India E-Commerce Market Report by Type (Home Appliances, Apparel, Footwear and Accessories, Books, Cosmetics, Groceries, and Others), Transaction (Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), and Others), Payment Mode (Cash Payment, Bank Transfer, Card Payment, Digital Wallet, and Others), and Region 2024-2032

India E-Commerce Market Report by Type (Home Appliances, Apparel, Footwear and Accessories, Books, Cosmetics, Groceries, and Others), Transaction (Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), and Others), Payment Mode (Cash Payment, Bank Transfer, Card Payment, Digital Wallet, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A5798
Buy Now

India E-Commerce Market Size:

The India e-commerce market size reached US$ 92.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 259.0 Billion by 2032, exhibiting a growth rate (CAGR) of 29.3% during 2024-2032. The increasing internet penetration and smartphone usage, the widespread adoption of digital payment methods, rapid urbanization activities, and the implementation of supportive policies by the Government of India (GoI) are some of the major factors that are driving the market.

Report Attribute
 Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023 US$ 92.7 Billion
Market Forecast in 2032 US$ 259.0 Billion
Market Growth Rate 2024-2032 29.3%


India E-commerce Market Analysis:

  • Major Market Drivers: The growth of India's e-commerce market is primarily fueled by the widespread adoption of smartphones and improved internet connectivity, coupled with the increasing comfort of consumers with online transactions. Additionally, demographic factors like a young population and growing disposable incomes contribute to the expansion of online shopping. 
  • Key Market Trends: The Indian e-commerce sector is witnessing significant growth in areas such as personalized shopping experiences powered by AI, the rise of social commerce on platforms like Instagram and Facebook, and a growing preference for eco-friendly and sustainable products. The India e-commerce demand is also escalating due to the integration of advanced technologies like AR and VR to enhance the shopping experience, which is gaining traction among consumers.
  • Competitive Landscape: Some of the major market players in the India e-commerce growth include Ajio, Amazon.com Inc., Flipkart India Private Limited, Naaptol Online Shopping Pvt. Ltd, Nykaa E-Retail Pvt. Ltd, Purplle, Shopclues (Clues Network Pvt. Ltd.), Snapdeal Limited, Tata Cliq (Tata Group), among many others.
  • Challenges and Opportunities: E-commerce in India faces challenges such as supply chain inefficiencies, regulatory hurdles, and intense competition from both local and international players. However, these challenges also open opportunities for innovation in logistics, customer service, and product diversification. There is also significant potential in untapped rural markets, which could drive the next wave of e-commerce growth in India. 


India E-Commerce Market Trends:

Digital Payments Adoption

The rapid acceptance of digital transactions has resulted from the Indian government's efforts to promote them, which is essential for the expansion of e-commerce. The Reserve Bank of India (RBI) reports that as of 2023, the number of transactions made using digital payment methods like UPI increased by more than 50% on an annual basis. The government's programs like 'Digital India', which promote electronic payments and make online shopping safer and more accessible for customers nationwide, are directly responsible for this rise. Improved digital infrastructure and increasing smartphone use support these systems even more, providing ease of use and building confidence among prospective and current online buyers, which helps to maintain the growth and arrival of India e-commerce market recent opportunities.

GST and E-commerce Regulation

Since the Goods and Services Tax (GST) was implemented, state-by-state tax rates have been unified, streamlining the formerly convoluted tax system for e-commerce activity. According to the Ministry of Finance, lowering barriers across states and creating a single market, has improved tax compliance among online retailers and accelerated the expansion of the e-commerce industry. It has also made interstate logistics easier and eliminated operational uncertainty, which has raised investment in the industry. An equal playing field for big and small e-commerce businesses is another benefit of the uniform tax structure, which boosts competitiveness and expands customer options, thereby driving market growth.

Rural Internet Penetration

With a major impact on e-commerce, the Indian government's BharatNet project seeks to deliver high-speed digital access in rural areas. As of 2023, according to the Press Information Bureau, BharatNet has expanded broadband connectivity to over 100,000-gram panchayats, allowing rural residents to access e-commerce platforms. This program is a key factor in propelling the subsequent wave of e-commerce adoption, providing access to a sizable, unexplored consumer market. Improved connectivity increases e-commerce sales and helps Indian producers and artists by providing direct access to national markets, which promotes equitable economic growth and reduces Indian inequalities. This in turn is propelling the market growth.

India E-Commerce Market Segmentation: 

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2024-2032. Our report has categorized the market based on type, transaction, payment mode.

Breakup by Type:

India E-Commerce Market

  • Home Appliances
  • Apparel, Footwear and Accessories
  • Books
  • Cosmetics
  • Groceries
  • Others
     

Home appliances account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes home appliances, apparel, footwear and accessories, books, cosmetics, groceries, and others. According to the report, home appliances represented the largest segment.

As per the India e-commerce market overview, the burgeoning middle class, rising disposable incomes, and increasing use of internet services have made home appliances the leading product in the business. The online sales of household appliances have experienced significant development as more customers choose convenience and choice. The Ministry of Electronics and Information Technology reports that, especially during holiday shopping times, e-commerce platforms have seen a notable increase in sales of major appliances including refrigerators, washing machines, and air conditioners. Attractive financing options, a wealth of user reviews, and thorough online product comparisons that help make educated purchases all contribute to the rise. Improved logistical skills also guarantee the prompt and safe delivery of these bulky items, which increases consumer trust in making high-value online purchases.

Breakup by Transaction:

  • Business to Business (B2B)
  • Business to Consumer (B2C)
  • Consumer to Consumer (C2C)
  • Others
     

Business-to-consumer (B2C) holds the largest share of the industry

A detailed breakup and analysis of the market based on the transaction have also been provided in the report. This includes business to business (B2B), business to consumer (B2C), consumer to consumer (C2C), and others. According to the report, business to consumer (B2C) accounted for the largest market share.

The business-to-consumer (B2C) model is driving India e-commerce market demand as it meets customer wants directly and offers a large selection of goods and services. According to data from the Ministry of Commerce and Industry in India, the B2C market dominates the Indian e-commerce scene, making up over 85% of all e-commerce transactions. The rise in popularity of consumer electronics, clothing, and home furnishings on websites such as Amazon, Flipkart, and Snapdeal—which serve a wide range of customers looking for convenience and variety—is the main cause of this prominence. Aggressive marketing, steep discounts, and an increase in digital payment options all contribute to the success of the B2C model by improving the shopping experience and drawing in more and more tech-savvy customers, especially from the expanding middle class in urban and semi-urban areas. The India e-commerce market outlook remains strong, with the B2C model expected to continue its dominance and drive future growth.

Breakup by Payment Mode:

  • Cash Payment
  • Bank Transfer
  • Card Payment
  • Digital Wallet
  • Others
     

Digital wallet represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the payment mode. This includes cash payment, bank transfer, card payment, digital wallet, and others. According to the report, digital wallet represented the largest segment.

Due to their extensive acceptability among merchants and customers alike, along with their ease and security, digital wallets are the leaders in the Indian e-commerce business. The Reserve Bank of India (RBI) reports that there has been a notable upsurge in the usage of digital wallets, with transactions made through them rising by 43% in value and 33% in volume as of 2023 compared to the previous year. The government's efforts to create a digital economy, such as Digital India, which encourages cashless transactions, are contributing to this increase. Moreover, digital wallets' user-friendliness—which includes one-click payments and rapid QR code scanning—perfectly suits the fast-paced needs of Indian customers. Moreover, the India e-commerce market forecast indicates continued growth in digital wallet usage as these trends persist.

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

West and Central India leads the market, accounting for the largest India e-commerce market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North, West and Central, South, and East India. According to the report, West and Central India represented the largest regional market for India e-commerce.

The e-commerce market in India is dominated by West and Central India, mostly because of their higher rates of urbanization, higher disposable incomes, and stronger digital infrastructure. According to the Ministry of Electronics and Information Technology, these areas have greater rates of internet penetration, with Maharashtra (in the West) registering among the highest percentages of internet users nationwide. The existence of large cities such as Pune and Mumbai adds a lot to these figures. The Ministry of Statistics and Programme Implementation also points out that states like Maharashtra have per capita incomes that are significantly higher than the national average, and this is associated with higher levels of online consumer expenditure, significantly boosting India e-commerce market revenue.

Competitive Landscape: 

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major India e-commerce companies include Ajio, Amazon.com Inc., Flipkart India Private Limited, Naaptol Online Shopping Pvt. Ltd, Nykaa E-Retail Pvt. Ltd, Purplle, Shopclues (Clues Network Pvt. Ltd.), Snapdeal Limited, and Tata Cliq (Tata Group). One analysis paragraph of 80-100 words with relevant stats.

