The Australia hotels and resorts market size reached USD 31.40 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 82.80 Billion by 2033, exhibiting a growth rate (CAGR) of 11.40% during 2025-2033. The market is steadily growing, driven by rising domestic and international tourism with increased investments in luxury and eco-friendly accommodations, and the integration of advanced digital technologies to enhance guest experiences and operational efficiency.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 31.40 Billion |
Market Forecast in 2033 | USD 82.80 Billion |
Market Growth Rate (2025-2033) | 11.40% |
Rising Popularity of Eco-Friendly and Sustainable Tourism
The Australia hotels and resorts market is undergoing a significant transformation, aligning with the growing demand for eco-friendly and sustainable tourism. Travelers are prioritizing accommodations that uphold their values, particularly focusing on environmental sustainability to minimize their ecological footprint during their journeys. Hotels are highly adopting such sustainability ventures, such as energy-saving systems, waste minimizing programs, and renewable sources of energy. Eco-friendly architecture, water-conserving technologies, responsible sourcing of materials and food products which are standard in various establishments. This trend is driven by the inclination of hotels to comply with regulations to attract a growing number of environmentally aware travelers. For instance, in September 2024, Accor, a major hotel operator in Australia, announced the recipient of Sustainable Tourism Certification by Ecotourism Australia for its 100th hotel. This achievement will aid Accor in attaining its objective of having 100% of its network in Pacific region receive certification for sustainability by 2025 end. Moreover, Australian landscape, with its natural wonders, encourages eco-tourism and nature-centric experiences. Hotels incorporating these features into their operations, including providing eco-tours, supporting conservation efforts, and are collaborating with local communities to create unique, sustainable experiences for guests. This strengthens the appeal of the market and attracts ecotourism-minded travelers who place a premium on environmental responsibility during their visits.
Growing Demand for Experiential and Luxury Travel
The Australia hotel and resort industry is witnessing a surge in demand for experiential and luxury travel, prompting a shift towards accommodations that offer unique and immersive experiences for affluent tourists. This also includes activities, such as guided tours, culinary experiences, wellness and spa services, and cultural immersion programs. The "experience over product" trend is driving hotels and resorts to transition from traditional setups toward curated packages that prioritize memorable experiences tailored to guests with preferences and desires. Luxury travel growth is fueled by high premium room inventory in gateway destinations like Sydney, Melbourne, and the Gold Coast-the latter an essentially tropical destination with world-class attractions and cityscapes. The Great Barrier Reef and the Outback, tap into this trend by adding private island tours, snorkeling adventures, and customized nature walks to their resorts in natural destinations. Apart from this, the demand for luxury and experiential stays promotes investments in upscale properties and amenities, which are amplifying market competition. For instance, as per industry reports, luxury travel is notably rising across Asia Pacific, with travelers planning for longer holders. In line with this, Australia has emerged as a preferable destination, with 46% people visiting the nation.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on products and services.
Products and Services Insights:
The report has provided a detailed breakup and analysis of the market based on the products and services. This includes medium-end hotel accommodations, high-end hotel accommodations, low-end hotel accommodations, and resort accommodations.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Products and Services Covered | Medium-End Hotel Accommodations, High-End Hotel Accommodations, Low-End Hotel Accommodations, and Resort Accommodations |
Regions Covered | Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: