The Asia Pacific e-cigarette market size reached US$ 9.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 59.4 Billion by 2032, exhibiting a growth rate (CAGR) of 22.35% during 2024-2032.
Report Attribute
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Key Statistics
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Base Year
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2023 |
Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023 | US$ 9.2 Billion |
Market Forecast in 2032 | US$ 59.4 Billion |
Market Growth Rate (2024-2032) | 22.35% |
An e-cigarette comprises a battery, mouthpiece, heating coil and liquid cartridge to deliver dosages of vaporized nicotine or flavored solution to the user. Also known as an e-vape, it is considered safer than a conventional cigarette as it does not burn tobacco to generate tar and carbon monoxide. Consequently, it is gaining traction among young adults in the Asia Pacific region.
The growing awareness among individuals about the harmful effects of tobacco and the increasing willingness to quit smoking are escalating the demand for e-cigarettes in the Asia Pacific region. Apart from this, several manufacturers are introducing new-generation products that allow users to refill the cartridge. They are also offering innovative flavors such as mint, menthol, chocolate, bubble gum, coffee, tea, cinnamon and clove, which is assisting in increasing the overall sales. Additionally, leading players are focusing on mergers and acquisitions to expand their consumer base. For instance, Japan Tobacco International (JTI) acquired E-Lites, a UK-based e-cigarette brand, to launch new products and commercialize vaporizers. Furthermore, the easy availability of e-cigarettes through online retail channels is anticipated to drive the market in the coming years.
IMARC Group provides an analysis of the key trends in each segment of the Asia Pacific e-cigarette market report, along with forecasts at the regional and country levels from 2024-2032. Our report has categorized the market based on product, flavor, mode of operation and distribution channel.
Breakup by Product:
Breakup by Flavor:
Breakup by Mode of Operation:
Breakup by Distribution Channel:
Breakup by Country:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Billion |
Scope of the Report
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Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
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Products Covered | Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette |
Flavors Covered | Tobacco, Botanical, Fruit, Sweet, Beverage, Others |
Mode of Operations Covered | Automatic E-Cigarette, Manual E-Cigarette |
Distribution Channels Covered | Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets, Tobacconist, Others |
Countries Covered | China, Japan, India, South Korea, Australia, Indonesia, Others |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |