Acoustic Electric Vehicle Alerting Systems (Aevas) Market

Acoustic Electric Vehicle Alerting Systems (AEVAS) Market Overview:

The acoustic electric vehicle alerting systems (AEVAS) market size reached USD 1.88 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.72 Billion by 2033, exhibiting a growth rate (CAGR) of 15.07% during 2025-2033. There are numerous factors that are driving the market, which include the growing adoption of electric vehicles (EVs) due to rising environmental concerns among the masses, urbanization and high pedestrian traffic, and the increasing sales of autonomous vehicles.

Acoustic Electric Vehicle Alerting Systems (AEVAS) Market Analysis:

• Major Market Drivers: The market is experiencing robust growth because of the integration of advanced technologies and various regulatory mandates for the safety of individuals.   
• Key Market Trends: With the growing awareness among the masses about the environmental degradation, there is a rise in the adoption of electric vehicles (EVs). This, in confluence with urbanization and high pedestrian traffic, is a major trend fueling the market growth.      
• Geographical Trends: Asia Pacific exhibits a clear dominance, accounting for the biggest market share owing to favorable government initiatives in the region.
• Competitive Landscape: Top market players in the acoustic electric vehicle alerting systems (AEVAS) industry are Continental Engineering Services, HELLA GmbH & Co. KGaA, Microchip Technology Inc, STMicroelectronics, Thor AVAS., among many others.
• Challenges and Opportunities: Lack of standardization across regions represents a key market challenge. Nonetheless, the rising need for aftermarket solutions, along with the increasing focus on compliance with safety regulations, is anticipated to overcome these challenges and offer recent market opportunities.
   

Acoustic Electric Vehicle Alerting Systems (AEVAS) Market Drivers:

Rising Adoption of Electric Vehicles

The increasing adoption of electric vehicles (EVs) among individuals worldwide is catalyzing the demand for acoustic electric vehicle alerting systems (AEVAS) because of the distinct operational differences between EVs and traditional internal combustion engine (ICE) vehicles. EVs operate with significantly less noise as compared to ICE vehicles, particularly at low speeds, because they lack the traditional engine and exhaust sounds. This quietness poses a safety risk for pedestrians, especially in busy urban environments, where pedestrians rely on auditory cues to detect approaching vehicles. There is a rise in the need for systems that generate artificial sounds to alert pedestrians. AEVAS are designed to address this safety challenge by emitting sounds that make EVs audible, especially at low speeds, when they are nearly silent. As per the International Energy Agency (IEA), there are around 17 million EVs are expected to be sold out by the end of 2024 across the globe.

Urbanization and High Pedestrian Traffic

The growing population in cities is leading to more pedestrian traffic, necessitating better safety measures in densely populated areas. AEVAS is essential for preventing accidents in urban environments where EVs and pedestrians often share close spaces. It aids in producing artificial sounds that ensure EVs can be heard by pedestrians, helping prevent potential accidents. Urban environments are often characterized by dense pedestrian populations, particularly in areas like shopping districts, public transportation hubs, and residential zones. The more people walking in close proximity to EVs, the higher the likelihood of accidents if vehicles are not easily detectable. AEVAS addresses this issue by making EVs audible to pedestrians even when they are traveling at slow speeds. The United Nations (UN) claims that the urban population is anticipated to increase to 68% by 2050 around the world.

Increasing Focus on Autonomous Vehicles

As autonomous and semi-autonomous vehicles sales are growing, integrating advanced acoustic systems like AEVAS to ensure pedestrian safety is becoming critical. Autonomous vehicles rely on various safety systems, and AEVAS plays a key role in ensuring these vehicles are equipped to alert pedestrians in all scenarios. In addition, regulatory bodies are mandating AEVAS in these vehicles to ensure pedestrian safety, particularly at low speeds. The research report of the IMARC Group states that the global autonomous vehicle market size is projected to reach US$ 1,171.6 Billion by 2032.

Acoustic Electric Vehicle Alerting Systems (AEVAS) Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on vehicle type, propulsion type, mounting position, and component.

