Beauty Drinks Market

Beauty Drinks Market 2024, Size and Overview:

The global beauty drinks market size was valued at USD 2.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.5 Billion by 2033, exhibiting a CAGR of 9.4% during 2025-2033. Europe currently dominates the market, holding a significant market share of 35.0% in 2024. The market is experiencing growth because of the rising awareness among consumers about the skin health benefits of beauty drinks. The preference in the region for natural ingredients and clean-label products also contributes to its market dominance. Besides this, Europe’s beauty drinks market share is influenced by its established wellness culture and high disposable incomes enable consumers to invest in premium beauty drinks.

Beauty drinks can be defined as nutraceutical beverages that facilitate anti-aging, thereby making the skin more glowing and reducing the overall appearance of pigmentation, acne, and scars. These beverages help in the detoxification of the skin since they are made using botanical extracts of fruits and vegetables and include essential amino acids, vitamins, minerals, and antioxidants. They can also aid in maintaining healthy hair and nails and minimizing sagging of the skin. Beauty drinks usually comprise collagen peptides, which help in reducing premature wrinkles and stimulating natural collagen-producing cells. Additionally, other factors like hectic schedules, heightening air pollution, unhealthy diet and the increasing alcohol consumption is resulting in the rising premature aging issues among a considerable population. Furthermore, as the level of natural collagen in the body declines with age, it leads to saggy skin and other skin issues. This, in confluence with the growing willingness among individuals to attain healthy and youthful skin, is further bolstering the market growth.

The United States beauty drinks market demand is driven by rising health and wellness trend. People are widely adopting health-conscious lifestyles, which include skincare, hydration, and overall wellness. As people become more aware of the impact of nutrition on skin health, beauty drinks are gaining popularity as an easy solution. These beverages, enriched with vitamins, antioxidants, and collagen, appeal to those seeking both beauty and health benefits. The growing preference for natural ingredients further fuels the demand for clean-label beauty drinks like tea, emphasize purity and transparency in product formulations. The demand for convenient, on-the-go (OTG) beauty solutions also aligns with the active, fast-paced lifestyles of many Americans. To cater this demand, in January 2024, Pretty Tasty Tea, a New York based brand, introduced their ready-to-drink (RTD) collagen tea, formulated with collagen peptides, supporting skin health, among other robust nails, hair, and joint health. As the population becomes more focused on aging prevention and skin rejuvenation, beauty drinks are becoming an attractive addition to daily wellness routines.

Beauty Drinks Market Trends:

Increasing consumer demand for functional beverages

A significant force driving the expansion of the market for beauty drinks is increased consumer concern over health and wellness. Consumers are demanding more functional beverages that can also provide benefits towards beauty and well-being, like collagen, antioxidants, vitamins, and minerals, which are understood to promote healthier skin, eliminate wrinkles, and enhance general look. This increasing wellness interest is compelling consumers to choose drinks that bring both beauty and health benefits in a convenient and consumable form. The number of convenience stores expands the accessibility of these products. In 2022, the National Association of Convenience Stores reported over 148,026 convenience stores across the United States, which presents a substantial retail platform for functional drinks, such as beauty beverages. This retail penetration also makes it more accessible for the consumer to enjoy beauty drinks and hence increases its popularity in the market.

Rising awareness about skin health and aging

The most significant factor driving the beauty drinks industry is the increasing consciousness about the effects of aging and skin health. Ingredients believed to enhance skin elasticity, hydration, and radiance - such as collagen, hyaluronic acid, and biotin - are being used in beauty drinks. The increasing trend of preventive measures against aging is making beauty drinks an easy solution to preserve youthful skin. Moreover, the high prevalence of skin problems like acne, affect around 95% of the population aged 11 to 30, according to NHS, which contributes to the demand for beauty drinks. Acne, in fact, is widespread among girls aged 14 to 17 years, hence many opt for effective skincare solutions, to tackle these skin issues. These combined factors increase the adoption of beauty drinks as a popular choice to address both aging concerns and acne, propelling the beauty drinks market share.

