Argan Oil Market Report

Argan Oil Market Size and Share:

The global argan oil market size was valued at USD 370.3 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 758.84 Million by 2033, exhibiting a CAGR of 8.3% during 2025-2033.  North America currently dominates the argan oil, holding the market share of 33.2% in 2024. The North American argan oil market is growing rapidly due to increased consumer demand for organic, natural hair and skincare products. With the growing emphasis on wellness and sustainability, the market is expanding via e-commerce, ethical sourcing, and product innovation, especially in the US and Canada.

The global argan oil market outlook is fueled by growing consumer knowledge of its health and beauty properties. Argan oil, which is recognized for its moisturizing, anti-aging, and curing capacities, is abundantly utilized in skincare, haircare, and cosmetic products, thereby raising its demand. Rising trends for natural and organic personal care products also drive the growth of the market as consumers increasingly search for substitutes for artificial ingredients. Also, increasing disposable incomes and lifestyles, particularly in developing economies, translate to increased purchasing power and demand for premium beauty products. Increased sustainability and ethical sourcing trends also play an important role because argan oil is typically produced using fair-trade practices in Morocco, creating an additional incentive for the environmentally aware consumer. Lastly, the growing e-commerce industry offers greater market coverage, making it easier to access consumers worldwide and further driving market expansion.

The United States stands out as a key market disruptor, driven by its growing demand for natural and organic beauty products. The nation's growing emphasis on wellness and health has prompted consumers to seek out environmentally friendly, sustainable, and chemical-free ingredients in hair and skincare. Consequently, argan oil, which is rich in nourishing and anti-aging benefits, has become very popular among American consumers. The US market is highly consumer-aware, with leading beauty and cosmetic companies adding argan oil to their product offerings. In addition, the growth of e-commerce websites has facilitated US consumers' access to high-quality, ethically produced argan oil products. The demand for cruelty-free, eco-friendly products has compelled companies to venture into fair-trade sourcing practices, especially from Morocco, where argan oil is manufactured. The US continues to influence the global market, dictating trends and product development in the argan oil industry.

Argan Oil Market Trends:

Increasing Product Utilization in the Cosmetic Industry

The growing demand for natural and sustainable ingredients in cosmetics has significantly boosted the use of argan oil in skincare and haircare products. The global cosmetics market size, valued at USD 419.8 Billion in 2024, is projected to reach USD 629.7 Billion by 2033, growing at a CAGR of 4.6% during 2025-2033. Argan oil, which is renowned for its moisturizing and anti-aging benefits, is commonly used in face creams, lotions, shampoos, and conditioners. It is rich in essential fatty acids, antioxidants, and vitamins, making it the go-to choice for treating dry skin, frizzy hair, and other skin and hair care issues. With the trend for "clean beauty," consumers are opting for products with fewer synthetic chemicals, and argan oil is the ideal choice for them. Additionally, the increase in awareness regarding environmental sustainability has made consumers look for naturally sourced, ethically produced alternatives such as argan oil, which further solidifies its demand in the cosmetics sector. As per the WHO, skin diseases are projected to affect 1.8 Billion individuals at any given moment. Thus, the trend is likely to persevere, as companies widen their portfolios to cater to increasing needs for organic and environmentally friendly beauty products.

Widespread Adoption in Pharmaceutical and Nutraceutical Products

The health benefits of argan oil go beyond cosmetics, with tremendous expansion in its use in the pharmaceutical and nutraceutical sectors. With the increasing demand for argan oil-based pharmaceutical products complementing the growth of the Indian pharmaceutical market, the pharmaceutical market in India is anticipated to grow at a CAGR of more than 10% to reach USD 130 Billion by 2030. Argan oil, which is rich in antioxidants, omega-3 and omega-6 fatty acids, and other bioactive molecules, is being increasingly utilized in the development of supplements aimed at promoting heart health, enhancing skin conditions, and overall well-being. As consumers become increasingly interested in holistic health practices, the popularity of argan oil in nutraceuticals increases, especially as oils, capsules, and functional foods. Moreover, the anti-inflammatory and antimicrobial nature of the oil is being used in pharmaceuticals with potential benefits for the treatment of acne, eczema, and arthritis. With an upward trend toward preventive medicine and herbal remedies, the versatility and potency of argan oil continue to gain interest among manufacturers and health-aware consumers.

Increasing Utilization in the Food and Beverage Industry

The need for healthier, plant-based food ingredients has resulted in the growing use of argan oil in the food and beverage sector. Argan oil, rich in essential fatty acids, antioxidants, and vitamins, is being identified for its health benefits and is utilized in cooking oils, salad dressings, and as a food product supplement. It is especially trendy in Mediterranean cuisine because it is heart-healthy and helps to reduce bad cholesterol. Apart from this, as people turn toward organic and clean-label products, the demand for good-quality, natural oils such as argan has gone through the roof. Argan oil is also being employed to enhance a wide range of snacks, drinks, and functional foods because it tastes nutty and is beneficial to health. The increasing knowledge about the advantages of plant-based eating and the craving for high-end, nutrient-rich ingredients continue to fuel the growth of argan oil in the food and beverages industry.

Argan Oil Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global argan oil market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on type, form, application, and distribution channel.

Analysis by Type:

• Conventional
• Organic

Conventional stands as the largest component in 2024, holding around 77.6% of the market. Conventional argan oil is the dominant type segment of the global argan oil market because it is widely available and affordable. Usually obtained from traditional farming practices in Morocco, conventional argan oil is produced through conventional methods that are less expensive than organic processes. This makes it a preferred choice for bulk producers and buyers looking for low-cost beauty and skincare products. Traditional argan oil is also used extensively in many different personal care products, such as haircare, skincare, and cosmetics, owing to its healing, anti-aging, and moisturizing effects. In spite of increased demand for organic counterparts, traditional argan oil remains prevalent, as it suits a wider base of consumers. Its cost advantage and well-established supply chain give it a preferred position in both the domestic and overseas markets, especially in emerging markets. Though organic versions are catching up, the conventional argan oil continues to be the popular choice as a result of the balance of price and quality.

Analysis by Form:

• Absolute
• Blend
• Concentrate

Absolute leads the market with around 55.2% of market share in 2024. Absolute is the dominant form segment in the world argan oil market owing to its concentration and purity levels, which place it in great demand in the beauty and cosmetics industry. Since absolute is not diluted, it contains all the necessary fatty acids, antioxidants, and vitamins responsible for giving higher benefits to the skin and hair. This makes it especially sought after in high-end skincare treatments, anti-aging therapies, and high-end cosmetics. People are now choosing pure, unrefined products to get the maximum therapeutic effects, and hence the demand for argan oil in its absolute form is increasing. Absolute argan oil is also chosen for its dense consistency and effectiveness, with faster absorption and visible results. Its quality and strength are worthy of the high prices charged for it, attracting individuals who are in pursuit of more upscale, natural beauty products. The increased demand for clean and natural beauty products also boosts the popularity of absolute argan oil among international markets.

Analysis by Application:

• Personal Care and Cosmetics
• Medical
• Aromatherapy
• Food
• Home Cleaning
• Others

Aromatherapy leads the market share in 2024. Argan oil is utilized in aromatherapy for its soothing and skin-nourishing properties. It is blended with essential oils in massage therapy to induce relaxation and hydration of the skin. Its soothing nature makes it a favorite in wellness and therapeutic treatments. Aromatherapy is emerging as the dominant application segment of the argan oil industry, led by its natural, therapeutic nature and growing consumer demand for wellness and holistic health. Argan oil is utilized in essential oil blends for massage, relaxation, and stress reduction because of its high vitamin content, fatty acids, and antioxidants, which accelerate skin hydration and calm inflammation. With consumers looking for natural solutions to mental and physical health, the popularity of aromatherapy products containing argan oil keeps growing. The oil's moisturizing and nourishing properties on the skin coupled with its calming effects have made it a mainstay in diffusers, massage oils, and topical applications. With the increasing trend of self-care practices and alternative medicine, the aromatherapy industry is anticipated to propel remarkable growth in the argan oil market, given that it complements consumer demands for natural, sustainable, and wellness-oriented products.

