Top 12 Protein Supplements Companies in the World

The global protein supplements market is led by three dominant players, including Abbott, Glanbia plc, and Nestlé S.A, whose diversified product portfolios, global distribution networks, and robust R&D investments have cemented their market leadership. The global protein supplements market was valued at USD 28.0 Billion in 2025 and is forecast to reach USD 49.6 Billion by 2034, growing at a CAGR of 6.37% over the 2026–2034 period.

There are two major driving forces for the growth of the market. The first factor is the increasing health awareness and the widespread adoption of fitness culture among consumers, which is forcing consumers to add protein supplements to their daily routines for muscle building and weight management. The second factor is the increasing trend towards plant-based, dairy-free, and clean label products that is opening doors for the market by attracting consumers such as vegans and vegetarians.

Technology is playing a key role in disrupting the market's competitive environment by introducing precision nutrition technologies powered by AI that enable companies to offer personalized protein supplement recommendations to consumers based on their biometric and lifestyle data. The emergence of fermentation-derived and animal-free protein synthesis technologies, such as Nestlé's first fermentation-derived whey protein product, is also disrupting the traditional product definition space for protein supplements. Smart packaging with QR code and non-GMO certification technologies is also playing a key role in differentiating premium protein products.

Geographic Analysis:

North America is the dominant consumer market, commanding a market share of over 41.0% in 2025. The United States alone accounts for 93.70% of this regional share, underpinned by a deeply entrenched fitness culture, a high density of sports nutrition retailers, and well-developed e-commerce infrastructure. Government data from the NIH confirms that approximately 15% of US adults have used weight-loss dietary supplements at some point, with women (21%) outpacing men (10%).

The fastest-growing region is Asia-Pacific, driven by rising health consciousness, a growing middle class, and a growing preference for plant-based protein substitutes, especially in South Korea, China, and India. With 449.2 million people living in the EU as of January 2024 and a formal European Protein Strategy jointly endorsed by EU member states in 2023, Europe offers a structurally compelling growth market that supports both domestic manufacturing and demand.

The demand for preventive nutritional solutions is being driven by the increased incidence of lifestyle disorders, such as diabetes and cardiovascular problems, across Latin America, an expanding high-potential region. By 2030, 19.2 million individuals in Brazil alone are expected to have diabetes, generating a huge demand base for protein supplements. Growing gym culture, celebrity endorsements, and the growth of e-commerce platforms that make high-end goods available throughout the area are all contributing factors to the Middle East and Africa (MEA) market's expansion.

Key Highlights:

• Increasing health awareness, fitness culture, and inclusion of dietary supplements in daily life are the major drivers of demand, which are fuelling the market growth until 2034.
• AI-based personalised nutrition platforms, fermentation-based animal-free proteins, and precision formulation technologies are the most impactful innovations, which are revolutionizing the competitive landscape.
• Distribution channels are dominated by online stores, accounting for a market share of 60.0%, as the trend towards online shopping is gaining momentum due to the ease and variety it offers.
• The market is dominated by protein powder, accounting for the largest market share of 56.7%, due to its versatility, ease of consumption, and adaptability to various consumption patterns.
• The Asia-Pacific region is growing at the fastest rate, attributed to increasing affluence, the rise of fitness culture, and the increasing demand for plant-based and clean-label protein products in countries like India and China.
• Animal-derived proteins retain the highest market share at 61.2% due to their complete amino acid composition, high bioavailability, and proven efficacy in muscle recovery, especially whey, casein, and egg proteins.
• Top brands are focusing on non-GMO certification, USDA organic formulations, EU plant protein sustainability, and clean label transparency to meet ever-higher consumer and regulatory standards.

This article provides a comprehensive analysis of the top protein supplements companies in the world, including their market position, geographic presence, product offerings, and strategic developments. It highlights how leading players are shaping the global protein supplements market through innovation, expansion, and competitive strategies.

Top 12 Protein Supplements Companies:

Company Name	Headquarters	Founded Year	Primary Market Focus
Abbott	North Chicago, IL, USA	1888	Healthcare & Clinical Nutrition
AMCO Proteins	Camden, NJ, USA	1965	B2B Dairy Protein Ingredients
Amway Corp.	Ada, MI, USA	1959	Direct-Sell Health & Wellness
Dymatize Enterprises LLC	Dallas, TX, USA	1994	Athletic Performance & Sports Nutrition
Glanbia plc	Kilkenny, Ireland	1997	Performance Nutrition & Ingredients
GNC Holdings, LLC	Pittsburgh, PA, USA	1935	Specialty Retail & Sports Nutrition
Iovate Health Sciences	Oakville, Ontario, Canada	1995	Sports & Weight-Management Supplements
MusclePharm	Denver, CO, USA	2008	Athlete-Grade Sports Nutrition
Nestlé S.A.	Vevey, Switzerland	1866	Global Food, Beverage & Nutrition
NOW Foods	Bloomingdale, IL, USA	1968	Natural & Plant-Based Supplements
Quest Nutrition	El Segundo, CA, USA	2010	High-Protein Snacks & Functional Food
Transparent Labs	Salt Lake City, UT, USA	2012	Science-Backed Clean-Label Supplements

Company Profiles:

1. Abbott

With operations in pharmaceuticals, diagnostics, medical devices, and nutrition, Abbott is one of the top diversified healthcare corporations in the world. It was founded in 1888 and is headquartered in North Chicago, Illinois. One of the biggest segments of Abbott's consumer market is nutrition, where they sell well-known products like Pedialyte and Ensure. Delivering to more than 160 countries worldwide, Abbott is a reputable brand among consumers, caregivers, and healthcare professionals because to its commitment to evidence-based nutritional research.

