Top 12 Toy Companies & Manufacturers in the World

The global toys market size reached US$ 183.0 Billion in 2023. As per the analysis by IMARC Group, the top toys companies are developing new toy lines that appeal to a variety of age groups, including children of different ages, by introducing new characters or themes, or creating toys that are educational and interactive. Additionally, several top companies in the toys market are focusing on providing unique experiences for their customers by creating interactive stores or events, such as toy-making workshops, game nights, or scavenger hunts in order to gain a competitive edge. In addition, numerous key players are introducing limited-edition toys to create a sense of exclusivity and make their products more desirable that include creating limited-edition collections or offering exclusive discounts to loyal customers. Apart from this, several leading players are adopting various marketing strategies to promote their brands and create awareness among their target audience, including launching influencer marketing initiatives and sponsoring events in the community, which, in turn, is contributing to the market. In line with this, they are focusing on digital platforms, such as websites, e-commerce stores, and mobile apps to reach more customers and provide them with a convenient shopping experience, further driving the market for top toys companies. Moreover, toys companies are launching subscription boxes that are tailored to their customer’s needs and offer themed boxes, which is creating a positive market outlook. Some of the other factors driving the market include the development of new licensing agreements and collaborations with popular brands and inflating disposable income levels of the masses. On account of these factors, the market is expected to reach US$ 326.0 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032.

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List of Top Companies Operating in the Toys Manufacturing Industry Worldwide

The global toys market has several major players including Clementoni Spa, Funskool Ltd., Hasbro Inc., Lego A/S (Kirkbi A/S), Mattel Inc., Playmobil (Brandstätter Group), Pressman Toy Corporation (Goliath B.V.), Simba Dickie Group, Spin Master, Talicor Inc., Thinkfun Inc. (Ravensburger North America Inc.), Tomy Company Ltd.  More information about these companies has been provided below.

1. Clementoni Spa

Clementoni Spa is an Italian toy manufacturer that specializes in producing educational toys and board games for children of all ages. It is the largest Italian toy producer and has subsidiaries in France, Germany, the United Kingdom, Spain, and the United States. Its products are aimed at helping children learn and develop cognitive abilities. The company produces a wide range of items, ranging from jigsaw puzzles, science kits, electronic toys, and board games to construction sets, craft items, and art materials. The products are designed to challenge, inspire, and entertain the users. Additionally, they are also intended to help develop problem-solving skills, creativity, and self-expression. The company is committed to creating products that are safe, of high quality, and adhere to international safety standards. It works with educational experts to create products that are both entertaining and educational. In addition, it is committed to sustainability and uses sustainable materials and recyclable packaging whenever possible.

2. Funskool Ltd.

Funskool Ltd. is an Indian toy manufacturing company and is one of the leading toy manufacturers in India, which is renowned for producing quality toys at affordable prices. The company has a network of distributors and dealers across India and exports its products to numerous countries in Europe, the Middle East, South Africa, the US, and the Far East. It produces a wide range of toys, ranging from board games, card games, puzzles, action figures, dolls, and stuffed toys. It is committed to creating safe and age-appropriate toys that foster creative and imaginative play among children. Its products go through a stringent quality control process to ensure that they are safe and suitable for children. Its portfolio includes some of the world’s most popular toys and brands, including Monopoly, Play-Doh, Connect 4, Operation, Memory, Ludo, and many more. In addition, the company also produces its own range of toys, such as the Action Man series, Funskool Play 'N' Learn, Funskool Learn 'N' Play, and Funskool Activity Packs. Moreover, it is committed to providing quality toys to children at affordable prices. To ensure that its products are accessible to everyone, the company has introduced its own loyalty program, Funskool Points, that allows customers to earn points on every purchase, which can then be used to avail discounts and other offers.

3. Hasbro Inc.

Hasbro Inc. is a global company that creates, manufactures and distributes a wide variety of toys, games, and entertainment products. It has become an international leader in the industry, with offices in several countries around the world. Its core product categories include action figures, dolls, games, puzzles, preschool toys, boys’ toys, and entertainment products. The company also owns a number of popular brands, including My Little Pony, Nerf, Play-Doh, Monopoly, Transformers, and Magic: The Gathering. It produces a variety of licensed products based on popular characters from films, television shows, and other licensed properties. Additionally, it has a long history of corporate responsibility, with a focus on environmental sustainability and social responsibility. It works with a variety of partners to reduce its environmental impact, including energy efficiency initiatives and the use of recycled and recyclable materials. The company also supports a wide range of charitable causes, including literacy and education, animal welfare, and disaster relief. It also produces a range of digital media content, such as web series and other digital media products.

4. Lego A/S (Kirkbi A/S)

Lego A/S (Kirkbi A/S) is a Danish company and the world's largest manufacturer of plastic construction toys. It is best known for the iconic Lego brick and its related products, including figurines, video games, and films. Lego products are sold in numerous countries and are enjoyed by children and adults alike. Additionally, it is committed to sustainability, aiming to reduce its environmental impact and create a positive social impact. The company has adopted a Sustainable Materials Policy and works to ensure that all of its packaging are manufactured from sustainable materials. In addition, it has invested in renewable energy sources to power its factories and has committed to using recycled materials in its products. The company also continues to expand its digital offering, with the launch of the LEGO Life app and the introduction of the LEGO Boost platform, which allows users to build, code, and program their own robots.

5. Mattel Inc.

Mattel Inc. is an American multinational toy manufacturing company that is best known for producing iconic brands, such as Barbie, Hot Wheels, Fisher-Price, and American Girl. In addition to its popular toy brands, it also manufactures games and puzzles. It has developed several of its own board games, such as Operation and Clue, as well as a range of puzzles and card games, along with a range of electronics and video games. It is also investing in emerging markets, such as China and India, and has established a number of joint ventures with local companies.

6. Playmobil (Brandstätter Group)

Playmobil is a brand of toy figures and playsets produced by the German company Brandstätter Group. Its figures are manufactured of high-quality plastic and known for their small size, colorful design, and detailed features. Each figure is highly detailed and has movable arms, legs, and head, allowing for a wide range of play possibilities. The company also produces various playsets and accessories that can be combined to create a variety of scenes and scenarios. The Brandstätter Group is a family-owned business that specializes in the design, manufacture, and distribution of toys, games, and other products. It is the parent company of several well-known brands, including Playmobil and Ravensburger. It is committed to making quality products and operates with a focus on sustainability and environmental responsibility. It has also launched several initiatives to support children’s development and education.

7. Pressman Toy Corporation (Goliath B.V.)

Pressman Toy Corporation (Goliath B.V.) is an American toy and game company that is best known for producing classic board games, such as Clue, Mastermind, and Scrabble. The company has been owned by the Dutch company Goliath B.V. since 2008. It produces a variety of products, including puzzles, magic sets, craft kits, and educational toys. The company has also continued to develop new board games, such as Trouble, Aggravation, and Boggle. Additionally, it has also developed a line of electronic games and apps, such as the popular Word Slam App. It continues to produce classic and new board games, as well as electronic games and apps. The company is dedicated to bringing fun and entertainment to all ages, and its products can be found in stores around the world.

8. Simba Dickie Group

Simba Dickie Group is a privately-owned international toy and leisure products company with headquarters in Fürth, Germany. In addition to its own brands, Simba Dickie Group also manufactures and distributes products for other toy companies, such as Hasbro, Disney, Spin Master, and Mattel. Its success is largely due to its commitment to innovation and quality. It has consistently developed new and exciting products for children, such as the Playmobil Police Car and the Big Rig Truck, which have become popular and highly sought-after toys. It also operates a research and development department, which is responsible for creating new and improved versions of existing products. The company invests heavily in marketing and advertising, with campaigns appearing in print, radio, and television. It is committed to social responsibility and sustainability. Its commitment to quality, innovation and social responsibility has made it a successful and respected company that is loved by children and adults.

9. Spin Master

Spin Master is a Canadian multinational children’s entertainment company that designs, develops, manufactures, and markets a variety of toys. It is currently one of the leading toy companies in North America, with a presence in numerous countries, and is listed on the Toronto Stock Exchange. Over the years, it has established itself as a leader in the industry, with a long history of innovation and success. The company is best known for its award-winning products, such as the Bakugan collectible action figure game, Air Hogs remote-controlled vehicles, and the Zoomer robotic pets. It has also acted as a global licensee for popular brands, such as PAW Patrol, Hatchimals, and Marvel. In addition to its product portfolio, it is also involved in the production and distribution of television and film content. The company has produced a number of animated series, including Paw Patrol and Bakugan, and has also co-produced several feature films, including Monster Trucks and The Nut Job. It remains committed to creating innovative products and experiences that spark imagination and joy in children around the world.

10. Talicor Inc.

Talicor Inc. is a family-owned and operated game and puzzle manufacturer that offers a wide range of classic and innovative games, puzzles and activities for all ages. Its products are designed to provide fun and educational experiences for children, adults and families alike. Its products are designed with quality materials and craftsmanship in mind. Each game is tested and evaluated for safety, playability and durability. The company strives to create products that are not only fun and entertaining, but also educational and stimulating. It offers a variety of puzzles, games and activities that range from classic board games, such as Monopoly, Checkers and Chess, to more modern favorites, such as Apples to Apples and Qwirkle. It also produces a number of educational and stimulating games and activities, such as the popular Brainy Baby and IQ Challenge series. Its products are available in a variety of different styles and themes. Additionally, it offers a wide selection of classic and modern games, puzzles and activities that can be enjoyed by individuals, families, and even large groups.

11. Thinkfun Inc. (Ravensburger North America Inc.)

Thinkfun Inc. (Ravensburger North America Inc.) is a division of Ravensburger North America Inc. and is one of the world’s leading manufacturers of educational and recreational games and puzzles. It is known for its commitment to creating quality products, providing engaging play experiences, and offering innovative solutions to parents, teachers, and children. It has a long history of creating innovative toys, games, and puzzles that are fun, engaging, and educational. Its core product line includes board games, card games, puzzles, and electronic games. It also offers an extensive range of products for children of all ages, from toddlers to young adults. Its products are designed to stimulate critical thinking, problem-solving, and creativity. In addition to traditional games, it also produces interactive products that use technology to create exciting game experiences for its customers. It is committed to creating products that are fun and educational, and that are designed to inspire and stimulate the imagination of children.

12. Tomy Company Ltd.

Tomy Company Ltd. is a Japanese toy and game manufacturer and distributor that is known for its wide range of products, especially its toys and games. Its product lineup includes a variety of toys and games, such as remote-controlled cars, action figures, board games, electronic toys, and educational toys. It also produces baby products, including playpens, strollers, and a range of baby toys and baby care products. It manufactures a variety of hobby products, such as model trains, radio control airplanes, plastic models, and RC boats. Additionally, it has a strong commitment to innovation and quality, which is evident in its high-quality products. Its products are designed to be safe and fun for children of all ages. It also takes pride in its customer service, with customer support available 24/7 through its website and by phone. In addition to its toy and game products, it is also involved in several other industries, including film production and animation. Its commitment to innovation, quality, and customer service has helped it to become one of the leading toy and game manufacturers in the world.

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