Cloud IAM Market

Cloud IAM Market Size and Share:

The global cloud IAM market size was valued at USD 7.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 29.5 Billion by 2033, exhibiting a CAGR of 17.38% from 2025-2033. North America currently dominates the market, holding a market share of over 32.8% in 2024. The market is expanding rapidly due to rising cyber threats, stricter regulations, and growing reliance on cloud applications. Industries like BFSI, healthcare, and IT are driving adoption, seeking scalable, cost-effective identity management solutions enhanced by advanced technologies like AI and blockchain for stronger security and compliance. 

The cloud IAM market is growing rapidly due to increasing incidents of cyber-attacks and rising regulatory compliance standards. Organizations are adopting advanced IAM solutions to safeguard sensitive data, streamline identity management, and comply with industry regulations. Moreover, technologies like artificial intelligence (AI) and blockchain are transforming the market by enabling real-time threat detection and secure identity verification, reducing the risk of data breaches. The shift towards remote work, BYOD policies, and cloud-based applications is amplifying the demand for scalable and cost-effective IAM solutions. Multifactor authentication and automated provisioning are becoming indispensable features for ensuring security and operational efficiency. Sectors like BFSI, healthcare, and IT are leading this adoption, further boosting market growth.

The United States is a key market within the global cloud IAM landscape, driven by its advanced technology infrastructure and regulatory frameworks. High adoption of cloud technologies and the rise in remote work models have further heightened the need for secure identity management systems. For instance, in November 2024, KPMG LLP and Google Cloud expanded their U.S. alliance with KPMG investing USD 100 million to advance generative AI, data analytics, and cybersecurity, aiming to drive USD 1 billion in growth and develop industry-focused solutions. Additionally, industries, such as BFSI and healthcare, are leading the demand for IAM solutions to protect customer data and meet compliance standards. Innovations in AI and blockchain are further solidifying the U.S. market's position by addressing emerging security challenges and enabling more robust identity access management solutions. 

Cloud IAM Market Trends:

Growing Demand for Advanced Cybersecurity Solutions and Risk Mitigation

The rising incidences of cyber-attacks and the increasing regulatory compliance burdens are the key factors driving the market. According to IBM's Cost of a Data Breach Report 2022, 45% of data breaches were cloud-based. Cloud IAM is a cost-effective, scalable, and flexible platform that provides multifactor authentication, provisioning, and de-provisioning of user access and assists in preventing revenue loss and reducing data breaches. According to IBM, the global average cost of a data breach in 2024 reached a record USD 4.62 Million, rising 10% year-over-year, underscoring the urgent need for Cloud IAM adoption to mitigate risks and enhance security. This surge highlights how advanced identity access management solutions can protect enterprises from escalating cyber threats. Furthermore, the increasing demand for cloud IAM across enterprises to protect systems from unauthorized access and misuse, authenticate users, and track user activities is providing a considerable boost to the market.

Increasing Adoption of AI and Blockchain in Identity Management

The rising adoption of blockchain technology in cloud IAM to develop decentralized and secured methods of verification and storage of identity credentials to prevent fraud and identity theft is providing an impetus to the market growth. Moreover, the integration of machine learning (ML) and artificial intelligence (AI) to quickly analyze threats and malicious code and improve security is creating a positive outlook for the market. According to Ministry of Electronics & Information Technology, Government of India, 92% of Indian workers using AI compared to the global average of 75%, accelerates cloud IAM adoption enhancing adaptability in workplaces. Other factors, including the emerging trends of bring-your-own-device (BYOD), choose-your-own-device (CYOD), and other mobility services; the proliferation of the Internet of Things (IoT)-enabled devices; rising adoption by several governments due to strict cyber-security policies; and extensive research and development (R&D) activities, are anticipated to drive the market.

Focus on Identity Governance and Administration (IGA)

Identity governance and administration (IGA) is emerging as a critical focus within the global cloud IAM market. Organizations are prioritizing IGA to ensure secure access, regulatory compliance, and efficient identity lifecycle management. By integrating automated workflows and real-time monitoring, IGA solutions streamline user provisioning, de-provisioning, and access reviews, reducing risks associated with manual processes. Enterprises are leveraging IGA to maintain visibility over user activities, meet data protection standards, and minimize insider threats. This trend reflects a growing emphasis on robust governance frameworks, addressing the challenges of managing complex user environments across cloud infrastructures while enhancing overall security and operational efficiency. For instance, in October 2024, Saviynt, a provider of cloud-native identity and governance solutions, earned recognition in Gartner Market Guide for Identity Governance and Administration, assisting leaders in assessing SaaS-based IGA solutions worldwide.

