Beard Grooming Products Market

Global Beard Grooming Products Market:

The global beard grooming products market size reached USD 31.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 54.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5.97% during 2025-2033. The rising awareness among men towards personal grooming is primarily driving the market revenue.

Beard Grooming Products Market Analysis:

• Major Market Drivers: The increasing use of essential oils, plant extracts, and herbal ingredients, including almond, castor, avocado, argan, jojoba, coconut oil, aloe vera gel, coffee extracts, etc., as they minimize the risks of developing allergic reactions on the skin that might cause itching, rashes, or bleeding is bolstering the market.
• Key Market Trends: Aggressive promotional activities by product manufacturers on numerous social media platforms are among the emerging trends stimulating the market.
• Competitive Landscape: Some of the prominent companies in the global market include The Famous Beard Oil Company, The Man Company (Helios Lifestyle Private Limited), Beardbrand, The Bearded Bastard, Texas Beard Company, Billy Jealousy, Smoky Mountain Beard Co., LLC, Quallis Brands LLC (Scotch Porter), Honest Amish, and Murdock Limited (Murdock London), among many others.
• Geographical Trends: The introduction of online retail platforms and efficient delivery systems is catalyzing the market in Europe. Apart from this, the widespread adoption of shavers and razors that are equipped with basic to advanced styling features is also bolstering the market in North America. Furthermore, the elevating consciousness among men regarding their looks and appearances will continue to fuel the market in the Asia Pacific over the forecasted period.
• Challenges and Opportunities: One of the challenges hindering the market is the lack of personalization and product variety for different beard types and skin sensitivities. However, the launch of customized formulations to cater to diverse consumer needs is anticipated to fuel the market over the forecasted period.

Beard Grooming Products Market Trends:

Rising Demand for Personalization

Individuals are extensively seeking customized grooming solutions tailored to their specific preferences and needs. This trend is also reflected in the rise of brands offering balms, bespoke beard oils, conditioners, etc., thereby allowing customers to choose formulations that match their skin sensitivity, beard type, and scent preferences. Companies like The Bearded Bastard and Beardbrand provide customizable products, creating a more engaging and satisfying user experience. Additionally, in February 2024, 82°E unveiled its men’s skincare category, 82°E Man. The two new products include a three-in-one face, beard, and body cleanser and a two-in-one moisturizer with SPF. 

Growing Technology Integration

The inflating popularity of smart grooming devices, such as electric beard trimmers with adjustable settings and memory functions, that allow for precise and consistent grooming experiences is increasing the beard grooming products market recent price. Brands like Panasonic and Philips offer advanced trimmers with features like digital displays and laser guides, making grooming more efficient and tailored to individual preferences. Moreover, the development of mobile apps that provide grooming tips, style inspiration, and personalized product recommendations is becoming popular, which is helping users achieve their desired look with ease.

Increasing Multifunctional Products

The growing number of individuals that look for convenience and efficiency in their grooming routines is acting as a significant growth-inducing factor. Brands like Scotch Porter and Mountaineer Brand offer versatile products that simplify grooming regimes, thereby catering to busy lifestyles. Furthermore, in April 2024, Piramal Pharma Limited's consumer products division (CPD) announced its foray into the men's personal grooming category with the introduction of the Bohem product range, including a beard growth oil, a hair removal spray, and an underarm roll-on.

Global Beard Grooming Products Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with the beard grooming products market forecast at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on the product, type, age group, distribution channel, and end-user.

Breakup by Product:

• Beard Oil
• Beard Wax
• Beard Shampoo
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product. This includes beard oil, beard wax, beard shampoo, and others.

The report offers a comprehensive breakdown and analysis of the beard grooming products market, categorizing it based on various product types. It highlights beard oil, which remains a top choice for its moisturizing and conditioning benefits, essential for maintaining healthy, soft beards. Beard wax, another significant segment, provides styling hold and shape, catering to those who prioritize grooming and presentation. The analysis also covers beard shampoo, designed to clean and nourish both beard hair and the skin underneath, addressing hygiene and care. Additionally, the report examines other products, such as beard balms, combs, and trimmers, showcasing the diverse range of options available to meet the varied needs of beard enthusiasts. This, in turn, is expanding beard grooming products market share.

Breakup by Type:

• Conventional
• Organic
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes conventional and organic.

Conventional beard grooming products often utilize synthetic ingredients and fragrances, offering a wide range of affordable and readily available options that focus on effective results and long-lasting performance. Brands like Gillette and Old Spice dominate this segment, providing reliable solutions for everyday grooming. On the other hand, the organic segment is gaining traction as consumers increasingly seek natural and eco-friendly alternatives. Organic beard grooming products use plant-based ingredients, essential oils, and natural extracts, appealing to those concerned with chemical exposure and environmental impact. This is escalating the organic beard grooming products market demand.

