Inquire Before Buying
Speak to an Analyst 
Request Brochure 
Request CustomizationIMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.
Read More
Australia Online Gaming Market Report by Device Type (Mobile Devices, Digital Console, Computer), Gaming Type (Casual Gaming, MMO Gaming, Social Gaming), Age Group (Below 18 Years, 19-25 Years, 26-35 Years, 36-45 Years, Over 46 Years), Gender Demographic (Male, Female), Model (Free-to-play Games, Pay-to-Play Games), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A24747
Year End
sale
Buy Now
Australia Online Gaming Market Overview:
The Australia online gaming market size reached USD 2.66 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 5.32 Billion by 2032, exhibiting a growth rate (CAGR) of 7.20% during 2024-2032. The market is driven by the increasing internet penetration, growing smartphone usage, rising demand for interactive entertainment, rapid surge in digital payment methods and advancements in gaming technology.
|
Report Attribute
|
Key Statistics
|
|---|---|
|
Base Year
|
2023
|
|
Forecast Years
|
2024-2032
|
|
Historical Years
|
2018-2023
|
| Market Size in 2023 | USD 2.66 Billion |
| Market Forecast in 2032 | USD 5.32 Billion |
| Market Growth Rate 2024-2032 | 7.20% |
Australia Online Gaming Market Trends:
Increasing Adoption of Mobile Gaming
Mobile gaming continues to be popular in Australian online gaming market, driven by the growing penetration of smartphones and mobile devices. According to World Metrics, 59% of Australians play video games on their smartphones, showing the popularity of mobile gaming due to its accessibility and the rising number of casual gamers. Moreover, mobile gaming accounts for 57% of the total video game market revenue in Australia. With more Australians turning to their mobile devices for entertainment, mobile games offer both convenience and a wide variety of choices, from casual puzzle games to more complex multiplayer titles. As internet connectivity improves and 5G networks roll out, the mobile gaming sector is expected to see further growth.
Growth in Online Multiplayer Games and eSports
The online gaming multiplayer and eSports are picking up amazing traction in the Australian market, supported by the country's ever-enhancing digital infrastructure and growing engagement of the gaming community. According to World Metrics, 62% of Australian gamers enjoy playing competitive multiplayer games online. With the increase in competitive gaming and streaming platforms, eSports has become more accessible and popular, and Australian players have been participating in global tournaments. Moreover, Australia is finding increased investment in eSports, and its revenues from this industry are expected to rise significantly over the next few years. According to Australian Department of Foreign Affairs and Trade, already one of the world's largest and fastest-growing entertainment sectors before coronavirus disease (COVID-19) hit, the digital games industry further expanded during the pandemic. Worth $240 billion globally in 2020, the market is set to reach $294 billion in 2024. This trend is likely to continue as more players and brands invest in competitive gaming.
Increased Government Support and Tax Incentives
The Government of Australia has been increasingly supportive of the gaming industry, recognizing its potential for economic growth. Various policies have attracted both domestic and international investments, helping Australian developers scale up their operations and expand into new markets. This support is expected to drive continued growth in the online gaming market, making Australia an attractive hub for game development.
Australia Online Gaming Market News:
- On September 11, 2024, Screen Australia has announced over $2 million funding to boost the Australian games sector. This includes support for 12 games through the Games Production Fund, 27 games through the Emerging Gamemakers Fund and funding for three events through the Games Event Fund. These funds offer critical support to Australian independent game makers, aimed at providing funding for original games with budgets below $500,000; and fostering new talent with professional development opportunities.
Australia Online Gaming Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on device type, gaming type, age group, gender demographics, and model.
Device Type Insights:
- Mobile Devices
- Digital Console
- Computer
The report has provided a detailed breakup and analysis of the market based on the device type. This includes mobile devices, digital console, and computer.
Gaming Type Insights:
- Casual Gaming
- MMO Gaming
- Social Gaming
A detailed breakup and analysis of the market based on the gaming type have also been provided in the report. This includes casual gaming, MMO gaming, and social gaming.
Age Group Insights:
- Below 18 Years
- 19-25 Years
- 26-35 Years
- 36-45 Years
- Over 46 Years
The report has provided a detailed breakup and analysis of the market based on the age group. This includes below 18 years, 19-25 years, 26-35 years, 36-45 years, and over 46 years.
Gender Demographic Insights:
- Male
- Female
A detailed breakup and analysis of the market based on the gender demographics have also been provided in the report. This includes male and female.
Model Insights:
- Free-to-play Games
- Pay-to-Play Games
The report has provided a detailed breakup and analysis of the market based on the model. This includes free-to-play games and pay-to-play games.
Regional Insights:
- Australia Capital Territory & New South Wales
- Victoria & Tasmania
- Queensland
- Northern Territory & Southern Australia
- Western Australia
The report has also provided a comprehensive analysis of all the major regional markets, which include Dubai, Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Australia Online Gaming Market Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | USD Billion |
| Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
|
| Device Types Covered | Mobile Devices, Digital Console, Computer |
| Gaming Types Covered | Casual Gaming, MMO Gaming, Social Gaming |
| Age Groups Covered | Below 18 Years, 19-25 Years, 26-35 Years, 36-45 Years, Over 46 Years |
| Gender Demographics Covered | Male, Female |
| Models Covered | Free-to-play Games, Pay-to-Play Games |
| Regions Covered | Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia |
| Customization Scope | 10% Free Customization |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the Australia online gaming market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Australia online gaming market?
- What is the breakup of the Australia online gaming market on the basis of device type?
- What is the breakup of the Australia online gaming market on the basis of gaming type?
- What is the breakup of the Australia online gaming market on the basis of age group?
- What is the breakup of the Australia online gaming market on the basis of gender demographics?
- What is the breakup of the Australia online gaming market on the basis of model?
- What are the various stages in the value chain of the Australia online gaming market?
- What are the key driving factors and challenges in the Australia online gaming?
- What is the structure of the Australia online gaming market and who are the key players?
- What is the degree of competition in the Australia online gaming market?
Key Benefits for Stakeholders:
- IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia online gaming market from 2018-2032.
- The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia online gaming market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia online gaming industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.
Need more help?
- Speak to our experienced analysts for insights on the current market scenarios.
- Include additional segments and countries to customize the report as per your requirement.
- Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
- For further assistance, please connect with our analysts.
Benefits of Customization
Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization
Get in Touch With Us
UNITED STATES
Phone: +1-631-791-1145
INDIA
Phone: +91-120-433-0800
UNITED KINGDOM
Phone: +44-753-714-6104
Email: sales@imarcgroup.com
Client Testimonials
The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required
Read More
We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra
Read More
Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.
Read More.webp)
We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.
Read More
The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.
Read More
The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.
Read More
My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.
Read More
I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.
Read More.webp){kind=logo}
We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.
Read More
IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.
Read More
IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.
Read More
I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested
Read More
Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.
Read More
The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.
Read More
I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you
Read More
The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.
Read More
One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.
Read More
We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.
Read More
The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.
Read More
The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.
Read More
The report is excellent and has good amount of data and our team is extremely happy with the information provided.
Read More
Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.
Read More