Cloud IAM Industry Segmentation: 

IMARC Group provides an analysis of the key trends in each segment of the global cloud IAM market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on service, deployment mode, enterprise size, and industry vertical. 

Analysis by Service: 

• User Provisioning
• Single Sign-On
• Access Management
• Multi-Factor Authentication
• Password Management
• Directory Services
• Governance and Compliance Management
   

User provisioning leads the global cloud IAM market as a critical service, enabling organizations to efficiently manage user access rights and identities across systems. This service automates the creation, modification, and deactivation of user accounts, ensuring secure and streamlined access control. The rising adoption of cloud-based applications and remote work environments has driven demand for user provisioning to enhance operational efficiency and reduce security risks. Its ability to enforce compliance with regulatory standards and prevent unauthorized access further strengthens its importance. As businesses prioritize security and scalability, user provisioning remains the most sought-after service segment in the cloud IAM market.  

Analysis by Deployment Mode: 

• Public
• Hybrid
• Private 
   

The public deployment mode leads the global cloud IAM market due to its cost-effectiveness, scalability, and ease of implementation. Organizations prefer public cloud IAM solutions to efficiently manage identity and access across distributed networks while reducing infrastructure costs. The widespread adoption of remote work and cloud-based applications has increased demand for public deployment, particularly among SMEs and enterprises seeking flexible solutions. Public cloud IAM also supports seamless integration with existing systems and offers advanced features like multifactor authentication and real-time monitoring. Its ability to provide robust security and regulatory compliance makes it the most preferred deployment mode in the market.

Analysis by Enterprise Size: 

• Small and Medium-sized Enterprises
• Large Enterprises 
   

Small and medium-sized enterprises (SMEs) are becoming a significant segment in the global cloud IAM market as they seek affordable and flexible security solutions. Cloud IAM helps SMEs manage user access, protect sensitive data, and prevent unauthorized activity without the need for complex IT setups. With the growing adoption of remote work, mobile devices, and cloud-based applications, the demand for IAM systems in this segment is rising. SMEs are also driven by the need to comply with regulations and safeguard customer data, making cloud IAM a practical choice for improving security and operational efficiency.

Large enterprises play a key role in the global cloud IAM market, driven by their need to manage vast user networks and protect sensitive data across complex IT environments. These organizations prioritize advanced IAM solutions to ensure compliance, enhance data security, and streamline access across systems and locations. With increasing reliance on remote work and digital platforms, large enterprises are turning to IAM technologies to support secure workforce mobility and customer identity management. The integration of AI and blockchain further boosts efficiency and security, making cloud IAM an essential tool for large-scale digital transformation.

Analysis by Industry Vertical:

• BFSI
• IT and Telecommunication
• Healthcare
• Media and Entertainment
• Retail
• Education
• Others 
   

BFSI leads the market with around 31.2% of market share in 2024. The BFSI sector is the leading industry for cloud IAM, driven by the need to protect sensitive financial data and meet strict regulatory standards. Banks and financial institutions are increasingly adopting IAM solutions to ensure secure user access, prevent fraud, and manage credentials across digital platforms. Cloud IAM offers scalability and cost efficiency, making it ideal for the growing demands of mobile banking and fintech applications. The integration of AI and blockchain further strengthens security and compliance, helping the sector address rising cyber threats. As digital transformation accelerates, the BFSI sector remains at the forefront of cloud IAM adoption.

Regional Analysis:

• North America  
  • United States  
  • Canada 
• Asia Pacific  
  • China  
  • Japan  
  • India  
  • South Korea  
  • Australia  
  • Indonesia  
  • Others 
• Europe  
  • Germany  
  • France  
  • United Kingdom  
  • Italy  
  • Spain 
  • Russia 
  • Others 
• Latin America  
  • Brazil  
  • Mexico  
  • Others 
• Middle East and Africa 
   

In 2024, North America accounted for the largest market share of over 32.8%. North America dominates the global cloud IAM market due to its advanced IT infrastructure, high adoption of cloud technologies, and increasing cyber threats. The region's strict regulatory compliance requirements drive demand for robust identity management solutions. Enterprises in sectors like healthcare, finance, and retail are increasingly adopting cloud IAM to secure sensitive data and enhance operational efficiency. Investments in AI and blockchain integration further bolster the region’s market leadership. Additionally, the proliferation of remote work and BYOD trends amplifies the need for secure access management, solidifying North America’s position as the leading regional segment. 

