The Africa tissue paper market size reached USD 2.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.7% during 2025-2033.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 2.6 Billion |
Market Forecast in 2033 | USD 4.2 Billion |
Market Growth Rate (2025-2033) | 4.7% |
Tissue paper refers to a soft, lightweight, and highly absorbent paper primarily used for sanitation and hygiene purposes. It is preferred as a more convenient and suitable option for cleaning and drying wet surfaces, in comparison to cloth wipes. Furthermore, tissue papers are biodegradable, cost-effective, and offer wide product variants, including perforated, scented, embossed, or colored tissues. In Africa, tissue papers are extensively adopted across the residential and commercial sectors in the form of paper towels, wet wipes, pocket tissues, napkins, wrapping tissues, toilet rolls, etc.
The elevating levels of urbanization coupled with the improving consumer living standards in the region are augmenting the demand for tissue papers. Furthermore, the introduction of numerous initiatives by the African governments for creating awareness regarding health and hygiene among masses is also propelling the market growth. In line with this, several international organizations are launching various hygiene and sanitation programs in the region, thereby further driving the product demand. Additionally, the rising influence of western lifestyle trends along with the wide availability of product variants across both brick-and-mortar and online retail channels is also creating numerous growth opportunities for the tissue paper market in Africa. Apart from this, the expanding hospitality sector with the growing number of travel and tourism activities across the African countries is also bolstering the product demand.
IMARC Group provides an analysis of the key trends in each sub-segment of the Africa tissue paper market report, along with forecasts at the regional and country level from 2025-2033. Our report has categorized the market based on product type, raw material, distribution channel and application.
Breakup by Product Type:
Breakup by Raw Material:
Breakup by Distribution Channel:
Breakup by Application:
Breakup by Country:
The competitive landscape of the industry has also been examined with some of the key players being Kimberly-Clark Worldwide, Inc., Must Paper Industries, Nova Papers (Pty) Ltd., Procter & Gamble SA (Pty) Ltd (Procter & Gamble Company), Sappi Southern Africa Limited, Twinsaver Group and Universal Paper & Plastics.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Segment Coverage | Product Type, Raw Material, Distribution Channel, Application, Country |
Countries Covered | South Africa, Nigeria, Egypt, Algeria, Kenya, Others |
Companies Covered | Kimberly-Clark Worldwide, Inc., Must Paper Industries, Nova Papers (Pty) Ltd., Procter & Gamble SA (Pty) Ltd (Procter & Gamble Company), Sappi Southern Africa Limited, Twinsaver Group and Universal Paper & Plastics |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report: