Brazil Tire Market

Brazil Tire Market Overview:

The Brazil tire market size reached USD 3.11 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.74 Billion by ​2033​, exhibiting a growth rate (CAGR) of 4.40% during 2025-2033. The market is experiencing significant growth mainly driven by increasing vehicle production, the rising demand for replacement tires and the expansion of electric and commercial vehicle segments. Advancements in tire technology such as eco-friendliness and fuel-efficient designs, also contribute positively to the market growth.

Brazil Tire Market Trends:

Rising Demand for Radial Tires

The rising demand for radial tires in Brazil is primarily driven by their superior performance in terms of fuel efficiency and durability. Radial tires are designed with layers of fabric that run perpendicular to the direction of travel thereby reducing rolling resistance and leading to significant fuel savings for vehicles. This feature is particularly attractive in Brazil, where fluctuating fuel prices make efficiency a priority for both commercial and individual consumers. In addition to fuel efficiency, radial tires offer enhanced durability as compared to traditional bias-ply tires. Their construction allows for better heat dissipation which reduces wear and tear, thereby extending the lifespan of the tire. As a result, they require less frequent replacement providing cost benefits to consumers. This combination of economic and performance advantages is contributing to the growing popularity of radial tires in Brazil's expanding automotive market. For instance, in March 2023, CEAT Specialty, a division of CEAT Tires announced partnership with CNH Industrial to supply agricultural radial tires for Case IH and New Holland tractors in Brazil and Argentina. The agreement follows extensive assessments and tests of CEAT Farmax radials affirming the quality and reliability of the products. CEAT aims to support farmers in enhancing productivity through this partnership.

Growth of Automotive Industry

The growth of Brazil's automotive industry is significantly boosting tire sales as increased vehicle production naturally drives the demand for tires. With more cars, trucks, and buses on the road both the original equipment (OE) and replacement tire markets are seeing a surge in the product demand. As consumers purchase new vehicles manufacturers need more OE tires while expanding fleets of commercial vehicles such as trucks and buses require frequent tire replacements due to wear and tear. In line with this, the rising popularity of electric vehicles (EVs) and SUVs is creating demand for specialized tire designs further supporting market growth. Furthermore, Brazil’s expanding middle class, improving infrastructure and increased urbanization are leading to higher vehicle ownership amplifying the need for tires across various segments. This trend, coupled with technological innovations in the automotive sector, is expected to sustain the tire demand over the coming years, benefiting both local and international tire manufacturers. According to industry reports, in July 2024, vehicle production in Brazil rose by 16.9% as compared to June, with a total of 246,721 units manufactured, the highest since October 2019. Year-on-year, production increased by 34.8% when compared with July 2023. These statistics are reflective of the significant expansion of the automotive industry in the country, which, in turn, is contributing to the market growth.

Brazil Tire Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for ​2025-2033​. Our report has categorized the market based on design, end use, vehicle type, distribution channel, and season.

Design Insights:

• Radial Market
• Bias Market

The report has provided a detailed breakup and analysis of the market based on the design. This includes radial market and bias market.

End Use Insights:

• OEM Market
• Replacement Market

A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes OEM market and replacement market.

Vehicle Type Insights:

• Passenger Cars
• Light Commercial Vehicles
• Medium and Heavy Commercial Vehicles
• Two Wheelers
• Three Wheelers
• Off-The-Road (OTR)

A detailed breakup and analysis of the market based on the vehicle type have also been provided in the report. This includes passenger cars, light commercial vehicles, medium and heavy commercial vehicles, two wheelers, three wheelers, and off-the-road (OTR).

Distribution Channel Insights:

• Offline
• Online

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline and online.

Season Insights:

• All Season Tires
• Winter Tires
• Summer Tires

A detailed breakup and analysis of the market based on the season have also been provided in the report. This includes all season tires, winter tires, and summer tires.

Regional Insights:

• Southeast
• South
• Northeast
• North
• Central West

The report has also provided a comprehensive analysis of all the major regional markets, which include Southeast, South, Northeast, North, and Central West

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Brazil Tire Market News:

• In July 2024, Trelleborg Tires, a global leader in agricultural tire and wheel solutions, announced its expansion plan in Brazil by partnering with John Deere. The agreement will see Trelleborg tires being distributed through over 300 John Deere dealerships in Brazil, with a focus on reaching small and medium-sized farmers. This strategic alliance aims to capitalize on John Deere's strong local presence and Trelleborg's innovative product portfolio to gain a larger market share in the country's growing agricultural sector.
• In July 2024, Brazilian manufacturer SpeedMax launched the Energrip tire line, specifically designed for electric vehicles (EVs). With plans to expand, SpeedMax aims to cater to other BYD vehicles in Brazil. The tires are engineered to withstand the additional weight and torque of electric vehicles.

Brazil Tire Market Report Coverage:

Key Questions Answered in This Report:

• How has the Brazil tire market performed so far and how will it perform in the coming years?
• What is the breakup of the Brazil tire market on the basis of design?
• What is the breakup of the Brazil tire market on the basis of end use?
• What is the breakup of the Brazil tire market on the basis of vehicle type?
• What is the breakup of the Brazil tire market on the basis of distribution channel?
• What is the breakup of the Brazil tire market on the basis of season?
• What is the breakup of the Brazil tire market on the basis of region?
• What are the various stages in the value chain of the Brazil tire market? 
• What are the key driving factors and challenges in the Brazil tire?
• What is the structure of the Brazil tire market and who are the key players?
• What is the degree of competition in the Brazil tire market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Brazil tire market from 2019-2033​.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Brazil tire market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Brazil tire industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.