Brain Health Supplements Market

Global Brain Health Supplements Market:

The global brain health supplements market size reached USD 6.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 13.3 Billion by 2033, exhibiting a growth rate (CAGR) of 7.55% during 2025-2033. The rising awareness about mental health is driving more people to use these products regularly, which is stimulating the market.

Brain Health Supplements Market Analysis:

• Major Market Drivers: Increased focus on cognitive well-being in adults, along with the rising prevalence of neurodegenerative disorders, is propelling the market.
• Key Market Trends: The growing preference for natural supplements is fueling the growth of brain health supplement products.
• Competitive Landscape: Some of the major market companies include Accelerated Intelligence Inc., AlternaScript, Aurobindo Pharma, HVMN Inc., Liquid Health Inc., Natural Factors Nutritional Products Ltd., Onnit Labs Inc., Purelife Bioscience Co. Ltd., Quincy Bioscience LLC, Reckitt Benckiser Group plc., and Teva Pharmaceutical Industries Ltd., among many others.
• Geographical Trends: North America leads the market due to advanced healthcare infrastructure, the increasing demand for natural supplements, and government support for well-being and mental health.
• Challenges and Opportunities: The oversaturation of products is hindering the market. However, clear labeling and educational campaigns can help guide informed choices, which will continue to catalyze the market over the forecasted period.

Brain Health Supplements Market Trends:

Rising Focus on Cognitive Well-Being

People are becoming more concerned about maintaining mental sharpness and clarity as they age. In contrast, this growing focus is driving demand for supplements that can enhance memory, focus, and overall brain health, as individuals look to support long-term cognitive function and prevent mental health issues. For instance, in March 2024, BioTRUST Nutrition introduced Eternal Mind, a cognitive support supplement featuring Nutricog, VitaCholine, and phosphatidylserine. As per the clinical studies, this product enhances memory, focus, and mental agility, thereby aiming to address cognitive concerns in aging individuals with science-assisted ingredients.

Growing Consumer Interest in Natural Ingredients

Consumers are increasingly seeking brain health supplements made with natural, plant-based components, driven by concerns over synthetic additives. Furthermore, this trend reflects a preference for safer, cleaner products believed to offer cognitive benefits, such as improved focus and memory, without potential side effects associated with artificial ingredients. For instance, in April 2024, Awshad introduced Myndshroom, a brain-boosting supplement featuring Lion's Mane, Cordyceps, and L-theanine, targeting improved cognitive function, mental clarity, and focus. It caters to students, executives, athletes, and those at risk of cognitive decline, thereby contributing to market growth.

Introduction of Innovative Supplement Formats

Supplement companies are introducing new delivery methods to make brain health products more convenient. In addition, options like chewable supplements, powders, and other novel formats are appealing to a broader audience, providing flexibility for consumers looking for quick and easy ways to integrate cognitive support into their daily routines. For instance, in August 2024, InfiniWell launched Smart Chocolate BPC-157, a brain health supplement featuring Cognizin Citicoline. This innovative dark chocolate product supports mental energy, focus, and brain function, thereby offering a unique and convenient option for cognitive health through its nutrient delivery matrix.

Global Brain Health Supplements Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with the brain health supplements market forecast at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product, form, distribution channel, and application.

Breakup by Product:

• Natural Molecules
• Herbal Extract
• Vitamins and Minerals
   

Natural molecules currently hold the largest brain health supplements market share

The report has provided a detailed breakup and analysis of the market based on the product. This includes natural molecules, herbal extract, and vitamins and minerals. According to the report, natural molecules represented the largest market segmentation.

Natural molecules in brain health supplements, such as Lion's Mane and L-theanine, are gaining attention for their ability to enhance cognitive function and reduce stress, thereby promoting mental clarity and focus naturally.

Breakup by Form:

• Tablets and Capsules
• Powder
• Others
   

Tablets and capsules currently hold the largest brain health supplements market demand

The report has provided a detailed breakup and analysis of the market based on the form. This includes tablets and capsules, powder, and others. According to the report, tablets and capsules represented the largest market segmentation.

Tablet and capsule forms offer a convenient way to support cognitive function. For example, BioTRUST’s Eternal Mind capsule enhances memory and focus with science-backed ingredients like Nutricog and VitaCholine.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Drug Stores
• Online Stores
• Others
   

Supermarkets and hypermarkets currently hold the largest brain health supplements market outlook

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, drug stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest market segmentation.

Supermarkets and hypermarkets are key distribution channels offering a wide range of options for supplements. Stores like Walmart stock popular products, such as Neuriva, making cognitive support supplements easily accessible to everyday shoppers.

Breakup by Application:

• Memory Enhancement
• Attention and Focus
• Depression and Mood
• Sleep and Recovery
• Anti-aging and Longevity
• Others
   

Memory enhancement currently holds the largest brain health supplements market outlook report

The report has provided a detailed breakup and analysis of the market based on the application. This includes memory enhancement, attention and focus, depression and mood, sleep and recovery, anti-aging and longevity, and others. According to the report, memory enhancement represented the largest market segmentation.

Brain health supplements for memory enhancement frequently feature ingredients like Bacopa Monnieri, known for improving recall. For example, Neuriva includes this extract, which has been shown to support memory and cognitive performance in various age groups.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America currently dominates the market

The brain health supplements market analysis report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share. 

As per the brain health supplements market analysis report, North America leads the market, driven by high consumer demand for cognitive enhancement products and advanced healthcare trends. For instance, in April 2024, Olly introduced a line of brain-boosting supplements. In line with this, Kyowa Hakko's Cognizin has been incorporated into various functional foods, reflecting innovation in the region. These developments highlight the focus of individuals across North America on improving mental health through advanced and diverse supplement offerings.

Competitive Landscape:

The brain health supplements market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include:

• Accelerated Intelligence Inc.
• AlternaScript
• Aurobindo Pharma
• HVMN Inc.
• Liquid Health Inc.
• Natural Factors Nutritional Products Ltd.
• Onnit Labs Inc.
• Purelife Bioscience Co. Ltd.
• Quincy Bioscience LLC
• Reckitt Benckiser Group plc.
• Teva Pharmaceutical Industries Ltd.
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

 Brain Health Supplements Market Recent Developments:

• July 2024: Kyowa Hakko introduced Cognizin, a brain health supplement that can be used in functional foods like protein bars, gummies, and beverages.
• April 2024: Olly launched a new line of brain-boosting products featuring nootropics for cognitive function, energy, and stress relief. The collection includes adult Brainy Chews and kids' Brainy L'Olly Pops, offering fast-acting, convenient supplements available at Target and online.
• February 2024: EyePromise unveiled BrainPromise, a new supplement containing vitamins, minerals, lutein, and zeaxanthin. The product aims to support brain function through ingredients traditionally linked to eye health, leveraging research on macular pigment optical density (MPOD) as a biomarker for brain health.

Brain Health Supplements Market Report Scope:

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the brain health supplements market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global brain health supplements market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the brain health supplements industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.