Breakup by Vehicle Type:

• Two-Wheelers
• Passenger Cars
• Commercial Vehicles
   

Passenger cars account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the vehicle type. This includes two-wheelers, passenger cars, and commercial vehicles. According to the report, passenger cars represented the largest segment.

There is currently a considerable rise in the adoption of passenger cars due to changing lifestyles of individuals across the globe. As more electric passenger cars are sold globally, the demand for AEVAS is growing as these vehicles must comply with safety regulations that mandate sound alert systems to ensure pedestrian safety. Passenger cars are widely used in densely populated urban areas, where pedestrian traffic is high. AEVAS benefits in ensuring that electric passenger cars are audible to pedestrians, thereby reducing the risk of accidents and making them an essential safety feature for EVs.

Breakup by Propulsion Type:

• Battery Electric Vehicles (BEV)
• Plug-in Hybrid Electric Vehicles (PHEV)
• Hybrid Electric Vehicles (HEV)
   

Plug-in hybrid electric vehicles (PHEV) hold the largest share of the industry

A detailed breakup and analysis of the market based on the propulsion type have also been provided in the report. This includes battery electric vehicles (BEV), plug-in hybrid electric vehicles (PHEV), and hybrid electric vehicles (HEV). According to the report, plug-in hybrid electric vehicles (PHEV) accounted for the largest market share.

Plug-in hybrid electric vehicles (PHEV) are gaining traction around the world because they combine the advantages of electric driving with the versatility of a conventional ICE. They appeal to a wide variety of users on account of their dual usefulness. In line with this, PHEVs operate silently when running on electric power, particularly at low speeds in urban areas. They are subject to laws requiring sound alert systems to protect pedestrians, particularly while driving at low speeds in electric mode.

Breakup by Mounting Position:

• Integrated
• Separated
   

The report has provided a detailed breakup and analysis of the market based on the mounting position. This includes integrated and separated.

Integrated AEVAS is designed as part of the vehicle’s existing systems and it is seamlessly embedded into the structure of the electric or hybrid vehicle during manufacturing. It is more streamlined and utilizes the existing components, such as speakers and control units, of a vehicle. It tends to be more efficient in terms of space utilization and system coordination.  It relies on the data like speed, acceleration and environmental inputs obtained from different vehicle sensors for generating the sound output in real time.

Separated AEVAS is mounted externally or in specific compartments separate from the vehicle’s existing systems. It may be added later as aftermarket solutions or as standalone components within the vehicle’s assembly. It offers flexibility for installation, either during the vehicle manufacturing process or as part of retrofitting efforts for older electric or hybrid models that need to comply with evolving safety regulations.

Breakup by Component:

• Speaker
• Control Unit
• Sensor
   

A detailed breakup and analysis of the market based on the component have also been provided in the report. This includes speaker, control unit, and sensor.

The speaker is the core component responsible for producing the artificial sound that alerts pedestrians and other road users to the presence of an electric or hybrid vehicle. It generates sounds that simulate traditional engine noise or other distinctive alerts at low speeds. It is essential in every system to ensure compliance with regulations that mandate acoustic warning systems for EVs.

The control unit is responsible for managing the operation of the AEVAS, coordinating input from the vehicle’s systems such as speed sensors and triggering the speaker to emit sounds based on specific conditions like low-speed operation. It ensures that the acoustic alert system functions automatically and adjusts as needed based on the vehicle's movements.

Sensor plays a crucial role in AEVAS by detecting when the vehicle is moving at a low speed or operating in an environment where pedestrians are likely to be present. It aids in providing the data that triggers the control unit to activate the speaker and produce the necessary sounds.

Regional Insights:

• North America
  • United States
  • Canada
• Asia Pacific 
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific leads the market, accounting for the largest acoustic electric vehicle alerting systems (AEVAS) market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for acoustic electric vehicle alerting systems (AEVAS).

