Applicant Tracking System Market

Applicant Tracking System Market Size & Share:

The global applicant tracking system market size was valued at USD 2.90 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.31 Billion by 2033, exhibiting a CAGR of 8.08% during 2025-2033. North America currently dominates the market, holding a market share of 37.1% in 2024. The market is expanding quickly due to a number of factors, including growing automation and digital transformation, the need for effective hiring procedures, the popularity of remote work and international hiring, the necessity of adhering to employment laws and regulations, and integration with larger HR technology platforms.

One of the biggest drivers of the applicant tracking system (ATS) market is the growing demand for automation in the hiring process. Traditional recruitment methods are often time-consuming, inconsistent, and prone to human error. In today’s fast-paced world, businesses need to streamline their hiring processes to stay competitive. As a result, by 2025, over 73% of organizations in the world are aiming to invest in automation, depicting a robust commitment to harness technology in talent acquisition. Automation helps organizations handle large volumes of applications efficiently, ensuring that they do not miss out on top talent. With an ATS, employers can easily filter resumes, rank candidates, and even schedule interviews without manual intervention. By automating these tasks, businesses save valuable time and reduce the chances of making mistakes or overlooking qualified candidates. The ATS also helps recruiters focus on more strategic aspects of hiring, such as engaging with candidates, while the system takes care of the routine tasks. As companies scale and the number of job applications increases, manual recruitment methods become inefficient.

The United States stands out as a key market disruptor in 2024 with a share of 92.40% in the North American region. This growth in United States occurred because of the need for cost-effective recruitment solutions. Traditional recruiting methods can be expensive, especially when considering advertising costs, agency fees, and the time spent by hiring managers and HR teams. As per the Society for Human Resource Management (SHRM), the average cost per hire in the country is as high as $4,700. The use of an ATS helps reduce this recruitment costs by automating many of the administrative tasks that would otherwise require human resources. For example, an ATS can automate resume screening, saving recruiters hours of manual work. Additionally, the system can help identify the most effective job boards or sourcing channels, enabling companies to allocate their recruitment budgets more efficiently. By improving the speed and accuracy of the hiring process, an ATS reduces the time-to-hire, which translates into cost savings.

Applicant Tracking System Market Trends:

Rapid Digital Transformation and Automation

One of the key factors propelling the market growth is the integration of digital technology into every aspect of a business which fundamentally transforms how companies function and provide value to customers. ATS systems save recruiters a great deal of time and effort by automating various recruiting process tasks, including resume parsing, candidate screening, interview scheduling, and communication. For instance, in April 2024, HiBob launched Bob Hiring, an applicant tracking system (ATS) with complete integration that links employee, candidate, and business data to improve decision-making. Bob Hiring uses a robust, all-in-one HCM platform to seamlessly connect Bob Workforce Planning with the hiring process, matching hiring plans, and candidate screening to changing business objectives for an efficient workflow. These factors are further propelling the applicant tracking system market demand. Moreover, the potential of ATS platforms has been completely transformed by developments in automation and artificial intelligence (AI). Artificial intelligence (AI)-driven functionalities, like chatbots, natural language processing, predictive analytics, and automated applicant matching, improve the efficacy and efficiency of hiring procedures, allowing companies to find and connect with exceptional candidates more successfully. For instance, in March 2024, WorkLLama, a technology supplier of an AI-powered talent marketing, relationship management, and direct sourcing platform, launched an integrated Applicant Tracking System (ATS) that promises to revolutionize the recruiting environment. This cutting-edge update is intended to provide WorkLLama customers with a completely integrated technology solution that ensures top-tier customer and candidate experiences.

