Brazil POS Terminal Market

Brazil POS Terminal Market Size and Share:

The Brazil POS terminal market size was valued at USD 2.4 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 8.1 Million by 2033, exhibiting a CAGR of 14.50% from 2025-2033.  The Brazil POS terminal market is driven by the growing adoption of digital payments, government initiatives that promote financial inclusion, and the expansion of e-commerce. The rising demand for contactless payment solutions and mobile POS systems further fuels market growth, supported by advancements in secure transaction technologies and the expanding network of small and medium-sized businesses.

The Brazilian POS terminal market is experiencing rapid growth, driven by the swift adoption of digital payments. Consumers are adopting cashless transactions using credit cards, debit cards, and wallets due to the convenience and enhanced security offered by the modes. Contactless transactions accounted for 61.1% of all card payments in the first half of 2024, compared to 48.4% in the previous year. Additionally, 78% of Brazilians are using NFC-enabled cards to make these kinds of payments, and 30% use mobile phones. Other government efforts, like the real-time PIX payment system, further hastened this transition toward cashless transactions. Mobile payments and online shopping continue to be in demand and drive businesses to use high-tech POS systems to make transactions securely within brick-and-mortar stores as well as on their websites.

In addition to the this, increasing numbers of small and medium entrepreneurs (SMEs) in Brazil are also the cause for driving the market of POS terminals. Increased business needs for SMEs in order to increase and rationalize their business, there is a tremendous demand in the market for cheap and portable POS systems. For instance, when the Covid-19 pandemic happened, the government announced R$15.9 billion, or approximately $3 billion, as emergency financing for micro and small-sized enterprises through the National Support Program for Micro and Small Enterprises, or Pronampe. More recently, various government incentives and financial inclusion initiatives have further promoted the formalization of micro and small businesses. Advances in cloud-based POS technologies also make it possible for small- to medium-scale enterprises to effectively manage inventory, track sales, and generate varied payment options. With contactless payments gaining preference, enterprises are upgrading to diverse, practical, and secure POS systems.

Brazil POS Terminal Market Trends:

Rise in Adoption of Contactless Payment

The surge in contactless payment adoption in Brazil is being fueled by consumer demand for fast and hygienic payment methods. The widespread use of NFC-enabled credit and debit cards, along with mobile wallets like Apple Pay and Google Pay, has fueled the adoption of contactless POS terminals. In line with this, the Brazil, contactless credit card transactions rose from 23.1% in 2022 to 31.1% in 2023. Mobile devices dominated, making up 82% of digital payments, reflecting a growing shift toward mobile solutions. Financial institutions and retailers are making significant investments to upgrade their systems to support contactless transactions. The COVID-19 pandemic further accelerated this trend, emphasizing the demand for touch-free payment methods. Additionally, government-backed initiatives such as PIX, Brazil's instant payment system, have reinforced the shift toward contactless technologies. Businesses of all sizes are prioritizing the integration of POS terminals to meet evolving customer expectations and stay competitive in an increasingly digital economy. 

Shift Towards Mobile POS Systems 

The rise of mobile POS (mPOS) systems is reshaping the POS terminal market in Brazil. These portable, smartphone- or tablet-based systems are particularly popular among small and medium-sized businesses, street vendors, and gig economy workers. mPOS terminals offer flexibility, low upfront costs, and ease of use, making them ideal for businesses operating in dynamic environments. Additionally, the integration of advanced features such as inventory management and analytics further increases the appeal of POS terminals. With the expansion of digital payment platforms and increasing smartphone penetration, businesses are leveraging mPOS systems to cater to tech-savvy consumers. This trend aligns with the broader digital transformation in retail and hospitality sectors, ensuring seamless payment experiences across diverse operating environments.  However, in 2023, mobile devices accounted for 82% of total digital payment transactions in Brazil, indicating a strong preference for mobile payment solutions among consumers.

Integration of Advanced Analytics and Cloud-Based Solutions 

The adoption of cloud-based POS systems equipped with advanced analytics is transforming the market landscape in Brazil. These systems enable businesses to centralize operations, optimize inventory management, and gain real-time data insights. Retailers and service providers are leveraging analytics to track consumer behavior, improve decision-making, and optimize sales strategies. Cloud-based POS solutions offer remote accessibility, which is especially beneficial for businesses with multiple locations. Furthermore, the scalability and affordability of these systems have attracted both SMEs and large enterprises. As businesses prioritize customer engagement and operational efficiency, the demand for cloud-integrated POS terminals is expected to rise, fostering innovation and Brazil POS terminal market growth. 

Brazil POS Terminal Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Brazil POS terminal market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on type, and end use industry.

Analysis by Type:

• Fixed Point-of-sale Systems
• Mobile/Portable Point-of-sale Systems

Fixed POS systems is expected to hold the largest Brazil POS terminal market share as large retail stores, supermarkets, and hospitality chains due to their robust features, including inventory management and customer analytics. These systems offer reliability and advanced functionality for handling high transaction volumes. Their integration with enterprise systems makes them ideal for businesses requiring centralized and comprehensive payment solutions.

In addition, mobile POS systems are gaining popularity among SMEs, street vendors, and dynamic businesses due to their portability, affordability, and ease of use. These systems support contactless and digital payments, catering to growing cashless trends. Their flexibility in managing transactions across various locations makes them essential for businesses seeking mobility and efficiency.

Analysis by End Use Industry:

• Retail
• Hospitality
• Healthcare
• Others
   

The retail sector is a key driver of POS terminal adoption, fueled by the growth of e-commerce, increasing digital payment preferences, and the need for efficient inventory management. Fixed and mobile POS systems enhance transaction speed, customer experience, and data analytics, making them essential for small retailers and large supermarket chains alike.