The rising adoption of passenger vehicles due to changing living standards of individuals and rapid urbanization in the Asia Pacific region is impelling the market growth. For instance, as per Marklines, passenger vehicles sales including utility vehicles (UVs) and multi-purpose vehicles (MPVs) were around 315,689 in September 2024 in India. In addition, governing agencies in the region are focusing on addressing the safety concerns associated with the quiet operation of EVs, which is bolstering the market growth. Furthermore, the Asia Pacific region is home to some of the world’s largest automakers and suppliers. These companies are increasingly incorporating AEVAS into their electric and hybrid vehicle models to comply with safety regulations.

Analysis Covered Across Each Country:

• Historical, current, and future market performance
• Historical, current, and future performance of the market based on vehicle type, propulsion type, mounting position, and component. 
• Competitive landscape
• Government regulations
   

Competitive Landscape:

• The market research report has provided a comprehensive analysis of the competitive landscape covering market structure, market share by key players, market player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant, among others. Detailed profiles of all major companies have also been provided. This includes business overview, product offerings, business strategies, SWOT analysis, financials, and major news and events. Some of the major market players in the acoustic electric vehicle alerting systems (AEVAS) industry include Continental Engineering Services, HELLA GmbH & Co. KGaA, Microchip Technology Inc, STMicroelectronics, and Thor AVAS.
• Top players are focusing on creating unique and customizable sound profiles for different EVs to enhance brand identity while complying with regulations. Manufacturers are investing in research and development (R&D) activities to ensure that their products comply with evolving global safety regulations. Moreover, many players are engaging in partnerships and collaborations to ensure that the alert systems meet the unique requirements of each vehicle model. For instance, in 2024, THOR AVAS unveiled a pilot collaboration with SunRent to install SunRent’s Ninebot Max PRO 2.2 scooter with THOR acoustic vehicle alerting systems (AVAS) device. Simultaneously, THOR’s sound designers crafted custom sound samples tailored to the SunRent brand, ensuring they align with the brand’s identity and meet AVAS system regulations worldwide.

Analysis Covered for Each Player:

• Market Share
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
   

Acoustic Electric Vehicle Alerting Systems (AEVAS) Market News:

• In January 2024, LAPIS Technology developed the industry's first speech synthesis ICs - ML22120xx series (ML22120TB, ML22120GP) that is designed for AVAS in xEVs. The ML22120TB and the ML22120GP include hardware functions that has a warning sound generator, fader, and equalizer.
• In July 2023, Maruti Suzuki declared the addition of acoustic vehicle alerting system (AVAS) for the intelligent electric hybrid variants of its premium sports utility vehicle (SUV) ‘The Grand Vitara’. This system is designed to help keep drivers and pedestrians safe by alerting them to the presence of a vehicle.
   

Acoustic Electric Vehicle Alerting Systems (AEVAS) Market Report Scope:

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Key Questions Answered in This Report:

• How has the global acoustic electric vehicle alerting systems (AEVAS) market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global acoustic electric vehicle alerting systems (AEVAS) market?
• What is the impact of each driver, restraint, and opportunity on the global acoustic electric vehicle alerting systems (AEVAS) market?
• What are the key regional markets?
• Which countries represent the most attractive acoustic electric vehicle alerting systems (AEVAS) market?
• What is the breakup of the market based on the vehicle type?
• Which is the most attractive vehicle type in the acoustic electric vehicle alerting systems (AEVAS) market?
• What is the breakup of the market based on the propulsion type?
• Which is the most attractive propulsion type in the acoustic electric vehicle alerting systems (AEVAS) market?
• What is the breakup of the market based on the mounting position?
• Which is the most attractive mounting position in the acoustic electric vehicle alerting systems (AEVAS) market?
• What is the breakup of the market based on the component?
• Which is the most attractive component in the acoustic electric vehicle alerting systems (AEVAS) market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global acoustic electric vehicle alerting systems (AEVAS) market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the acoustic electric vehicle alerting systems (AEVAS) market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global acoustic electric vehicle alerting systems (AEVAS) market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the acoustic electric vehicle alerting systems (AEVAS) industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.