Brahmi Market

Market Overview:

The global brahmi market size reached US$ 348.5 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 756.9 Million by 2032, exhibiting a growth rate (CAGR) of 9% during 2024-2032. The rising consumption of Ayurvedic herbs, increasing health consciousness among the masses, augmenting demand for natural health and wellness supplements, and emerging pharmaceutical and nutraceutical applications of Brahmi represent some of the key factors driving the market.

Brahmi refers to a small, perennial herb and a staple plant in traditional Ayurvedic medicine that grows in wet, tropical environments. Also known by its scientific name Bacopa monnieri, it is considered an adaptogenic herb that improves the body’s resistance to stress and anxiety. It aids in relaxing the mind, lowering mental stress, reducing inflammation, enhancing blood flow, boosting memory, and improving brain functioning. This medicinal plant contains active compounds called bacosides, which are known to have powerful antioxidant effects, especially in the brain. It is also used to control hair fall and repair damaged hair follicles, regulate blood pressure levels, and alleviate ADHD symptoms. As a result, Brahmi finds extensive applications across the pharmaceuticals, nutraceuticals, food and beverages (F&B), and cosmetics and personal care industries. 

Brahmi Market Trends:

At present, the rising consumption of Ayurvedic supplements due to the shifting consumer preferences toward herbal medicines and traditional remedies represents the primary factor driving the market growth. Besides this, the increasing health consciousness among the masses and the growing prevalence of obesity and several chronic diseases are other major growth-inducing factors. Moreover, individuals are increasingly opting for functional foods and beverages with various health benefits, like boosting immunity. Along with this, the surging popularity of natural ingredients and supplements, such as Brahmi products made of herbal extracts from Brahmi plants, as they are free from synthetic additives and cause fewer side effects compared to chemical-based pharmaceutical products, has catalyzed the market growth. In addition, the rising use of Brahmi in the treatment of Alzheimer’s disease, which is a degenerative disorder that impairs memory and other mental skills in older adults, is contributing to the market growth. Furthermore, there is an increase in the adoption of Brahmi juice to assist and speed up recovery in the treatment of epilepsy, chickenpox, and pediatric diseases. In line with this, the surging product utilization for treating numerous skin-related conditions, such as psoriasis, eczema, abscess, and ulceration, has propelled the market growth. Apart from this, the emerging applications of Brahmi in manufacturing hair care and skin care formulations have augmented the product demand. Other factors, including the growing consumer awareness about the benefits of ayurvedic herbs, increasing product adoption in health and wellness supplements, inflating consumer disposable incomes, and rising focus on mental well-being owing to hectic work schedules and stressful lifestyles, are also creating a positive market outlook.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global brahmi market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on form and end user.

Form Insights:

• Oil
• Tablet
• Powder
• Tonics
   

The report has provided a detailed breakup and analysis of the brahmi market based on the form. This includes oil, tablet, powder, and tonics. According to the report, tonics represented the largest segment.

End User Insights:

• Food and Beverages Industry
• Pharmaceutical Industry
• Personal Care Industry
   

A detailed breakup and analysis of the brahmi market based on the end user has also been provided in the report. This includes the food and beverages industry, pharmaceutical industry, and personal care industry. According to the report, the personal care industry accounted for the largest market share.

Regional Insights:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for Brahmi. Some of the factors driving the Asia Pacific brahmi market included the widespread preference of consumers for traditional Ayurveda medicines, rising production and consumption of Brahmi products in the region, growing health consciousness among the masses, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global brahmi market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Baidyanath Group, Dabur India Ltd., Herbal Creations, Himalaya Global Holdings Ltd., Natures Velvet Lifecare, Organic India Pvt Ltd., Patanjali Ayurved Limited, Sabinsa Corp., Shriji Herbal Products, Vadik Herbs, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Questions Answered in This Report:

• How has the global brahmi market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global brahmi market?
• What is the impact of each driver, restraint, and opportunity on the global brahmi market?
• What are the key regional markets?
• Which countries represent the most attractive brahmi market?
• What is the breakup of the market based on the form?
• Which is the most attractive form in the brahmi market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the brahmi market?
• What is the competitive structure of the global brahmi market?
• Who are the key players/companies in the global brahmi market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the brahmi market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global brahmi market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Brahmi industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.