Growing number of the e-commerce market

Increasing number of e-commerce platforms and online sales are driving the market for beauty drinks across the globe. With the convenience of buying beauty drinks through different online retailers and direct-to-consumer (D2C) brands, consumers can easily access these products, thus expanding the market reach. Furthermore, the online presence of beauty drink brands and personalized marketing strategies based on the different demographics of consumers is further propelling the growth of the market. ITA estimated that by 2027, B2C e-commerce will amount to a staggering USD 5.5 Trillion and increase with a compound annual growth rate of 14.4%. In essence, e-commerce increases accessibility of beauty drinks, thus raising brand visibility to compel even more consumers towards choosing their desired beauty drinks. Hence, the booming of e-commerce plays an essential role in strengthening the beauty drinks market growth.

ariants with no added sugars, preservatives and flavorings to expand their market reach. Other factors anticipated to provide lucrative opportunities to manufacturers include the rising working population and the growing trend of nutricosmetics.

Beauty Drinks Industry Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global beauty drinks market report, along with forecasts at the global, regional, and country level from 2025-2033. Our report has categorized the market based on type, ingredients, function, and distribution channel.

Analysis by Type:

• Natural Drinks
• Artificial Drinks

Natural drinks dominate the market due to increasing consumer preference for clean-label, chemical-free products. They are made from organic ingredients like fruits, herbs, and plant extracts. Consumers perceive these drinks as safer and more compatible with health and wellness trends. The global shift toward sustainable and eco-friendly products influences the appeal of natural drinks. Ingredients like collagen from marine sources and antioxidants from berries are in high demand, thus impelling market growth.

Artificial beauty drinks appeal to consumers looking for cost-effective options with consistent formulations. These drinks incorporate synthetic ingredients, often engineered to mimic natural compounds like vitamins and collagen. Their affordability and longer shelf life make them accessible to a wider demographic. Scientific advancements enable precise formulations tailored to specific skin or hair care needs. Some consumers prioritize efficacy over natural sourcing, driving demand for artificial beauty solutions.

Analysis by Ingredients:

• Collagen Proteins
• Vitamins and Minerals
• Fruit Extracts
• Others

Collagen proteins lead the market with 60% of market share in 2024. Collagen proteins provide vital protein that helps reduce wrinkles, improve skin texture, and maintain youthful appearance. It has gained immense popularity as a major ingredient in beauty products, particularly for anti-aging purposes. Collagen proteins stimulate the production of collagen in the skin, thereby facilitating enhanced skin hydration and strength. As consumers increasingly seek solutions for aging skin, collagen-based beauty drinks are emerging as highly sought-after options. Moreover, collagen proteins are known for their ability to strengthen hair, nails, and joints, expanding their appeal beyond just skincare. The development of various collagen-enriched products with innovative formulations to cater to different consumer preferences. This ingredient's efficacy, supported by extensive research and development (R&D), continues to fuel its dominance in the market. Consumers are opting for collagen-infused drinks as part of their daily wellness routines, further bolstering the market growth.

Analysis by Function:

• Anti-Ageing
• Detoxication
• Radiance
• Vitality
• Others

The anti-aging function remains the dominant segment within the beauty drinks market, driven by consumer demand for youthful skin. Anti-aging products are formulated to combat the visible signs of aging like wrinkles, sagging skin, and fine lines. Beauty drinks that target anti-Aging typically contain ingredients like collagen, antioxidants, vitamins, and minerals, which contribute to skin rejuvenation, elasticity, and overall health. As people are living longer and focusing on preserving their youthfulness, the anti-Aging segment is experiencing strong growth. The increasing awareness about the harmful effects of free radicals, pollution, and sun exposure on the skin has prompted consumers to seek preventive and restorative solutions. Anti-Aging beauty drinks offer an easy and effective way to promote a youthful appearance, appealing to a wide age range of consumers. The growing popularity of preventative wellness routines is also contributing to the rise of anti-Aging beauty drinks as a staple in daily skincare regimens.

