Canada Smartphone Market

Canada Smartphone Market Overview:

The Canada smartphone market is projected to exhibit a growth rate (CAGR) of 3.70% during 2024-2032. The market is primarily driven by the growing popularity of social media, the increasing number of smartphone users, and the advent of advanced technologies such as artificial intelligence and 5G among consumers seeking cutting-edge features.

Canada Smartphone Market Trends:

The Growing Popularity of Social Media

The growing popularity of social media significantly boosts smartphone usage rates, as users increasingly rely on mobile devices to access, engage with, and manage their social media profiles on platforms like Facebook, Instagram, and Twitter. For instance, smartphone penetration in Canada is growing as indicated by a growth in internet participation among Canadians aged 15 and over, which increased to 95%, up from 92% in 2020 according to the Canadian Internet Use Survey 2022 by Statistics Canada. In addition, 78% of Canadians utilized the Internet for online banking, with 16% handling online assets such as stocks, mutual funds, and cryptocurrency. This group, which is typically distinguished by its technological savvy and integration of digital gadgets into daily life, has an extensive effect on market trends, pushing demand for modern smartphones that provide a smooth online experience. Furthermore, smartphone use among seniors aged 75 and above increased by 10% in 2020, with internet usage rising from 62% in 2020 to 72% in 2022. As social media networks expand and adapt to user preferences, smartphone use increases across the region.

Increased Smartphone Use

The 2022 Canadian Internet Use Survey (CIUS) revealed a considerable rise in smartphone ownership among Canadians, with 84% reporting personal smartphone use compared to 80% in 2018 as per Statistics Canada. This gain was much more noticeable among seniors aged 65 and above, who witnessed an 11% increase with a lower total usage rate of 54%. Smartphones have evolved from simple communication tools to essential lifestyle facilitators. In 2020, 64% of Canadians used their smartphones at least once an hour for tasks such as checking messages, accessing social networks, and reading news. Also, younger Canadians were especially active, with 88% checking their phones at least once every hour, compared to 82% for those aged 35 to 44. Notably, a substantial percentage of young individuals aged 15-24 (46%) and 25-34 (33%) used their smartphones as often as every 15 minutes. This high frequency of use, particularly among younger individuals, demonstrates that smartphones are deeply integrated into everyday activities for social networking, leisure, or professional obligations. Thus, this ongoing involvement generates a strong demand for smartphones with powerful performance capabilities, extended battery life, and fast internet access.

Canada Smartphone Market News:

• 17 January 2024: Ontario Canada and Samsung Electronics Canada introduced three new smartphones: the Samsung Galaxy S24 Ultra, Samsung Galaxy S24+, and Samsung Galaxy S24. These devices are spearheading a new chapter in mobile technology enhanced by Galaxy AI. The latest models in the Galaxy S Series are pioneering advancements that redefine the capabilities of Galaxy smartphones. AI technology enhances nearly every aspect of the Galaxy S24 Series, offering innovative communication through intelligent text and call translations, enhancing creative expression with the Galaxy’s ProVisual Engine, and revolutionizing search functionality, transforming the way Galaxy users interact with their surroundings.
• 23 January 2023: OnePlus introduced the OnePlus 12R that merges the top features of the OnePlus 12 with the performance-centric philosophy of the OnePlus R Series, marking the debut of the R Series in Canada. The OnePlus 12R will be available for purchase from February 13, priced at CAD$669.99.
   

Canada Smartphone Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on operating system, display technology, RAM capacity, price range, and distribution channel.

Operating System Insights:

• Android
• iOS
• Others
   

The report has provided a detailed breakup and analysis of the market based on the operating system. This includes android, iOS, and others.

Display Technology Insights:

• LCD Technology
• OLED Technology
   

A detailed breakup and analysis of the market based on the display technology have also been provided in the report. This includes LCD technology and OLED technology.

RAM Capacity Insights:

• Below 4GB
• 4GB - 8GB
• Over 8GB
   

The report has provided a detailed breakup and analysis of the market based on the RAM capacity. This includes below 4GB, 4GB - 8GB, and over 8GB.

Price Range Insights:

• Ultra-Low-End (Less Than $100)
• Low-End ($100-<$200)
• Mid-Range ($200-<$400)
• Mid-to High-End ($400-<$600)
• High-End ($600-<$800)
• Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)
   

A detailed breakup and analysis of the market based on the price range have also been provided in the report. This includes ultra-low-end (less than $100), low-end ($100-<$200), mid-range ($200-<$400), mid- to high-end ($400-<$600), high-end ($600-<$800), and premium ($800-<$1000) and ultra-premium ($1000 and above).

Distribution Channel Insights:

• Online Stores
• Offline Stores
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online stores and offline stores.

Regional Insights:

• Ontario
• Quebec
• Alberta
• British Columbia
• Others
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Ontario, Quebec, Alberta, British Columbia, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Canada Smartphone Market Report Coverage:

Key Questions Answered in This Report:

• How has the Canada smartphone market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Canada smartphone market?
• What is the breakup of the Canada smartphone market on the basis of operating system?
• What is the breakup of the Canada smartphone market on the basis of display technology?
• What is the breakup of the Canada smartphone market on the basis of RAM capacity?
• What is the breakup of the Canada smartphone market on the basis of price range?
• What is the breakup of the Canada smartphone market on the basis of distribution channel?
• What are the various stages in the value chain of the Canada smartphone market? 
• What are the key driving factors and challenges in the Canada smartphone?
• What is the structure of the Canada Smartphone market and who are the key players?
• What is the degree of competition in the Canada Smartphone market?  

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Canada smartphone market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Canada smartphone market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Canada smartphone industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.