The Australia beauty products market size reached USD 14.83 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 21.64 Billion by 2033, exhibiting a growth rate (CAGR) of 4.28% during 2025-2033. The Australia beauty products market share is increasing as individuals demand more sustainable and eco-friendly packaging, prompting brands to adopt biodegradable, recyclable, and refillable options. This trend, along with a rising interest in anti-aging solutions and expanded distribution channels, is supporting the market growth.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 14.83 Billion |
Market Forecast in 2033 | USD 21.64 Billion |
Market Growth Rate 2025-2033 | 4.28% |
Focus on Sustainable and Eco-Friendly Packaging
Individuals are becoming aware about the environmental effects of their purchases, urging brands to implement more sustainable practices. Packaging innovations like biodegradable, recyclable, and refillable containers are gaining traction as a response to concerns over single-use plastics. Leading beauty brands are committing to reduce their carbon footprint and use recyclable materials, aligning with both individual demand and regulatory pressures. In addition, some companies are pioneering initiatives such as take-back programs and eco-conscious shipping practices. This shift towards sustainable packaging is not only attracting environmentally-aware people but is also becoming a competitive differentiator in the market. Brands are emphasizing their commitment to sustainability to increase client loyalty and preference. For instance, Original & Mineral (O&M), an Australian hair brand, partnered with Green Salon Collective (GSC) in 2024 to reward salons for sustainability efforts. Salons purchasing O&M COR.color will receive credits for recycling metal salon waste, like foil and color tubes, helping reduce landfill waste. The partnership also included a £1 "Green Tax" charge to help fund the recycling initiative.
Increased Demand for Anti-Aging and Skin Care Solutions
With the aging population and increased focus on long-term skin health, the demand for skin care products that solve aging issues like wrinkles, fine lines, and skin elasticity is on a rise. Top players are meeting this demand by formulating products with ingredients such as retinol, peptides, hyaluronic acid, and collagen for youthful, radiant skin. People are not just looking for products that work instantly but also for those that give long-term, preventive benefits. Further, the growing demand for dermatologically-tested skincare and evidence-based formulations is driving brands to innovate even more. With maturing markets, anti-aging products are becoming niche, addressing various types of skin and demands, ranging from moisturizing to firming. In 2024, Australian high-end skincare brand, LA MAXIME introduced the SkinGlow5 anti-aging skincare set, a carry-on set containing Australian botanicals such as Kakadu Plum. The five-step system, which is suitable for carry-on, provides instant, visible results in five days and is TSA-approved.
Expansion of Distribution Channels and Accessibility
With a rise in both online and offline retail opportunities, buyers have greater access to a diverse range of beauty products. Major beauty retailers are expanding their presence both in physical stores and through e-commerce platforms, enabling wider product availability. Additionally, the growing number of direct-to-consumer (DTC) brands is enhancing the convenience and accessibility of purchasing beauty products. Social media platforms and influencer partnerships also play a role in driving awareness and guiding users to new brands, while offering seamless purchase options via integrated e-commerce solutions. Increased access to international beauty brands through online marketplaces further broadens the selection for buyers in Australia. In 2024, Kérastase, the luxury haircare brand, launched its products, making it easier for people in Australia to access its range. Known for its science-backed formulas, Kérastase is now available in-store and online in the country.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on type and distribution channel.
Type Insights:
The report has provided a detailed breakup and analysis of the market based on the type. This includes facial care, makeup-remover, hand care, depilatories, skin care products, hair care products, and makeup and perfume.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline (supermarket and hypermarket, specialty stores, and drug stores).
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Types Covered | Facial Care, Makeup-Remover, Hand Care, Depilatories, Skin Care Products, Hair Care Products, Makeup and Perfume |
Distribution Channels Covered |
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Regions Covered | Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: