Body Scrub Market Report

Body Scrub Market Size and Share:

The global body scrub market size was valued at USD 19.20 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 27.57 Billion by 2033, exhibiting a CAGR of 4.10% from 2025-2033. Asia Pacific currently dominates the body scrub market share by holding over 35.5% in 2024.  The market is driven by rapid urbanization, increasing spa and wellness culture, a preference for premium skincare products, and government initiatives supporting the beauty and personal care industry.

The global body scrub market demand is primarily driven by the rising consumer awareness of skincare benefits, as it fuels the need for exfoliating products that promote smooth and radiant skin. In addition, the increasing preference for natural and organic ingredients drives brands to offer chemical-free, eco-friendly formulations, aiding the market growth. Moreover, the influence of beauty trends and social media boosts product visibility and consumer engagement, providing an impetus to the market. For instance, Bodycare sales surged by 21%, reaching $1.5 billion between July 2023 and June 2024, underscoring the growing consumer inclination toward holistic skincare. Besides this, the expanding e-commerce and retail channels enhance accessibility and convenience, supporting the market growth. Furthermore, continuous product innovation, including multifunctional scrubs with added skincare benefits, attracts a broader consumer base seeking effective skincare solutions, thus impelling the market demand.

The United States body scrub market growth is significantly driven by growing demand for clean-label and dermatologist-recommended products, as consumers seek safe and effective skincare solutions. The region currently holds a market share of 89.50% in 2024. In line with this, the rising interest in self-care and wellness routines encourages frequent use of exfoliating products, contributing to the market expansion. Concurrently, the popularity of gender-neutral and men’s grooming products expands the consumer base beyond traditional users, thus strengthening the market share. Additionally, a strong spa and professional skincare industry boosts demand for high-performance body scrubs, driving the market growth. Furthermore, seasonal skincare needs, particularly in winter, drive sales of moisturizing exfoliants, providing an impetus to the market. Apart from this, sustainability concerns push brands to develop biodegradable scrubs and eco-friendly packaging, aligning with consumer preferences for environmentally responsible products, and thereby propelling the market demand.

Body Scrub Market Trends:

Rising Awareness About skin health

The global body scrub market is largely driven by growing consumer awareness of skin health and the essential benefits of exfoliation. Exfoliation, the process of removing dead skin cells from the surface, is essential for maintaining healthy, glowing skin. For instance, according to an industrial survey, 63% of consumers report using exfoliating products at least once a week, reflecting a strong market potential for body scrubs. As awareness of exfoliation's benefits, such as smoother skin texture, unclogged pores, and better skincare absorption that continues to grow, demand for body scrubs has risen significantly. The emphasis on skin health, coupled with the desire for radiant, youthful skin, drives consumers towards products that promise effective exfoliation, making body scrubs an integral part of personal care regimens.

Increasing Demand for Natural and Organic Products

The shift towards natural and organic products is a significant driver in the body scrub market trends. Consumers are increasingly scrutinizing the ingredients in their skincare products, showing a preference for items containing natural exfoliants like salt, sugar, and coffee grounds over chemical-based alternatives. In line with this, the growing awareness of the environmental and health impacts of synthetic ingredients has led to a demand for products that are not only safe for the skin but also environmentally friendly. Environmental concerns are also influencing purchasing decisions, with 72% of consumers expressing a preference for eco-friendly and sustainable skincare products, as per a survey report. Natural and organic body scrubs, often enriched with essential oils and botanical extracts, cater to this demand by offering a gentle yet effective exfoliation experience. Brands that highlight the purity, origin, and benefits of their natural ingredients are particularly appealing to health-conscious consumers, driving the popularity of these products in the global market.

Rising Popularity of At-Home Spa and Wellness Rituals

The increasing interest in at-home spa and wellness practices has significantly contributed to the growth of the body scrub market share. With the rise of self-care as a cultural trend, consumers are seeking ways to replicate the luxurious, pampering experiences of a spa in the comfort of their homes. Body scrubs, with their varied textures and scents, play a key role in these rituals, offering a sensory experience that relaxes and rejuvenates. Luxury body scrubs featuring exotic ingredients and aromatherapy benefits have gained popularity, as 60% of consumers indicate a preference for products that enhance relaxation and self-care rituals, as per an industry report. This trend has been further amplified by the global pandemic, which restricted access to professional spa services and encouraged people to explore personal care routines at home. High-end body scrubs that promise a spa-like experience, featuring exotic ingredients and luxurious packaging, have become especially popular, as consumers are willing to invest in premium products that offer a break from the everyday and a moment of indulgence.

