Black Beer Market

Global Black Beer Market:

The global black beer market size reached US$ 28.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 54.9 Billion by 2032, exhibiting a growth rate (CAGR) of 7.79% during 2024-2032. The changing consumer preferences, growing awareness of diverse beer styles, introduction of unique offerings by craft breweries, inflating disposable incomes, the rise of beer tourism, and expanding online retail platforms are some of the key factors supporting the market growth.

Black Beer Market Analysis:

• Major Market Drivers: The growing consumer awareness of diverse beer styles is one of the key factors driving the market's growth. Moreover, the rise of craft breweries and microbreweries has introduced a wide range of unique black beer offerings, catering to niche consumer segments, which, in turn, is boosting the market growth.
• Key Market Trends: The increasing disposable incomes have surged the expenditure on premium and specialty beers, including black beer, which is positively contributing to the market growth. Additionally, the popularity of beer tourism and beer festivals and the adoption of aggressive marketing strategies and innovative packaging techniques by beer manufacturers are accelerating the market growth.
• Competitive Landscape: Some of the prominent black beer market companies include Allagash Brewing Company, Asahi Breweries Ltd (Asahi Group Holdings Ltd), Bent Paddle Brewing Company, BrewDog PLC, Carlsberg Breweries A/S, Mikkeller ApS, New Belgium Brewing Company (Kirin Holdings Company Limited), Sapporo Breweries Ltd., and Stone Brewing (Sapporo Breweries Ltd), among many others.
• Geographical Trends: According to the black beer market dynamics, Asia Pacific exhibits a clear dominance in the market. Increased disposable income and urbanization in countries like China, India, and other Asia Pacific nations are leading to higher consumption of premium and diverse alcoholic beverages, including black beers.
• Challenges and Opportunities: Lack of knowledge among consumers regarding black beer, and high competition among key players is hampering the market's growth. However, the increasing popularity of craft beers presents a significant opportunity for black beers. Craft breweries often experiment with different styles, including dark beers, which can attract consumers seeking unique and high-quality products.

Black Beer Market Trends:

Rising Disposable Income Levels

The rise in disposable incomes in emerging economies has positively impacted the global black beer market. For instance, according to Statista, in May 2024, disposable personal income in the United States rose by 0.5% over the previous month. As economies grow and living standards improve, consumers in these regions have more purchasing power, enabling them to explore premium and specialty beer offerings, including black beer. Rising urbanization and a growing middle-class population have resulted in a shift in consumer preferences toward more sophisticated and premium beverages. These factors are expected to propel the black beer market in the coming years.

Increasing Demand for Alcoholic Beverages

The rising demand for alcoholic beverages in general is one of the significant factors contributing to the growth of the black beer market. For instance, according to IMARC, the global alcoholic beverages market size reached US$ 1,579.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,963.1 Billion by 2032, exhibiting a growth rate (CAGR) of 2.4% during 2024-2032. As more consumers seek out varied alcoholic beverages, there is a growing market for specialty and craft options, including dark beers. People who are interested in exploring new types of alcohol are likely to try dark beers, thereby boosting the black beer market revenue.

Emergence of Craft breweries

The proliferation of craft breweries and microbreweries around the world has significantly impacted the global black beer market. For instance, according to the Brewers Association, in 2023, the number of operating craft breweries increased to nearly 9,761, including approximately 2,092 microbreweries, 3,502 brewpubs, 3,910 taproom breweries, and 257 regional craft breweries in the United States. Craft breweries often prioritize traditional brewing methods and premium ingredients, resulting in high-quality black beers with distinct characteristics. These factors are further positively influencing the black beer market forecast.

Global Black Beer Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global black beer market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product, packaging, and sales channel.

Breakup by Product:

• Dark Lager
• Dark Ale
• Others
   

Dark lager dominates the market

The report has provided a detailed breakup and analysis of the market based on the product. This includes dark lager, dark ale, and others. According to the report, dark lager represented the largest segment.

According to the black beer market outlook, for the dark lager segment, one of the key drivers is its smooth and approachable taste, appealing to a broader consumer base beyond traditional beer enthusiasts. The rising interest in craft and specialty beers also contributes to the growth of dark lager as it caters to consumers seeking unique and distinctive flavors. Furthermore, the growing influence of beer festivals and events also fosters interest and awareness in the others segment, encouraging consumers to explore and embrace diverse black beer offerings.

Breakup by Packaging:

• Cans
• Bottles
   

Cans dominate the market

The report has provided a detailed breakup and analysis of the market based on the packaging. This includes cans and bottles. According to the report, cans represented the largest segment.

