Australia Hand Sanitizer Market

Market Overview:

The Australia hand sanitizer market size reached US$ 314.7 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 279.8 Million by 2032. The rising occurrence of various infectious diseases caused by novel viruses, increasing availability of natural and organic hand sanitizers, and the growing awareness about the benefits of maintaining self-hygiene represent some of the key factors driving the market.

Rising Health Consciousness Among Masses Propelling Market Growth

The increasing awareness about the benefits of maintaining self-hygiene and hand washing is propelling the growth of the hand sanitizer market in Australia. In addition, the rising occurrence of various hospital-acquired infections (HAIs) among the masses is augmenting the growth of the market. Apart from this, the shifting consumer preference towards convenient and effective hygiene products is catalyzing the demand for hand sanitizers in the country. Additionally, the increasing number of advertisements promoting the benefits of using hand sanitizers regularly is supporting the growth of the market.

Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The structure of the hand sanitizer market in Australia is fragmented due to the presence of numerous small and large manufacturers. In addition, the volume of new entrants in the market is moderate as the demand is high and the investment costs are low. However, the brand loyalty among consumers and economies of scale prevents many players to enter the Australia hand sanitizer market.

What is Hand Sanitizer?

A hand sanitizer is an antiseptic solution that is applied to the hands to kill disease-causing pathogens present on the skin. It comprises alcohol, water, fragrances, polyacrylates, artificial or natural colors, and emollients to soothe and moisturize the skin and prevent dryness caused by the alcohol. It is commonly available in the form of foams, gels, sprays, and liquid-based variants. It is also manufactured in alcohol-free variants, which contain glycerin, antimicrobial agents, thickening agents, and disinfectants, such as benzalkonium chloride (BAC) and triclosan. It is primarily adopted as an alternative to handwashes and soaps for maintaining cleanliness and preventing the transmission of viruses and bacteria from one individual to another. It instantly denatures the proteins and destroys the lipid-based coating of the viruses and bacteria to prevent the spread of infectious pathogens. It helps prevent the occurrence of stomach infections, diarrhea, nausea, and vomiting caused by pathogens. Furthermore, as it is effective in reducing the wastage of water, paper towels, and soaps, the demand for hand sanitizer is increasing in Australia.

COVID-19 Impact:

The impact of COVID-19 on the hand sanitizer market in Australia has a positive impact, spurring immensely. To avoid the transmission of the virus and as a precautionary measure, hand sanitizers have come across as an effective solution. In addition, recommendations by Therapeutic Goods Administration (TGA) to use hand sanitizers before touching the nose, eyes, and mouth or eating have resulted in the escalating the demand for hand sanitizers in Australia. Apart from this, the panic buying tendencies in consumers catalyzed the demand for hand sanitizers. The procurement process in Australia faced fewer challenges during the initial phases of the pandemic, along with low supply disruptions. The availability of raw materials, such as ethanol, ethyl alcohol, and extra neutral alcohol, which are necessary ingredients in hand sanitizers, was increased by the Australian Government, which bolstered the growth of the market. Furthermore, to keep up with the increasing demand, key market players have increased their production rates, and various distilleries have shifted their production away from spirits to hand sanitizers.

Australia Hand Sanitizer Market Trends:

At present, the increasing demand for hand sanitizers, as they are available in convenient packaging and can easily fit into pockets and bags, represents one of the primary factors influencing the market positively in Australia. Besides this, the rising occurrence of various infectious diseases caused by novel viruses is propelling the growth of the market. In addition, governing agencies in the country are encouraging the usage of hand sanitizers to maintain hygiene and prevent the spread of pathogens. Apart from this, the wide availability of hand sanitizers infused with aloe vera gel and in various refreshing fragrances is contributing to the growth of the market in Australia. Additionally, key market players are introducing natural and organic sanitizers and sanitizer wipes to diversify their product portfolio.  

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Australia hand sanitizer market report, along with forecasts for the period 2024-2032. Our report has categorized the market based on product type, product form, ingredient, end-user, pack size and distribution channel.

Product Type Insights:

• Alcoholic
  • 60%-70%
  • 71%-80%
  • 81%-95%
• Non-Alcoholic
   

The report has provided a detailed breakup and analysis of the Australia hand sanitizer market based on the product type. This includes alcoholic (60%-70%, 71%-80%, and 81%-95%) and non-alcoholic. According to the report, alcoholic (60%-70%, 71%-80%, and 81%-95%) represented the largest segment as it possesses effective disinfecting properties. In addition, the wide availability of various alcoholic formulations, such as ethanol, N-propanol, and isopropanol, is propelling the growth of the respective segment.

Product Form Insights:

• Gel
• Liquid
• Spray
• Foam
• Others
   

A detailed breakup and analysis of the Australia hand sanitizer market based on the product form has also been provided in the report. This includes gel, liquid, spray, foam, and others. According to the report, gel accounted for the largest market share due to its easy spreadability on the hands.

Ingredient Insights:

• Synthetic
• Natural
• Organic
   

A detailed breakup and analysis of the Australia hand sanitizer market based on the ingredients has also been provided in the report. This includes synthetic, natural, and organic. According to the report, synthetic accounted for the largest market share as they possess high disinfectant capacity. In addition, the rising production of sanitizers with synthetic chemical-based formulations along with skin healing and moisturizing ingredients, such as essential oils and aloe vera gel, is supporting the growth of the respective segment.  

End-User Insights:

• Hospitals
• Households
• Restaurants and Hotels
• Others
   

A detailed breakup and analysis of the Australia hand sanitizer market based on the end-user has also been provided in the report. This includes hospitals, households, restaurants and hotels, and others. According to the report, hospitals accounted for the largest market share due to the increasing awareness about negative impacts of hospital acquired infections (HAIs). Besides this, the rising construction of hospitals to provide quality healthcare services to patients is propelling the growth of the market in Australia.

Pack Size Insights:

• Large
• Medium
• Small
   

A detailed breakup and analysis of the Australia hand sanitizer market based on the pack size has also been provided in the report. This includes large, medium, and small. According to the report, large accounted for the largest market share on account of the rising demand for bulk quantities of sanitizer in hotels, restaurants, and other commercial places. Besides this, the increasing utilization of sanitizers in various healthcare facilities to prevent the spread of pathogens is bolstering the growth of the respective segment.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Pharmacies
• Online
• Departmental Stores
• Others
   

A detailed breakup and analysis of the Australia hand sanitizer market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, pharmacies, online, departmental stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share as they provide a wide variety of options to the buyers. In addition, buyers can easily compare products and utilize lucrative offers in supermarkets and hypermarkets, which is strengthening the growth of the market in Australia.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Australia hand sanitizer market. Some of the companies covered in the report include:

• BWX Limited
• Careline Group
• Colgate-Palmolive Company
• Ego Pharmaceuticals Pty Ltd
• Elyptol Australia
• Gojo Industries, Inc.
• Reckitt Benckiser Group PLC
• Schulke & Mayr GmbH
• Sydney Solvents
• Unilever PLC 
   

Please note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia hand sanitizer market from 2018-2032
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Australia hand sanitizer market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia hand sanitizer industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.