Africa E-Commerce Market to Grow at 13.8% During 2025-2033, Augmented by Increasing Integration with Advanced Technologies

January 29, 2025 | Technology & Media

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According to the latest report by IMARC Group, titled “Africa E-Commerce Market Report by Business Model (B2C, B2B, C2C, and Others), Mode of Payment (Payment Cards, Online Banking, E-Wallets, Cash-On-Delivery, and Others), Service Type (Financial, Digital Content, Travel and Leisure, E-Tailing, and Others), Product Type (Groceries, Clothing and Accessories, Mobiles and Electronics, Health and Personal Care, and Others), and Country 2025-2033,” the Africa e-commerce market size reached USD 317.0 Billion in 2024. E-commerce is an activity comprising the buying and selling of goods and services electronically over the internet. It also includes booking tickets, online auctions, internet banking, payment gateways, and marketplace services and customer support. As it provides numerous benefits to the seller, including a global reach, higher margins of profit, minimal transaction costs, quick delivery of goods and services, and direct communication between different parties involved, its demand is escalating in Africa.

Africa E-Commerce Market Trends:

The increasing penetration of the internet, along with the boosting sales of smart devices, represents one of the key factors resulting in the proliferation of e-commerce platforms across Africa. Additionally, with the coronavirus disease (COVID-19) outbreak and the growing adoption of social distancing measures, a significant part of the population in the region is shifting from brick-and-mortar retail outlets towards online stores. These stores offer a hassle-free shopping experience, which is driving the overall market. Apart from this, the introduction of various digital trends in the retail sector to increase product sales is strengthening the growth of the market. Moreover, the rising integration of e-commerce platforms with artificial intelligence (AI), predictive analytics, and cloud computing is bolstering the market growth. Furthermore, the growing number of international companies are expanding in the region and offering a positive outlook to the market. Looking forward, the market value is projected to reach USD 1,017.0 Billion by 2033, expanding at a CAGR of 13.8% during 2025-2033.

Market Summary:

On the basis of the business model, the market has been segmented into B2C, B2B, C2C, and others.
Based on the model of payment, the market has been segregated into payment cards, online banking, e-wallets, cash-on-delivery (COD), and others.
The market has been analyzed on the basis of the service type into financial, digital content, travel and leisure, e-tailing, and others.
On the basis of the product type, the market has been divided into groceries, clothing and accessories, mobiles and electronics, health and personal care, and others.
Country-wise, the market has been classified into South Africa, Nigeria, Egypt, Morocco, Kenya, and others.
The competitive landscape of the market has been examined, with some of the key players being Alibaba Group, Amazon.com, Inc., Avito Holding AB, Bidorbuy.com Inc., DHL International GmbH, DealDey Ltd., eBay Inc., GumTree.com Limited, Jiji Press Ltd., Jumia Technologies AG, Konga Online Shopping Ltd., Naspers Ltd., and OLX Group.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Business Model, Mode of Payment, Service Type, Product Type, Country
Countries Covered	South Africa, Nigeria, Egypt, Morocco, Kenya, Others
Companies Covered	Alibaba Group, Amazon.com, Inc., Avito Holding AB, Bidorbuy.com Inc., DHL International GmbH, DealDey Ltd., eBay Inc., GumTree.com Limited, Jiji Press Ltd., Jumia Technologies AG, Konga Online Shopping Ltd., Naspers Ltd., and OLX Group
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Africa E-Commerce Market to Grow at 13.8% During 2025-2033, Augmented by Increasing Integration with Advanced Technologies

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