Chewing Gum Market

Chewing Gum Market Size and Share:

The global chewing gum market size was valued at USD 28.69 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 38.70 Billion by 2033, exhibiting a CAGR of 3.04% from 2025-2033. North America currently dominates the market, holding a market share of over 37.6% in 2024. The increasing availability of gum in various packaging sizes, rapid urbanization and fast-paced lifestyles of the consumers, inflating disposable income levels, and continual technological advancements in gum manufacturing are some of the factors propelling the market in this region.

The chewing gum market is driven by factors such as consumer demand for sugar-free products, innovation in flavors and formulations, and the growing preference for functional gums offering benefits like teeth whitening, energy boosts, or digestive health. Increased awareness of oral hygiene and healthier alternatives has further propelled the market's expansion. Additionally, the rise of e-commerce and the demand for on-the-go snacks have influenced consumer purchasing habits. The market is characterized by a variety of product types, including traditional, sugar-free, and organic gums, catering to diverse preferences across regions.

In the U.S., the chewing gum market is emerging as a leading market, holding a total of 77.50% share. It is driven by consumer preferences for sugar-free and functional gums, which offer benefits like improved oral health, energy boosts, and stress relief. In addition to this, in the U.S., 79.6% of children/adolescents (6-14) and 61.8% of adolescents/adults (13+) consumed chewing gum. Average daily consumption was 1.95g (children) and 2.98g (adults), with varying frequency patterns. Innovations in flavor varieties and the popularity of natural or organic ingredients are key trends. The demand for on-the-go snacks and convenience continues to support the market’s growth. Major players focus on enhancing product offerings with unique flavors and sugar alternatives. Additionally, marketing strategies, such as celebrity endorsements and online promotions, play a crucial role in attracting consumers, particularly younger demographics who seek trendy, health-conscious options.

Chewing Gum Market Trends:

Rapid product innovation

Innovation, production, and packaging are the primary drivers of growth in the chewing gum industry. Customer health knowledge and consciousness, as well as changing consumer eating habits and tastes, are driving forces behind innovation. Manufacturers have expanded their product range by incorporating beneficial additives, organic herbal fillings, and unusual tastes into product compositions to meet the needs of their customers. As per industry reports, 43% of consumers globally have engaged most in a healthy, nutritious diet to live more healthily, which aligns with the rise in demand for chewing gums containing vitamins, minerals, and other beneficial ingredients, contributing to the innovation in the market. Innovative packaging strategies, such as eye-catching wrappers, family-sized packs, resealable packaging, and advertising, can assist boost product sales and improve awareness, thereby expanding the chewing gum market share.

Increasing popularity of chewing gums for curing health conditions

The growing adoption of chewing gums for treating medical conditions is expected to drive the market. Organizations are always discovering new applications for which effective chewing gum can be manufactured. These manufacturers of functional chewing gum have attempted to address key issues such as mental health and stress reduction. For example, in June 2020, Rainbow, a French cannabis company, got EUR 1 Million (USD 1.05 Million) from private investors to support the development of stress-relieving products. The company introduced the wellness brand Kaya. It develops chewing gums using cannabidiol as a component to help individuals manage stress on a daily basis. Across the world, over 300 million people are estimated to suffer from major depressive disorders, equivalent to 4.4% of the world’s population (NCBI). This data underscores the rising demand for products like functional chewing gum that address mental health issues. This, in turn, is creating a positive chewing gum market outlook.

Growth of e-commerce platforms

The rise of e-commerce platforms is bolstering the market by offering consumers a quick and accessible way to buy their favorite gum products. This element has broadened the market's reach beyond geographical limits, allowing people all over the world to easily access and purchase chewing gum. Online platforms offer thorough product information, user reviews, and recommendations, thereby improving consumer decision-making. Furthermore, e-commerce enables the introduction of new and novel gum variations to a larger audience, resulting in higher testing and uptake. As per industry reports, 85% of online shoppers consider price comparison before making a purchase, hence explaining why e-commerce platforms are particularly popular for products like chewing gum, where price sensitivity is high. According to the chewing gum market report, the options to compare prices, enjoy discounts, and receive doorstep delivery has made e-commerce a tempting outlet.

Chewing Gum Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global chewing gum market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on sugar type, product type, and distribution channel.

