The United States jewelry market size was valued at USD 76.6 Billion in 2024, and it is expected to reach USD 114.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.1% from 2025 to 2033.
To get more information on this market, Request Sample
The evolving consumer preferences in the United States for the jewelry industry are significantly shaping purchasing behaviors, emphasizing craftsmanship, personalization, and sustainability. Consumers are prioritizing brands that demonstrate transparency in their sourcing and manufacturing processes, thereby propelling the adoption of recycled metals and lab-grown diamonds. Additionally, the growing influence of digital platforms and social media is reshaping marketing strategies, allowing jewelry brands to connect with younger demographics through innovative designs and culturally relevant collections. For example, in January 2025, Ritani forecasted a major shift in jewelry trends for the year, highlighting a rising preference for marquise-cut diamonds, silver over yellow gold, and single statement pieces. These evolving trends reflect a movement toward contemporary yet timeless styles, reinforcing consumer confidence in fine jewelry as an investment.
Apart from design preferences, collaborations, and celebrity-led initiatives are playing a crucial role in driving consumer engagement and expanding brand influence. The fusion of jewelry with cultural elements and high-profile endorsements is strengthening brand positioning in a highly competitive market. For instance, in November 2024, Snoop Dogg launched Lovechild, a fine jewelry brand in collaboration with Metal Alchemist and gamma, seamlessly blending hip-hop culture with premium craftsmanship. Manufactured in Rhode Island, the collection embraces sustainable metals, appealing to a diverse audience seeking authenticity and exclusivity. This initiative modernizes the cultural relevance of jewelry and highlights the growing impact of celebrity-driven branding in the industry. Furthermore, in November 2024, Vinca USA partnered with Sarah Andersen to launch a licensed jewelry line featuring earrings, necklaces, and brooches. The collection, fabricated in Rhode Island and utilizing sustainable metals, appeals to a wide range of consumers looking for uniqueness and authenticity. This project underscores the industry's increasing reliance on celebrity-driven branding to update jewelry's cultural significance.
The market research report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West. Rising demand for intricate jewelry, higher consumer spending, widespread online availability, and increasing adoption of 3D printing and AR technology are driving the US jewelry market.
Demand for expensive and vintage jewelry is rising in the Northeastern United States, particularly in places like Boston and New York. Investors and collectors prefer rare jewels, vintage designs, and autographed items from well-known brands. Aligned with these trends, Christie's New York launched Jewels Online in March 2024, showcasing brands such as Bulgari, Cartier, and Harry Winston, drawing in customers from all over the world. Also, the auction market in Manhattan enhances the value of expensive jewelry as a resale item. High-spending consumers in Westchester County also contribute to rising demand for premium pieces.
Jewelry buyers in the Midwest increasingly seek accessible luxury, favoring contemporary fine jewelry for daily wear. Demand for versatile gold, silver, and diamond pieces has grown, with brands expanding to meet this interest. In February 2025, Gorjana opens its fourth store in Chicago at 3451 N. Southport Ave., reinforcing its presence in the region. The brand’s retail expansion supports competition in the affordable fine jewelry segment. In Ohio’s Franklin County, independent jewelers see steady interest in customizable engagement rings.
Jewelry preferences in the South emphasize symbolic and versatile pieces, with a strong market for yellow gold and diamond designs. Consumers in Texas and Florida increasingly purchase fine jewelry with meaningful elements, blending tradition with modern styles. In August 2024, Sylvie Jewelry, based in Texas, launches Solaz, a sun-inspired collection of gold and diamond jewelry, expanding its offerings. This resonates with buyers in Dallas County, where warm-tone metals and nature-inspired motifs are popular for both fashion and bridal jewelry.
The West Jewelry Market trends highlight a preference for modern, minimalist, and sustainable designs, especially in Los Angeles County. Along with that, customers prioritize lab-grown diamonds, gender-neutral tones, and metals from ethical sources. Also, digital-first brands use social media marketing and direct-to-consumer tactics to solidify their position. A notable player, Brilliant Earth, operates from San Francisco, emphasizing sustainable materials and transparent sourcing. The brand aligns with eco-conscious West Coast buyers seeking ethical craftsmanship, reinforcing the region’s shift toward responsible jewelry production and contemporary aesthetics.
The US jewelry market is developing, with key players extending their product offerings. In this context, Saks Fifth Avenue presented its Jewelry Collection at its New York flagship, showcasing around 200 diamond designs to attract affluent clientele in August 2024. Aligned with these advancements, in March 2024, Kendra Scott entered the lab-grown diamond sector, launching a fine jewelry collection that blends affordability with high-end design, thereby strengthening its leadership in the sustainable jewelry segment. The report provides a complete h analysis of the market, covering market structure, positioning of key players, and detailed profiles of key companies.
Report Features | Details |
---|---|
Market Size in 2024 | USD 76.6 Billion |
Market Forecast in 2033 | USD 114.5 Billion |
Market Growth Rate 2025-2033 | 3.1% |
Units | Billion USD |
Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
|
Products Covered | Necklace, Ring, Earrings, Bracelet, Others |
Materials Covered | Gold, Platinum, Diamond, Others |
Regions Covered | Northeast, Midwest, South, and West |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |