Global Water Purifier Market Expected to Reach USD 124.6 Billion by 2033 - IMARC Group

January 07, 2025 | Retail

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Global Water Purifier Market Statistics, Outlook and Regional Analysis 2025-2033

The global water purifier market size was valued at USD 59.8 Billion in 2024, and it is expected to reach USD 124.6 Billion by 2033, exhibiting a growth rate (CAGR) of 8.5% from 2025 to 2033.

Water Purifier Market

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In the water purifier industry, consumers are aware regarding pollution levels and impurities in water, causing health issues. Moreover, the urban population is prioritizing safe and clean drinking water, which is encouraging manufacturers to develop innovative and technological product variants that stimulate sustainability and convenience. As such, the demand for advanced water purification systems with improved filtration and environmentally friendly features is on the rise. Aligned with this trend, LG Electronics presented its new water purifier range in December 2024 with nine models, offering features such as seven-stage filtration, mineral boosters, airtight stainless-steel tanks having 8-liter capacity, etc. These features ensure fresh and clean water while maintaining the purity of the water for longer durations.

Moreover, Amway also made significant strides in February 2024 with the launch of the redesigned eSpring water purifier. This model features cutting-edge UV-C LED technology that eliminates 99.99% of contaminants, including microplastics and harmful forever chemicals. With the ability to treat 1,320 gallons annually, this purifier helps reduce single-use plastic bottle consumption, addressing the environmental concerns of many consumers. Besides this, it uses 20% less energy and also contributes to sustainable living. Along with this, BLACK + DECKER collaborated with Kent Purifier in October 2024 to launch two water purifiers in India namely Zenith and Crest RO. In order to ensure safe and healthy drinking water for homes, this partnership focuses on delivering premium quality filtration systems. Also, this collaboration combines inventive design and technology with expertise in water purification to provide consumers with a dependable and state-of-the-art device. Overall, these trends and developments highlight the current market scenario for water purification, which emphasizes a high priority on sustainability, health, and technological breakthroughs. The market is moving toward a healthier and more environmentally friendly future as water purifiers become indispensable household appliances due to the emergence of intelligent, sustainable solutions.

Global Water Purifier Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Europe, North America, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Asia Pacific is accountable for the majority of the total market share, driven by factors such as the stringent regulations over providing safe drinking water, disposable income levels, and concerns over water quality.

North America Water Purifier Market Trends:

The growing concerns about health in North America due to drinking impure water are boosting the industry of water purifiers in the region. Reverse osmosis and UV-C are two examples of advanced filtering technologies that are becoming more common across North America. In the United States, for example, companies like Aquasana are capitalizing on consumer demand for eco-friendly and effective water treatment solutions, thereby addressing concerns about pollutants like chlorine and lead, particularly in urban areas with aging infrastructure.

Europe Water Purifier Market Trends:

The water purifier market in Europe is positively influenced by strict environmental restrictions, along with the rising demand of consumers for sustainable solutions. Moreover, countries such as Poland, Germany, the United Kingdom, etc., focus on minimizing plastic waste, i.e., pushing the adoption of water purifiers that replace bottled water. In order to reduce carbon footprints and concerns about microplastics in water sources, products like Brita's filtered water pitchers are well-liked and support the region's objective.

Asia Pacific Water Purifier Market Trends:

Asia Pacific is the market leader because of the region's increased need for modern water purification systems as people become more aware of the dangers contaminated water poses to their health. Market expansion is also fueled by technological advancements and the rising environmental consciousness. The first plug-and-play water purifier introduced by Kalki Ecosphere in October 2024 underscores the region's transition towards smart and effective residential water treatment systems.

Latin America Water Purifier Market Trends:

Concerns about water pollution and the demand for clean drinking water are propelling the use of water purifiers in Latin America. Filtration systems are becoming more and more popular in countries like Brazil because of its large population and variety of water sources. Products like the Whirlpool water purifier is gaining traction, addressing both quality and affordability issues, as many regions face challenges like contamination from agricultural runoffs, requiring reliable purification solutions.

Middle East and Africa Water Purifier Market Trends:

The water purifier market in the Middle East and Africa is driven by water scarcity and the need for desalinated water solutions. Furthermore, there is a growing reliance on advanced water filtration systems in countries like UAE, Saudi Arabia, Kenya, etc., especially reverse osmosis technology. Beyond that, as people look for ways to assure clean drinking water in the face of finite natural freshwater resources, brands like Culligan are witnessing a surge in demand for premium home water purifiers.

Top Companies Leading in the Water Purifier Industry

Some of the leading water purifier market companies include LG Electronics Inc., Unilever PLC, Panasonic Corporation, Kinetico Incorporated (Axel Johnson Inc.), Aquatech International LLC, GE Appliances (Haier Inc.), A.O. Smith Corporation, Whirlpool Corporation, Eureka Forbes Ltd., Pentair PLC, Kaz USA, Inc., Mitsubishi Rayon Cleansui Co., Ltd., Kent RO Systems Ltd., Tata Chemicals Ltd., Koninklijke Philips N.V., EcoWater Systems LLC, 3M Company, Ion Exchange, among many others. In May 2022, Eureka Forbes Ltd. brand Aquagrad started its market campaign, which highlighted zinc as an additional ingredient used in filtered water.

Global Water Purifier Market Segmentation Coverage

On the basis of the technology type, the market has been bifurcated into gravity purifiers, RO purifiers, UV purifiers, sediment filter, water softener, and others, wherein RO purifiers represent the most preferred segment. They use a semi-permeable membrane to remove a wide range of contaminants, including heavy metals, dissolved solids, and microorganisms.
Based on the distribution channel, the market is categorized into retail stores, direct sales, and others. Currently, retail stores exhibit a clear dominance in the market. These stores offer customers the advantage of physical interaction with products, thereby allowing consumers to assess quality and features firsthand.
On the basis of the end user, the market has been divided into industrial, commercial, and household. Among these, household exhibits a clear dominance in the market. The convenience of at-home water purification, coupled with increasing awareness of water-related health concerns, makes households the primary driving force in the market's growth.

Report Features	Details
Market Size in 2024	USD 59.8 Billion
Market Forecast in 2033	USD 124.6 Billion
Market Growth Rate 2025-2033	8.5%
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Technology Type Distribution Channel End User Region
Technology Types Covered	Gravity Purifiers, RO Purifiers, UV Purifiers, Sediment Filter, Water Softener, Others
Distribution Channels Covered	Retail Stores, Direct sales, Online
End Users Covered	Industrial, Commercial, Household
Regions Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered	LG Electronics Inc., Unilever PLC, Panasonic Corporation, Kinetico Incorporated (Axel Johnson Inc.), Aquatech International LLC, GE Appliances (Haier Inc.), A.O. Smith Corporation, Whirlpool Corporation, Eureka Forbes Ltd., Pentair PLC, Kaz USA, Inc., Mitsubishi Rayon Cleansui Co., Ltd., Kent RO Systems Ltd., Tata Chemicals Ltd., Koninklijke Philips N.V., EcoWater Systems LLC, 3M Company, Ion Exchange Ltd., etc.
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Water Purifier Market Expected to Reach USD 124.6 Billion by 2033 - IMARC Group

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