Rising Remote Working Culture and Global Hiring

The remote work culture is experiencing major growth, further driving the demand for ATS systems for remote hiring. For instance, as of 2023, nearly 12.9% of the full-time employees work from home, as per an industry report. In line with this, according to Upwork, approximately 32.6 million (22%), Americans are expected to work from home by 2025. ATS solutions facilitate seamless recruitment activities for enterprises across all geographic locations by providing features like remote onboarding functions, collaboration tools for distributed hiring teams, and virtual interview capabilities. Additionally, for companies looking to access a varied pool of candidates and leverage particular skill sets, the ability to hire personnel from anywhere in the world has grown in importance. For instance, in October 2023, Andela, a private marketplace for technical talent, launched Andela Talent Cloud, an integrated, end-to-end platform that connects global technologists with enterprises looking to increase capacity and skill sets. The Andela platform is an all-in-one, AI-driven solution that gives IT leaders comprehensive transparency into talent profiles and skill assessment results, allowing them to make educated and secure recruiting decisions. ATS platforms facilitate global talent acquisition by providing multilingual capabilities, international job posting options, and tools for managing candidates from different countries and time zones.

Integration with HR Technology

The applicant tracking system (ATS) industry is expanding primarily due to its integration with HR technology. From finding candidates to hiring them, ATS platforms are important to the recruitment management process. Their usefulness and efficacy are increased when they are integrated with larger HR technology ecosystems. Data from job ads, candidate evaluations, and interviews flow seamlessly across the various stages of recruiting owing to the integration with HR technology. Streamlining minimizes manual labor and simplifies the hiring process, which is crucial for companies trying to quickly fill positions with exceptional candidates. For instance, in August 2023, ZipRecruiter, an online employment marketplace, partnered with UKG, a provider of HR, payroll, and workforce management solutions, in order to assist enterprise hiring. ZipRecruiter's collaboration with UKG adds another top player to its list of over 200 HCM suite and applicant tracking system (ATS) integrations. These factors are stimulating the industry’s growth. Moreover, integration promotes collaboration between recruiters, hiring managers, and other stakeholders involved in the recruitment process. Shared access to real-time data and communication tools facilitates collaboration, ensures alignment on candidate selection, and reduces delays in decision-making. For instance, in October 2023, JobSync, the leading Talent Acquisition Automation platform, partnered with Indeed Preferred Integrator partner, the global leader in job search. This new collaboration represents a turning point in the recruitment technology sector, providing a simplified and effective solution that connects applicant tracking systems (ATSs) to Indeed's huge global job search network. These factors are further positively influencing the applicant system market forecast.

Applicant Tracking System Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global applicant tracking market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on deployment, organization size, component, and end-user.

Analysis by Deployment:

• On-premises
• Cloud

On-premises deployment leads the market with around 46.2% of market share in 2024. The on-premises segment caters to organizations that prefer to host software on their own servers. It is chosen by businesses with stringent data security and privacy requirements, as it provides greater control over the ATS environment. Furthermore, on-premises ATS solutions are particularly appealing to large enterprises with the necessary infrastructure and IT support to manage and maintain the system in-house. Besides this, it allows for more customization, enabling companies to tailor the ATS to their specific processes and workflows.

Analysis by Organization Size:

• Small and Medium-sized Enterprises
• Large Enterprises

Large enterprises lead the market with around 67.1% of market share in 2024. According to the applicant system market overview, small and medium-sized enterprises (SMEs) require advanced and scalable applicant Tracking systems (ATS) to manage high volumes of job applications, streamline recruitment workflows, and maintain compliance with diverse regulations across regions. Large enterprises typically have dedicated HR teams and recruitment departments, which benefit from the comprehensive functionalities that modern ATS solutions offer, such as AI-driven candidate matching, detailed reporting, and integration with other HR systems like payroll and performance management tools. Additionally, the ability to manage recruitment across multiple locations and business units is crucial for large organizations, making ATS platforms indispensable for their hiring processes.

Analysis by Component:

• Software
• Services

Software leads the market with around 60.8% of market share in 2024. The software segment encompasses the core platform and functionalities that organizations use to manage their recruitment processes. It includes the essential features of ATS, such as job posting, application tracking, candidate screening, interview scheduling, and communication tools. The software component is the backbone of any ATS, providing the interface and algorithms necessary for efficient and effective talent acquisition. For instance, in April 2024, TrackerRMS, ATS and CRM software solutions provider aimed at the recruitment business, collaborated with Daxtra, the premier developer of AI-powered solutions for the talent acquisition ecosystem.

