Cod Liver Oil Market

Cod Liver Oil Market Size and Share:

The global cod liver oil market size was valued at USD 95.49 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 165.93 Million by 2033, exhibiting a CAGR of 5.68% during 2025-2033. Europe currently dominates the market, holding a significant market share of over 45% in 2024. The increasing research on CBD's impact on liver health, growing awareness of potential health benefits, and rising consumer preference for natural and holistic wellness solutions are some of the major factors propelling the market.

The global cod liver oil market is driven by rising health consciousness and growing demand for omega-3 supplements due to their cardiovascular, cognitive, and immune health benefits. Increasing prevalence of lifestyle-related disorders, such as joint problems and cardiovascular diseases, has accelerated product adoption. Expanding applications in the pharmaceutical and nutraceutical industries further support market growth. Innovations in product formulations, including flavored and encapsulated versions, cater to diverse consumer preferences. Additionally, sustainable sourcing practices and heightened consumer interest in natural and eco-friendly supplements are influencing market dynamics, enhancing demand for high-quality cod liver oil products worldwide.

The United States represents a key market for cod liver oil, driven by increasing consumer awareness of its health benefits and a strong preference for dietary supplements. Rising prevalence of lifestyle-related health issues, such as cardiovascular diseases and arthritis, has boosted demand for omega-3-rich products. For instance, as per industry reports, it is anticipated that 78 million adults across the United States will be living with arthritis by the year 2040. Furthermore, the robust presence of nutraceutical and pharmaceutical companies, coupled with advanced distribution networks, supports market growth. In addition to this, innovation in product formulations, including flavored and encapsulated options, caters to diverse consumer needs. The U.S. market also benefits from growing interest in preventive healthcare and sustainable sourcing practices, further driving demand for high-quality cod liver oil products.

Cod Liver Oil Market Trends:

Rising Health Awareness Among the Masses

As customers are rapidly becoming more aware regarding their health and, as a result, actively seeking natural methods to mitigate numerous health concerns, the nutrient attributes of cod liver oil cater with their objectives. A 2018 International Food Information Council study revealed that 80% of millennials actively focus on health advantages in food options, in comparison to 64% of the baby boomers. The cod liver oil market insights indicate a magnifying trend towards sustainably obtained and organic products. The escalating awareness regarding the health benefits related with cod liver oil is a chief driver responsible for its elevating requirement. Cod liver oil contains high amounts of omega-3 fatty acids that medical research shows strengthen cardiovascular health through the reduction of inflammation alongside blood pressure support and triglyceride management. The nutrients vitamins A and D which are present in cod liver oil enhance immune system health while simultaneously supporting bone development and improving eye vision. People now incorporate cod liver oil supplements into their lives after they realize this omega-3 rich fish oil provides extensive health advantages which drives industry expansion.

Emerging Trend of Holistic Wellness

The naturally occurring supplement cod liver oil aligns perfectly with modern health trends. The combination of omega-3 fatty acids and essential vitamins creates a holistic wellness support system which attracts individuals focused on full-body wellness. Industry reports indicate that more than 33% of Americans consume supplements. Cod liver oil market demand accelerates because of the expanding holistic wellness movement. As consumers move toward preventive care and holistic wellness they actively look for solutions which provide sustainable natural yet effective health enhancements. In addition, the supplement configuration of cod liver oil communicates value to individuals participating in holistic wellness practices because it resolves multiple dimensions of health issues.

Increasing Scientific Research

Ongoing scientific research into the potential benefits of cod liver oil serves as a pivotal driver in its market growth. According to the cod liver oil market overview, studies exploring its anti-inflammatory properties, potential cognitive health advantages, and the impact of its nutrients on overall health are improving the understanding of its multifunctional capabilities. In the year 2024, the global nutraceuticals market size reached USD 500.0 Billion. These findings substantiate the traditional use of cod liver oil and introduce new dimensions to its perceived benefits. As consumers seek evidence-backed solutions, the scientific validation of cod liver oil's potential therapeutic applications enhances its credibility and appeal. This research-driven approach provides consumers with confidence in the product's efficacy, prompting them to consider cod liver oil as a valuable addition to their health routines. This in turn creates upward cod liver oil market price trends.

