Casino Gaming Equipment Market

Casino Gaming Equipment Market Size and Share:

The global casino gaming equipment market size was valued at USD 12.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 15.3 Billion by 2033, exhibiting a CAGR of 2.41% during 2025-2033. North America currently dominates the market, holding a significant market share of over 35.8% in 2024. This dominance is driven by the region's high number of established casinos, the rapid adoption of advanced gaming technologies, and the growing demand for innovative and immersive gaming experiences.

One major driver of the casino gaming equipment market is the increasing adoption of advanced technology and innovative gaming solutions. The integration of cutting-edge technologies, such as artificial intelligence, augmented reality, and blockchain, is revolutionizing the gaming experience, providing more immersive and secure environments for players. Additionally, these technological advancements help casino operators enhance operational efficiency, streamline payment systems, and offer personalized gaming experiences. For instance, in 2024, Evolution AB acquired Galaxy Gaming for $85 million in cash, strengthening its US market presence and reinforcing its position as a leading provider of proprietary table games to online casinos. This acquisition reflects the increasing adoption of advanced technologies such as artificial intelligence, augmented reality, and blockchain across the industry. As consumers seek more engaging and interactive entertainment, the demand for sophisticated gaming equipment continues to grow, further propelling the market's expansion and attracting both traditional and online gaming platforms.

The United States is a key driver of the casino gaming equipment market, fueled by the country’s large and diverse gaming industry. With the legalization of sports betting in multiple states and the expansion of online gaming platforms, demand for advanced gaming equipment has surged. For instance, in 2025, Station Casinos launched a $116 million Phase II expansion of Durango Casino & Resort, adding 25,000+ square feet of casino space and a new 2,000-space parking garage. Additionally, the U.S. is home to some of the world’s largest casino resorts, which continuously invest in state-of-the-art technology to enhance customer experiences. The increasing focus on integrating innovative solutions, such as cashless gaming and mobile gaming systems, is further accelerating market growth.

Casino Gaming Equipment Market Trends:

Growth in iGaming and Online Casino Revenue

One significant trend in the casino gaming equipment market is the substantial growth in iGaming and online casino revenues. The global revenue of the online gaming industry in 2024 is USD 27.97 Billion. The increased availability of internet-based gambling platforms has spurred significant revenue gains. According to the New Jersey Division of Gaming Enforcement, the iGaming revenue for New Jersey during May 2024 was an impressive addition to the state's overall gaming revenue increases. It is fueled by technological advancements in gaming, enhancements in user experience, and widening market access via mobile and online platforms. With the constant advancements in technology and changing regulations for online gaming, this segment is expected to keep growing steadily. More opportunities for operators to invest in the most advanced gaming equipment will attract and retain customers. This is according to the casino gaming equipment market research report, which has indicated that digital transformation and regulatory advancements have greatly impacted the dynamics of the market, with a projection of sustained growth in the iGaming sector as operators continue to take advantage of technological innovations.

Rise of Sports Betting and Associated Equipment

Sports betting has surfaced as one of the new trends in casinos and greatly impacted the casino gaming equipment market. As a number of states now allow sports betting, casinos quickly shifted by installing high-tech sports-betting terminals and systems. According to the Pennsylvania Department of Revenue, in January 2024, sports wagering revenue in Pennsylvania saw a remarkable 78.15% increase from the previous year, amounting to $69,924,036 compared to $39,250,402 in January 2023. This increase is proof of the need for elaborate betting systems and the subsequent upgrading of betting terminals to be able to accommodate more users while catering to additional improved betting experiences. Future investment in high-quality, reliable gaming equipment will be fueled by the growth of sports betting.

Integration of Advanced Gaming Technologies

The integration of advanced technologies such as artificial intelligence (AI), virtual reality (VR), and blockchain into gaming equipment is another prominent trend. As per the IMARC Group, the global AR gaming market was valued at USD 14.2 Billion in 2024. These technologies revolutionize the gaming experience by making it more immersive, secure, and personalized. For instance, the Maryland State Lottery & Gaming Control Agency underlines the application of AI to ensure regulatory compliance and player protection, thus fair play and increasing operational efficiency. Moreover, the adoption of VR technology is on the rise to build realistic gaming environments, which appeal to a new generation of gamers. As these technologies spread, they will have a large impact on future gaming equipment's design and functionality, which would make integration the key determinant for the growth of the market. The casino gaming equipment market business opportunities are on the increase due to the push from the technologies that result in the creation of innovative products designed to maximize engagement and the scope of operational functions. This is a trend that calls for the continuous investment in technology to keep up with competition and the preferences of the technologically savvy player.

