Australia Meat and Poultry Market

Australia Meat and Poultry Market Overview:

The Australia meat and poultry market size reached 3.35 Million Tons in 2024. Looking forward, IMARC Group expects the market to reach 4.85 Million Tons by 2033, exhibiting a growth rate (CAGR) of 3.80% during 2025-2033. The market is stimulated by an increasing consumer demand for protein diets, heightened health awareness, the rising demand for convenience foods, advances in agricultural technology, export demand, and intensified emphasis on food safety and sustainability.

Australia Meat and Poultry Market Trends:

Rise in Poultry Consumption

Growth in the consumption of poultry in Australia can be attributed to the health-conscious preference for leaner proteins amongst a broad section of consumers. This is being driven by the perception that poultry, especially chicken, has less fat as compared to red meats, making it a healthy alternative. As per the Australian Department of Agriculture, Fisheries and Forestry, poultry is the most consumed meat at over 40 kg per person in Australia. In addition, the price affordability and flexibility of poultry products make it popular and a household staple in Australia. The government's promotional activities, in consonance with balanced diets featuring poultry as lean meat, have bolstered consumption levels. Also, growing consumer interest in free-range and organic sources of poultry makes such options align with people who seek ethically produced meat. This trend is expected to continue as Australians seek healthier and more affordable protein options, reinforcing poultry's dominance in the meat sector.

Export Growth in the Meat Industry

Australia's market for meat and poultry is dominated by its export industry, with beef and lamb being the export leaders. According to the Australian Bureau of Statistics, Australia ranked as the fourth largest beef exporter in 2022, and projections also indicate Australia may become the second largest beef exporter in 2024. The major markets for exports are China, Japan, and the United States of America, with high demand for quality Australian meat. The country’s reputation for producing premium, grass-fed beef, and lamb has solidified its position in the global market. In addition, free trade agreements with major nations further expanded export avenues, allowing Australian meat producers to increase their global market penetration. The assistance from the government via export grants and marketing campaigns-maintained Australia's competitiveness in international meat trade. Furthermore, the continued expansion in exports strengthens the Australian economy and propels innovation and sustainability in the industry to reach international standards and consumer demands.

Australia Meat and Poultry Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, animal type, freshness, distribution channel, and packaging.

Type Insights:

• Meat
• Poultry

The report has provided a detailed breakup and analysis of the market based on the type. This includes meat and poultry.

Animal Type Insights:

• Chicken
• Beef
• Pork
• Duck
• Lamb
• Turkey

A detailed breakup and analysis of the market based on the animal type have also been provided in the report. This includes chicken, beef, pork, duck, lamb, and turkey.

Freshness Insights:

• Fresh
• Frozen
• Processed

The report has provided a detailed breakup and analysis of the market based on the freshness. This includes fresh, frozen, and processed.

Distribution Channel Insights:

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retailers
• Food Service

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets/hypermarkets, convenience stores, specialty stores, online retailers, and food service.

Packaging Insights:

• Tray
• Vacuum-Packed
• Modified Atmosphere Packaging
• Bulk

The report has provided a detailed breakup and analysis of the market based on the packaging. This includes tray, vacuum-packed, modified atmosphere packaging, and bulk.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Meat and Poultry Market News:

• In February 2023, AgriFutures Australia announced the launch of a new 5-year research, development, and extension plan for Australia's AU$6.6 billion chicken meat industry. Chicken meat, which accounts for over 46% of Australia's total meat consumption, contributes nearly AU$3 billion (over €2 billion) to the economy and supports over 58,000 jobs.

Australia Meat and Poultry Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia meat and poultry market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia meat and poultry market on the basis of type?
• What is the breakup of the Australia meat and poultry market on the basis of animal type?
• What is the breakup of the Australia meat and poultry market on the basis of freshness?
• What is the breakup of the Australia meat and poultry market on the basis of distribution channel?
• What is the breakup of the Australia meat and poultry market on the basis of packaging?
• What is the breakup of the Australia meat and poultry market on the basis of region?
• What are the various stages in the value chain of the Australia meat and poultry market? 
• What are the key driving factors and challenges in the Australia meat and poultry market?
• What is the structure of the Australia meat and poultry market and who are the key players?
• What is the degree of competition in the Australia meat and poultry market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia meat and poultry market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia meat and poultry market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia meat and poultry industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.