Cod Liver Oil Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global cod liver oil market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on form, distribution channel, and end use.

Analysis by Form:

• Capsules
• Liquid
• Others

Capsules stand as the largest form in 2024. Capsules are convenient and popular oral dosage forms containing cod liver oil encapsulated within a gelatin or plant-based shell. These capsules offer a practical and mess-free way for consumers to access the numerous health benefits associated with cod liver oil, including its rich content of omega-3 fatty acids, vitamin D, and vitamin A. The capsules preserve the oil's freshness, prevent oxidation, and mask the distinct taste and odor, enhancing the overall consumer experience. As consumers increasingly prioritize wellness and natural remedies, cod liver oil capsules provide a reliable and concentrated source of essential nutrients. Their easy-to-consume format appeals to a wide demographic, from health-conscious individuals to those seeking joint and immune system support. Cod liver oil capsules position companies as trusted authorities in health and wellness due to the effective marketing and are capitalizing on the growing demand for natural supplements, thereby expanding the cod liver oil market share.

Analysis by Distribution Channel:

• Supermarket and Hypermarket
• Convenience Store
• Drug Store
• Online
• Others

Drug store leads the market in 2024. Drug stores, commonly known as a pharmacy, hold the majority of the cod liver oil industry share by serving as a key distribution channel for cod liver oil products. These establishments provide a convenient and accessible avenue for consumers to purchase cod liver oil capsules and supplements. As trusted sources of health-related products, drug stores offer a platform for cod liver oil manufacturers to showcase their products and leverage the store's reputation to enhance credibility. The presence of cod liver oil capsules on drug store shelves reinforces the product's association with wellness and encourages consumer adoption. Additionally, knowledgeable pharmacists and staff can offer guidance on the benefits of cod liver oil, catering to consumer inquiries and influencing purchasing decisions. Furthermore, the rising collaboration between cod liver oil brands and drug stores that cultivates a symbiotic relationship are catalyzing the cod liver oil market growth.

Analysis by End Use:

• Dietary Supplements
• Pharmaceuticals
• Cosmetics and Personal Care
• Others

Dietary supplements lead the market with around 62.9% of market share in 2024. Dietary supplements encompass a range of products containing vitamins, minerals, herbs, amino acids, and other beneficial substances intended to supplement one's diet. In the cod liver market, dietary supplements take the form of cod liver oil capsules, providing a convenient way for individuals to augment their nutrient intake. These supplements tap into the increasing consumer interest in proactive health measures, offering a concentrated source of omega-3 fatty acids, vitamins A and D, and other essential nutrients found in cod liver oil. By effectively marketing these supplements, companies capitalize on the elevating demand for natural wellness solutions, positioning themselves as authorities in the market research and consulting services sector. Through targeted campaigns and informative content, they can educate consumers about the benefits of cod liver oil capsules, thereby creating a positive cod liver oil market outlook through growing product awareness and increasing consumer adoption.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, Europe accounted for the largest market share of over 45%. The cod liver oil market in Europe is driven by a growing focus on preventive healthcare and wellness, spurred by rising incidences of chronic conditions such as arthritis, cardiovascular diseases, and vitamin D deficiencies. As per the reports, on 1 January 2023, the European Union’s population was calculated at 448.8 Million, with more than 21.3% (one-fifth) of the population aged 65 years and more than that, which substantially fosters the elevated need for supplements, including cod liver oil. Older populations are particularly attracted to the joint health, immunity, and cognitive benefits associated with cod liver oil. Furthermore, Europe’s preference for natural, sustainable products aligns with the growing clean-label trend, driving demand for high-quality cod liver oil products. Innovations in product formats, such as capsules and soft gels, have improved consumer convenience, while growing awareness of nutrition’s role in disease prevention continues to push the market forward. The region’s aging population, coupled with expanding retail and e-commerce channels, is enhancing the availability of these products, making them more accessible to consumers. Additionally, sustainability-focused initiatives by manufacturers have strengthened their appeal in European markets, solidifying cod liver oil market demand in the region’s preventive healthcare sector.

