Bleaching Agents Market Report by Product Type (Azodicarbonamide, Hydrogen Peroxide, Ascorbic Acid, Acetone Peroxide, Chlorine Dioxide, and Others), Form (Powder, Liquid), End-User Industry (Pulp and Paper, Textile, Construction, Electrical and Electronics, Water Treatment, Healthcare, and Others), and Region 2025-2033

Bleaching Agents Market Report by Product Type (Azodicarbonamide, Hydrogen Peroxide, Ascorbic Acid, Acetone Peroxide, Chlorine Dioxide, and Others), Form (Powder, Liquid), End-User Industry (Pulp and Paper, Textile, Construction, Electrical and Electronics, Water Treatment, Healthcare, and Others), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A1405

Market Overview:

The global bleaching agents market size reached USD 908.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,246.0 Million by 2033, exhibiting a growth rate (CAGR) of 3.4% during 2025-2033.

Report Attribute
 Key Statistics 
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 908.0 Million
Market Forecast in 2033
USD 1,246.0 Million
Market Growth Rate 2025-2033 3.4%


A bleaching agent is a chemical product that is used industrially or domestically to whiten or remove the color from different materials and products. It is typically used in households to whiten clothes and remove stains or as a disinfectant in laundry detergents and surface cleaners. It is primarily available in the liquid form as a dilute solution of sodium hypochlorite and in the powdered form containing the formulation of calcium hypochlorite.

Bleaching Agents Market

The extensive application of bleaching agents across industries such as textile and paper is the key factor driving the growth of the market. Furthermore, in the food and beverage industry, they are used in the preparation of bakery dough for improving its structure and increasing elasticity. These agents are also used as an additive in flour to decolor the yellowish appearance of the raw mill flour and make it ready for market supply. In addition to this, they are widely used for sanitizing swimming pools and play a crucial role in purifying water to make it suitable for drinking. As a result, increasing investments in wastewater treatment plants by governments of several countries, along with the introduction of chlorine-free or green bleaching agents with low chemical residue and emissions, are contributing significantly to the market growth. Bleaching agents also find wide utilization in the cosmetic and beauty industry in hair dyes and teeth whitening products, and in the chemical industry as an oxidizing agent.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global bleaching agents market report, along with forecasts at the global and regional level from 2025-2033. Our report has categorized the market based on product type, form and end-user industry.

Breakup by Product Type:

Bleaching Agents Market By Product Type

  • Azodicarbonamide 
  • Hydrogen Peroxide
  • Ascorbic Acid
  • Acetone Peroxide
  • Chlorine Dioxide
  • Others
     

Breakup by Form:

  • Powder
  • Liquid
     

Breakup by End-User Industry:

  • Pulp and Paper
  • Textile
  • Construction
  • Electrical and Electronics
  • Water Treatment
  • Healthcare
  • Others
     

Breakup by Region:

Bleaching Agents Market By Region

  • Asia Pacific
  • Europe
  • North America
  • Middle East and Africa
  • Latin America
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being BASF, Aditya Birla Chemicals, Evonik, Solvay, Akzonobel, Hawkins, Inc., Siemer Milling, Peroxychem, Supraveni Chemicals, Spectrum Chemicals, Engrain, Gujarat Alkalies and Chemicals, Unilever, The Procter & Gamble Company, The Clorox Company, etc.

IMARC Group’s latest report provides a deep insight into the global bleaching agents market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global bleaching agents market in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Million USD
Segment Coverage Product Type, Form, End-User Industry, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered BASF, Aditya Birla Chemicals, Evonik, Solvay, Akzonobel, Hawkins, Inc., Siemer Milling, Peroxychem, Supraveni Chemicals, Spectrum Chemicals, Engrain, Gujarat Alkalies and Chemicals, Unilever, The Procter & Gamble Company and The Clorox Company
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global bleaching agents market was valued at USD 908.0 Million in 2024.

We expect the global bleaching agents market to exhibit a CAGR of 3.4% during 2025-2033.

The rising demand for bleaching agents in sanitizing swimming pools and purifying water to make it suitable for drinking is primarily driving the global bleaching agents market.

The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations, resulting in the temporary closure of numerous end-use industries for bleaching agents.

Based on the product type, the global bleaching agents market can be segmented into azodicarbonamide, hydrogen peroxide, ascorbic acid, acetone peroxide, chlorine dioxide, and others. Currently, chlorine dioxide holds the majority of the total market share.

Based on the form, the global bleaching agents market has been divided into powder and liquid, where powder currently exhibits a clear dominance in the market.

Based on the end-user industry, the global bleaching agents market can be categorized into pulp and paper, textile, construction, electrical and electronics, water treatment, healthcare, and others. Among these, the pulp and paper industry accounts for the largest market share.

On a regional level, the market has been classified into Asia Pacific, Europe, North America, Middle East and Africa, and Latin America, where Asia Pacific currently dominates the global market.

Some of the major players in the global bleaching agents market include BASF, Aditya Birla Chemicals, Evonik, Solvay, Akzonobel, Hawkins, Inc., Siemer Milling, Peroxychem, Supraveni Chemicals, Spectrum Chemicals, Engrain, Gujarat Alkalies and Chemicals, Unilever, The Procter & Gamble Company, The Clorox Company, etc.

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Bleaching Agents Market Report by Product Type (Azodicarbonamide, Hydrogen Peroxide, Ascorbic Acid, Acetone Peroxide, Chlorine Dioxide, and Others), Form (Powder, Liquid), End-User Industry (Pulp and Paper, Textile, Construction, Electrical and Electronics, Water Treatment, Healthcare, and Others), and Region 2025-2033
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