Analysis by Distribution Channel:

• Grocery Retailers
• Beauty Specialty Stores
• Drug Stores and Pharmacies
• Others

As per the beauty drinks market forecast, beauty specialty stores dominate the distribution channels, offering targeted products for skincare and wellness. These stores focus specifically on beauty and health-related items, attracting consumers who seek personalized, high-quality solutions. Beauty specialty stores typically provide an extensive range of products, including those formulated for anti-aging, hydration, and overall skin health. The stores also often feature in-depth product knowledge, with staff able to guide customers toward the best beauty drinks based on their individual needs. Furthermore, beauty specialty stores offer an exclusive shopping experience that appeals to consumers who prioritize premium or niche brands. As the market for beauty drinks grows, these stores are becoming a key distribution point for innovative and high-end beauty drink products. People trust these specialty stores for their curated selections of beauty-enhancing products, which further strengthens the growth of the market. The trend of personalized beauty solutions, where consumers are increasingly looking for products tailored to specific skin concerns, also plays a role in the expanding popularity of beauty specialty stores.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, Europe accounted for the largest market share of 35.0%. The European region holds the largest market share in beauty drinks due to the developed culture of the region pertaining to beauty and wellness. Consumers of Europe have been long concerned with health-conscious living and skincare, creating a significant demand for goods that enhance the beauty of consumers. The region is focusing on complete well-being, as well as its high standard of living, and encourages the acceptance of daily wellness patterns through the usage of beauty drinks. Additionally, Europe’s strong regulatory framework ensures the quality and safety of beauty products, building consumer trust in these products. The availability of numerous beauty drink options across various price points also supports Europe’s dominance, catering to different consumer preferences. Many global beauty brands are headquartered in Europe, and these companies are continuously innovating to introduce new beauty drink formulations, reinforcing the region’s leadership in the market. For instance, in April 2024, D’Amazonia, a UK-based tea manufacturer, introduced a collagen-infused hot tea beverage. Named "Beauty Tea," it blends Chinese green tea, collagen peptides, hibiscus, and other botanicals. The inclusion of collagen aims to address joint stiffness and enhance skin health. Moreover, rising disposable incomes and an increasing focus on aging prevention further supports to the region’s market growth.

Key Regional Takeaways:

United States Beauty Drinks Market Analysis

As per the beauty drinks market trends, the United States hold 80.00% of the market share in North America. The increasing rate of skin disorders in the US is largely contributing to the demand for beauty drinks. American Academy of Dermatologists Association statistics reveal that one in four people, that is, 84.5 million Americans suffer from skin diseases. This would entail a whopping amount of USD 75 Billion a year as costs to the healthcare system in the US. With hectic work-life schedules and health being relegated to a secondary position, consumers are seeking beauty drinks as a convenient skin care solution. Beauty drinks formulated with ingredients like collagen, vitamins, and antioxidants give consumers a proactive approach to preventing skin health disorders rather than an expensive medical cure. The market is growing because of the rising trend of wellness and skin health awareness among consumers, along with increasing consciousness about the benefits of beauty drinks. As consumers continue to look for easy and efficient ways to handle skin problems, beauty drinks are gaining popularity in the US market.

South Korea Beauty Drinks Market Analysis

In South Korea, demand for beauty beverages is growing as consumers seek natural ingredients, less sugar, and plant-based options. Plant-based ready-to-drink (RTD) beverages, such as milk, juices, and smoothies, are particularly favored by individuals focusing on health or following vegetarian or vegan diets. Additionally, sparkling water and seltzer drinks infused with natural fruit and botanical flavors are experiencing a surge in sales. Functional beverages targeting hydration, relaxation, focus, and sports performance remain in demand, with brands introducing new flavors and packaging to meet consumer preferences.

Germany Beauty Drinks Market Analysis

In Germany, beauty drinks in single-serve and on-the-go packaging are gaining popularity due to their convenience and rising disposable incomes. The expansion of eCommerce platforms and direct-to-consumer (DTC) channels has made these products more easily accessible to consumers. Brands are using targeted marketing, subscription services, and personalized recommendations to meet individual beauty and wellness needs, driving sales further.

Asia Pacific Beauty Drinks Market Analysis

As per the beauty drinks market outlook, the Asia Pacific market is witnessing rapid growth due to the high expansion of e-commerce channels in the region. According to IBEF, Indian e-commerce is expected to grow at a compound annual growth rate (CAGR) of 27% by 2026, reaching USD 163 Billion. This increase in online sales platforms is making beauty drinks more accessible to consumers as they can easily purchase products from various brands through e-commerce websites and direct-to-consumer (D2C) channels. With the increasing popularity of beauty drinks, especially those that contain ingredients like collagen, antioxidants, and vitamins, demand for these products continues to rise. The growth in e-commerce and the rising awareness about skin health and wellness are among the key drivers that are expanding the market in the region. Convenience through e-shopping and tailored strategies in promoting to target are driving more populous appeal to beauty drinks, which consequently supports the market growth.

