Antivirus Software Package Market

Antivirus Software Package Market 2024, Size and Share:

The global antivirus software package market size was valued at USD 4.33 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 5.6 Billion by 2033, exhibiting a CAGR of 2.8% during 2025-2033. North America currently dominates the market, holding a significant market share of over 48.0% in 2024. The market is driven by rising cyber threats, growing digital adoption and regulatory compliance. Cloud-based and multi-device security solutions are gaining traction with remote work further fueling demand. Key players focus on innovation to maintain competitive advantage, which is contributing to increasing the overall antivirus software package market share across the globe.

Key drivers in the antivirus software package market share include growing sophistication of cyber threats, increased adoption of cloud-based security solutions, rising awareness of data protection among individuals and businesses and regulatory compliance requirements. According to industry reports, in 2024, India witnessed a surge in cyberattacks averaging 761 attempts per minute, primarily targeting healthcare sectors. With cyberattacks targeting critical infrastructure and personal data organizations are prioritizing robust cybersecurity measures. Whereas the growth of remote work has increased demand for endpoint protection, innovations in artificial intelligence and machine learning continue to improve threat detection capabilities driving demand for advanced antivirus solutions. These factors are collectively creating a positive antivirus software package market outlook across the world.

Key driving factors in the United States antivirus software package market include rising frequency and complexity of cyber threats, increased regulatory demands such as CCPA and HIPAA and rising dependence on digital infrastructure across all industries. Increased reliance on remote and hybrid work environments has resulted in an enhanced need for endpoint security consumer awareness of data breaches has increased the demand for personal cybersecurity solutions. According to industry reports, as of August 2023, 12.2% of U.S. workers are fully remote while over 4.7 million work remotely at least half the time. 11.1% of private sector businesses are fully remote. By 2025, approximately 32.6 million Americans are expected to be working remotely with 65% preferring full-time remote work. Advances in AI-powered threat detection and the implementation of solutions targeted at SMBs are among factors that propel the market forward.

Antivirus Software Package Market Trends:

Rising Demand for Digital Security Solutions

With the growing incidence of cyber threats, malware, and phishing attacks, both businesses and individuals are actively looking for robust antivirus solutions. The demand for such solutions is growing, and hence, innovative and user-friendly packaging that effectively communicates the software's key features and security benefits is required. As indicated by industry reports, cyberattacks are estimated to cause approximately USD 10.5 Trillion annually by 2025. This figure marks a rise of an unprecedented 300 percent from the years 2015. Such escalation is very indicative of the increasing need for cybersecurity solutions and how effective antivirus software plays a part in combating the risks involved.

Shift to Subscription-Based Models

The subscription-based antivirus software model has become a major growth driver for the antivirus software package market. This model emphasizes regular updates, multi-device compatibility, and seamless renewals, providing users with greater convenience and enhancing brand loyalty. As consumers increasingly prioritize ongoing protection and flexible coverage across various devices, the demand for user-centric packaging that highlights these features continues to rise. This also represents one of the key antivirus software package market trends. As indicated in industry reports, desktops and laptops remained the most affected inbound cyberattacks in 2023, reaching 862.8 million detections worldwide, pushing further the necessity of subscription-based, comprehensive antivirus solutions against such changing threats.

Increased Use of E-commerce and Online Banking

E-commerce and online banking are working with the fastest pace, hence opening up new vulnerabilities towards cyber criminals, who will find both the consumers and the businesses to become a more high-value target for them. Therefore, antivirus software packages have become more critical as a measure to secure online transactions, safe financial data, and ensure safety at every step of digital payments. Industry reports indicate that global cybercrime costs will go up by 15 percent a year for the next five years. It goes to USD 10.5 Trillion in one year for 2025. This huge upsurge of cybercrime is demanding top-grade antivirus solutions, thereby further increasing the antivirus software package market demand. This upsurge in the demand for complete antivirus software packages that provide immunity against developing cyber threats of online malpractice is intensifying the market growth significantly.

Antivirus Software Package Industry Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global antivirus software package market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on device, operating system, and end user.

Analysis by Device:

• Laptops
• Desktops
• Others

Laptops lead the market with around 75.0% of market share in 2024. Laptops dominate the antivirus software package market by device due to their widespread use across personal, educational and professional settings. The rise of remote work and online learning has further made laptops central to digital activities increasing the need for robust cybersecurity solutions. Cyber threats targeting sensitive data such as phishing and ransomware further drive demand for antivirus protection on laptops. Laptops also contain critical business and personal information so users need reliable security software. The portability and connectivity of laptops expose them to diverse risks prompting continuous advancements in antivirus solutions to cater to this key device segment.

Analysis by Operating System:

• Windows
• MAC
• Android
• Others

Windows systems are prime targets for malware, ransomware, and other cyber threats they require robust antivirus solutions. Vendors continuously innovate to address these vulnerabilities offering packages tailored to home, business, and cloud environments. The sheer number of businesses using Windows combined with the periodic security threats faced by them means that there is always a need for antivirus software which drives the antivirus software package market growth.

The MAC segment of the antivirus software package market is growing with increasing adoption of macOS in personal and professional domains. Although it has a reputation for strong inbuilt security macOS is not impervious to phishing, adware and targeted malware. With the rise of cyber threats users look for more antivirus protection for sensitive data. Antivirus solutions for MAC emphasize performance optimization and seamless integration to appeal to security-conscious professionals and creatives relying on Apple's ecosystem.

Android is one of the most critical segments in the antivirus software package market as it is widely used in smartphones and tablets. Malware, phishing, and spyware attacks are common on Android devices because they are open-source and app-centric. Mobile payments, personal data storage and apps have increased at a rapid pace which has increased security concerns. The antivirus solutions for Android are based on real-time threat detection, secure browsing and anti-theft features which are the growing needs of mobile device protection.

Analysis by End User:

• Personal
• Corporate
• Government
• Others

The personal segment accounts for the majority of demand in the antivirus software package market as individuals increasingly use digital devices for communication, online shopping and entertainment. With rising threats such as phishing, ransomware and identity theft consumers look for cybersecurity solutions to protect their personal data. Affordable subscription plans, multi-device compatibility and user-friendly interfaces make antivirus software appealing to personal users. There is increased penetration of connected devices and work at remote places which has added urgency to improved security for personal devices.

The corporate segment is a critical driver in the antivirus software package market since cyberattacks that target businesses become increasingly sophisticated. Organizations of any size invest in comprehensive cybersecurity solutions to protect sensitive data, intellectual property, and operational continuity. Antivirus software for corporates often includes endpoint protection, centralized management, and compliance tools. With increased remote work and digital transformation companies focus on solid solutions that will protect them from ransomware, phishing, and insider threats in order to have secure and efficient operations.

The government segment is an essential player in the antivirus software package market forecast. Critical infrastructure and sensitive information must be protected from cyber threats. Public sector organizations are prime targets for espionage, ransomware, and advanced persistent threats. Governments spend money on the latest antivirus solutions that can offer endpoint security, network protection and real-time threat detection for securing digital infrastructure. Additional boosting to the growing demand for governmentally specialized antivirus packages is attributed to rising cybersecurity policies and international collaborations.

Regional Analysis

• North America 
  • United States 
  • Canada 
• Europe 
  • Germany 
  • France 
  • United Kingdom 
  • Italy 
  • Spain
  • Russia
  • Others 
• Asia Pacific 
  • China 
  • Japan 
  • India 
  • South Korea 
  • Australia 
  • Indonesia 
  • Others 
• Latin America 
  • Brazil 
  • Mexico 
  • Others 
• Middle East and Africa

In 2024, North America accounted for the largest market antivirus software package market share of over 48.0%. North America is the largest market for antivirus software packages because of its advanced IT infrastructure, high digital adoption and frequent cyberattacks on businesses and consumers. The region's strong corporate sector especially in technology and finance creates demand for sophisticated cybersecurity solutions to protect sensitive data and comply with regulations like CCPA and HIPAA. Increasing dependence on remote work and cloud computing further increases the demand for strong antivirus protection. North America is home to the world's leading cybersecurity providers which fosters continuous innovation and early adoption of advanced threat detection technologies thus further cementing the region's leadership in the market.

Key Regional Takeaways:

United States Antivirus Software Package Market Analysis

In 2024, the United States captured 85.60% of revenue in the North American market. Ransomware attacks across different sectors in the United States increased by more than 70 percent from 2022 to 2023, according to the Cybersecurity and Infrastructure Security Agency (CISA). The increase in ransomware attacks has exposed businesses, government agencies, and individuals to vulnerability, which has significantly driven the antivirus software package market demand. With hackers targeting vital sectors such as health care, finance, and manufacturing systems, the urgency has emerged to properly protect against ransomware attacks. Antivirus software is now very much necessary to prevent, detect, and minimize ransomware attacks. The U.S. antivirus software package market is, therefore, gaining momentum with growing demand from organizations and consumers looking after their data and assets. The growing rate of cyberattacks combined with the increasing number of digital services calls for antivirus solutions as a central part of a cybersecurity strategy and, therefore further expands the market.

Europe Antivirus Software Package Market Analysis

Ransomware remains one of the most significant cyber threats in Europe, with more than 10 terabytes of data stolen every month. Phishing has emerged as the most common initial vector for these attacks, compounding the challenge for individuals and organizations seeking to protect sensitive data. The escalating frequency and sophistication of ransomware attacks have driven an increasing demand for effective antivirus software solutions. As indicated by the European Council, cybercrime cost the global economy a staggering Euro 5.5 Trillion (USD 5.6 Billion) by the end of 2020, and this is almost double the figures in 2015, pointing to the importance of having a more robust system of cybersecurity. In this respect, the market for antivirus software packages in Europe is growing fast as companies and consumers look for all-inclusive solutions to the ransomware threat and other cyber dangers. The need for strong protection against the evolving cyber risks, combined with the increased dependency on digital platforms, positions antivirus software as an essential part of the region's cybersecurity strategy and will continue to spur further market expansion.

