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Australia Online Gambling Market Report by Game Type (Sports Betting, Casino, and Others), Device (Desktop, Mobile, and Others), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A3878
Year End
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Market Overview:
The Australia online gambling market size reached US$ 4.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 8.5 Billion by 2032, exhibiting a growth rate (CAGR) of 6.2% during 2024-2032. The easy availability of high-speed internet, the implementation of social distancing norms due to recent onset of the COVID-19 pandemic, and emerging technological advancements, such as virtual reality (VR), cloud gaming, and artificial intelligence (AI) are some of the major factors propelling the market.
|
Report Attribute
|
Key Statistics
|
|---|---|
|
Base Year
|
2023 |
|
Forecast Years
|
2024-2032 |
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Historical Years
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2018-2023
|
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Market Size in 2023
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US$ 4.9 Billion |
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Market Forecast in 2032
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US$ 8.5 Billion |
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Market Growth Rate 2024-2032
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6.2% |
Online gambling refers to the act of betting on various games of chance, skill, or sporting events through the internet. It is popular due to the widespread accessibility of online platforms, providing several casino games, sports betting, poker, and other virtual games. Participants place bets using real money or virtual currency, with potential winnings and losses based on the outcomes of the games. It provides convenience and entertainment to users, allowing them to access their favorite games from the comfort of their homes. Additionally, responsible gambling practices and appropriate regulations are essential to ensure a safe and enjoyable experience for users.
The market is primarily driven by increasing digitization, and easy availability of high-speed internet. In addition, the growing penetration of smartphones and tablets has made online gambling easily accessible to a larger audience, thus influencing market growth. Moreover, several advancements in technology and user-friendly interfaces are improving the online gambling experience, attracting new users and retaining existing ones thus representing another major growth-inducing factor. Besides this, online gambling platforms offer a wide variety of casino games, sports betting options, and virtual gaming experiences, catering to diverse preferences, thus accelerating market growth. Along with this, the convenience of online gambling allows players to enjoy their favorite games from the comfort of their homes or on the go, eliminating the need to visit physical gambling venues, thus propelling the market growth. Furthermore, the attractive promotional offers, bonuses, and loyalty programs provided by online gambling operators incentivize players to participate and engage more frequently thus creating a positive market outlook.
Australia Online Gambling Market Trends/Drivers:
The recent onset of the coronavirus disease (COVID-19) pandemic
The recent pandemic forced the temporary closure of land-based gambling venues and imposed restrictions on social gatherings, resulting in players turning to online gambling platforms as a convenient and safe alternative. In addition, the implementation of social distancing norms, stay-at-home measures, and lockdowns to contain the spread of the virus led to an increase in leisure time for individuals, prompting them to explore online entertainment options, including online gambling is influencing the market growth. Moreover, online gambling platforms offer virtual sports and e-sports betting options, capturing the attention of sports enthusiasts looking for betting alternatives, representing another major growth-inducing factor. Besides this, the pandemic also accelerated the adoption of digital technology across various industries, including online gambling leading to a surge in new registrations on online gambling platforms. Furthermore, the market experienced rapid growth as more individuals sought digital entertainment and gaming options while adhering to social distancing guidelines and restrictions thus propelling the market growth.
Several technological advancements in online gaming
The online gaming industry is driven by significant technological advancements in the online gaming sector. In addition, the incorporation of virtual reality (VR) and augmented reality (AR) technologies is transforming gaming by creating immersive and interactive experiences, allowing players to enter virtual worlds, interact with characters and objects, and enjoy a more realistic and engaging gaming environment, thus influencing the market growth. Moreover, the integration of artificial intelligence (AI) into games to create intelligent non-player characters (NPCs), dynamic environments, and personalized gaming experiences represents another major growth-inducing factor. AI algorithms analyze player behavior and adjust the gameplay to provide challenges customized to individual preferences. Besides this, the advancement of mobile devices led to more sophisticated and graphically impressive mobile games available on smartphones and tablets thus accelerating the product adoption rate. Along with this, the introduction of cloud gaming allows players to stream games directly from remote servers without the need for powerful gaming hardware while offering flexibility and convenience, allowing gamers to access their favorite titles on various devices are propelling the market growth.
Australia Online Gambling Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the Australia online gambling market report, along with forecasts at the country and regional levels from 2024-2032. Our report has categorized the market based on game type and device.
Breakup by Game Type:
- Sports Betting
- Football
- Horse Racing
- E-Sports
- Others
- Casino
- Live Casino
- Baccarat
- Blackjack
- Poker
- Slots
- Others
- Others
Sports betting represents the most popular game type
The report has provided a detailed breakup and analysis of the market based on the game type. This includes sports betting (football, horse racing, e-sports, and others), casino (live casino, baccarat, blackjack, poker, slots, and others. According to the report, sports betting accounted for the largest market share.
The increasing popularity of sports betting due to a strong sports culture and a passion for various sports among Australians betting on their favorite teams and sporting events is influencing the market growth. The accessibility and convenience of online platforms are further driving sports betting.