Analysis by Sugar Type:

• Sugar Free Chewing Gums
• Sugared Chewing Gums
   

Sugar free chewing gums stand as the largest component in 2024, holding around 54.5% of the market driven by increasing consumer demand for healthier alternatives. As consumers become more health-conscious, the desire to reduce sugar intake has significantly boosted the popularity of sugar-free gums, especially among those focused on oral health and weight management. These gums are often formulated with sugar substitutes like xylitol, which promotes dental health by reducing cavity-causing bacteria. The rise in awareness about the negative health impacts of sugar has led to a greater preference for sugar-free options, particularly among adults and those managing conditions like diabetes. Additionally, the broad availability of sugar-free gums in various flavors and brands continues to support its dominance in the market.

Analysis by Product Type:

• Pellet 
• Stick/Tab 
• Centre-filled 
• Cut and Wrap 
• Ball 
• Others 
   

Pellet leads the market due to its popularity and convenience. Pellet gum's compact and uniform shape makes it easy to carry and consume, appealing to consumers who seek portability and convenience. The texture and long-lasting flavor of pellet gum also enhance its appeal, contributing to its strong market position. Manufacturers have introduced various flavor innovations, including sugar-free and functional options, to cater to evolving consumer preferences for healthier alternatives. Additionally, the availability of pellet gum in major retail channels, such as convenience stores and supermarkets, ensures its widespread accessibility. With consistent demand and continuous product innovation, pellet chewing gum is expected to maintain its leadership in the market.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Departmental Stores
• Online
• Others
   

In 2024, convenience stores account for the majority of the market at around 35.8% due to their easy availability and convenience for consumers. These stores offer quick access to snacks, including chewing gum, catering to the fast-paced lifestyle of modern consumers who seek on-the-go solutions. The placement of gum near checkout counters encourages impulse purchases, driving significant sales. Additionally, convenience stores often stock a variety of flavors and brands, attracting a broad range of consumers. The growth of convenience store chains and their expanded reach in urban and rural areas further contributes to their dominance. With a focus on accessibility and ease, convenience stores remain a central distribution channel for chewing gum in 2024.

Regional Analysis:

• North America
• Asia Pacific
• Europe
• Middle East and Africa
• Latin America
   

In 2024, North America accounted for the largest market share of over 37.6% due to several key factors. The region's high consumer demand for sugar-free and functional gums, offering benefits like improved oral health and stress relief, has driven growth. Innovations in flavor offerings and a shift towards healthier, natural, and organic options have further bolstered market expansion. The strong presence of major chewing gum manufacturers, alongside effective marketing strategies, such as celebrity endorsements and targeted advertising, has played a significant role in influencing consumer preferences. Additionally, the fast-paced lifestyle in North America promotes the consumption of convenient, on-the-go snacks, driving further growth in the chewing gum sector across the region.

Key Regional Takeaways:

United States Chewing Gum Market Analysis

The United States chewing gum market is experiencing strong growth, driven by several key factors. In 2022, the U.S. was the largest consumer of chewing gum through off-trade retail channels, with supermarkets being the dominant sales channel. This widespread availability of supermarkets, especially in towns with populations over 5,000, ensures easy access to chewing gum, which boosts regular consumer purchases. Supermarkets accounted for a large share of gum sales, making them a primary destination for U.S. consumers seeking their favourite gum products.

Flavor preferences further fuel market growth, with mint-flavored chewing gums remaining the most popular choice. Fruit-flavored gums also maintain strong appeal, preferred by around 28% of consumers in 2022, as per industry reports. Seasonal events such as Valentine's Day, Easter, and Halloween significantly influence the market, as a large percentage of Americans (80%-90%) purchase confectionery during these times. This seasonal spike often includes sugar-based chewing gums, benefiting from the impulse-buying behaviors that are heightened by holiday promotions and social media trends. The growing trend of self-care and indulgence, often driven by online platforms and in-store displays, continues to propel the market.

Europe Chewing Gum Market Analysis

The Europe chewing gum market is growing steadily, driven by a variety of factors, including increased product customization, targeted promotional campaigns, and a shift toward healthier options like sugar-free chewing gum. A key trend supporting market growth is the focus on personalized packaging. For instance, in 2021, Distinct Confectionery UK introduced a service allowing customers to customize their chewing gum packaging with photos and quotes. This personalized experience appeals to consumers looking for unique products, further boosting interest in chewing gum.

The region’s strong demand for chewing gum is also reflected in the consumption patterns of countries like Germany, Austria, and Belgium, which have some of the highest consumption rates in Europe. To tap into this demand, manufacturers are intensifying their marketing efforts, especially by promoting the health benefits of sugar-free chewing gum. Mars Wrigley, for example, launched a global campaign for Extra chewing gum in January 2022 to raise awareness of its sugar-free benefits, aligning with growing consumer preference for healthier alternatives.

