The Asia Pacific digital OOH advertising market size reached US$ 9.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 25.2 Billion by 2032, exhibiting a growth rate (CAGR) of 11.4% during 2024-2032.
Report Attribute
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Key Statistics
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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US$ 9.3 Billion |
Market Forecast in 2032
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US$ 25.2 Billion |
Market Growth Rate 2024-2032 | 11.4% |
Digital OOH (out-of-home) advertising is used as a dynamic communication medium to advertise products or communicate information to the public. It is generally installed in public places, such as airports, railway stations, bus shelters, shopping malls and roadways. It is also used in indoor spaces, such as medical waiting rooms, retail stores and movie theatres. At present, digital OOH advertising is gaining traction in the Asia Pacific region on account of rapid urbanization and the rising penetration of advanced technologies.
The increasing number of commercial spaces, along with the rising number of individuals spending their time outdoors, represents one of the key factors impelling the market growth in the Asia Pacific region. Apart from this, with the increasing internet penetration, digital and internet-based advertising platforms are emerging, which is positively impacting the market growth in the region. Furthermore, the growing popularity of digital billboards is also bolstering the market growth. Moreover, advertisers are using virtual screens, projectors, motion graphics and video content to target specific demographics. They are also focusing on developing screens that deliver contextually relevant, intelligent and real-time content, which is anticipated to influence the market positively in the coming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific digital OOH advertising market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on format type, application and end use industry.
Breakup by Format Type:
Breakup by Application:
Breakup by End Use Industry:
Breakup by Country:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Billion |
Segment Coverage | Format Type, Application, End Use Industry, Country |
Countries Covered | China, Japan, India, South Korea, Australia, Indonesia, Others |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The Asia Pacific digital OOH advertising market was valued at US$ 9.3 Billion in 2023.
We expect the Asia Pacific digital OOH advertising market to exhibit a CAGR of 11.4% during 2024-2032.
The rising penetration of numerous advanced technologies, such as Near Field Communication (NFC) and artificial intelligence to generate real-time viewership analytics, is primarily driving the Asia Pacific digital OOH advertising market.
The sudden outbreak of the COVID-19 pandemic has led to the increasing utilization of digital and internet-based advertising platforms by several industrial verticals using virtual screens, projectors, video content, etc., for remotely targeting specific demographics across the Asia Pacific region.
Based on the format type, the Asia Pacific digital OOH advertising market can be categorized into digital billboards, video advertising, ambient advertising, and others. Among these, digital billboards account for the majority of the total market share.
Based on the application, the Asia Pacific digital OOH advertising market has been segregated into outdoor and indoor, where outdoor holds the largest market share.
Based on the end use industry, the Asia Pacific digital OOH advertising market can be bifurcated into retail, recreation, banking, transportation, education, and others. Currently, the retail sector exhibits a clear dominance in the market.
On a regional level, the market has been classified into China, Japan, India, South Korea, Australia, Indonesia, and others, where China currently dominates the Asia Pacific digital OOH advertising market.