Australia CBD Products Market Size, Share, Trends and Forecast by Source, Distribution Channel, Application, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A33027

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Australia CBD Products Market Overview:

The Australia CBD products market size reached USD 0.22 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 0.50 Billion by 2033, exhibiting a growth rate (CAGR) of 9.61% during 2025-2033. The rising demand for CBD products in Australia is driven by increasing interest in alternative medicine, greater product innovation, and a wider variety of offerings, as users seek natural remedies for physical and mental health concerns, favoring personalized, high-quality solutions for wellness.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 0.22 Billion
Market Forecast in 2033	USD 0.50 Billion
Market Growth Rate 2025-2033	9.61%

Australia CBD Products Market Trends:

Enhanced Product Innovation and Variety

The growing innovation in CBD products with businesses providing a more varied selection of offerings is positively influencing the market in Australia. From oils and tinctures to edibles, topicals, and skincare products, the range of CBD choices is increasing to meet a wider array of user preferences and requirements. This advancement is seen not only in the variety of products offered but also in the strength, purity, and bioavailability of CBD, providing more efficient options for individuals. As user preferences move towards tailored products to tackle particular health issues, companies are persistently enhancing formulations and launching novel uses for CBD. A definitive illustration of this trend is the introduction of Tilray Medical’s EU-GMP accredited Redecan cannabis offerings in Australia in 2024. This encompassed premium cannabis products like Redecan PC THC28 Purple Churro and Redecan SA THC28 Space Age Cake, broadening the selection of high-quality, certified CBD items accessible to users in Australia. Tilray Medical is enhancing the expanding range of CBD products and driving market innovation by providing an assorted assortment of high-quality, regulated items. This constant evolution ensures that the Australian CBD market remains dynamic and responsive to individual needs, attracting a wider user base and driving market growth as more people seek tailored solutions for their health and wellness.

Rising Popularity of Alternative Medicine

As traditional medicine faces increasing skepticism, many people are turning to alternative and complementary therapies, which is driving the demand for CBD products. A noticeable shift toward natural remedies is emerging, with more people preferring herbal treatments and plant-based solutions for managing both physical and mental health concerns. Individuals are becoming more educated about the potential benefits of CBD, especially in treating conditions, such as anxiety, insomnia, and chronic pain. This growing awareness is fostering a more open-minded approach, where individuals are willing to explore non-pharmaceutical options. A prime example of this shift is the launch of Charlotte's Web CBD formulation in Australia in 2024. Initially created by the Stanley Brothers to treat Charlotte Figi’s Dravet syndrome, this product garnered widespread media attention due to its success in managing Figi’s epilepsy. The product was locally manufactured and distributed with FoliuMed, marking a significant step in the acceptance of CBD as a legitimate, effective alternative treatment. This kind of high-profile success is contributing to the growing popularity of CBD as an alternative medicine, encouraging more people to seek out these natural solutions for their health needs. As the trend continues, CBD products are being incorporated into everyday wellness routines, supporting the market growth and cementing CBD’s place in the broader movement of natural and holistic health practices.

Australia CBD Products Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on source, distribution channel, and application.

Source Insights:

Hemp
Marijuana

A detailed breakup and analysis of the market based on the source have also been provided in the report. This includes hemp and marijuana.

Distribution Channel Insights:

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes B2B and B2C.

Application Insights:

Pharmaceutical
Wellness

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes pharmaceutical and wellness.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia CBD Products Market News:

In April 2025, Tilray launched its first range of cannabis-infused medical edibles in Australia under the Good Supply brand. The sugar-free, vegan-friendly pastilles come in three variants, including THC10, THC10 CBD10, and CBD20. This marks a significant milestone in Tilray's international expansion, offering new treatment options for Australian medical cannabis patients.
In March 2025, Avecho Biotechnology and Sandoz signed a 10-year exclusive license and development agreement to commercialize Avecho's CBD capsule for insomnia in Australia. Avecho will retain rights in other markets, with Sandoz handling commercialization and distribution in Australia. The agreement includes potential milestone payments and royalties for Avecho, as well as the aim for TGA approval of the product.

Australia CBD Products Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Source Distribution Channel Application Region
Sources Covered	Hemp, Marijuana
Distribution Channels Covered	B2B, B2C
Applications Covered	Pharmaceutical, Wellness
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia CBD products market performed so far and how will it perform in the coming years?
What is the breakup of the Australia CBD products market on the basis of source?
What is the breakup of the Australia CBD products market on the basis of distribution channel?
What is the breakup of the Australia CBD products market on the basis of application?
What is the breakup of the Australia CBD products market on the basis of region?
What are the various stages in the value chain of the Australia CBD products market?
What are the key driving factors and challenges in the Australia CBD products?
What is the structure of the Australia CBD products market and who are the key players?
What is the degree of competition in the Australia CBD products market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia CBD products market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia CBD products market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia CBD products industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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Australia CBD Products Market