Casino Gaming Equipment Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global casino gaming equipment market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on product type, installation, mode of operation, and end user.

Analysis by Product Type:

• Slot Machines
• Video Lottery Terminal
• Video Poker Machines
• Others
   

Slot machines stand as the largest product type in 2024, holding around 39.9% of the market. Slot machines dominate the casino gaming equipment market primarily because they generate very significant revenues and all customers like to play them. As the largest product, slot machines enjoy simple gameplay, alluring themes, and big jackpots that appeal to a wide group of customers. For example, in Pennsylvania, a massive amount of money was generated by slot machines, with the March 2024 total slot revenue registering $227,891,331, up marginally from the previous year. This steady revenue stream only verifies that the best bet of the casino is its slot machines. Furthermore, technological advancements only raised the popularity of slot machines through their interactive displays, progressive jackpots, and themed experiences. This only made their market share grow bigger. The increasing investment in newer slot machines that are more fun will make up for this segment's growing market share in the casino gaming equipment market. This will be driven by demand from players as well as technological advancement.

Analysis by Installation:

• Installed Inside Casino
• Installed Outside Casino
   

Installed inside casino leads the market with around 64.4% of market share in 2024. The installed inside casino segment is the largest in the casino gaming equipment market due to several factors. Primarily, the revenue generated from equipment installed within casinos significantly surpasses other installation types. For instance, in Connecticut, slot machines installed in tribal casinos, such as Mohegan Sun and Foxwoods, generated cumulative slot revenue of over $1.2 billion in fiscal year 2023. This figure highlights the substantial contribution of in-casino installations to overall market revenue. The immersive and regulated environment of casinos also enhances the appeal of these installations. Casinos provide a controlled atmosphere where gaming equipment can be utilized to its full potential, offering an engaging experience through advanced technology and themed settings. Additionally, the continuous foot traffic within casinos ensures high utilization rates of installed gaming equipment, driving consistent revenue streams. As casinos invest in newer, more sophisticated equipment to attract and retain customers, the "installed inside casino" segment is expected to maintain its dominant position in the market.

Analysis by Mode of Operation:

• Floor Mounted
• Portable
   

Floor mounted leads the market with around 60.5% of market share in 2024. The floor mounted segment of the casino gaming equipment market has the largest size by mode of operation, due to its being the most ubiquitous and versatile type in the casino environment. Electronic gaming tables, slot machines, and other high-visibility, accessibly located casino floor machines create a wide scope of gaming alternatives for patrons of casinos. In Pennsylvania, floor-standing slot machines earned a massive amount of $227,891,331 in overall revenue for March 2024. This is higher than the revenues that were generated the previous year. This is indicative of the huge contribution floor-standing machines make in the overall earnings of casinos. Floor-standing machines are also installed with the most advanced gaming technologies and ergonomic designs, which provide players with more comfort and therefore encourage them to spend more time playing. Their fixed placement ensures easy access, efficient space utilization, and optimal arrangement within the casino layout to maximize player engagement and operational efficiency.

Analysis by End User:

• Casinos
• Malls
• Leisure Centers
• Others
   

Casinos leads the market with around 81.9% of market share in 2024. Casinos hold the largest share by end user of the casino gaming equipment market because such establishments generate tremendous revenue and demand state-of-the-art gaming equipment in a continuous fashion. Casinos significantly depend on equipment such as slot machines, gaming tables, and electronic gaming systems to attract customers and retain their customers, resulting in a stream of revenue. Furthermore, at the state level in Nevada, gaming revenue reported in March 2024 was $1.29 billion, of which slot machine revenues alone accounted for $874.5 million. This figure signifies the importance casinos have in the demand for gaming products. Casinos will continue to improve their gaming facilities with the best technology to raise the gaming standards further. These gaming floors remain under constant improvements to keep with the changing and competitive regulatory levels. It would be the most significant market for casino gaming equipment because of its high footfalls and potential earnings. Casinos' immersive environment cements them as the market leaders in the casino gaming equipment segment.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

In 2024, North America accounted for the largest market share of over 35.8%. North America is the largest region in the casino gaming equipment market, as it has a well-established casino industry, with significant technological advancements and a favorable regulatory environment. The region hosts many high-revenue-generating casinos, particularly in the United States and Canada, which continuously invest in the latest gaming equipment to attract and retain customers. According to the Pennsylvania Gaming Control Board (PGCB), the U.S. generated total gaming revenue at around $60 billion for 2023. Meanwhile, in the state of Nevada alone, revenues from the casinos reached over $14 billion. This level of revenue has really pushed the casino gaming equipment requirement in North America. This advanced technological infrastructure will further spur the development of high-tech games and implement high-tech gaming innovations such as VR and AI that advance the gameplay and promote industry growth. More than this, a friendly regulation in North America contributes to it with favorable policies, investment inducement to the gaming industries, and guarantees for the steadiness of its high-quality demands for equipment in gaming.

Key Regional Takeaways:
 

United States Casino Gaming Equipment Market Analysis

In 2024, United States accounted for 90.40% of the market share in North America. The primary driver of the United States casino gaming equipment is the increasing legalization of gambling activities across various states, which has expanded the footprint of casinos and gaming establishments. This regulatory shift is catalyzing the demand for advanced gaming equipment, including slot machines, gaming tables, and electronic gaming systems, to meet the operational needs of newly established facilities. In addition, technological advancements play a significant role in shaping the market dynamics. The integration of cutting-edge technologies, such as AI, VR, and AR, is enhancing the gaming experience and attracting a wider audience. Smart casino equipment with connectivity features and advanced analytics is also in high demand due to their ability to enable operators to optimize operations and provide personalized gaming experiences. Moreover, rising preferences for casino gaming because of changing lifestyles of individuals in the country is impelling the market growth. As individuals allocate more resources to leisure and entertainment activities, the casino industry benefits, subsequently driving the demand for high-quality gaming equipment. Additionally, the growing popularity of online gaming is pushing equipment manufacturers to develop versatile solutions that cater to digital gaming environments. As per research report, the total number of online gamers in the United States is expected to rise the most between 2023-2027, increasing by 9.18%. The United States is also experiencing a significant tourist inflow, particularly in gaming hubs, such as Las Vegas and Atlantic City, which increases the demand for gaming equipment to accommodate large volumes of players.

Asia Pacific Casino Gaming Equipment Market Analysis

The Asia Pacific casino gaming equipment market is propelled by several dynamic drivers, reflecting the region’s expanding gaming and entertainment industry. According to research, India’s gaming market grew 23% year-on-year (Y-o-Y) by revenue to USD 3.8 Billion in financial year 2023-24. A primary growth factor is the increasing legalization and liberalization of gambling in key markets, such as Japan, the Philippines, and Vietnam. These regulatory shifts is spurring investments in integrated resorts and casinos, driving demand for modern and sophisticated gaming equipment. In line with this, the increasing middle-class population, inflating income levels of individuals, and changing lifestyle preferences across the region significantly contribute to market expansion. People are spending more on leisure and entertainment activities. Key gaming destinations like Macau and Singapore continue to experience steady tourist inflow, further increasing the demand for gaming equipment to cater to high footfalls. Furthermore, technological advancements are a pivotal driver in the Asia Pacific market. Casino operators are increasingly adopting innovative gaming equipment integrated with advanced technologies. These advancements enhance player engagement and offer personalized experiences, catering to the tech-savvy younger demographic. The shift towards cashless and digital gaming solutions is also prominent, with equipment manufacturers focusing on integrating secure payment systems and smart technologies.

Europe Casino Gaming Equipment Market Analysis

The liberalization of gambling laws in several European countries, including Spain, Italy, and the Netherlands, is propelling the market growth. These regulatory changes have facilitated the establishment of new casinos and gaming facilities, creating a significant demand for advanced gaming equipment. Tourism is another major driver in the European market. Renowned casino destinations like Monaco, Malta, and the UK attract millions of visitors annually, many of whom are high-spending tourists. To cater to this influx, casino operators invest in state-of-the-art gaming equipment, ranging from traditional slot machines to sophisticated electronic gaming systems. In line with this, the rising adoption of cashless gaming and digital payment solutions is reshaping the market landscape. According to the IMARC Group, the Europe mobile payment market reached USD 643.8 Billion in 2024. Casino operators are integrating modern gaming equipment with secure payment technologies to enhance the customer experience and comply with emerging financial regulations. This shift aligns with broader consumer preferences for seamless and contactless transactions. Apart from this, the integration of AI, VR, and AR into gaming equipment is propelling the market growth. In line with thiss, advancements in analytics and data-driven insights enable operators to optimize gaming floors and deliver personalized gaming experiences.

