Athleisure Market

Athleisure Market Size and Share:

The global athleisure market size was valued at USD 402.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 731.8 Billion by 2033, exhibiting a CAGR of 6.87% during 2025-2033.  North America currently dominates the market, holding a significant market share of over 40.5% in 2024. The growing demand for sustainable materials, the increasing number of individuals enrolling in gyms to perform physical exercises and remain fit, and wide availability through various distribution channels worldwide are some of the major factors propelling the athleisure market share.

The global athleisure market size is primarily driven by the increasing demand for comfortable, versatile clothing suitable for both athletic and casual wear. Rising health consciousness and active lifestyles are encouraging consumers to seek apparel that supports fitness activities while offering everyday comfort. The growing trend of working from home and remote jobs has further boosted the demand for athleisure as individuals prioritize comfort in their daily wardrobes. According to the World Economic Forum (WEF), it is anticipated that there will be over 92 Million remote digital jobs worldwide by 2030, an increase of approximately 25%. Additionally, the influence of social media and celebrity endorsements has made athleisure fashion more mainstream. Technological advancements in fabric design, such as moisture-wicking and breathable materials, also contribute to the appeal of athleisure wear.

The United States has emerged as a key regional market for athleisure, driven by the increasing focus on sustainability and eco-friendly fashion. Numerous consumers are now opting for athleisure brands that use recycled or organic materials, responding to the growing demand for environmentally responsible products. Moreover, e-commerce platforms, along with direct-to-consumer models, have expanded product accessibility and convenience, propelling industry expansion. As per a report published by the IMARC Group, the United States e-commerce market size is forecasted to reach USD 2,083.97 Billion by 2032, exhibiting a CAGR of 6.80% during 2024-2032. Additionally, the rise in fitness and wellness culture has led to greater interest in activewear for both exercise and as a lifestyle choice for social activities and casual outings.

Athleisure Market Trends:

Rising focus on fitness and health

The growing prevalence of chronic diseases and consequently increasing health consciousness among the masses is resulting in a rising number of individuals focusing on staying fit and engaging in different physical activities, such as cycling, yoga, weightlifting, martial arts, hiking, and Zumba, thus positively influencing the overall market. Moreover, the ability of athleisure to provide support, compression, and stability to the muscles and joints of individuals significantly drives its popularity. Apart from this, the rising demand for athleisure while performing physical activities, as it prevents the risk of injuries, is also creating a positive athleisure market outlook. Furthermore, the increasing number of gym centers, yoga studios, and health clubs globally is supporting the growth of the market as individuals seek versatile and comfortable clothing to engage in such activities.

Increasing demand for sustainable athleisure

The growing adoption of sustainable clothing due to rising environmental concerns among consumers globally is significantly influencing the market growth. Numerous brands are manufacturing sustainable athleisure clothing from organic and cotton materials that are easy to recycle, which is driving their popularity among eco-conscious consumers and facilitating industry expansion. In addition to this, there is a rising demand for chemical-free clothing solutions among consumers worldwide, encouraging product research and innovation. Furthermore, eco-conscious brands are gaining popularity for their commitment to reducing carbon footprints and promoting fair labor practices. As sustainability becomes a key purchasing factor, athleisure brands that integrate these values are witnessing higher demand and customer loyalty. This trend supports environmental well-being and also aligns with the growing consumer preference for stylish, sustainable fashion choices.

Widespread availability through distribution channels

The wide availability of athleisure through various distribution channels, such as supermarkets, hypermarkets, specialty stores, exclusive brand outlets, and online stores, is strengthening the overall athleisure market demand. These channels provide convenience and freedom of shopping to individuals while offering several coupons, discounts, schemes, and cashback. Besides this, these stores also offer a large variety of athleisure products with different patterns and styles that easily fulfill the diverse needs of individuals of all age groups. Furthermore, rising preferences for online shopping among young demographics to purchase athleisure is also propelling the growth of the market as it can save transportation expenses and time.

Athleisure Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global athleisure market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on type, product, distribution channel, and end user.

Analysis by Type:

• Mass Athleisure
• Premium Athleisure
   

Mass athleisure stands as the largest component in 2024, holding around 66.9% of the market. Mass athleisure leads the market as it is affordable, accessible, and appeals to a broad cross-section of consumers. Brands targeting mass-market consumers offer a variety of styles, sizes, and price points that make athleisure accessible to a wider population. The availability of mass-market retailers and online platforms also ensures that shopping is easy and convenient. Comfort and fashion, besides flexibility, make these products mass-marketable by different brands to satisfy the diverse and varied preferences for both active and casual wear. Therefore, due to their function, style, and affordability, people opt for mass athleisure, driving the athleisure market growth.