Asia Pacific Chewing Gum Market Analysis

The Asia Pacific chewing gum market is gaining at a robust pace, as seen in its rapid urbanization, an increase in disposable incomes, and a heightened need for convenient, on-the-go snacking. As per industry reports, in 2023, China's population stood at approximately 66% or higher in cities, and it continues to rise, contributing to increased spending by consumers on packaged goods like chewing gum. The market is expected to experience a CAGR of around 6% from 2023 through 2030, with the rising number of health-conscious consumers opting for sugar-free and functional gum products. An increasing awareness of oral hygiene along with the health risks resulting from sugar consumption boosts demands for alternatives. Other influences that have shaped consumer preferences across the region in countries such as China and India include Western culture, social media trends, and celebrity endorsements. Greater access to affordable products through retail outlets and e-commerce platforms has expanded chewing gum consumption and is one of the drivers of growth.

Latin America Chewing Gum Market Analysis

The Latin America chewing gum market is witnessing steady growth due to factors such as increasing disposable incomes, urbanization, and changing consumer preferences toward healthier options. According to United Nation estimates, 85.2 % of the Latin America and the Caribbean (LAC) region’s population is urban. Brazil is the largest market in the region and has been the volume and value leader; considerable consumption was reported in 2021. This growth is primarily due to the increased demand for sugar-free gums, which consumers are becoming increasingly health-conscious about, especially in countries like Brazil and Mexico. According to the industry report, 2021 was the year when sugar-free chewing gum gained popularity due to the growing awareness of oral hygiene and health issues. Latin America's diverse population and strong cultural influences, such as the rise of social media and celebrity endorsements, have also increased the demand for innovative gum flavors and products. Expansion has happened among retailers and convenience stores offering easier availability and making chewing gum accessible more directly to the consumer, even on the streets. Along these lines, product innovations involving the launch of functional gums designed with benefits such as refreshing and invigorating freshens breathe will continue to spur demand.

Middle East and Africa Chewing Gum Market Analysis

The Middle East and Africa is a steadily growing market for chewing gum, with the countries like the UAE being a significant destination for exports. According to the OEC data, the UAE exported USD 32.1 Million worth of chewing gums with sugar, except medicinal products in 2022. Urbanization, growth in disposable income, and shifting preferences for quicker and more convenient snacking activities raise the demand for chewing gum. More specifically, there is increased chewing gum consumption in the UAE, Saudi Arabia, and Egypt owing to retail channel expansion. Especially supermarkets and convenience stores, apart from increasing Western brands penetration and regional preferences towards the flavors of mint and fruits in chewing gum. The rising health-consciousness and awareness of oral hygiene boosts the popularity of sugar-free gum products, which is further shaping this market dynamics in this region. Additionally, social media and celebrity influences are increasingly driving consumer preferences into innovative gum products in the Middle East and Africa.

Competitive Landscape:

Leading chewing gum companies are extensively spending in research and development activities to increase their product ranges, allowing the chewing gum industry to grow even further. Major market participants are also involved in a number of strategic initiatives to enhance their worldwide footprint, with major market developments including contractual agreements, mergers and acquisitions, increased investments, new product launches, and collaboration with other organizations. To grow and survive in a more competitive and increasing market environment, the chewing gum sector must provide cost-effective products, thereby influencing the chewing gum market forecast positively.

The report provides a comprehensive analysis of the competitive landscape in the chewing gum market with detailed profiles of all major companies, including:

• Mondelez
• Perfetti
• Wrigley
• Lotte
• Cloetta
• Hershey
   

Latest News and Developments:

• In July 2024, Mars launches bold new innovation in the form of launching fruit flavored soft chew gum called EXCEL® Refreshers.
• In January 2024, Mars unveils the biggest innovation of its Orbit, Extra, Freedent, and Yida brands-over the world's leading chewing gum brands in over 100 years. This significant shift incorporates a fresh global brand platform, 'Chew You Good' or 'Chew Good' in the EU: from an intermittent freshener fix to become an indispensable day-to-day companion offering refreshing, unique 'me moment' to this generation in an increasingly rapid-paced world.
• In October 2023, Mondelēz International said that it has finished the sale of its developed-market gum business in the Canada, United States, and Europe, to Perfetti Van Melle Group, a leading global gum and confectionery maker.
• In October 2023, C+F Confectionery and Foods S.A. and Perfetti Van Melle Group B.V. declared that Perfetti Van Melle has shut the acquisition of Mondelēz International’s gum business in the United States, Canada, and Europe. The acquisition expands Perfetti Van Melle’s portfolio, which includes iconic global brands such as Mentos, Chupa Chups, and Airheads.
   

Chewing Gum Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the chewing gum market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global chewing gum market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the chewing gum industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.