Innovation and Product Diversification

Innovation and product diversification are driving the body scrub market forward by catering to a wide array of consumer needs and preferences. For instance, a survey conducted by Earthraga in India found that 95.4% of respondents have incorporated sustainable products into their skincare routines, with 84.6% emphasizing the importance of eco-friendly practices in skincare. Manufacturers are constantly exploring new formulations, textures, and ingredients to differentiate their products in a competitive market. This includes the development of body scrubs designed for specific skin types, such as sensitive or acne-prone skin, and concerns like dryness or aging. Innovations such as temperature-changing scrubs, those that combine exfoliation with moisturization, and eco-friendly formulations with biodegradable exfoliants address both sensory experiences and environmental concerns. Additionally, the introduction of products with unique selling propositions, such as caffeine-infused scrubs for skin firming or those with aromatherapeutic benefits, appeals to niche markets enhances consumer interest, and helps to keep the market dynamic and responsive to evolving consumer preferences, further enhancing body scrub market outlook.

Body Scrub Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global body scrub market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on product type, skin type, product form, distribution channel, and application.

Analysis by Product Type:

• Plant-based
• Milk-based
• Others

Plant-based leads the market with around 48.8% of the market share in 2024. This segment is primarily driven by the increasing consumer preference for natural and sustainable ingredients in body scrubs. With growing awareness about the environmental impact of conventional products, consumers are seeking plant-based alternatives that offer similar efficacy without the use of harsh chemicals. Plant-based body scrubs frequently feature ingredients like coconut oil, shea butter, and botanical extracts, valued for their nourishing and exfoliating properties, meeting the growing demand for eco-friendly skincare solutions. Additionally, the rising trend towards veganism and cruelty-free products further boosts the demand for plant-based body scrubs, appealing to ethically conscious consumers.

Analysis by Skin Type:

• Sensitive
• Normal
• Dry
• Oily

Oily skin type leads the market with a significant market share in 2024. This segment caters to consumers seeking products that efficiently eliminate excess oil and impurities, helping to prevent clogged pores and breakouts. Body scrubs in this category often feature ingredients like clay, charcoal, or salicylic acid, known for their deep-cleansing properties that absorb oil and clear pores, leaving the skin refreshed and revitalized. Moreover, manufacturers are incorporating antibacterial and antimicrobial agents into body scrub formulations to target acne-causing bacteria, making them particularly appealing to consumers with oily or acne-prone skin.

Analysis by Product Form:

• Powder
• Gel or Liquid
• Cream

Cream leads the market with around 32.7% of the market share in 2024. The cream segment is driven by the demand for rich and indulgent skincare experiences that provide intense hydration and nourishment to the skin. Cream scrubs offer a luxurious texture that glides smoothly over the skin, delivering moisture and emollients to soften and smooth rough areas. This segment appeals to consumers looking for pampering self-care rituals and seeking products that offer both exfoliation and hydration benefits in one step. Additionally, cream formulations are often infused with botanical extracts, vitamins, and oils, offering added skincare benefits such as antioxidant protection and skin rejuvenation, thus reshaping global body scrub market trends.

Analysis by Distribution Channel:

• Hypermarkets and Supermarkets
• Independent Retailers
• Convenience Stores
• Online Stores
• Others

Hypermarkets and supermarkets lead the market with around 39.8% of the market share in 2024. This segment is driven by the increasing consumer preference for one-stop shopping solutions, where they can assess a wide range of body scrub products directly. These outlets provide the benefit of immediate product availability, allowing consumers to physically assess the quality, texture, and scent before making a purchase. The presence of a broad assortment of brands and formulations in these settings, coupled with frequent promotional deals and discounts, significantly boosts consumer foot traffic and sales in this segment.

Analysis by Application:

• Residential
• Commercial

Commercial leads the market with a significant market share in 2024. This segment is fueled by the rising adoption of body scrubs in spas, salons, hotels, and wellness centers worldwide. With an increasing emphasis on relaxation and pampering services, businesses in the hospitality and wellness industries are incorporating body scrubs into their offerings to enhance customer experiences and attract clientele. Moreover, the growing trend of wellness tourism and the demand for luxurious spa treatments contribute to the growth of the commercial segment. Businesses are focusing on offering a diverse range of body scrubs tailored to different skin types and preferences to cater to a broader customer base and stay competitive in the market.

