkets and convenience and online stores, across the globe is offering lucrative growth opportunities to industry players. In line with this, the growing demand for portable cold brew coffee with convenient packaging is positively influencing the market. Furthermore, the increasing popularity of cold brew coffee due to the rising social media influence and Western culture is supporting the growth of the market.

Cold Brew Coffee Market Trends/Drivers:

Rising consumer preference for less acidic coffee flavors

Consumers are increasingly preferring smoother and less acidic coffee flavors. Traditional hot brewed coffee provides bitterness and has high acidity, which is generally not preferred by consumers. The extended steeping process of cold brew coffee assists in lowering bitter compounds and acids from the coffee grounds and thus providing a less acidic and less bitter taste. In addition, the increasing popularity of cold brew coffee among consumers who seek a gentler and more balanced coffee experience is contributing to the growth of the market. There is a rise in the demand for less acidic coffee as it aids in reducing the risk of diseases among individuals across the globe. 

Increasing demand for ready-to-drink (RTD) beverages

There is an increase in the demand for ready-to-drink (RTD) beverages, as they provide convenience for consumers. There is a rise in the adoption of portable beverages among individuals with hectic lifestyles and busy working schedules. In addition, cold brew coffee is mainly packaged in bottles or cans that provide a ready-to-consume solution and can be easily carried and consumed anywhere at any time. It also benefits by providing a refreshing and energizing taste to consumers. Additionally, the wide availability of various flavors and options, such as flavored cold brews or canned nitro cold brew, that attracts a large consumer base is contributing to the growth of the market.

Growing health consciousness among consumers

There is a rise in the demand for cold brew coffee due to the increasing health consciousness among individuals across the globe. The increasing popularity of cold brew coffee, as it has lower acidity levels compared to hot brewed coffee, is propelling the cold brew coffee market growth. Coffee with reduced acidity is a suitable choice for individuals with digestive sensitivities. Moreover, the cold brewing process may assist in creating higher antioxidant levels in the coffee, which is associated with various health benefits. The rising demand for unique flavors and healthier coffee-drinking experiences among consumers is positively influencing the market. People are also consuming healthier alternatives of artificially flavored beverages that are not harmful to health.

Cold Brew Coffee Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global cold brew coffee market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, category and distribution channel.

Breakup by Type:

• Arabica
• Liberica
• Robusta

Arabica represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the type. This includes arabica, liberica, and robusta. According to the report, arabica represented the largest segment.

Arabica is the most commonly used coffee bean for cold brew coffee due to its delicate flavor, nuanced aromas, and lower acidity compared to other coffee bean varieties. Arabica beans are grown in various regions, such as Latin America, Africa, and Asia.

Liberica coffee beans have a unique flavor, such as floral and fruity, with a smoky and woody aroma. They are majorly grown in selected areas, such as the Philippines and Malaysia. Besides this, the rising adoption of liberica coffee beans, as they provide a unique taste experience to coffee drinkers, is propelling the growth of the market.

Robusta beans have a stronger and more robust flavor, higher caffeine content, and a slightly more bitter taste compared to arabica. They are primarily grown in regions, such as Southeast Asia and Africa. Moreover, the rising consumption of robusta beans for a more intense coffee experience among consumers is bolstering the growth of the market.

Breakup by Category:

• Traditional
• Decaf
   

Decaf accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the category. This includes traditional and decaf. According to the report, decaf represented the largest segment.

Traditional cold brew coffee refers to the standard category that contains regular coffee with its natural caffeine content. It offers a full flavor and caffeine experience to consumers that is commonly associated with coffee. Moreover, the rising adoption of traditional cold brew coffee among individuals who enjoy the energizing effects of caffeine, and its rich taste and aroma is contributing to the growth of the market.

Decaf or decaffeinated cold brew coffee undergoes a process to remove a significant portion of its caffeine content while retaining the flavor and aroma characteristics. The rising utilization of decaf among consumers who prefer to limit or avoid caffeine consumption is supporting the growth of the market. In addition, decaf cold brew coffee provides an option for individuals who enjoy the taste of coffee but prefer a beverage with reduced or no caffeine.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others
   

Supermarkets and hypermarkets holds the biggest market share

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

Supermarkets and hypermarkets are large-scale retail stores that offer a wide range of products. The rising adoption of supermarkets and hypermarkets, as they provide a one-stop shopping experience and allow customers to explore different brands and flavors of cold brew coffee, is contributing to the market growth.

Convenience stores are smaller retail outlets that are generally located in residential areas, workplaces, or high-traffic areas. They assist in offering quick and convenient access to beverages and snacks. Apart from this, the rising adoption of cold brew coffee from convenience stores, as they offer easy and on-the-go purchases to individuals, is bolstering the market growth.

Online stores allow customers to explore a wide variety of coffee brands, flavors, and packaging options online. Additionally, the rising preference for cold brew coffee from online stores, as they provide home delivery options to the masses around the world, is propelling the growth of the market.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance, accounting for the largest cold brew coffee market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and Others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and Others); Latin America (Brazil, Mexico, and Others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America held the biggest market share due to the presence of well-established coffee chains. In addition, the rising demand for RTD format of cold brew coffee that provides portable beverage options is propelling the growth of the market. Apart from this, the growing adoption of cold brew coffee for a rich coffee experience among consumers is offering a positive market outlook in the region. Additionally, the wide availability of cold brew coffee in various retail outlets is contributing to the growth of the market in North America.

Competitive Landscape:

Key players are introducing new flavors, blends, and variations, such as flavored cold brews, nitro cold brews, single-origin offerings, and seasonal limited editions, to cater to different consumer preferences. They are also experimenting with unique brewing techniques and specialty beans to create distinctive and premium cold brew coffee products. Apart from this, companies are focusing on attractive packaging to attract a wide consumer base, particularly using sleek bottles, cans, or pouches. In addition, they are developing packaging solutions, such as single-serve ready-to-drink formats, on-the-go sachets, or concentrate formulations that can be easily mixed with water and provide enhanced convenience and satisfaction to individuals.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Califia Farms LLC
• Grady's Cold Brew Inc.
• High Brew Coffee Inc. (Beliv LLC)
• Illycaffè S.p.A. (Gruppo illy Spa)
• Kohana Coffee LLC (Westrock Coffee Company LLC)
• La Colombe Coffee Roasters
• Luigi Lavazza S.p.A. (FinLav S.p.A)
• Nestlé S.A.
• RISE Brewing Co.
• Sleepy Owl Coffee
• The Coca-Cola Company
   

Recent Developments:

• September 2024: The Cumulus Coffee Company launched its game-changing cold coffee machine and premium coffee capsules, offering consumers the ability to brew cafe-quality cold beverages in seconds.
• May 2024: Nescafe launched its new Nescafé Espresso Concentrate to capture the out of home cold coffee experience and bring barista-style personalised iced coffees to consumers’ homes.

Cold Brew Coffee Market Report Scope:

Key Questions Answered in This Report:

• How has the global cold brew coffee market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global cold brew coffee market?
• What is the impact of each driver, restraint, and opportunity on the global cold brew coffee market?
• What are the key regional markets?
• Which countries represent the most attractive cold brew coffee market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the cold brew coffee market?
• What is the breakup of the market based on the category?
• Which is the most attractive category in the cold brew coffee market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the cold brew coffee market?
• What is the competitive structure of the global cold brew coffee market?
• Who are the key players/companies in the global cold brew coffee market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the cold brew coffee market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global cold brew coffee market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the cold brew coffee industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.