Australia Event Management Market

Australia Event Management Market Overview:

The Australia event management market size reached USD 113.8 Million in 2023. Looking forward, IMARC Group expects the market to reach USD 239 Million by 2032, exhibiting a growth rate (CAGR) of 8.10% during 2024-2032. There are various factors that are driving the market, which include the thriving travel and tourism sector on account of rising international visitors, increasing corporate events, integration of advanced technologies, and favorable government initiatives in the country.

Australia Event Management Market Trends:

Thriving Travel and Tourism Sector

Australia is experiencing a rise in the international visitors every year. There is also an increase in the number of large-scale events including conferences, festivals, sports competitions, and cultural exhibitions. Popular tourist destinations like Sydney, Melbourne, and Brisbane are known for their world-class venues and hospitality infrastructure and becoming hotspots for both domestic and international events. Additionally, the rising demand for Meetings, Incentives, Conferences, and Exhibitions (MICE) events in the country is contributing to the market growth. Besides this, business travelers are extending their trips to explore the country’s attractions, making Australia an appealing destination for corporate events. As per the IMARC Group, the Australia travel and tourism market size is projected to exhibit a growth rate (CAGR) of 2.20% during ​2024-2032​.     

Integration of New Technologies

The integration of virtual and hybrid event platforms is transforming event management by enhancing both the attendee experience and the efficiency of event organizers. These technologies allow events to extend beyond physical limitations, enabling broader audience participation, regardless of geographical location. Virtual platforms provide features like live streaming, interactive sessions, and real time audience engagement through chat or polls, which enhance the attendee’s overall experience by fostering more active participation. For organizers, digital tools streamline the planning and execution phases. Automated registration systems, data analytics for tracking attendee behavior, and cloud-based project management platforms help organizers manage logistics and communication more effectively. Hybrid events enable real time engagement at venues while offering an online experience for those unable to attend in person. By leveraging digital tools, event planners can also gather valuable insights from analytics on audience preferences, session popularity, and engagement levels. Furthermore, organizations are adopting new technologies to cater to the needs of a broader audience. For instance, on 2 September 2024, VicScreen announced its new Screen Culture Program. Replacing the Audience Engagement Program, the Screen Culture Program will invest in events and activities that contribute to Victoria as a vibrant arts and cultural hub. This funding provides vital support to organizations presenting screen activities across the state that bring audiences together to participate in outstanding screen experiences.   

Australia Event Management Market News:

• 14 June 2024: Evexus launched its new end-to-end event management software solution, aiming to fill a significant gap in the market for event management software. The new software utilizes artificial intelligence (AI), sequential registration, and pay first billing. It is designed to streamline and enhance event planning processes globally. 
• 9 May 2024: Arinex, an Australian event management company announced its acquisition of New Zealand business events agency Auaha. Arinex aims to deliver an enhanced value proposition and unparalleled event management solutions to clients across Australia. This partnership will also allow the company to increase its market presence in New Zealand’s MICE industry.  

Australia Event Management Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, end user, and revenue source.

Type Insights:

• Music Concert
• Festivals
• Sports
• Exhibitions and Conferences
• Corporate Events and Seminars
• Others
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others.

End User Insights:

• Corporate
• Individual
• Public
   

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes corporate, individual, and public.

Revenue Source Insights:

• Ticket Sale
• Sponsorship
• Others
   

The report has provided a detailed breakup and analysis of the market based on the revenue source. This includes ticket sales, sponsorship, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Event Management Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia event management market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Australia event management market?
• What is the breakup of the Australia event management market on the basis of type?
• What is the breakup of the Australia event management market on the basis of end user?
• What is the breakup of the Australia event management market on the basis of revenue source?
• What are the various stages in the value chain of the Australia event management market? 
• What are the key driving factors and challenges in the Australia event management?
• What is the structure of the Australia event management market and who are the key players?
• What is the degree of competition in the Australia event management market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia event management market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia event management market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia event management industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.