Analysis by End-User:

• BFSI
• IT and Telecommunications
• Government and Public Sector
• Retail
• Manufacturing
• Healthcare and Life Sciences
• Others

IT and telecommunications lead the market with around 27.9% of market share in 2024. IT and telecommunications sectors often deal with high volumes of applications, especially for technical and specialized positions. The ATS solutions for this sector are designed to efficiently manage large applicant pools, identify candidates with specific technical skills, and accelerate the hiring process to keep pace with the fast-moving tech environment. The use of artificial intelligence (AI) and machine learning (ML) within ATS platforms helps these companies filter through resumes based on specific technical skills, certifications, and experiences, ensuring that only the most qualified candidates are considered.

Analysis by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Chile
  • Peru
  • Others
• Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Iran
  • United Arab Emirates
  • Others

In 2024, North America accounted for the largest market share of over 37.1%. As per the applicant system market outlook, the growth of North America is characterized by a strong presence of multinational corporations, advanced technology infrastructure, and a highly competitive job market, all of which contribute to the widespread adoption of ATS. Furthermore, the region is distinguished by its early adoption of new technologies, including AI and machine learning, in recruitment processes. For instance, in August 2022, Employ Inc., the parent company of JazzHR, Jobvite, and NXTThing RPO brands, acquired a San Francisco-based platform that combines applicant tracking system and candidate relationship management capabilities.

Key Regional Takeaways:

United States Applicant Tracking System Market Analysis

In 2024, the United States was leading the market share in North America with 92.40%. The growth of employment in key sectors is the most significant driver for the United States applicant tracking system (ATS) market. According to the Bureau of Labor Statistics, in November 2024, employment in hospitals increased by 19,000, while nursing and residential care facilities saw a rise of 12,000 positions. This expansion in the healthcare industry calls for effective recruitment processes in managing the increasing demand for qualified personnel, which will be a driving force in the adoption of ATS solutions by hospitals and care homes. The leisure and hospitality sector also added 53,000 jobs in November, thus further fueling the demand for ATS platforms to manage high-volume recruitment processes. Government employment also increased as it added 33,000 jobs in the same period, which further indicated that ATS is required to recruit in the public sector in large numbers. Thus, these employment trends by industries show the increasing necessity for efficient recruitment solutions across the board, and adopting ATS is crucial for organizations for the smooth hiring process, improving talent acquisition in this competitive job market.

Europe Applicant Tracking System Market Analysis

Increased European Union employment rates form one of the principal factors for the Europe ATS market growth. As published by the European Commission, the EU employment rate attained 75.3% in 2023 with the major differences concerning genders as it is indicated in 80.4% men and 70.2% women. The significance lies in the high level of labor market participation, further meaning that the need for recruitment solutions across the entire region remains a pertinent concern. Furthermore, based on the third quarter of 2021, Sweden tops the EU with 84.9%, followed by the Czech Republic at 82.2%, and Estonia at 80.5%. These are the countries showing the highest employment rates; therefore, an efficient recruitment process is crucial. The continuous increase in employment levels in several sectors has created a challenging hiring environment that has seen organizations adopt ATS platforms in order to enhance their recruitment processes, improve the candidate experience, and create an efficient hiring process. With the increased investment by companies in digital recruitment technologies to manage voluminous applications and optimize their talent acquisition strategies, Europe is looking at a tremendous growth potential for ATS solutions because of favorable employment trends.