Cod Liver Oil Market Regional Takeaways:

United States Cod Liver Oil Market Analysis

In 2024, United States accounted for 87.90% of the market share in North America. The cod liver oil market in the United States is experiencing growth due to increasing consumer awareness of its health benefits, including improved cardiovascular health, immunity, and joint support, driven by its rich omega-3 fatty acid and vitamin D and content. With more than 42% of American adults found to be obese and around 30.7% being overweight, as per the Healthline, the escalating cases of lifestyle-associated health conditions has amplified the demand for preventive healthcare solutions like cod liver oil. Consumers are increasingly opting for natural and sustainably sourced products, aligning with the clean-label trend that dominates the U.S. market. Innovations in product formats, such as flavored oils and capsules, have also addressed taste-related barriers, enhancing product appeal across diverse demographics. The growing interest in personalized nutrition, supported by advanced technologies, has further driven the adoption of tailored supplement solutions. E-commerce platforms, along with health-focused retail stores, have expanded product accessibility and convenience, catering to evolving consumer preferences. Additionally, collaborations with healthcare providers, fitness professionals, and wellness influencers have helped raise awareness and trust in cod liver oil products. These factors, coupled with stringent quality standards and sustainability-focused initiatives, position cod liver oil as a key component in the preventive healthcare landscape, driving its long-term growth in the U.S. market.

Asia Pacific Cod Liver Oil Market Analysis

The cod liver oil market in the Asia-Pacific region is experiencing growth, driven by increasing awareness of dietary supplements and their role in addressing nutritional deficiencies. As East Asia and the Pacific is the most rapidly being urbanizing region globally, with a 3% of the average annual urbanization as per the World Bank, transforming lifestyles and growing middle-class populations are fueling demand for health products like cod liver oil. Countries such as China and India, with rising disposable incomes, are witnessing increased adoption of premium health supplements. The prevalence of vitamin D deficiencies and lifestyle-related diseases such as diabetes and cardiovascular conditions further boosts demand for omega-3-rich supplements. Moreover, expanding e-commerce platforms have made these products more accessible, catering to a tech-savvy consumer base. Government initiatives focused on preventive healthcare and nutrition awareness are also contributing to market growth. As urbanization continues and healthcare awareness expands across the region, the demand for cod liver oil supplements is expected to rise significantly.

North America Cod Liver Oil Market Analysis

North America represents a substantial share in the global cod liver oil industry, mainly impacted by magnifying customer awareness regarding the health advantages and boosting requirement for dietary supplements. The region's active emphasis on wellness trends as well as preventive healthcare has prompted the consumption of cod liver oil products, especially for their anti-inflammatory attributes, rich content of vitamins A and D, combined with omega-3 fatty acids. In addition to this, the resilient establishment of leading industry players, combined with presence of major distribution channels, further fortifies the market in North America. Besides this, the elevating incidents of lifestyle-associated health issues, mainly encompassing joint diseases and cardiovascular disorders, highlights the intense requirement for cod liver oil. For instance, as per industry reports, in Canada, the number of individuals suffering with arthritis, a joint disorder, are anticipated to increase by 50% by the year 2045, reaching a significant 9 million count. Moreover, advancements in packaging as well as product formulations continues to improve market expansion across the region.

Latin America Cod Liver Oil Market Analysis

In Latin America, the cod liver oil market is growing, driven by increasing awareness of its nutritional benefits in combating vitamin A and D deficiencies. With urbanization in the region currently being almost 80%, as per the reports, higher living standards and evolving consumer preferences are boosting demand for health supplements like cod liver oil. Rising disposable incomes, especially in countries like Brazil and Mexico, are also contributing to the adoption of premium products. Additionally, improving retail and e-commerce access is expanding product reach. Government-led nutrition awareness campaigns further support the market’s expansion, driving sustained growth and shaping a positive cod liver oil market outlook in the region.

