Australia Gaming Market

Market Overview:

Australia gaming market size reached USD 2.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.9 Billion by 2033, exhibiting a growth rate (CAGR) of 7.6% during 2025-2033. The increasing consumer spending on games, government support for local game development, rising popularity of e-sports, advances in gaming technology, and shift toward subscription-based services are impelling the Australian gaming market growth.

Gaming involves participating in electronic games with user interfaces that generate visual feedback on display devices. This activity takes place across diverse platforms, such as Xbox, personal computers (PCs), mobile devices, specialized gaming equipment, etc. Gaming offers a broad spectrum of experiences, ranging from uncomplicated puzzle games to intricate and immersive virtual environments. In line with this, users can manipulate characters or avatars, traverse through different levels or scenarios, achieve objectives, overcome challenges, and progress through the game's narrative. In recent times, it has evolved beyond traditional genres, encompassing a diverse array of categories, such as action, adventure, role-playing, strategy, sports, simulation, etc.

Australia Gaming Market Trends:

Rising Consumer Spending on Games

Australians are willing to invest in gaming, as gaming has become a mainstream form of entertainment. Additionally, subscription-based models such as Xbox Game Pass and PlayStation Plus are escalating the Australia gaming market demand, offering gamers access to a wide variety of titles for a monthly fee. These platforms provide cost-effective solutions for consumers who prefer a diverse gaming library without the need to purchase individual games. Additionally, the rise of digital downloads and cloud gaming is enhancing accessibility, further fueling the market. The gaming industry’s focus on immersive experiences and cutting-edge technology, including virtual reality and advanced graphics, continues to attract consumers. As disposable incomes increase and gaming becomes more socially accepted across age groups, spending on games and related services is expected to grow, positioning Australia as a key player in the gaming market.

Government Support for Game Development

According to the Australia gaming market analysis, the government's commitment to the gaming industry has significantly boosted local game development. Additionally, the government aims to encourage the growth of domestic game studios and elevate the country’s presence in the global gaming arena. The funding provided by the government offers financial support and promotes innovation, allowing local developers to create original content and compete on the world stage. Moreover, the initiative is part of a broader strategy to diversify the Australian economy by fostering digital industries, including gaming, which is seen as a high-growth sector. Besides, local developers are now better positioned to take risks on unique projects, hire skilled professionals, and invest in cutting-edge technology, all of which contribute to the development of homegrown games. This support has led to a noticeable increase in game production, strengthening the country's reputation as a growing hub for creative digital content, thus creating a positive Australia gaming market outlook.

Growing E-sports Popularity

E-sports in Australia are primarily driven by increasing participation and viewership, as more Australians are drawn to competitive gaming as players and fans. Additionally, the popularity of e-sports is boosted by the accessibility of online platforms, which allow players to compete globally and fans to watch tournaments live. Moreover, government-backed initiatives aimed at supporting digital industries are expected to further enhance the growth of e-sports, providing funding for infrastructure, training, and events. Besides, Australia's growing interest in this sector is also attracting sponsorships and partnerships from major brands, leading to a professionalization of the scene and increased prize pools for competitors. As e-sports become more mainstream, schools and universities are beginning to offer e-sports programs, further legitimizing the field across the country, which in turn is influencing the Australia gaming market share.

Australia Gaming Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country levels for 2025-2033. Our report has categorized the market based on device type, platform, revenue, type, and age group.

Device Type Insights:

• Consoles
• Mobiles and Tablets
• Computers
   

The report has provided a detailed breakup and analysis of the market based on the device type. This includes consoles, mobiles and tablets, and computers.

Platform Insights:

• Online
• Offline
   

A detailed breakup and analysis of the market based on the platform have also been provided in the report. This includes online and offline.

Revenue Insights:

• In-Game Purchase
• Game Purchase
• Advertising
   

The report has provided a detailed breakup and analysis of the market based on the revenue. This includes in-game purchase, game purchase, and advertising.

Type Insights:

• Adventure/Role Playing Games
• Puzzles
• Social Games
• Strategy
• Simulation
• Others
   

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes adventure/role playing games, puzzles, social games, strategy, simulation, and others.

Age Group Insights:

• Adult
• Children
   

The report has provided a detailed breakup and analysis of the market based on the age group. This includes adults and children.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Gaming Market News:

• On 9 September 2024, Screen Australia has committed more than $2 Million to enhance the Australian gaming industry. This funding will provide backing for 12 games via the Games Production Fund, 27 projects through the Emerging Gamemakers Fund, and will also sponsor three events under the Games Event Fund. These initiatives are supported by the Federal Government's National Cultural Policy, Revive, which allocates $12 Million over four years, starting from the 2023-2024 financial year to Screen Australia's game funding programs.
• In October 2024, IKEA debuted at this year's PAX gaming convention, the largest gaming and gaming culture event in the Asia Pacific region. IKEA collaborated with Creative Victoria to display a range of practical and budget-friendly home furnishings and accessories, including inflatable chairs, a storage side table designed to conceal gaming consoles and devices, mood lighting, and cozy textiles like pillows and throws.
• In September 2023, Supercell obtained a majority ownership interest in Ultimate Studio, a game development company located in Melbourne, Australia, which is currently focused on creating PC and console games.

Australia Gaming Market Report Scope:

Key Questions Answered in This Report:

• How has the Australia gaming market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Australia gaming market?
• What is the breakup of the Australia gaming market on the basis of device type?
• What is the breakup of the Australia gaming market on the basis of platform?
• What is the breakup of the Australia gaming market on the basis of revenue?
• What is the breakup of the Australia gaming market on the basis of type?
• What is the breakup of the Australia gaming market on the basis of age group?
• What are the various stages in the value chain of the Australia gaming market? 
• What are the key driving factors and challenges in the Australia gaming?
• What is the structure of the Australia gaming market and who are the key players?
• What is the degree of competition in the Australia gaming market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia gaming market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia gaming market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia gaming industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.