Key Regional Takeaways: 

United States Cloud IAM Market Analysis 

In 2024, United States accounted for 84.50% of the market share in North America. The United States leads the growth of Cloud IAM due to its robust digital infrastructure and widespread adoption of advanced cloud computing solutions. According to survey, by 2022, 75% of databases will migrate to cloud platforms, with only 5% reverting to on-premises, driven by growing cloud computing adoption and solutions like MariaDB, enabling seamless Cloud IAM integration and enhanced remote work efficiency. With high enterprise penetration of applications like centralized workforce access management and identity analytics, industries benefit from seamless operations and enhanced cybersecurity. The region’s strong regulatory framework encourages the deployment of role-based access control solutions to ensure data privacy. Large-scale adoption of hybrid cloud systems in sectors such as retail and finance drives demand for real-time identity verification tools. Regional advantages include extensive innovation in artificial intelligence, boosting advanced IAM functionalities like adaptive authentication and predictive threat detection. Companies leverage machine learning-driven anomaly detection in cloud environments to mitigate unauthorized access efficiently.

Europe Cloud IAM Market Analysis 

In Europe, the driving factors for cloud IAM are the accelerating pace of digitalization across various industries, alongside the region’s stringent data privacy regulations, such as GDPR. According to reports, in 2022, 70% of EU businesses reached a basic level of digital intensity, with SMEs at 69% and large businesses at 98%. The growing digitalization highlights the need for cloud IAM adoption to bridge the gap and improve safety and productivity for businesses of all sizes. As businesses embrace cloud solutions for collaboration, communication, and data storage, IAM plays a key role in securing access to these platforms. The rise of remote work and the integration of hybrid IT environments further underscore the need for efficient IAM solutions to manage user identities and ensure secure access to critical resources. Cloud IAM applications range from securing access to cloud-based software applications to managing privileged access for IT administrators. Europe's regional advantages lie in the push toward digital transformation initiatives across sectors, supported by strong IT infrastructure and digital skills. The emphasis on data sovereignty and consumer protection laws provides a regulatory framework that drives the adoption of secure and compliant IAM solutions across the region, especially as businesses aim to remain competitive while ensuring privacy and security. 

Asia Pacific Cloud IAM Market Analysis 

In the Asia-Pacific region, particularly within the healthcare sector, cloud IAM is driven by the necessity to protect sensitive patient data and ensure compliance with health regulations. As healthcare systems undergo digital transformations, IAM solutions are crucial in managing access to electronic health records (EHR) and medical devices. According to reports, India is leading in digital health adoption with 76% of healthcare professionals using Digital Health Records, and 64% agreeing it improves patient experience. Cloud IAM can facilitate secure data sharing and enhance telehealth, benefiting the growing healthcare sector. These applications help maintain the confidentiality, integrity, and availability of sensitive health data, while ensuring that only authorized personnel can access critical information. Cloud IAM facilitates secure access management across various healthcare platforms, enabling healthcare providers to offer better services. The Asia-Pacific region benefits from increasing digital healthcare adoption, strong regional healthcare growth, and the rise of mobile health solutions, which foster greater demand for IAM solutions to safeguard patient data. Moreover, cloud IAM helps reduce operational costs and improve operational efficiency in healthcare management. 

Latin America Cloud IAM Market Analysis

In Latin America, cloud IAM is gaining traction in the media and entertainment industry as it provides secure and efficient access control for digital content. According to reports, Pay-TV accounted for over 40% of Brazil's entertainment spending in 2023, but consumer revenue is expected to decline gradually due to the rise of flexible and convenient streaming services. This shift highlights the growing need for cloud IAM adoption to support secure, scalable, and efficient access management in the evolving entertainment landscape. Additionally, cloud IAM enables seamless integration with payment systems, allowing for secure transactions. With digital content consumption on the rise, IAM solutions are vital for maintaining both security and a positive user experience. The growth of local streaming platforms and digital media content in the region creates further opportunities for IAM adoption, particularly as companies scale their operations to serve broader audiences.

