Australia Two-Wheeler Market

Australia Two-Wheeler Market Overview:

The Australia two-wheeler market size reached USD 2.77 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.79 Billion by 2033, exhibiting a growth rate (CAGR) of 6.27% during 2025-2033. The market is driven by a strong riding culture, favorable climate, and the appeal of scenic routes, making motorcycles a popular choice for commuting and leisure. Additionally, the rising demand for electric motorcycles, supported by government incentives and environmental awareness, is contributing to market growth.

Australia Two-Wheeler Market Trends:

Rise in Electric Two-Wheelers

Australia is experiencing a shift towards electric two-wheelers, driven by environmental concerns, rising fuel prices, and government incentives. With approximately 5–7% of Australians owning e-scooters and over 400,000 imported between 2018 and 2023, electric scooters and bikes have become popular urban commuting solutions. These vehicles offer cost-effective, low-emission alternatives, especially in congested cities. Brands like Fonz and Vmoto are expanding their electric offerings, while state-level policies provide rebates and infrastructure development to encourage EV adoption. Charging infrastructure is gradually expanding, further encouraging the adoption of two-wheelers. While the market is still in its early stages compared to regions like China and the EU, growing consumer interest in sustainability and innovation is fueling the growth of the Australian two-wheeler market. Together, technological advancements and supportive public policy are making electric two-wheelers a viable and attractive option for Australian commuters.

Urban Commuting and Micro-Mobility Demand

With growing congestion in Australian cities, two-wheelers are becoming effective solutions for urban mobility. Motorbikes and scooters enable commuters to avoid traffic and save time, making them perfect for regular city commutes. This phenomenon is especially prominent among young riders and gig economy workers who need affordable, agile means of transportation further impacting the Australia two-wheeler market outlook. City governments are also retaliating with improved two-wheeler infrastructure, including exclusive parking and more liberal licensing arrangements for low-power scooters. Further, the emergence of on-demand rideshare and delivery services like Uber Eats has spurred higher demand for smaller two-wheelers. Together, these elements contribute to an emerging micro-mobility culture in larger cities such as Sydney, Melbourne, and Brisbane.

Growing Popularity of Adventure and Off-Road Bikes

Australia's vast landscapes and strong outdoor culture have fueled a surge in popularity for adventure and off-road motorcycles. In 2024, off-road motorcycle sales reached 41,178 units, a 2.6% increase from the previous year, reflecting growing demand for dual-sport and trail bikes suited to both on-road travel and rugged terrains. Enthusiasts are drawn to weekend getaways, long-distance touring, and off-the-beaten-path exploration, embracing the trend of "experiential" motorcycling. Events like off-road rallies and expanding online communities further ignite interest in this segment. Major brands like KTM, Yamaha, and BMW are responding with models tailored to Australian conditions, blending durability with comfort. This niche is steadily growing, attracting both seasoned riders and newcomers eager to explore beyond city limits and experience the freedom of the open road.

Australia Two-Wheeler Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on type, technology, transmission, engine capacity, fuel type, distribution channel, and end user.

Type Insights:

• Scooters
• Mopeds
• Motorcycle
• Electric Two-Wheeler

The report has provided a detailed breakup and analysis of the market based on the type. This includes scooters, mopeds, motorcycle, and electric two-wheeler.

Technology Insights:

• ICE
• Electric

A detailed breakup and analysis of the market based on the technology have also been provided in the report. This includes ICE and electric.

Transmission Insights:

• Manual
• Automatic 

The report has provided a detailed breakup and analysis of the market based on the transmission. This includes manual and automatic.

Engine Capacity Insights:

• <100cc
• 100-125cc
• 126-180cc
• 181-250cc
• 251-500cc
• 501-800cc
• 801-1600cc
• >1600cc

A detailed breakup and analysis of the market based on the engine capacity have also been provided in the report. This includes <100cc, 100-125cc, 126-180cc, 181-250cc, 251-500cc, 501-800cc, 801-1600cc, and >1600cc.

Fuel Type Insights:

• Gasoline
• Petrol
• Diesel
• LPG/CNG
• Battery

The report has provided a detailed breakup and analysis of the market based on the fuel type. This includes gasoline, petrol, diesel, LPG/CNG, and battery.

Distribution Channel Insights:

• Offline Channels
• Online Channels

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline channels and online channels.

End User Insights:

• Personal
• Commercial 

The report has provided a detailed breakup and analysis of the market based on the end user. This includes personal and commercial.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Two-Wheeler Market News:

• In March 2025, Royal Enfield’s 2025 Classic 350 landed in Australia, offering riders a nostalgic yet robust ride. With styling rooted in the 1950s, it features a modern LED headlight and a substantial, roomy feel uncommon in its class. Inspired by legends like the Bullet 500, the Classic 350 combines heritage design with a plush seat and wide handlebars, delivering timeless charm and comfort for old-school motorcycling enthusiasts.
• In November 2024, The flagship 60kW Alpha and 40kW Delta variants of the 2024 C-Series were introduced by Australian startup Savic Motorcycles. With sleek design, impressive performance (0-100 km/h in 3.5 seconds), and zero emissions, these electric bikes are set to disrupt the market. Priced from $19,990, Savic aims for global expansion and an IPO, offering a premium, sustainable option for both motorbike enthusiasts and commuters.

Australia Two-Wheeler Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia two-wheeler market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia two-wheeler market on the basis of type?
• What is the breakup of the Australia two-wheeler market on the basis of technology?
• What is the breakup of the Australia two-wheeler market on the basis of transmission?
• What is the breakup of the Australia two-wheeler market on the basis of engine capacity?
• What is the breakup of the Australia two-wheeler market on the basis of fuel type?
• What is the breakup of the Australia two-wheeler market on the basis of distribution channel?
• What is the breakup of the Australia two-wheeler market on the basis of end user?
• What is the breakup of the Australia two-wheeler market on the basis of region?
• What are the various stages in the value chain of the Australia two-wheeler market? 
• What are the key driving factors and challenges in the Australia two-wheeler?
• What is the structure of the Australia two-wheeler market and who are the key players?
• What is the degree of competition in the Australia two-wheeler market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia two-wheeler market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia two-wheeler market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia two-wheeler industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.