Moreover, in the hospitality industry, POS terminals streamline operations by enabling seamless payment processing, table management, and customer engagement. Hotels, restaurants, and cafes utilize advanced POS systems to improve service efficiency, accept contactless payments, and offer personalized experiences, catering to growing consumer expectations for convenience and digital payment options.

Also, the healthcare sector increasingly adopts POS systems for billing efficiency, appointment management, and payment processing. Hospitals, clinics, and pharmacies utilize these systems to facilitate digital payments, enhance patient experience, and streamline their operations. Mobile POS solutions are particularly beneficial for home healthcare providers and small medical practices seeking flexibility.

Along with this, the other industries, including transportation, entertainment, and education, are embracing POS terminals to enhance payment efficiency and customer satisfaction. Mobile POS systems cater to dynamic environments like events and field services, while fixed systems support sectors requiring centralized payment solutions. The versatility of POS technologies drives adoption across diverse applications.

Regional Analysis:

• Southeast
• South
• Northeast
• North
• Central-West
   

The Southeast region is anticipated to dominate Brazil's POS terminal market due to its economic importance, rapid urbanization, and high concentration of businesses. This region leads in adopting advanced payment technologies, driven by strong retail, hospitality, and e-commerce sectors. The increasing consumer preference for digital payments, coupled with robust infrastructure, is further driving the demand for POS terminals.

Moreover, the South region's POS terminal market is supported by a well-developed industrial base and growing adoption of digital payment solutions in smaller cities and rural areas. Increasing SME activity and modernization of retail and service sectors contribute significantly, with rising consumer demand for contactless and mobile payment options enhancing market growth.

Also, Brazil POS terminal market outlook highlights the Northeast region experiences growing POS terminal adoption due to expanding digital inclusion and government programs promoting financial accessibility. SMEs and informal businesses are increasingly leveraging affordable POS solutions to cater to rising e-commerce and cashless payment preferences, fostering economic participation and modernized payment infrastructure in the region.

Apart from this, the North region's POS terminal market is shaped by its challenging geography, where mobile and portable POS solutions are crucial. Efforts to expand digital payment systems, improve connectivity, and include remote communities in the financial system are driving adoption, supported by growing retail activities and local government initiatives.

Furthermore, the Central-West region sees rising POS terminal adoption due to increasing urbanization and agricultural trade activities. Businesses in this region are modernizing payment systems to accommodate growing digital payment trends. Government incentives and infrastructure improvements are further enabling financial inclusion, supporting both SMEs and larger enterprises in embracing advanced POS solutions.

Competitive Landscape:

The competitive landscape of the Brazil POS terminal market is marked by intense competition, with key players vying for market share through innovation, customization, and strategic partnerships. Companies are focusing on offering diverse solutions, including traditional, mobile, and cloud-based POS systems, to meet the varying needs of businesses across sectors such as retail, hospitality, and e-commerce. The market is influenced by technological advancements, with providers incorporating features like contactless payment, integrated analytics, and real-time data capabilities to enhance user experience. Price competitiveness is also significant, as businesses seek cost-effective yet efficient solutions. Additionally, partnerships with financial institutions and fintech firms are driving ecosystem integration, while local market adaptability and regulatory compliance remain critical factors shaping the competitive dynamics.

The report provides a comprehensive analysis of the competitive landscape in the Brazil POS terminal market with detailed profiles of all major companies.

Latest News and Developments:

• In January 2025, Paysafe received approval from Brazil’s Central Bank for a payment institution license, allowing the company to expand its payment services in Brazil's regulated online sports-betting market. This license enables Paysafe to offer tailored payment solutions, including Skrill, NETELLER, and Pix, to iGaming operators and Brazilian merchants, further solidifying its position in the market. With Brazil’s large market potential and projected sports-betting turnover, Paysafe aims to strengthen its presence in the Latin American region and support local industry growth.
• In December 2024, PayRetailers acquired Brazilian FinTech Transfeera, enhancing its presence in Brazil and expanding payment services across Latin America and Africa. The acquisition, authorized by Brazil’s CADE and Central Bank, gives PayRetailers direct access to Pix, the country’s instant payment system, while also reinforcing its regulatory framework. Transfeera’s platform and 500+ clients will support PayRetailers’ growth, offering a wide range of payment methods via a single API, positioning the company for further innovation and market expansion.
• In December 2024, Fiserv launched Clover in Brazil, a multi-acquirer ecosystem designed to streamline business operations with advanced tools. Offering an all-in-one payment solution, Clover replaces traditional terminals with integrated applications and a marketplace of local software partners. The platform improves operational efficiency, enhances customer experience, and streamlines management. Clover also integrates seamlessly with SiTef®, Brazil’s leading payment hub, positioning itself as a unique solution to address system challenges and drive business growth in Brazil.
• In November 2024, Brazilian bank Afinz acquired Tappaggo, a digital payments platform that transforms mobile phones into POS systems supporting credit, debit, and Pix transactions. Tappaggo’s features include payment splitting, recurring billing, and advanced reporting tools, enhancing payment management for businesses. Afinz’s CEO, Cláudio Yamaguti, emphasized the acquisition’s alignment with providing tailored financial solutions, offering unique value to partners instead of competing with major banks, and strengthening Afinz’s mobile payment offerings in Brazil.
• In October 2024, Getnet, Santander’s global payment solutions provider, launched Getnet SEP, a regional e-commerce payment solution for Brazil, Argentina, Mexico, and Chile. This innovative platform offers merchants a single entry point for payment services, streamlining transactions across these countries with one direct integration. Getnet is the only bank in Latin America offering this seamless integration, simplifying payment processing and enhancing operational efficiency for merchants in the region.

Brazil POS Terminal Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Brazil POS terminal market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Brazil POS terminal market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Brazil POS Terminal industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.