Middle East and Africa Cloud IAM Market Analysis 

In the Middle East and Africa, Cloud IAM is increasingly important in the education sector, as institutions embrace digital learning platforms and cloud-based resources. According to ITA, the UAE's education sector, with over 600 schools and 80 higher education institutions, is growing rapidly, representing 15.5% of the USD 17.1 Billion federal budget. Cloud IAM adoption can support this growth by enhancing security and scalability for educational institutions. IAM solutions provide secure access to online learning systems, allowing educational institutions to protect sensitive student and faculty information while promoting smooth access to digital content. The region’s rapidly expanding tech infrastructure and increasing adoption of e-learning platforms create an ideal environment for IAM solutions tailored to the education sector. This is further supported by a growing emphasis on cybersecurity and privacy in the region's educational institutions. 

Competitive Landscape:

The cloud IAM market is highly competitive, driven by innovation in scalability, security, and advanced technologies like AI, machine learning, and blockchain. Providers focus on developing multifactor authentication, compliance tools, and efficient identity management solutions to meet rising regulatory demands and counter cyber threats. For instance, in June 2024, Kion, a CloudOps platform, launched an IAM capability to manage overprivileged administrators, improve cloud visibility, secure access, and ensure scalable, compliant, and well-architected multicloud environments, demonstrating the industry's innovation. Strategic collaborations, acquisitions, and investments in R&D are shaping the market, as vendors target diverse industries with cost-effective, customizable offerings. Additionally, the growing adoption of cloud infrastructure and the need for enhanced security measures across enterprises are intensifying competition, fostering continuous advancements in identity and access management solutions.

The report provides a comprehensive analysis of the competitive landscape in the cloud IAM market with detailed profiles of all major companies, including: 

• Dell Technologies Inc.
• Google LLC
• International Business Machines Corporation
• Microsoft Corporation
• Okta Inc.
• OneLogin Inc.
• Oracle Corporation
• Ping Identity Corporation
• Sailpoint Technologies Holdings Inc.
• Ubisecure Inc. 
   

Latest News and Developments:

• November 2024: Finesse Cyberhub has partnered with Saviynt to enhance its Identity and Access Management (IAM) offerings using Saviynt’s cloud-native Identity Cloud platform. This collaboration strengthens identity governance, administration, and access management for organizations. By integrating advanced Cloud IAM capabilities, Finesse ensures secure, compliant, and efficient digital identity solutions. The partnership addresses evolving challenges in identity security across industries.
• July 2024: Omada Identity Cloud's latest release enhances Cloud IAM with automated role analysis powered by machine learning. The update simplifies access workflows, streamlines role management, and reduces certification efforts. These advancements promise better connectivity and efficiency for identity governance. More advanced features are set to follow in future updates.
• April 2024: Cyderes has acquired Ipseity Security, a leading Identity and Access Management (IAM) company, enhancing its expertise in Cloud IAM and Access Governance. This strategic move brings over 250 IAM experts together globally, strengthening Cyderes’ ability to address complex cybersecurity challenges. CEO Robert Herjavec highlights the acquisition’s alignment with Cyderes’ commitment to innovation and customer-centric solutions. Ipseity's expertise in Cloud Security and Managed Services will bolster Cyderes’ award-winning IAM practice worldwide.
• March 2024: Otterize announced new support for Microsoft Azure IAM and Google Cloud IAM at KubeCon + CloudNativeCon Europe 2024 in Paris. The company introduced Blast Radius and Compliance Mapping, enhancing its identity and access control solutions. Attendees can explore these innovations at booths C35 and L35. Otterize continues to lead in intents-based access control technology.
• October 2023, ManageEngine launched Identity360, a cloud-native identity management platform designed to simplify IAM complexities for enterprises. The platform will be featured at ManageEngine's User Conference in Dallas, Texas, on October 3-4, 2023. Additionally, ADManager Plus now includes access certification and identity risk assessment to improve compliance and reduce security risks. 
   

Cloud IAM Market Report Scope:

Key Benefits for Stakeholders: 

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the cloud IAM market from 2019-2033. 
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global cloud IAM market. 
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region. 
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the cloud IAM industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.