Analysis by Product:

• Yoga Apparels (Tops, Pants, Unitards, Capris, Others) Hoodies
• Shirts
• Leggings
• Shorts
• Others
   

Shirts lead the market with around 38.7% of market share in 2024. Shirts dominate the market in athleisure, considering they can easily make the switch between being activewear and casual wear. These include performance tees, tank tops, or long sleeves for a workout or sports session. They have comfortable fabrics, breathability, and moisture-wicking qualities. Therefore, comfort in their performance is further increased. Numerous other options are also available, such as wide arrays of styles, colors, and fits. Due to the new development of clothing designed for sporting activity but easily styled for wearing, shirts turn out to be practical and a staple in athleisure lines of clothing. This contributes to great market demand, particularly by athletes.

Analysis by Distribution Channel:

• Online
• Offline
   

Offline exhibits a clear dominance in the market in 2024. Offline retail dominates the athleisure market because they can provide a hands-on shopping experience for the consumer, whereby they can try out clothes for fit, feel, and quality. The shopper can check the products personally, which is particularly important in the case of athleisure since comfort and material are important purchasing factors. Moreover, brick-and-mortar stores provide instant gratification by allowing customers to receive products immediately. More exposure is also facilitated by the established presence of strong athleisure brands in malls and fitness centers. Offline retail also enjoys one-to-one customer interaction, which increases the chances for a more tailored shopping experience to induce consumer loyalty.

Analysis by End User:

• Men
• Women
• Children
   

Women represent the leading market segment, with around 49.8% of market share in 2024. Women are in the majority in this segment as they are paying more attention to fitness, wellness, and fashion, which requires more demand for versatile and stylish activewear. Women want their clothing to provide both performance and comfort, which makes athleisure a great choice for exercises to casual everyday wear. Consequently, women's athleisure options, such as trendy leggings, sports bras, and fashionable tops, are fueling the expansion of this market. Social media, as well as fitness influencers and even celebrities, has made athleisure very trendy, encouraging more women onto this movement. This fusion of utility and fashion continues to establish women as the market leaders.

Regional Analysis:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

In 2024, North America accounted for the largest market share of over 40.5%. North America is dominating the market for athleisure on account of a strong cultural focus on fitness and wellness, particularly in the United States. The region hosts a large health-conscious population that is increasingly assimilating physical activity into their daily routines. Athleisure has also gained popularity as part of a casual, active lifestyle with a growing preference for comfort and, at the same time, stylish clothing. North American consumers also have high disposable incomes, which supports the demand for premium athleisure brands. Major global athleisure brands and extensive retail networks further solidify North America's leadership in driving the market's growth and innovation.

Key Regional Takeaways:

United States Athleisure Market Analysis

In 2024, the United States accounts for over 89.30% of the athleisure market in North America. The market has witnessed significant growth, driven by a cultural shift toward fitness and wellness. For instance, in 2023, the total number of active sports and fitness participants in the U.S. hit its highest level ever at 242 Million, up 12.1% from 215.8 Million in 2016. As the population increasingly embraces active lifestyles, the demand for comfortable, versatile clothing that can transition seamlessly from workouts to casual wear has risen. Fitness-related activities such as running, gym workouts, and outdoor sports have become mainstream, with athleisure brands responding to the need for stylish yet functional attire. The rise of social media influencers and fitness celebrities has also played a vital role in promoting athleisure as both a fashion statement and an essential part of an active lifestyle. As wellness trends gain momentum, consumers are now more focused on purchasing high-performance, breathable, and stylish products. This cultural movement, combined with a growing awareness about the importance of physical health, continues to drive the widespread adoption of athleisure across various demographics, from millennials to older age groups.

Asia Pacific Athleisure Market Analysis

The rise in the adoption of athleisure in the Asia-Pacific region can be highly ascribed to yoga. As indicated by industrial reports, 22% of men in India practice yoga, the highest in the world, with 31% of women. The vast number of both beginners and experts embracing yoga has increased the need for comfortable, flexible, and breathable clothing. Made for comfort as well as purpose, athleisure products align naturally with yoga practice. Athleisure brands have also responded by evolving their product lines with this emerging population in mind and expanding them to address the increasing demand across varying age and income brackets. Apart from this, there is growing health and wellness consciousness across the region, fueled by local and international brands endorsing fitness and making athleisure a lifestyle trend. Wide acceptance and application of yoga as part of day-to-day practices have generated ever-growing demand for fashionably functional yet practical athleisure wear, establishing it as one of the current dominant trends within the region.

Europe Athleisure Market Analysis

The increasing obesity rates in Europe are supporting the adoption of athleisure as part of a rising focus on fitness and healthy lifestyles. As per the WHO European Regional Obesity Report 2022, nearly two-thirds of adults and 1 in 3 children in the European Region are overweight or obese. Many are thus seeking the right activewear to accompany their journey to physical health. Increased awareness among the masses about sedentary behavior and eating habits, combined with other unhealthy trends, is also increasing the interest in fitness. With respect to athleisure wear, this increase in interest helps the industry expand as active wear for versatility and comfort during walking, jogging, running, and workouts are in constant demand. Brands have capitalized on this demand by offering athleisure products specifically tailored for weight management and physical well-being and clothes accommodating varied body types and fitness levels. As gyms, fitness studios, and outdoor activities become increasingly popular, athleisure has found a solid foothold, and many seek comfortable, flexible, yet stylish clothing. The growing link between increased health awareness and athleisure is fueling significant growth in the Europe market.

