Australia Online Gaming Market Size & Forecast

Australia Online Gaming Market Report by Device Type (Mobile Devices, Digital Console, Computer), Gaming Type (Casual Gaming, MMO Gaming, Social Gaming), Age Group (Below 18 Years, 19-25 Years, 26-35 Years, 36-45 Years, Over 46 Years), Gender Demographic (Male, Female), Model (Free-to-play Games, Pay-to-Play Games), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112025A24747

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Australia Online Gaming Market Overview:

The Australia online gaming market size reached USD 2.66 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 5.32 Billion by 2032, exhibiting a growth rate (CAGR) of 7.20% during 2024-2032. The market is driven by the increasing internet penetration, growing smartphone usage, rising demand for interactive entertainment, rapid surge in digital payment methods and advancements in gaming technology.

Report Attribute	Key Statistics
Base Year	2023
Forecast Years	2024-2032
Historical Years	2018-2023
Market Size in 2023	USD 2.66 Billion
Market Forecast in 2032	USD 5.32 Billion
Market Growth Rate 2024-2032	7.20%

Australia Online Gaming Market Trends:

Increasing Adoption of Mobile Gaming

Mobile gaming continues to be popular in Australian online gaming market, driven by the growing penetration of smartphones and mobile devices. According to World Metrics, 59% of Australians play video games on their smartphones, showing the popularity of mobile gaming due to its accessibility and the rising number of casual gamers. Moreover, mobile gaming accounts for 57% of the total video game market revenue in Australia. With more Australians turning to their mobile devices for entertainment, mobile games offer both convenience and a wide variety of choices, from casual puzzle games to more complex multiplayer titles. As internet connectivity improves and 5G networks roll out, the mobile gaming sector is expected to see further growth.

Growth in Online Multiplayer Games and eSports

The online gaming multiplayer and eSports are picking up amazing traction in the Australian market, supported by the country's ever-enhancing digital infrastructure and growing engagement of the gaming community. According to World Metrics, 62% of Australian gamers enjoy playing competitive multiplayer games online. With the increase in competitive gaming and streaming platforms, eSports has become more accessible and popular, and Australian players have been participating in global tournaments. Moreover, Australia is finding increased investment in eSports, and its revenues from this industry are expected to rise significantly over the next few years. According to Australian Department of Foreign Affairs and Trade, already one of the world's largest and fastest-growing entertainment sectors before coronavirus disease (COVID-19) hit, the digital games industry further expanded during the pandemic. Worth $240 billion globally in 2020, the market is set to reach $294 billion in 2024. This trend is likely to continue as more players and brands invest in competitive gaming.

Increased Government Support and Tax Incentives

The Government of Australia has been increasingly supportive of the gaming industry, recognizing its potential for economic growth. Various policies have attracted both domestic and international investments, helping Australian developers scale up their operations and expand into new markets. This support is expected to drive continued growth in the online gaming market, making Australia an attractive hub for game development.

Australia Online Gaming Market News:

On September 11, 2024, Screen Australia has announced over $2 million funding to boost the Australian games sector. This includes support for 12 games through the Games Production Fund, 27 games through the Emerging Gamemakers Fund and funding for three events through the Games Event Fund. These funds offer critical support to Australian independent game makers, aimed at providing funding for original games with budgets below $500,000; and fostering new talent with professional development opportunities.

Australia Online Gaming Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on device type, gaming type, age group, gender demographics, and model.

Device Type Insights:

Mobile Devices
Digital Console
Computer

The report has provided a detailed breakup and analysis of the market based on the device type. This includes mobile devices, digital console, and computer.

Gaming Type Insights:

Casual Gaming
MMO Gaming
Social Gaming

A detailed breakup and analysis of the market based on the gaming type have also been provided in the report. This includes casual gaming, MMO gaming, and social gaming.

Age Group Insights:

Below 18 Years
19-25 Years
26-35 Years
36-45 Years
Over 46 Years

The report has provided a detailed breakup and analysis of the market based on the age group. This includes below 18 years, 19-25 years, 26-35 years, 36-45 years, and over 46 years.

Gender Demographic Insights:

Male
Female

A detailed breakup and analysis of the market based on the gender demographics have also been provided in the report. This includes male and female.

Model Insights:

Free-to-play Games
Pay-to-Play Games

The report has provided a detailed breakup and analysis of the market based on the model. This includes free-to-play games and pay-to-play games.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Dubai, Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Online Gaming Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Units	USD Billion
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Device Type Gaming Type Age Group Gender Demographic Model Region
Device Types Covered	Mobile Devices, Digital Console, Computer
Gaming Types Covered	Casual Gaming, MMO Gaming, Social Gaming
Age Groups Covered	Below 18 Years, 19-25 Years, 26-35 Years, 36-45 Years, Over 46 Years
Gender Demographics Covered	Male, Female
Models Covered	Free-to-play Games, Pay-to-Play Games
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia online gaming market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Australia online gaming market?
What is the breakup of the Australia online gaming market on the basis of device type?
What is the breakup of the Australia online gaming market on the basis of gaming type?
What is the breakup of the Australia online gaming market on the basis of age group?
What is the breakup of the Australia online gaming market on the basis of gender demographics?
What is the breakup of the Australia online gaming market on the basis of model?
What are the various stages in the value chain of the Australia online gaming market?
What are the key driving factors and challenges in the Australia online gaming?
What is the structure of the Australia online gaming market and who are the key players?
What is the degree of competition in the Australia online gaming market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia online gaming market from 2018-2032.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia online gaming market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia online gaming industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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