Latin America Beauty Drinks Market Analysis

Latin America is poised to experience significant growth in the market, due to the growth of Brazil's population and increasing demand for wellness-oriented products. The population of Brazil as of 2023 is estimated to be about 211.14 million. According to WHO, this is expected to increase by 3% to reach 217.49 million by 2050. This growing population is a major driver of the demand for beauty drinks, especially those with health and skin benefits. Growing awareness about skin health, aging, and overall well-being is leading a number of consumers within Brazil and other Latin American countries to look for beauty drinks that support skin hydration, elasticity, and overall wellness. Moreover, an increasing quest for convenient and effective beauty solutions influences the sales of collagen-based drinks. Rising interest in skincare and a more considerable consumer base, propels growth for the beauty drinks market in the region.

Middle East and Africa Beauty Drinks Market Analysis

Due to the increasing awareness about the skin care and growing numbers of dermatitis cases, market for beauty drinks is expanding swiftly in the Middle East and Africa region. For instance, an article in the BMC Public Health accounted for more than 16.6 million prevalent cases of dermatitis in 2019 in the MENA region. The increase in skin problems among consumers in this region leads to a quest for beauty drinks that promise hydration, skin nourishment, and anti-aging benefits. With the rising interest in wellness products, functional beverages supporting skin health are becoming widely popular in the region. Moreover, the growing health-conscious among masses in the region and preventive care is driving the demand for beauty drinks.

Competitive Landscape:

Key players invest heavily in research and development (R&D) to create effective, science-backed formulations. Strategic collaborations with dermatologists and nutritionists enhance product credibility and consumer trust. Companies leverage marketing strategies that highlight visible results, targeting beauty-conscious consumers worldwide. Influencer partnerships and social media campaigns expand brand reach, especially among younger demographics. Key players focus on product diversification, offering collagen, antioxidant, and vitamin-based drinks for varied needs. For example, in April 2024, Shiseido launched new ampoule drinks under the INRYU brand. They target anti-aging and skin brightening, offering higher dosages than previous tablets. Utilizing Shiseido's proprietary nutri-vessel network technology, made in 2 decades, they improve nutrient absorption and encourage collagen production. Moreover, premium brands emphasize natural, sustainable, and ethically sourced ingredients to appeal to eco-conscious buyers. Large-scale production capabilities enable cost efficiency, making beauty drinks accessible to wider audiences. Geographic expansion into emerging markets taps into growing demand for wellness-focused products. Continuous innovation, such as plant-based formulations, keeps key players ahead of market trends, thereby bolstering the market growth across the globe.

The report provides a comprehensive analysis of the competitive landscape in the Beauty Drinks market with detailed profiles of all major companies, including:

• Asterism Healthcare Plus Inc.
• DECIEM The Abnormal Beauty Company
• Hangzhou Nutrition Biotechnology Co. Ltd.
• Kino Biotech
• Lacka Foods Limited
• Sappe Public Company Limited
• Shiseido Company Limited
• Skinade.com (Bottled Science Ltd.)
• The Coca-Cola Company
• Vital Proteins LLC (Nestlé Health Science)

Latest News and Developments:

• January 2025: HEYTEA and Vida Glow launched a beauty-enhancing drink called 'Ocean's Glow' in collaboration. The limited-edition beverage blends mango, coconut milk, jasmine green tea, and blue spirulina powder. Enhanced with Vida Glow's marine collagen powder, it supports skin, hair, and nail health effectively.
• April 2024: OZiva, the Indian plant-based nutraceutical brand, introduced its Bioactive Gluta fizzy drink as a solution to the common skin issues in the country and harnessed the increasing glutathione product demand.

Beauty Drinks Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, beauty drinks market outlook, and dynamics of the market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global beauty drinks market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyse the level of competition within the beauty drinks industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.