According to the black beer market overview, cans offer several advantages, such as portability, convenience, and lightness, making them popular choices for on-the-go consumption and outdoor events. Additionally, cans are highly recyclable, appealing to environmentally conscious consumers. The rising popularity of canned craft beers has further propelled the growth of this segment. For instance, according to a survey conducted by Statista in 2019 in Australia among craft beer drinkers whether they preferred cans or bottles, and 38% answered they preferred cans. In comparison, 27% stated they liked bottles.

Breakup by Sales Channel:

• On-trade
• Off-trade
   

Off-trade dominates the market

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes on-trade and off-trade. According to the report, off-trade represented the largest segment.

The off-trade segment, including retail stores and online platforms, is influenced by factors like convenience and accessibility. Busy lifestyles and the ease of purchasing black beer through various retail channels contribute to off-trade sales growth. Furthermore, the rising popularity of e-commerce platforms enhances consumer access to a wide range of black beer products, thereby augmenting sales. Both segments cater to different consumer preferences and behavior, highlighting the significance of these key drivers in shaping the market landscape.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific exhibits a clear dominance, accounting for the largest black beer market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

According to the black beer market statistics, the industry is witnessing significant growth due to the region's burgeoning middle-class population and increasing urbanization. As disposable incomes rise, consumers are seeking premium and aspirational beverage choices, including black beer. The influence of Western culture and the proliferation of craft beer enthusiasts have also played a vital role in driving the demand for diverse beer styles. For instance, according to Statista, the India craft beer market size is projected to exhibit a growth rate (CAGR) of 24.41% during 2024-2032. Additionally, the region's diverse culinary traditions and the growing popularity of beer as a companion to various cuisines have further contributed to the rise in black beer consumption. Other key drivers include emerging trends of consuming beer at social gatherings, which has helped black beer emerge as a stylish and sophisticated choice. Furthermore, innovative marketing strategies by leading beer manufacturers are making black beer more accessible and attractive to a wider audience. Besides this, improved distribution networks and retail infrastructure are facilitating the widespread product availability and thus boosting the consumption of black beer in this region.

Competitive Landscape:

The competitive landscape of the global black beer market is characterized by a diverse array of players, ranging from multinational breweries to regional craft beer producers. Established beer giants leverage their strong brand presence and wide distribution networks to maintain a significant market share. They often focus on offering a variety of beer styles, including black beer, to cater to a broad consumer base. On the other hand, craft breweries and microbreweries emphasize innovation, quality, and distinct flavors to attract beer enthusiasts seeking unique experiences. These smaller players capitalize on their agility and close customer engagement to create a niche in the market. Additionally, collaborations and partnerships between breweries and key distribution channels enhance product visibility and accessibility. With increasing consumer interest in premium and specialty beers, the competition intensifies as each player strives to differentiate itself through branding, marketing, and product innovation, ultimately fueling the dynamism and growth of the global black beer market.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Allagash Brewing Company
• Asahi Breweries Ltd (Asahi Group Holdings Ltd)
• Bent Paddle Brewing Company
• BrewDog PLC
• Carlsberg Breweries A/S
• Mikkeller ApS
• New Belgium Brewing Company (Kirin Holdings Company Limited)
• Sapporo Breweries Ltd.
• Stone Brewing (Sapporo Breweries Ltd)
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Black Beer Market Recent Developments:

• August 2024: Tilray Brands, Inc., a global lifestyle consumer packaged goods company, acquired four craft breweries from Molson Coors Beverage Company. The acquisition includes Hop Valley Brewing Company, Terrapin Beer Co., Revolver Brewing, and Atwater Brewery.
• July 2024: World of Brands (WoB), an AlcoBev startup, launched its ready-to-drink craft beer brand in Karnataka. The Mudhol factory will offer these artisan brews to the Karnataka market.
• May 2024: Modus Brewing, a brewery on the Northern Beaches, collaborated with YouTube group Trash Taste to launch its latest beverage, Trash Taste Pale Ale. Trash Taste Pale Ale is a premium 5.2% ABV pale ale that is crisp, clean, and refreshing, with a citrus aroma and low bitterness.

Black Beer Market Report Scope:

Key Questions Answered in This Report:

• How has the global black beer market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global black beer market?
• What is the impact of each driver, restraint, and opportunity on the global black beer market?
• What are the key regional markets?
• Which countries represent the most attractive black beer market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the black beer market?
• What is the breakup of the market based on the packaging?
• Which is the most attractive packaging in the black beer market?
• What is the breakup of the market based on the sales channel?
• Which is the most attractive sales channel in the black beer market?
• What is the competitive structure of the global black beer market?
• Who are the key players/companies in the global black beer market?

Key Benefits for Stakeholders:

• IMARC's report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the black beer market from 2024-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global black beer market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the black beer industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.