Australia Luxury Car Market Size, Share & Trends

Australia Luxury Car Market Size, Share, Trends and Forecast by Vehicle Type, Fuel Type, Price Range, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A31999

Buy Now Discount
Offer

Australia Luxury Car Market Overview:

The Australia luxury car market size reached USD 9.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 13.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.90% during 2025-2033. The market is driven by rising disposable incomes, increasing demand for premium features, technological advancements, and a growing preference for electric and hybrid luxury vehicles. Expanding financing options, strong brand presence, and evolving consumer lifestyles further contribute to the Australia luxury car market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 9.4 Billion
Market Forecast in 2033	USD 13.2 Billion
Market Growth Rate 2025-2033	3.90%

Australia Luxury Car Market Trends:

Rising Disposable Incomes and Wealth Growth

As Australia’s economy strengthens, high-net-worth individuals and affluent consumers have more spending power, driving demand for luxury cars. With rising disposable incomes, consumers are willing to invest in premium vehicles that offer superior comfort, advanced features, and prestige. The growing number of entrepreneurs, executives, and professionals in urban areas contributes to this demand. Luxury car brands cater to this market by offering exclusive models, personalized services, and cutting-edge technology, thereby creating a positive impact on the Australia luxury car market outlook. The increasing financial stability of consumers enables them to afford high-end vehicles, making Australia a key market for luxury car manufacturers. This upward trend in luxury vehicle ownership is also encouraging global automakers to strengthen their presence and brand visibility in Australia through flagship launches and experiential retail spaces. For instance, in February 2025, Genesis marked its dynamic debut in Australia with the opening of its largest retail space in Sydney and the unveiling of the X Gran Berlinetta Concept at Bathurst. The event showcased innovative designs including the GV60 Magma Concept highlighting the brand's commitment to luxury and performance in a motorsport-rich market.

Australia Luxury Car Market Size

Growing Popularity of Electric and Hybrid Luxury Vehicles

Environmental awareness and government incentives are encouraging the adoption of electric (EV) and hybrid luxury cars, which is further fueling the Australia luxury car market share. Brands like Tesla, BMW, and Mercedes-Benz are expanding their electric vehicle portfolios in Australia, offering high-performance EVs with sustainable technology. Consumers looking for zero-emission vehicles without compromising on luxury and performance are shifting toward premium EVs. Additionally, advancements in battery range, fast-charging infrastructure, and government rebates make electric luxury cars more appealing. This shift aligns with global trends toward sustainable mobility, positioning Australia’s luxury car market for continued growth in the EV and hybrid segment. For instance, in March 2025, Chinese car maker MG Motor Australia announced its plans to introduce its new luxury brand IM to the Australian market later this year. The IM5 sedan and another model will showcase advanced technology and elegant design aiming to redefine luxury electric driving. IM stands for Intelligence in Motion and is backed by SAIC Motor.

Australia Luxury Car Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on vehicle type, fuel type, and price range.

Vehicle Type Insights:

Hatchback
Sedan
Sports Utility Vehicle

The report has provided a detailed breakup and analysis of the market based on the vehicle type. This includes hatchback, sedan, and sports utility vehicle.

Fuel Type Insights:

Gasoline
Diesel
Electric

A detailed breakup and analysis of the market based on the fuel type have also been provided in the report. This includes gasoline, diesel, and electric.

Price Range Insights:

Entry-Level
Mid-Level
High-End
Ultra

A detailed breakup and analysis of the market based on the price range have also been provided in the report. This includes entry-level, mid-level, high-end, and ultra.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Luxury Car Market News:

In March 2025, Cadillac announced its plans to launch three luxury electric SUVs in Australia by 2026, including the Optiq and Vistiq alongside the Lyriq. Built-in North America these models feature dual-motor all-wheel drive with the Optiq offering an estimated range of 486 km and the Vistiq at 483 km.
In October 2024, Porsche Cars Australia announced its partnership with Penske Automotive Australia to enhance the luxury automotive experience in Melbourne. Penske will take over Porsche Centre Melbourne following successful acquisitions of other dealerships. The collaboration aims to elevate customer service and innovate retail formats while preserving Porsche's legacy.

Australia Luxury Car Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Vehicle Type Fuel Type Price Range Region
Vehicle Types Covered	Hatchback, Sedan, Sports Utility Vehicle
Fuel Types Covered	Gasoline, Diesel, Electric
Price Ranges Covered	Entry-Level, Mid-Level, High-End, Ultra
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia luxury car market performed so far and how will it perform in the coming years?
What is the breakup of the Australia luxury car market on the basis of vehicle type?
What is the breakup of the Australia luxury car market on the basis of fuel type?
What is the breakup of the Australia luxury car market on the basis of price range?
What is the breakup of the Australia luxury car market on the basis of region?
What are the various stages in the value chain of the Australia luxury car market?
What are the key driving factors and challenges in the Australia luxury car?
What is the structure of the Australia luxury car market and who are the key players?
What is the degree of competition in the Australia luxury car market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia luxury car market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia luxury car market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia luxury car industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options Discount
Offer

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.

Australia Luxury Car Market