Middle East and Africa Cod Liver Oil Market Analysis

In the Middle East and Africa, the cod liver oil market is driven by increasing health awareness and efforts to address widespread vitamin deficiencies, particularly vitamin D. The region’s urbanization rate stands at 64%, according to the World Bank, with growing urban populations contributing to the rising demand for dietary supplements. Lifestyle-related diseases, coupled with a shift toward preventive healthcare, are further propelling market growth. Urbanization, improving living standards, and expanding retail and e-commerce channels enhance product accessibility. Additionally, government nutrition awareness programs are fostering a shift toward health-conscious consumption, ensuring continued demand for cod liver oil in the region.

Top Cod Liver Oil Companies:

The competitive landscape is exhibited by the presence of several regional and international players emphasizing on product innovation, quality enhancement, and strategic collaborations. Key companies are investing in research and development to introduce diversified formulations, such as capsules, liquid supplements, and fortified products, targeting specific health needs. Furthermore, mergers, acquisitions, and partnerships are common strategies employed to expand market presence and distribution networks. For instance, in January 2025, Ocoado Retail announced a tactical partnership with Holland & Barrett to augment its health and wellness portfolio. Under this agreement, Ocado will offer comprehensive supplements, vitamins and nutrition product line of Holland & Barrett, including products like cod liver oil, omega 3 fish oil, castor oil, etc. In addition to this, manufacturers are also emphasizing sustainability by sourcing cod liver oil from responsibly managed fisheries to meet environmental standards and consumer expectations. Moreover, marketing efforts highlighting the health benefits of cod liver oil are driving brand differentiation, creating a highly competitive environment in the global market.

The report provides a comprehensive analysis of the competitive landscape in the cod liver oil market with detailed profiles of all major companies, including:

• Carlson Laboratories Inc
• Country Life LLC (Kikkoman Corporation)
• LYSI hf.
• Mason Vitamins
• Natures Aid Ltd. (Thornton & Ross Ltd)
• Nordic Naturals Inc.
• Norwegian Fish Oil AS
• NOW Foods
• OLVEA Fish Oils (Groupe OLVEA)
• Orkla ASA
• Solgar Inc. (Nestlé S.A.)
• WN Pharmaceuticals Ltd.

Latest News and Developments:

• April 2024: Bering Select launched its new sustainable cod liver oil in pet food category, providing a dependable substitute for the inadequately available salmon oil. The oil is extracted from wild-caught Alaskan cod in the Bering Sea and processed at a Dutch Harbor's facility. It is ORIVO Species Certified, Marine Stewardship Council Certified, and Non-GMO Project Verified, guaranteeing both traceability and quality.
• January 2024: Wiley’s Finest launched its Cod Liver Oil+ with a natural Orange Bliss flavor along with a new packaging. The formulation, developed to aid eye health, immunity, alog with upgrading cognitive function, and stress support, is integrated with brain-boosting nutrients, typically including DHA, lutein, vitamins E and D, zeaxanthin, and omega-3s EPA=.
• October 2023: Seacod, from Universal NutriScience, a major cod liver oil capsule company in India, unveiled its digital venture ShuruwatAajSe, formulated in strategic collaboration with 26FIVE India Lab. The campaign targets to increase focus on the necessity of efficient and simple health practices while reconnecting with the company’s legacy.
• July 2022: True Westfjords, an Iceland-based cod liver oil provider, launched Dropi cod liver oil, developed by leveraging conventional cold-process methods, influenced by Viking methods. The firm emphasizes on sustaining the oil’s raw texture to retain its health advantages. Cod liver oil, highly acknowledged for its elevated levels of vitamins D and A and D, along with omega-3 fatty acids (DPA, EPA, and DHA), is intensely prominent for its health-bolstering attributes in both northern European and Nordic communities.
• February 2022: Carlson launched its highly prominent Cod Liver Oil in a new flavor of natural green apple for both kids and adults. The adult version is incorporated with 1,100 mg of omega-3s, while the kids’ version provides 550 mg, coupled with vitamins D3 and A. This supplement significantly aids immune, heart, joint, brain, vision, and overall health. Produced from exceptional-quality Arctic cod from the coast of Norway, Carlson Cod Liver Oil is processed for excellent purity and freshness, certified by both IGEN and IFOS, and assessed by an FDA-registered lab for potency.

Cod Liver Oil Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the cod liver oil market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global cod liver oil market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the cod liver oil industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.