Analysis by Distribution Channel:

• B2B
• B2C
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Stores
  • Others

B2B leads the market with around 65.8% of market share in 2024. B2B (Business-to-Business) is the dominant distribution channel segment in the worldwide argan oil market, mainly because argan oil is extensively used by manufacturers in the beauty, cosmetics, and personal care industries. Argan oil is purchased in bulk by these companies from suppliers to add to a range of products, including skincare, haircare, and cosmetics. B2B distribution facilitates the bulk purchasing, which is affordable for producers and provides a consistent supply of raw materials. B2B partnerships also provide for long-term contracts, which ensure suppliers have stable business relationships with big brands. Increasing beauty business demand for natural and organic ingredients has also contributed to B2B transactions because manufacturers look for high-quality, ethically produced argan oil to satisfy client demands. In addition, growth in online markets has supported B2B activity, with suppliers able to find global market access and meet firms looking to build out product ranges with high-end, eco-friendly ingredients such as argan oil.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, North America accounted for the largest market share of over 33.2%. North America constitutes the largest regional segment for argan oil in the world market, fueled by increased demand for organic, natural beauty and wellness products. The region, mainly the United States and Canada, has witnessed increasing demands for cleaner, greener personal care products with consumers increasingly focusing on sustainable, chemical-free ingredients. Argan oil, with its moisturizing, anti-aging, and nourishing characteristics, fits in perfectly with this trend, thus becoming a sought-after ingredient in skincare, haircare, and cosmetics. Moreover, North American consumers prefer premium and ethically sourced products, with brands that provide fair-trade and organic argan oil being the preference. The growth of e-commerce platforms also allows for greater accessibility to these products, making it possible for brands to reach a broader audience. Large North American beauty and personal care firms are increasingly adding argan oil to their product offerings, which is helping the region lead the market and drive global trends.

Key Regional Takeaways:
 

United States Argan Oil Market Analysis

In 2024, the United States accounted for over 88.60% of the argan oil market in North America. The United States argan oil market is experiencing steady growth, driven by increasing consumer demand for natural and organic personal care products. Argan oil, known for its rich composition of essential fatty acids and antioxidants, is widely used in skincare, haircare, and cosmetics. The growing preference for clean beauty and sustainable products fuels its adoption in premium beauty formulations. The rising popularity of organic products is further supporting market growth, with the United States organic food market reaching USD 89.0 Billion in 2024 and projected to reach USD 166.0 Billion by 2033, at a CAGR of 7.20% during 2025-2033. Beyond cosmetics, argan oil is gaining traction in the food industry due to its nutritional benefits. Its anti-inflammatory and moisturizing properties have also led to its incorporation in pharmaceutical and therapeutic applications. The rising influence of e-commerce and digital marketing has further expanded consumer awareness and accessibility to argan oil-based products. Manufacturers are promoting ethical sourcing, sustainability, and eco-friendly packaging, leading to market growth in argan oil-infused products and hair treatments in the US beauty and wellness industry.

Europe Argan Oil Market Analysis

The Europe argan oil market is witnessing strong growth, driven by the rising demand for natural and organic personal care products. Argan oil, known for its hydrating and anti-aging properties, is extensively used in skincare, haircare, and cosmetics. The growing consumer preference for plant-based beauty products and sustainable ingredients is fueling market expansion. Additionally, Europe is a prominent importer of vegetable and essential oils, accounting for 48% of volume and 42% of value in 2023, as per CBI Ministry of Foreign Affairs. This highlights the region’s increasing reliance on natural oils, including argan oil, across various industries. The food and nutraceutical industries are also contributing to the demand for argan oil, valued for its health benefits and culinary applications. The increasing popularity of functional foods and natural supplements is further boosting its usage. Manufacturers prioritize ethical sourcing and sustainability, aligning with environmentally friendly production. Europe's argan oil market is expected to expand due to natural and organic trends.

Asia Pacific Argan Oil Market Analysis

The Asia Pacific argan oil market is expanding rapidly, driven by increasing awareness about natural beauty products and wellness solutions. Argan oil is widely used in skin care and hair care due to its moisturizing and anti-aging properties, making it a popular ingredient in premium beauty formulations. The growing demand for organic and chemical-free personal care products is further fueling market growth. In addition to cosmetics, argan oil is gaining recognition in the food and health industries for its nutritional benefits. The expansion of e-commerce platforms has significantly improved access to argan oil-based products, further driving sales across the region. India Brand Equity Foundation states that India's beauty, cosmetics, and grooming market is projected to reach USD 20 Billion by 2025, reflecting the rising demand for natural and sustainable beauty products in the region. The market is expected to experience steady growth due to rising disposable income and global beauty trends, promoting eco-friendly products.