Moreover, online sportsbooks offer several betting options, covering popular sports such as cricket, rugby, football, soccer, and horse racing representing another major growth-inducing factor. The diversity of sports and betting markets caters to the preferences of a broad spectrum of players.
Besides this, major sporting events and tournaments, such as the Australian Open in tennis, the Melbourne Cup in horse racing, and cricket matches, attract significant betting activity. Along with this, sports betting enthusiasts can place bets in real-time with the live betting features, adding excitement and engagement to the experience, thus propelling market growth. Furthermore, the recent growth of online sports betting in Australia can also be attributed to technological advancements, including mobile betting apps and intuitive user interfaces, allowing punters to place bets conveniently from their smartphones and tablets, thus creating a positive market outlook.
Breakup by Device:
- Desktop
- Mobile
- Others
Desktop holds the largest share of the market
A detailed breakup and analysis of the market based on the device has also been provided in the report. This includes desktop, mobile, and others. According to the report, desktops accounted for the largest market share.
Desktops offer advantages such as larger screens, better processing power, and a more immersive gaming experience, particularly for casino games and virtual betting. In addition, players often prefer the comfort and stability of using desktops for extended gaming sessions, thus influencing market growth.
Moreover, desktops provide a more secure environment for online gambling, as they are less susceptible to malware and security breaches compared to mobile devices, this sense of security attracts players who prioritize the safety of their financial transactions and personal information representing another major growth-inducing factor.
Furthermore, desktops are favored by seasoned gamblers who prefer the traditional setup and features of online casinos and sportsbooks. Additionally, some online gambling platforms offer exclusive features and promotions accessible only on desktop versions, further incentivizing players to use this device, thus propelling the market growth.
Breakup by Region:
- Australia Capital Territory and New South Wales
- Victoria and Tasmania
- Queensland
- Northern Territory & Southern Australia
- Western Australia
Australia capital territory and New South Wales exhibit a clear dominance
The report has also provided a comprehensive analysis of all the major regional markets, which includes Australia Capital Territory and New South Wales, Victoria and Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia. According to the report, Australia’s Capital Territory and New South Wales accounted for the largest market share.
Australia Capital Territory and New South Wales regions are driven by increasing internet penetration, technological advancements, and the recent COVID-19 pandemic. In addition, the rapid urbanized, growing population, and rising number of potential online gamblers are influencing the market growth. The accessibility of high-speed internet and the widespread use of smartphones and tablets are contributing to the popularity of online gambling platforms in these regions.
Moreover, the recent onset of the COVID-19 pandemic and associated restrictions on physical gatherings encouraged more individuals to turn to online entertainment options, including online gambling for leisure and recreational purposes representing another major growth-inducing factor. Besides this, these regions host major cities such as Sydney and Canberra, which are known for their vibrant nightlife and entertainment scenes that encourage increasing interest in online gambling as a form of entertainment and relaxation, thus accelerating the market growth.
Competitive Landscape:
At present, key players in the market are employing various strategies to strengthen their positions and remain competitive in this rapidly growing industry. Leading online gambling operators are investing in technological advancements to enhance the gaming experience, developing user-friendly platforms, introducing new game offerings, and integrating emerging technologies such as VR, AI, and live streaming to attract and retain players. Moreover, they are offering numerous gambling options, including casino games, sports betting, poker, bingo, and virtual gaming, catering to the different preferences and interests of players. They are also providing enticing bonuses, free bets, and loyalty programs to attract new players and encourage customer loyalty which creates incentives for players to choose their platform over competitors. Besides, companies are engaging in aggressive marketing campaigns and strategic partnerships to increase their brand visibility and attract new customers by collaborating with sports teams, celebrities, or influencers to reach a wider audience.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.
Australia Online Gambling Market Report Scope:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | US$ Billion |
| Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
|
| Game Types Covered |
|
| Devices Covered | Desktop, Mobile, Others |
| Regions Covered | Australia Capital Territory and New South Wales, Victoria and Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia online gambling market from 2018-2032.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the Australia online gambling market.
- The study maps the leading, as well as the fastest-growing, regional markets.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia online gambling industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.
The Australia online gambling market was valued at US$ 4.9 Billion in 2023.
We expect the Australia online gambling market to exhibit a CAGR of 6.2% during 2024-2032.
The rising integration of online gambling with Virtual Reality (VR) and blockchain tools, along with the advent of new forms of online gambling, such as lottery terminals, keno, instant scratch tickets, bitcoin, etc., is primarily driving the Australia online gambling market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from traditional casinos towards online gambling activities, owing to the implementation of stringent lockdown regulations across the nation.
Based on the game type, the Australia online gambling market has been segregated into sports betting, casino, and others. Among these, sports betting currently holds the largest market share.
Based on the device, the Australia online gambling market can be bifurcated into desktop, mobile, and others. Currently, desktop exhibits a clear dominance in the market.
On a regional level, the market has been classified into Australia Capital Territory and New South Wales, Victoria and Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia, where Australia Capital Territory and New South Wales currently dominates the Australia online gambling market.
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