Asia Pacific Applicant Tracking System Market Analysis

The significant increase of the working-age population in Asia and the Pacific serves as a primary motivator for the growth of the applicant tracking system (ATS) market in the region. The working-age population, defined as those aged 15 to 64 years, grew from 869 million in 1950 to 3.2 billion in 2022 and now constitutes 67.2% of the total population in the region, according to Economic and Social Commission for Asia and the Pacific (ESCAP). This has led to the job market becoming more competitive, causing an increased need for an efficient recruitment solution to address the increased volume of job applicants and streamline the hiring processes. As diverse industries expand from technology to manufacturing across Asia Pacific, organizations turn to the ATS platform in order to optimize talent acquisition and enhance candidate experience and large-scale recruitment efforts. The growing working-age population will thus require the more sophisticated recruitment technologies that put the ATS market on course for significant growth in the region.

Latin America Applicant Tracking System Market Analysis

The improving labor market in Latin America, according to the United Nations, is one of the growth drivers for the ATS market in the region. This can be seen from comparing the first three quarters of 2022 with 2023, where the unemployment rate went down from 7.4% to 6.5%, meaning that job creation would be stronger, and the workforce will be expanding. Meanwhile, the employment rate increased from 57.9% to 58.2%, indicating people were getting jobs, while participation decreased slightly from 62.5% to 62.3%. This can be seen as a very competitive job market where much demand is there for more efficient recruitment solutions that facilitate smooth hiring processes and candidate pool management. The continued expansion of the technology, manufacturing, and services sectors necessitates an increase in the need for ATS platforms that will help optimize talent acquisition, improve recruitment efficiency, and enhance candidate experience. Positive labor market trends in Latin America have thus resulted in great opportunities for ATS adoption within the region.

Middle East and Africa Applicant Tracking System Market Analysis

The labor market dynamics in the Middle East and Africa are a great growth driver for the applicant tracking system (ATS) market in the region. According to the International Labour Organization, labor force participation among women in the region stands at just 18.4%, compared to 77.2% for men, indicating the untapped potential of female talent. Moreover, in countries such as Qatar, migrant workers account for more than 90% of the workforce, and their importance cannot be overlooked in the labor market. As industries in the region, including construction, healthcare, and technology, continue to grow, managing diverse and high volumes of job applicants becomes increasingly complex. This has fueled the demand for ATS solutions to streamline recruitment processes, enhance talent acquisition, and improve the candidate experience. The requirement to efficiently manage the workforce that comprises local and migrant labor with an increasing interest in the inclusion of genders further accelerates the need for ATS platforms in the Middle East and Africa.

Competitive Landscape:

To improve their market position and satisfy the changing demands of businesses, major firms are actively pursuing a number of strategic initiatives. They are constantly developing and improving their software programs to include cutting-edge technology such as natural language processing (NLP), machine learning (ML), and artificial intelligence (AI). Leading businesses are also concentrating on user experience, making sure their platforms are user-friendly, available on a variety of devices, and intuitive. Additionally, they are upgrading their systems to serve numerous languages, growing their services internationally, and adhering to local employment rules and regulations. In addition, cloud-based systems are being invested in by enterprises, providing scalable and adaptable ATS choices to firms of all sizes.

The report provides a comprehensive analysis of the competitive landscape in the applicant tracking system market with detailed profiles of all major companies, including:

• ApplicantStack
• ATS Ondemand
• Clearcompany
• Greenhouse Software
• IBM
• iCIMS
• JazzHR
• Jobvite
• Oracle
• SAP SE
• SilkRoad Technology
• SmartRecruiters
• Tribepad
• Ultimate Software
• Zoho

Latest News and Developments:

• April 2024: HiBob launched Bob Hiring, a fully integrated applicant tracking system (ATS) that combines applicant, employee, and business data to improve decision-making.
• March 2024: WorkLLama, a technology supplier of an AI-powered talent marketing, relationship management, and direct sourcing platform, launched its latest innovation: an integrated applicant tracking system (ATS). 
• March 2024: ZipRecruiter, a leading online employment marketplace, launched a new applicant tracking system (ATS) connection with iCIMS, a leading provider of talent acquisition (TA) technology.

Applicant Tracking System Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the applicant tracking system market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global applicant tracking system market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the applicant tracking system industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.