Breakup by Age Group:

• Millennials
• Gen X
• Baby Boomer
   

The report has provided a detailed breakup and analysis of the market based on the age group. This includes millennials, gen X, and baby boomer.

Millennials, who are known for their trend-driven and experimental nature, often seek innovative and diverse grooming products, favoring companies that offer organic ingredients, eco-friendly packaging, and multifunctional benefits. As per the beard grooming products market overview, brands like Beardbrand and Billy Jealousy resonate well with this demographic, providing stylish and sustainable options. Generation X, typically more established in their careers, looks for high-quality, reliable grooming products that balance effectiveness with luxury.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, pharmacy stores, online stores, and others.

The market is diverse and segmented by distribution channels, each offering unique advantages to consumers. Supermarkets and hypermarkets play a crucial role, providing a convenient and accessible location for customers to purchase a variety of beard grooming products alongside their regular shopping. Pharmacy stores also hold significant market share, appealing to consumers who prioritize quality and trust in medical-grade or dermatologist-recommended products, such as those from Nivea Men and CeraVe. Online stores have seen rapid growth, driven by the increasing trend of e-commerce and digital shopping. Websites like Amazon and specialized grooming sites offer a wide range of products, including niche and premium brands. Other channels, including specialty stores and barber shops, provide tailored advice and exclusive products, which is positively influencing the beard grooming products market outlook.

Breakup by End-User:

• Personal
• Commercial 
   

The report has provided a detailed breakup and analysis of the market based on the end-user. This includes personal and commercial.

The personal use segment encompasses individual consumers who purchase beard grooming products for daily maintenance and styling. This segment is driven by the growing popularity of well-groomed beards and increased awareness of grooming routines, with products ranging from beard oils and balms to trimmers and combs. On the other hand, the commercial segment includes barbershops, salons, and spas that utilize retail items as part of their professional services, thereby elevating the beard grooming products market statistics.

Breakup by Region:

• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Poland
  • Others
• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Others
• Middle East and Africa
  • Saudi Arabia
  • Iran
  • Turkey
  • United Arab Emirates
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
     

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Europe (Germany, France, the United Kingdom, Italy, Spain, Poland, and others); North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, and others); the Middle East and Africa (Saudi Arabia, Iran, Turkey, United Arab Emirates, and others); Latin America (Brazil, Mexico, and others).

In Europe and North America, the market is mature and highly competitive, with a strong demand for premium and organic products from brands like Beardbrand and Honest Amish, driven by a well-established grooming culture. This represents one of the beard grooming products market recent opportunities across the regions. Asia Pacific is also experiencing rapid growth due to increasing grooming awareness and rising disposable incomes, with local brands and international players expanding their presence. The Middle East market emphasizes luxury and high-quality products, reflecting the region's penchant for sophisticated grooming routines supported by brands like Proraso. Latin America, while still emerging, shows steady growth as consumer interest in personal grooming rises, with a focus on affordability and accessibility.

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major beard grooming products market companies have also been provided. Some of the key players in the market include:

• The Famous Beard Oil Company
• The Man Company (Helios Lifestyle Private Limited)
• Beardbrand
• The Bearded Bastard
• Texas Beard Company
• Billy Jealousy
• Smoky Mountain Beard Co., LLC
• Quallis Brands LLC (Scotch Porter)
• Honest Amish
• Murdock Limited (Murdock London)
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Beard Grooming Products Market Recent Developments:

• April 2024: Piramal Pharma Limited’s consumer products division (CPD) announced its foray into the men’s personal grooming category with the introduction of the Bohem product range, including a beard growth oil, a hair removal spray, and an underarm roll-on.
• April 2024: The Shop launched beard grooming products at Walmart.
• February 2024: 82°E unveiled its men’s skincare category, 82°E Man. The two new products include a three-in-one face, beard, and body cleanser and a two-in-one moisturizer with SPF. 

Beard Grooming Products Market Report Scope:

Key Questions Answered in This Report:

• How has the global beard grooming products market performed so far, and how will it perform in the coming years?
• What are the key regional markets?
• What has been the impact of COVID-19 on the global beard grooming products market growth?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the age group?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the end-user?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the market?
• What is the structure of the global beard grooming products market, and who are the key players?
• What is the degree of competition in the market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the beard grooming products market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global beard grooming products market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the beard grooming products industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.