Australia Glamping Market

Australia Glamping Market:

Australia glamping market size is projected to exhibit a growth rate (CAGR) of 13.20% during 2024-2032. The increasing demand for unique and upscale accommodations with comfortable bedding, electricity, and private facilities is contributing to the popularity of glamping, which in turn is primarily driving the market growth across the country.

Australia Glamping Market Analysis:

• Major Market Drivers: The increasing preference for experiential travel has catapulted glamping into the mainstream. As travelers seek unique and immersive experiences, glamping offers a perfect blend of luxury and nature, appealing to those who crave adventure without compromising on comfort. This, in turn, is acting as a primary growth-inducing driver for market growth.
• Key Market Trends: The growing focus on sustainability and eco-friendliness in the glamping industry is the primary market trend. Many glamping sites in Australia are adopting green practices, such as using renewable energy sources and incorporating eco-friendly building materials into their accommodations, to reduce carbon footprint and combat climate change.
• Challenges and Opportunities: Challenges include maintaining ecological balance and meeting the high expectations of luxury travelers. However, these challenges present opportunities for innovation in sustainable practices and for creating unique, culturally immersive experiences that align with local environments and traditions.

Australia Glamping Market Trends:

Increased Desire for Unique and Luxurious Outdoor Experiences

The market is primarily propelled by the increasing consumer desire for unique and luxurious outdoor experiences on account of their inflating disposable incomes. Unlike traditional camping, glamping provides a blend of wilderness exposure with modern luxury and comfort, attracting a wider audience who might not ordinarily consider camping. Moreover, new data released by Tourism Research Australia indicated that camping trips and caravans are the most popular holiday options among Australians. Additionally, the growing number of millennials and Gen Z in the country, who are more inclined towards activities like glamping, is further contributing to the market growth. For instance, the number of users in the global camping market alone is expected to reach 5.59 million by 2028. Besides this, glamping sites often offer high-end amenities such as comfortable beds, suite bathrooms, gourmet dining, and spa services, all set in remote and scenic locations. Additionally, the growing appetite for luxury travel is anticipated to offer lucrative growth opportunities to the overall market. The luxury travel market worldwide was estimated at just under US$ 2 Trillion in 2022, with this figure forecast to increase by roughly six percent by 2032.

Increasing Popularity of Sustainable and Eco-Friendly Tourism

The growing preference for sustainable and eco-friendly tourism is acting as another significant driver for the growth of the glamping market. Many sites are being designed and developed with a low environmental impact in mind, to appeal to the environmentally conscious travelers. When surveyed in 2022, over 80 percent of global travelers said that sustainable tourism was important to them and that they were willing to adopt sustainable travel incentives. Moreover, the increasing environmental impact of tourism is significantly alarming. The United Nations’s World Tourism Organization (UNWTO) stated that the global carbon dioxide emissions from tourism-related transport alone were a significant contributor to climate change, with a five percent share of carbon dioxide emissions from tourism-related transport worldwide being attributed to this. The government authorities of Australia are taking initiative and implementing policies to combat the climate change threat posed by the tourism sector. For instance, Australia’s Tourism Ministers endorsed and launched the National Sustainability Framework and Sustainable Tourism Toolkit in November 2023. Austrade, state and territory governments, and Tourism Australia all worked together to develop and deliver the Framework and Toolkit. The Toolkit is a practical guide for tourism businesses. It helps them to respond to the growing consumer demand for sustainable travel choices. As a result, various glamping service providers are incorporating natural and sustainable materials. Most Australian glamping sites have solar showers and dry toilets. Many lodging options are available, from Indian tipis to Mongolian yurts for glamping to treehouse hotels and gypsy caravans. 

Rise of Social Media Influence and Digital Marketing

The growing influence of social media and digital marketing is significantly bolstering the market growth. The glamping industry is witnessing a surge in social media content as users search for a blend of outdoor adventure and luxury. Platforms such as Instagram are becoming hotspots for showcasing plush tents, sleek airstreams, and eco-friendly cabins that offer a home away from home. This is curating display of elegance in nature is effectively tapping into the digital native’s desire for experiences that are both authentic and extravagant. Influencers and travel bloggers play a key role in this trend, as their posts and stories depicting experiences inspire followers to seek out similar adventures. Additionally, the ease of online bookings and the presence of dedicated platforms and websites for glamorous camping are making it more accessible for potential customers in Australia. In-app purchase (IAP) revenue in the travel market reached nearly US$ 114.30 Million in 2022. This digital approach not only markets the experience but also simplifies the process of finding and booking these unique accommodations, which is further catalyzing the market growth in the country.

Australia Glamping Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, age group, and size.

Breakup by Type:

• Cabins and Pods
• Tents
• Yurts
• Treehouses
• Others
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes cabins and pods, tents, yurts, treehouses, and others.

Breakup by Age Group:

• 18-32 Years
• 33-50 Years
• 51-65 Years
• Above 65 Years
   

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes 18-32 years, 33-50 years, 51-65 years, and above 65 years.

Breakup by Size:

• 4-Person
• 2-Person
• Others
   

The report has provided a detailed breakup and analysis of the market based on the size. This includes 4-person, 2-person, and others.

Breakup by Region:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Glamping Market News:

• March 2024: The Skifield Glamping Project is being filed for Hotham. Plans have been filed with the Victorian Department of Transport and Planning for an alpine glamping project in the state's snowfields. The Mount Hotham Resort Management Board has proposed the developer for the 5.8-hectare site at 26 Poo Farm Track, Hotham Heights.
• September 2022: Two new glamping sites are being developed in Penola and Port MacDonnell. A grant from the Department for Environment and Water was issued to set up another 20 tents at a new site in Dingley Dell, near Port MacDonnell.

Australia Glamping Market Report Scope:

Key Questions Answered in This Report:

• How has the Australia glamping market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Australia glamping market?
• What is the breakup of the Australia glamping market on the basis of type?
• What is the breakup of the Australia glamping market on the basis of age group?
• What is the breakup of the Australia glamping market on the basis of size?
• What are the various stages in the value chain of the Australia glamping market? 
• What are the key driving factors and challenges in the Australia glamping?
• What is the structure of the Australia glamping market and who are the key players?
• What is the degree of competition in the Australia glamping market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia glamping market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia glamping market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia glamping industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.