Latin America Casino Gaming Equipment Market Analysis

The Latin America casino gaming equipment market is driven by the growing legalization of gambling activities across countries, such as Brazil, Argentina, and Colombia. These regulatory advancements are driving the development of new casinos, which in turn is fueling a growing demand for gaming equipment such as slot machines, electronic gaming tables, and advanced security systems. Besides this, tourism is a significant contributor to market growth, with popular destinations like Mexico and the Caribbean attracting international visitors. Casinos in these regions invest in advanced gaming solutions to cater to high volumes of tourists. Additionally, a cultural inclination toward spending more money on leisure and entertainment activities drive consumer engagement in casino gaming. Furthermore, the rising focus on casino gaming on account of social media influence on individuals is supporting the market growth. As per the reports, Brazil was home to 152.4 Million social media users in January 2023.

Middle East and Africa Casino Gaming Equipment Market Analysis

A significant driver is the gradual liberalization of gambling regulations in key markets, particularly in the Middle East’s emerging gaming hubs, such as the UAE and Saudi Arabia, which are exploring integrated entertainment options. These developments are spurring investments in state-of-the-art gaming equipment to cater to high-profile establishments. In addition, tourism plays a pivotal role in the growth of the MEA casino gaming equipment market. Renowned destinations like South Africa, Morocco, and Kenya attract domestic and international tourists, many of whom seek gaming and entertainment experiences. Casino operators in these regions are increasingly investing in advanced gaming solutions to enhance customer satisfaction and handle growing visitor volumes. Additionally, urbanization in the Middle East and African countries is fostering a growing interest in leisure activities, including casino gaming. According to the CIA, urban population in Iraq was 71.6% of total population in 2023.

Competitive Landscape:

The competitive landscape of the casino gaming equipment market is characterized by the presence of several global and regional players, including manufacturers of gaming machines, table games, and software solutions. Key players such as International Game Technology (IGT), Scientific Games Corporation, and Aristocrat Leisure dominate the market, focusing on innovation, technological advancements, and strategic partnerships. These companies are making significant investments in advancing immersive gaming experiences, leveraging cutting-edge technologies such as artificial intelligence, augmented reality, and cashless payment systems. For instance, Konami Gaming, Inc. will showcase its latest casino games and technology at ICE Barcelona 2025, with over 40,000 attendees expected. Konami will feature iGaming and land-based innovations. The market also witnesses increasing mergers and acquisitions, as companies seek to expand their product portfolios and gain a competitive edge in the growing gaming industry.

The report provides a comprehensive analysis of the competitive landscape in the casino gaming equipment market with detailed profiles of all major companies, including:

• Abbiati Casino Equipment S.r.l.
• AGS LLC
• Aristocrat Leisure Limited
• Cammegh
• Euro Games Technology OOD
• Everi Holdings Inc.
• Incredible Technologies Inc.
• International Game Technology PLC
• Jackpot Digital Inc.
• Konami Holdings Corporation
• Novomatic
• Scientific Games Corporation
• TCS John Huxley Ltd. (Victoria Holdings Ltd.)
   

Latest News and Developments:

• December 2024: Playtika partnered with IGT to integrate popular slot titles into its social casino games, including Slotomania and Caesars Slots. The collaboration aims to enhance player engagement by introducing iconic titles like Cleopatra II, which will debut in Slotomania this December. This strategic partnership is part of Playtika's initiative to attract new players through a multi-platform marketing campaign. Both companies emphasize responsible gaming, with Playtika's offerings being free-to-play and optional purchases available for virtual items only.
• December 2024: FanDuel Casino launched NBA Super Slam, its first co-branded slot game with the NBA, developed by White Hat Studios. Exclusively available on FanDuel Casino in Michigan, Pennsylvania, New Jersey, and Ontario, this basketball-themed game immerses players in an arena atmosphere with cheering crowds. Players can spin for cash prizes while enjoying the full NBA experience.
• June 2024: A new $70 million Lake Eufaula Casino & Hotel is being developed by the Muscogee (Creek) Nation in Eufaula, Oklahoma, with an expected opening in November 2025. The facility will feature a 78,000 square-foot casino with 500 Class II slot machines, a 20,000 square-foot gaming floor, and a restaurant seating 90 guests.
• March 2024: Hard Rock Northern Indiana announced the addition of 30 new slot machines in order to keep things fresh, fun, and exciting for the players.

Casino Gaming Equipment Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the casino gaming equipment market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global casino gaming equipment market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the casino gaming equipment industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.