Latin America Argan Oil Market Analysis

The Latin America argan oil market is growing steadily, supported by increasing consumer preference for natural and organic beauty products. Argan oil’s moisturizing and anti-aging properties make it a popular ingredient in skincare and haircare formulations. The rising demand for clean beauty and sustainable ingredients is driving market expansion. In addition to cosmetics, argan oil is gaining popularity in the health and wellness sector due to its nutritional and therapeutic benefits. Brazil, a significant player in the USD 39 Billion beauty and personal care market, has a wellness economy accounting for 5% of its GDP, further supporting the demand for plant-based beauty solutions. With expanding online retail channels and rising awareness about natural beauty products, the Latin American argan oil market is expected to continue its growth trajectory.

Middle East and Africa Argan Oil Market Analysis

The Middle East and Africa argan oil market is witnessing steady growth, driven by its applications in cosmetics, personal care, and wellness products. As the region is home to Morocco, a major producer of argan oil, the availability of high-quality raw materials supports market expansion. The increasing demand for natural and organic beauty solutions is fueling the use of argan oil in skincare and haircare products. Saudi Arabia’s cosmetics market, valued at USD 3.9 Billion in 2024, is projected to reach USD 4.5 Billion by 2033, growing at a CAGR of 1.73% during 2025-2033. This growth is further driving the demand for premium beauty ingredients like argan oil. With rising interest in sustainable and ethically sourced products, the market is expected to grow steadily in the coming years.

Competitive Landscape:

Several major players in the argan oil industry are making effort to spur growth and address the growing consumer demand for natural, eco-friendly products. One of the major strategies being adopted by such companies is investment in the ethical production of argan oil. Most brands are aligning themselves with cooperatives in Morocco, where the oil is traditionally extracted, to provide fair-trade deals that benefit the local communities, particularly women. This emphasis on ethical sourcing and sustainability finds favor with eco-aware consumers and reinforces brand loyalty. Companies are also increasingly turning their attention to product innovation by launching new, premium formulations that incorporate argan oil into a variety of beauty and personal care products, ranging from skincare to haircare and cosmetics. To respond to increasing consumer sensitivity, several players are also extending their portfolios to include organic and cruelty-free products. In addition, important market participants are strengthening their digital footprint, through e-commerce portals, so they can become part of a wider global population of consumers in an area where there is increasingly greater demand for organic and natural commodities. In working toward openness, sustainability, and innovation, the companies are propelling growth of the argan oil industry while also crafting the future by influencing industry benchmarks as far as product quality and business ethics are concerned.

The report provides a comprehensive analysis of the competitive landscape in the argan oil market with detailed profiles of all major companies, including:

• Arganbulk
• Argane Aouzac
• Arganfarm sarl. au.
• ARGANisme
• Kamakhya Bottlers
• Konouz Rayyan (PURUS International)
• Lipidine
• Malakbio
• OLVEA Morocco
• Organica Group Ltd.
• Zidrop Argan Oil
• Zineglob Ltd

Latest News and Developments:

• February 2025: Moroccanoil, the globally recognized brand known for its argan oil-infused beauty products, has officially stepped into the fine fragrance category with the launch of L’Originale Eau de Parfum. The brand’s first-ever signature scent features actress Adria Arjona as the face of its advertising campaign.
• June 2024: Since its June 2024 launch, Roots & Locks’ Argan Shampoo has been making waves in the UK haircare market, earning rave reviews from customers and industry professionals alike. Infused with pure argan oil, the shampoo is designed to nourish, hydrate, and strengthen hair, catering to consumers looking for natural and effective haircare solutions. The formula promises deep conditioning benefits, helping to restore shine, reduce frizz, and enhance hair manageability.
• September 2023: The global argan oil market continues to gain momentum as Maison Francis Kurkdjian expands its luxury fragrance portfolio into personal care, incorporating argan oil into its latest body oil collection. The brand’s Baccarat Rouge 540 collection now includes a body oil, lotion, and soap line, featuring nourishing ingredients such as sweet almond, macadamia, virgin argan, and apricot kernel oils. The new scented body oils, formulated with lilac extract, offer dual benefits by softening hair while leaving a long-lasting fragrance.

Argan Oil Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the argan oil market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global argan oil market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the argan oil industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.