Australia Tourism Market Size, Trends and Forecast 2032

Australia Tourism Market Report by Travel Purpose (Leisure Tourism, Business Tourism, Medical Tourism, Cultural and Heritage Tourism, and Others), Travel Type (Solo, Group), Tourism Type (Domestic Tourism, International Tourism), Mode of Booking (OTA Platform, Direct Booking), Age Group (Below 30 Years, 30 to 41 Years, 42 to 49 Years, 50 Years and Above), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112025A24725

Buy Now New Year Sale

Australia Tourism Market Overview:

The Australia tourism market size reached USD 14.87 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 21.23 Billion by 2032, exhibiting a growth rate (CAGR) of 4.30% during 2024-2032. There are various factors that are driving the market, which include natural attractions, rising focus on sustainable experience, favorable government initiatives, and increasing utilization of digital marketing and social media to attract potential tourists.

Report Attribute	Key Statistics
Base Year	2023
Forecast Years	2024-2032
Historical Years	2018-2023
Market Size in 2023	USD 14.87 Billion
Market Forecast in 2032	USD 21.23 Billion
Market Growth Rate 2024-2032	4.30%

Australia Tourism Market Trends:

Natural Attractions

Tourism Australia states that in June 2024, there were approximately 660,330 visitor arrivals. Australia's natural beauty, cultural landmarks, and pleasant climate are drawing more and more tourists. Its natural attractions are a major source of foreign visitor traffic. Uluru holds great significance for the Anangu Indigenous people. Its spiritual and cultural significance, together with the legends and customs surrounding it, frequently captivate visitors. Additionally, the massive sandstone monolith’s changing colors, particularly at sunrise and sunset, provide breathtaking views that appeal to photographers and nature enthusiasts. Besides this, Australia’s national parks feature a wide range of ecosystems, ranging from tropical rainforests and arid deserts to temperate forests and alpine regions. They offer a unique flora and fauna that appeal to nature lovers and researchers. Australia is also known for its iconic views including the Sydney Opera House and Sydney Harbour Bridge.

Rising Focus on Sustainable Experience

On 6 September 2024, Accor accomplished a significant step forward in its sustainability journey with the Sustainable Tourism Certification of its 100th hotel in Australia by Ecotourism Australia. There is a wide availability of eco-friendly hotels, lodges, and resorts that are certified for their sustainability practices in Australia. These accommodations frequently recycle their waste, employ renewable energy, and prioritize water conservation. In natural destinations like the Great Barrier Reef and tropical rainforests, eco-resorts are designed to minimize environmental impact while offering unique experiences. Sustainable building materials and procedures are frequently utilized by these resorts, which prioritize harmony with the natural world. Travelers are becoming more conscious of their travel choices and choosing travel destinations and services that align with their values. Besides this, tour operators are adopting practices that reduce their environmental footprint such as using electric or hybrid vehicles, minimizing waste, and supporting local communities. Furthermore, governing agencies in Australia are promoting sustainability through various initiatives and standards. This includes supporting certifications like EarthCheck and Green Globe, which help businesses and destinations meet sustainability criteria.

Australia Tourism Market News:

14 May 2024: Qantas, an Australian airline, will increase the frequency of flights on the Bengaluru-Sydney route from mid-December. The airline will increase the frequency from five flights a week to one every day between the two cities.
21 November 2023: Virgin Australia planned to enhance tourism in Uluru as it announced two new direct services from Melbourne and Brisbane that will be introduced next year. Launched in partnership with the Northern Territory Government and Voyages Indigenous Tourism Australia, the new services will have more than 62,000 seats per year to the Red Centre, connecting tourists directly to the spiritual heartland of Australia while providing more choice and value to travelers.

Australia Tourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on travel purpose, travel type, tourism type, mode of booking, and age group.

Travel Purpose Insights:

Leisure Tourism
Business Tourism
Medical Tourism
Cultural and Heritage Tourism
Others

The report has provided a detailed breakup and analysis of the market based on the travel purpose. This includes leisure tourism, business tourism, medical tourism, cultural and heritage tourism and others.

Travel Type Insights:

Solo
Group

A detailed breakup and analysis of the market based on the travel type have also been provided in the report. This includes solo, and group.

Tourism Type Insights:

Domestic Tourism
International Tourism

The report has provided a detailed breakup and analysis of the market based on the tourism type. This includes domestic tourism and international tourism.

Mode of Booking Insights:

OTA Platform
Direct Booking

A detailed breakup and analysis of the market based on the mode of booking have also been provided in the report. This includes OTA platform, and direct booking.

Age Group Insights:

Below 30 Years
30 to 41 Years
42 to 49 Years
50 Years and Above

The report has provided a detailed breakup and analysis of the market based on the age group. This includes below 30 years, 30 to 41 years, 42 to 49 years, and 50 years and above.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Tourism Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Units	USD Billion
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Travel Purpose Travel Type Tourism Type Mode of Booking Age Group Region
Travel Purposes Covered	Leisure Tourism, Business Tourism, Medical Tourism, Cultural and Heritage Tourism, Others
Travel Types Covered	Solo, Group
Tourism Types Covered	Domestic Tourism, International Tourism
Mode of Bookings Covered	OTA Platform, Direct Booking
Age Groups Covered	Below 30 Years, 30 to 41 Years, 42 to 49 Years, 50 Years and Above
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia tourism market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Australia tourism market?
What is the breakup of the Australia tourism market on the basis of travel purpose?
What is the breakup of the Australia tourism market on the basis of travel type?
What is the breakup of the Australia tourism market on the basis of tourism type?
What is the breakup of the Australia tourism market on the basis of mode of booking?
What is the breakup of the Australia tourism market on the basis of age group?
What are the various stages in the value chain of the Australia tourism market?
What are the key driving factors and challenges in the Australia tourism?
What is the structure of the Australia tourism market and who are the key players?
What is the degree of competition in the Australia tourism market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia tourism market from 2018-2032.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia tourism market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia tourism industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options New Year Sale

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.