Latin America Athleisure Market Analysis

In Latin America, the increase in disposable income has led to rising consumer spending on sports products, including athleisure. For instance, total disposable income in Latin America is set to rise by nearly 60% over 2021-2040. As economic growth in certain regions improves, individuals are spending more on health and fitness products, particularly as wellness trends gain popularity. The growing middle class is also propelling demand for high-quality activewear that blends performance and style. This demographic is increasingly investing in clothing that is suitable for both physical activities and everyday wear, with athleisure products becoming essential in their wardrobes. Consumers are also more willing to purchase products that support their fitness journeys, seeking options that align with their rising purchasing power and interest in maintaining healthy lifestyles. As disposable income continues to grow, there is an ongoing shift in consumer priorities, with more individuals allocating funds toward premium, versatile athleisure options to complement their active routines.

Middle East and Africa Athleisure Market Analysis

In the Middle East and Africa, rapid industrialization and the growth of online retail platforms have been key drivers of athleisure adoption. For instance, the number of online shoppers in the UAE has increased by around two million, representing 20% of the population. As a result, the online shopping community has grown from 4.5 million in 2019 to 6.5 million in 2023. As infrastructure development continues, e-commerce has flourished, providing greater access to athleisure brands and products. The increasing availability of online platforms has made it easier for consumers to shop for high-quality activewear, often at competitive prices. This shift toward digital shopping has enabled athleisure brands to reach a broader audience, catering to the region's growing interest in fitness and wellness. Additionally, the convenience of online shopping has supported the rise of athleisure as a preferred clothing choice for active individuals. As industrialization improves economic conditions and raises awareness about the importance of physical activity, athleisure is expected to remain a key fashion trend, supported by the rapid expansion of digital commerce across the region.

Competitive Landscape:

Key players in the athleisure market are driving growth through innovation and product development strategies, in addition to partnerships. Major players such as Nike, Lululemon, and Adidas are providing top-performing, functional garments from cutting-edge materials, such as moisture-wicking and breathable yet more sustainable fabric options while ensuring casual use also for their broader audiences. Moreover, alliances with celebrities and popular influencer figures are increasing brand reach and awareness. Additionally, these companies are embracing sustainability, launching eco-conscious product lines, and adopting ethical manufacturing practices. Expanding their reach through e-commerce platforms and brick-and-mortar stores further boosts market accessibility. By prioritizing innovation, sustainability, and consumer engagement, key players are positively influencing the athleisure market’s growth trajectory.

The report provides a comprehensive analysis of the competitive landscape in the athleisure market with detailed profiles of all major companies, including:

• Adidas AG
• Alala
• Eysom
• H & M Hennes & Mauritz AB
• Lululemon Athletica Inc.
• New Balance Athletics Inc.
• Nike Inc.
• P. E Nation International
• PUMA SE (Groupe Artémis S.A.)
• Under Armour Inc.
• Vuori Inc.
• Wear Pact LLC

Latest News and Developments:

• January 2025: Primark has launched its largest-ever athleisure collection for 2025, featuring over 150 products across menswear, womenswear, kidswear, and accessories. The range includes innovations such as sweat-wicking, four-way stretch, and breathable fabrics. New items such as leggings, sports bras, trainers, and outdoor workout gear are available, starting at £2.80. The collection also offers high-performance wear at affordable prices for both athletes and athleisure fans.
• January 2025: CAVA Athleisure has launched ADPTTM, a unique fabric blend combining spandex and nylon for optimal comfort and mobility. Featuring moisture-wicking technology, it reduces irritation and offers breathable, stylish, and durable apparel for the modern active lifestyle. Available in over 50 designs and colors, ADPTTM ensures long-lasting comfort throughout the day.
• December 2024: Jaylen Brown has launched the athleisure segment of his 741 brand, a luxury performance collection that combines high fashion with innovation. The self-funded line, designed by Brown, features hybrid items such as puffer coats, leggings, and sweat suits crafted from premium fabrics for comfort and durability. The collection emphasizes style and flexibility, catering to active lifestyles. Each piece includes Brown’s signature 'FCHWPO' mantra, blending modern aesthetics with practical wearability.
• December 2024: Athleisure brand Red Run, based in Liverpool, is expanding into menswear after significant growth since its 2020 launch. The first collection, "Drop 1," features 10 essential pieces designed in-house to form a stylish wardrobe foundation. Co-founder Megan Kimmance, with a background in menswear design, sees this as a personal passion and long-term vision for the brand. The menswear line reflects the brand's unique identity and carefully crafted approach.

• August 2024: Sachin Tendulkar, along with Karthik Gurumurthy and Karan Arora, is set to launch a new sports athleisure brand in India, SRT10 Athleisure Pvt Ltd. The venture, incubated by Whiteboard Capital, aims to offer affordable, locally manufactured products, including cricket and badminton gear. Tendulkar actively contributes to product development, with a focus on competing with top brands in the market.

Athleisure Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the athleisure market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global athleisure market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the athleisure industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.