Regional Analysis:

• North America 
  • United States 
  • Canada 
• Europe 
  • Germany 
  • France 
  • United Kingdom 
  • Italy 
  • Spain
  • Others 
• Asia Pacific 
  • China 
  • Japan 
  • India 
  • South Korea 
  • Australia 
  • Indonesia 
  • Others 
• Latin America 
  • Brazil 
  • Mexico 
  • Others 
• Middle East and Africa

In 2024, Asia Pacific accounted for the largest market share of over 35.5%. The market demand in the region is driven by a rich tradition of skincare and beauty, combined with rapid technological innovation and a large, engaged consumer base eager for new and specialized products. The market's expansion is driven by the growing popularity of beauty rituals incorporating exfoliation, the influence of K-beauty and J-beauty trends, and a rising middle class with increasing disposable income. Furthermore, the demand for products featuring natural and local ingredients, aligned with cultural practices, significantly influences the body scrub market growth.

Key Regional Takeaways:
 

North America Body Scrub Market Analysis

The North America body scrub market is experiencing steady growth, driven by increasing consumer demand for skincare and exfoliation products. In addition, factors such as rising awareness of personal care, the popularity of natural and organic ingredients, and the influence of social media on beauty trends are driving the market forward. For instance, platforms such as TikTok have popularized elaborate body care routines, highlighting the importance of smooth, radiant skin and increasing demand for body scrubs as a key step in skincare regimens. Besides this, natural and clean-label formulations are gaining traction, aligning with the growing preference for sustainable and chemical-free products. Furthermore, companies are focusing on innovative textures and multifunctional benefits to differentiate their offerings. Apart from this, e-commerce expansion is providing wider accessibility to niche and artisanal brands, thereby impelling the market demand.

United States Body Scrub Market Analysis

The U.S. body scrub market is growing as an increasing number of consumers are looking for skincare options with natural and clean ingredients. An industrial report states that in 2020, 28% of consumers preferred buying natural and clean skincare products over effective products. In 2021, personal care products accounted for online retail sales of USD 54 billion, representing 11% of the total retail e-commerce revenue in the United States, as per an industry report. Cosmetic products in the U.S. are regulated by the Food and Drug Administration (FDA) for safety and labeling requirements. With their proliferation, e-commerce platforms have firmly contributed to the market's ease of accessibility and allowed brands to target a broad audience. The benefits of exfoliation and preferred organic formulations are becoming factors that continue to influence consumer purchasing decisions.

Europe Body Scrub Market Analysis

The body scrub market in Europe is broadening its horizons mainly because of the high consumer awareness related to biodegradable and dermatologically tested skincare products. A report from Cosmetics Europe states that the skin care market in Europe was USD 30.6 billion in 2023, where body scrubs hold a substantial part. Germany, France, and then the UK, show high disposable incomes and increased consciousness of skincare benefits. Above half of Europeans are biased towards using skincare products made up of organic ingredients, along with stimulating values towards ecologically conscious brands, such as L'Occitane, Nuxe, and Rituals. The statutory policies, like the EU Ban on Microplastics in cosmetics, have led many brands to innovate biodegradable exfoliants with sugar, salt, and fruit-derived particles instead. Personalized e-commerce along with special beauty retailers would drive the last mile of product distribution with the help of digital marketing strategies improving brand engagement. Also, the consumer could be influenced by the certified sustainability and cruelty-free labels, which would lead the market towards ethical and environmentally concerned skincare solutions.

Asia Pacific Body Scrub Market Analysis

The Asia Pacific body scrubs market is growing rapidly under the influence of many drivers like increased disposable income, and consciousness toward beauty especially in following multi-step skincare routines. As per a survey, 81% of women in South Korea practice multi-stepped skincare routines; thus, this points out the overwhelming importance attached to exfoliation and skin maintenance within this region. Traditional ingredients such as rice bran, green tea, and herbal extracts are considered popular sources for the propagation of beauty routines especially in Japan and South Korea. Even in the region, the regulatory framework differs with agencies like Japan's Ministry of Health, Labour, and Welfare sustaining the safety of cosmetic products. Market expansion is also accelerated by channels such as e-commerce, beauty subscription services, and trends like K-beauty. Besides this, brands are responding to the growing ecological awareness by utilizing biodegradable and plant-based exfoliants at this time. With the rising demand for premium skincare, both global and local players are launching body scrub formulations based on innovations tailored to regional preferences. Thus, one can see market uptake across the Asia Pacific being increasingly influenced.