    (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
     
  • Several leading key players, such as Ajio, Amazon, Flipkart, Naaptol, Nykaa, and Purplle, are expanding their market share by strategically varying their product offerings and utilizing cutting-edge technology. Amazon and Flipkart maintain their leadership positions by utilizing extensive stockpiles and sophisticated transportation systems to guarantee prompt delivery and dependable services. For instance, Amazon demonstrated its market domination during annual sale events by reporting over a billion dollars in sales within the first 24 hours. Conversely, Flipkart has been concentrating on growing into smaller cities and towns and improving the efficiency of its supply chain. With Reliance's support, Ajio is making the most of the expanding market for fashion and leisure goods by setting itself apart through exclusive brand collaborations. Due to their extensive product offerings that are suited to Indiaal tastes and preferences, Nykaa and Purplle are making major strides into the beauty and personal care markets. Furthermore, India e-commerce market recent developments are providing favorable impact on the industry as these platforms are using AI and data analytics more and more to customize shopping experiences, which increases user engagement and retention.

 
India E-Commerce Market News:

  • August 2023: Walmart has paid USD 1.4 billion to buy out hedge fund Tiger Global's investment in its Indian e-commerce firm Flipkart and acquired private equity firm Accel's remaining 1% stake. The transaction brings the value of the e-commerce firm to $35 billion from nearly $38 billion after it sold its shares to Japan's SoftBank, US retailer Walmart and other investors in 2021.


India E-commerce Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Type
  • Transaction
  • Payment Mode
  • Region
Types Covered Home Appliances, Apparel, Footwear and Accessories, Books, Cosmetics, Groceries, Others
Transactions Covered Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), Others
Payment Modes Covered Cash Payment, Bank Transfer, Card Payment, Digital Wallet, Others
Regions Covered North India, West and Central India, South India, East India
Companies Covered Ajio, Amazon.com Inc., Flipkart India Private Limited, Naaptol Online Shopping Pvt. Ltd, Nykaa E-Retail Pvt. Ltd, Purplle, Shopclues (Clues Network Pvt. Ltd.), Snapdeal Limited, Tata Cliq (Tata Group), etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India E-Commerce market from 2018-2032. 
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the India E-Commerce market. 
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India E-Commerce industry and its attractiveness. 
  • The competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market. 

Key Questions Answered in This Report

We expect the India e-commerce market to exhibit a CAGR of 29.3% during 2024-2032.

The rising internet penetration, along with the introduction of innovative e-commerce platforms offer zero charges on online transactions, no minimum balance requirement, and free virtual debit card, is primarily driving the India e-commerce market.

The sudden outbreak of the COVID-19 pandemic has led to the growing adoption of e-commerce platforms among individuals for the purchase of numerous products and services in order to combat the spread of the coronavirus infection upon human interaction.

Based on the type, the India e-commerce market can be segmented into home appliances, apparel, footwear and accessories, books, cosmetics, groceries, and others. Currently, home appliances hold the majority of the total market share.

Based on the transaction, the India e-commerce market has been divided into Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), and others. Among these, Business to Consumer (B2C) currently exhibits a clear dominance in the market.

Based on the payment mode, the India e-commerce market can be categorized into cash payment, bank transfer, card payment, digital wallet, and others. Currently, digital wallet holds the largest market share.

On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where West and Central India currently dominates the India e-commerce market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
India E-Commerce Market Report by Type (Home Appliances, Apparel, Footwear and Accessories, Books, Cosmetics, Groceries, and Others), Transaction (Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), and Others), Payment Mode (Cash Payment, Bank Transfer, Card Payment, Digital Wallet, and Others), and Region 2024-2032
Purchase Options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARATI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More
DEinternational Egypt

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

Read More
Gulf Excellent Group

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Read More
FS Corporation Inc.

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

Read More
Egyptian Industrial Investment Group

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

Read More
Vishnu Chemicals

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

Read More
MOUNT EVEREST BREWERIES LIMITED

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

Read More
Borges Branded Foods

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

Read More
Godrej Consumer Products Limited

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

Read More
ADC Therapeutics

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

Read More
Ivanti

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

Read More
Asiatic Electrical & Switchgear P. Ltd.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Read More
Denka Co., Ltd.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.

Read More