Asia Pacific Antivirus Software Package Market Analysis

In February 2023, the Australian Cyber Security Centre (ACSC) revealed that cybercrime incidents in Australia surged to 76,000 in 2022, marking a 13% increase compared to FY2021. This sharp rise in cybercrime incidents points to the growing vulnerability of businesses and individuals to digital threats across the Asia Pacific region. As cyber-criminals start using more complex attacks, including phishing, ransomware, and data breaches, the demand for robust antivirus software solutions is rapidly increasing. In addition, growing volumes of cyberattacks highlight the importance of total security measures, putting antivirus software packages as essential tools in protecting sensitive information. Due to enhanced data security awareness and growing usage of the web for various commercial and personal pursuits, the market for Asia Pacific antivirus software packages is showing steady growth. Accordingly, it forms an important segment of cybersecurity tools in this region with a further significant investment into highly advanced products due to continually shifting threats.

Latin America Antivirus Software Package Market Analysis

Industry reports show that Brazil currently has 222 million computers in use, which includes desktops, notebooks, and tablets, and equates to 1 computer per inhabitant or 102% per capita. The penetration of computing devices has significantly increased the potential attack surface for cyber threats, driving the demand for antivirus software in the country. As digital activities are on the rise, through online banking and shopping, along with business activities, the vulnerability to cyberattacks including malware, ransomware, and phishing increases. Therefore, the demand for antivirus solutions has also increased as the need for proper protection for the individual and commercial sector has also increased. An increase in penetration of internet use and connected devices in Latin America, especially Brazil, is promoting this need even more. This trend of increased digital device usage is now a boon to the Latin American antivirus software package market, where consumers and organizations are looking for all-around protection against the growing cyber threats and antivirus software as an essential part of the cybersecurity strategy in the region.

Middle East and Africa Antivirus Software Package Market Analysis

According to the country's Cyber Security Council, the UAE has become a significant target for ransomware attacks. Data breaches in the Middle East, for example, averaged a cost of more than USD 8 million per incident in 2023, and such incidents carry serious financial and operational costs. With the ever-evolving nature of cybercrime in the region, antivirus software packages have seen fast growth in demand. Businesses and individuals are increasingly seeking robust protection against ransomware, data breaches, and other cyber threats. Attacks are becoming increasingly frequent and sophisticated, making cybersecurity a top priority. Antivirus solutions have now become essential tools to mitigate risks and protect sensitive data. As the Middle East and Africa continue to rely more heavily on digital platforms for business and personal activities, the market for antivirus software grows. As a consequence, the Middle East and Africa antivirus software package market is expanding at a very high rate because of the requirement for effective, reliable cybersecurity solutions in order to counter emerging threats.

Competitive Landscape:

The antivirus software package market is highly competitive with numerous players offering diverse solutions tailored to various user needs. Companies focus on innovation, integrating artificial intelligence, machine learning and behavioral analytics to enhance threat detection and response capabilities. Cloud-based antivirus solutions are increasingly popular catering to remote work and multi-device security requirements. Pricing strategies, customer support and ease of use are critical differentiators in the market. Providers are also expanding features to include privacy tools, ransomware protection and secure browsing. Strategic partnerships, acquisitions and regional expansion are common approaches to strengthen market position. Rising cyber threats and regulatory demands create opportunities for both established vendors and emerging players to capture market share through specialized and advanced solutions.

The report provides a comprehensive analysis of the competitive landscape in the antivirus software package market with detailed profiles of all major companies, including:

• Adaware (Avaquest Group)
• AhnLab Inc.
• Avast Software s.r.o.
• AVG Technologies CZ
• Avira Operations GmbH & Co. KG
• Bitdefender SRL
• BullGuard Limited
• F-Secure Oyj
• Kaspersky Labs GmbH (Kaspersky Lab Limited)
• McAfee LLC (TPG Capital and Intel)
• Microsoft Corporation
• Qihoo 360 Technology Co. Ltd.
• Quick Heal Technologies Ltd.
• Symantec Corporation (Broadcom Inc.)

Recent Developments:

• December 2024: The parent company of Norton and Avast, Gen Digital, said that it would be acquiring fintech firm MoneyLion in a cash deal amounting to roughly USD 1 Billion. Acquisition will help expand Gen Digital offerings in the consumer finance sector.
• July 2024: The Biden administration banned Kaspersky products in the United States. On July 20, the concerns regarding national security led to the implementation of a ban. Founded by Eugene Kaspersky, this cybersecurity and antivirus software solutions company is operated in the United States through its Massachusetts-based subsidiary, Kaspersky Lab, Inc.
• August 2023: Global cybersecurity leader Bitdefender has completed its acquisition of Singapore-based Horangi Cyber Security. The acquisition bolsters Bitdefender's portfolio by adding cutting-edge attack surface monitoring solutions and arms business customers to address a more extensive spectrum of cybersecurity challenges including vulnerability detection, governance management, and compliance within hybrid and multi-cloud environments.

Antivirus Software Package Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the antivirus software package market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global antivirus software package market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the antivirus software package industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.