Latin America Body Scrub Market Analysis

Latin American body scrub is growing because consumer demand for sustainable and natural beauty products is growing. A study indicated that some 53% of Brazilian shoppers are interested in buying natural beauty products, citing a larger trend within the region for clean beauty products. Growth in the markets is being pushed by countries such as Brazil, Mexico, and Argentina, owing to rising incomes and an expansion of skincare-conscious populations. Local players and global companies are riding the trend for plant-based exfoliants like coffee, sugar, and fruit extracts. Regulatory regimes are different across the region, with Brazil's National Health Surveillance Agency (ANVISA) being responsible for cosmetic compliance and safety. E-commerce and beauty subscription boxes are major channels of distribution, giving consumers access to a variety of body scrubs. With sustainability now at the forefront, brands are concentrating on green packaging and responsible sourcing, which continues to drive buying decisions throughout Latin America.

Middle East and Africa Body Scrub Market Analysis

The Middle East and Africa body scrub market is expanding, driven by growing urbanization, surging disposable incomes, and changing towards premium skincare. According to reports, Saudi Arabia has a very high rate of urbanization, with about 84.95% of the population residing in urban regions as of 2023, translating to greater spending by consumers on personal care items. The market for body scrubs is increasing as awareness of skincare spreads, especially in urban areas of the UAE, Saudi Arabia, and South Africa. Local and global brands are introducing natural and halal-certified products into their product portfolios, reflecting cultural and religious sensibilities. Regulators like the Saudi Food and Drug Authority (SFDA) guarantee product safety and compliance. E-commerce is taking center stage in market growth, with the public buying more body scrubs online. Green trends are also on the rise, with more brands formulating green and natural exfoliants.

Competitive Landscape:

Leading companies in the body scrub market are investing in research and development (R&D) to innovate and expand their product offerings, integrating natural, organic, and sustainable ingredients to cater to the increasing consumer demand for eco-friendly and skin-friendly formulations. They are leveraging advanced technologies to enhance product efficacy, texture, and shelf life, while also focusing on sustainable packaging solutions to reduce environmental impact. Strategic marketing campaigns, often utilizing social media and influencer partnerships, are employed to reach a broader audience and create brand loyalty. Furthermore, these companies are expanding their global footprint through e-commerce platforms and entering new markets by understanding and catering to regional beauty preferences and requirements. Collaborations with local brands, customization options, and limited-edition products are some of the strategies being used to differentiate themselves in a competitive market and engage with consumers on a more personal level.

The report provides a comprehensive analysis of the competitive landscape in the body scrub market with detailed profiles of all major companies, including:

• 3LAB Inc.
• Estée Lauder Companies
• Home & Body Company
• Innisfree Corporation (Amorepacific Corporation)
• L'Oréal S.A.
• Procter & Gamble
• Sephora (LVMH)
• Shiseido Company Limited
• The Face Shop (LG Household & Health Care Co.)
• Tonymoly Co. Ltd.
• The Body Shop Inc. (Natura Co Holding S/A)
• Yunos Co. Ltd.

Latest News and Developments:

• February 2025: Dove Men+Care introduced its NEW Body and Face Scrubs, offering a multi-functional solution for men's skincare. The innovative formula exfoliates, cleanses, and moisturizes in one step, enhancing wellness routines with superior care and hydration.
• In January 2025: L'Oréal Groupe's Cell BioPrint, unveiled at CES 2025, revolutionizes skincare with longevity science, enhancing personalized beauty solutions. This innovation drives the body scrub market by advancing skin diagnostics, fostering demand for targeted exfoliation products tailored to individual skin health and aging needs.
• January 2024: Bath & Body Works has reformulated its entire body care line, including body scrubs, to exclude sulfates and parabens while incorporating shea butter, pro-vitamin B5, coconut oil, and aloe. The revamped products align with consumer demand for innovative, skin-friendly formulas.
• In August 2024: Estée Lauder's brand, The Ordinary, expanded its product line to include body care products, such as a serum with salicylic acid and a prebiotic body lotion. This diversification into body care reflects the company's response to the growing consumer interest in comprehensive skincare routines.

Body Scrub Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the body scrub market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global body scrub market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the body scrub industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.