• Regional Dominance: Abbott leads in North America, Europe, and select Asia-Pacific markets, with strong institutional and retail penetration across clinical nutrition channels.
• Product Line: Ensure (complete nutrition shakes, powders, bars), Pedialyte (electrolyte nutrition), ZonePerfect (protein bars), Glucerna (diabetes-specific nutrition).
• Strategic Shift: Abbott is actively pivoting its adult nutrition portfolio toward GLP-1 companion nutrition, formulating specialised supplement combos to support the growing cohort of consumers using weight-loss medications, reflecting a major R&D and commercial strategy shift.

Feature	Details
Establishment	1888
Headquarters	North Chicago, Illinois, USA
Website	www.abbott.com
Core Strength	Clinical nutrition credibility, global healthcare distribution, and evidence-backed formulations
Key Innovation	Development of GLP-1 nutritional companion product lines for weight-management medication users

2. AMCO Proteins

Founded in 1965, AMCO Proteins is a specialized B2B protein supplier to the food sector and nutraceutical formulators. The company is situated in Camden, New Jersey. In contrast to many other protein firms, AMCO Proteins supplies food producers, contract formulators, and nutraceutical companies with the premium protein building blocks required to create a range of protein supplements. AMCO Proteins is an essential link in the protein supply chain because of its knowledge of protein functions.

• Regional Dominance: AMCO Proteins primarily serves North America and Europe, supplying industrial customers in the food, beverage, and sports nutrition manufacturing sectors.
• Product Line: Whey Protein Concentrates (WPC), Whey Protein Isolates (WPI), Milk Protein Concentrates (MPC), Casein Derivatives, Custom Blends.
• Strategic Shift: AMCO has strategically expanded its capabilities in clean-label and non-GMO certified dairy protein fractions to address the growing demand from brands seeking premium, traceable ingredient sourcing for their plant-compatible and specialty protein formulations.

Feature	Details
Establishment	1965
Headquarters	Camden, New Jersey, USA
Website	www.amcoproteins.com
Core Strength	B2B dairy protein ingredient specialisation with deep technical formulation expertise
Key Innovation	Non-GMO and clean-label certified whey and milk protein fractions for premium supplement manufacturing

3. Amway Corp.

With its headquarters located in Ada, Michigan, Amway was established in 1959. With a portfolio of home care, beauty, and health and wellness products and a presence in more than 100 countries, it is the biggest direct selling corporation in the world. The main business of Amway's nutrition division is Nutrilite, the top-selling vitamin and dietary supplement brand worldwide. Amway's direct selling business model and its affiliation with millions of independent business owners offer a highly personalized platform for consumer involvement.

• Regional Dominance: Amway operates globally with particular strength in Asia-Pacific (especially China, India, and Southeast Asia), North America, and Europe, leveraging its extensive IBO network.
• Product Line: Nutrilite Protein Powder, All Plant Protein Powder, Bodykey Meal Replacement Shakes, XS Energy + Protein Drinks, Nutrilite Double X Supplements.
• Strategic Shift: Amway has significantly expanded its plant-based protein portfolio under the Nutrilite brand, launching All Plant Protein products certified with organic and non-GMO credentials, directly targeting the growing vegan and flexitarian consumer segments, particularly in Asia-Pacific.

Feature	Details
Establishment	1959
Headquarters	Ada, Michigan, USA
Website	www.amway.com
Core Strength	Global direct-selling distribution model with 1M+ IBOs creating unmatched consumer reach
Key Innovation	Expansion of certified organic, plant-based Nutrilite protein line targeting vegan and flexitarian demographics

4. Dymatize Enterprises LLC

Founded in 1994, Dymatize Enterprises LLC is a Dallas, Texas-based subsidiary of BellRing Brands. A sports nutrition firm with a scientific focus, Dymatize Enterprises LLC seeks to help athletes and fitness enthusiasts reach their maximum potential. One of the best fast-absorbing protein supplements on the market right now is Dymatize Enterprises LLC's flagship ISO100 Hydrolyzed Whey Protein Isolate. Dymatize Enterprises LLC is a research-focused business that has won numerous industry honors for quality and innovation.

• Regional Dominance: Dymatize holds strong positions across North America and Europe, with growing penetration in Asia-Pacific and Latin America through both e-commerce and specialty retail channels.
• Product Line: ISO100 Hydrolyzed Whey Protein Isolate, Elite Whey Protein, Elite Casein, Complete Plant Protein, Amino Pro, Pre W.O. Pre-Workout.
• Strategic Shift: Under BellRing Brands, Dymatize has accelerated its digital-first sales strategy, prioritising DTC e-commerce growth and data-driven personalisation, while expanding its plant-based Complete Plant Protein line to capture the fast-growing vegan sports nutrition segment.

Feature	Details
Establishment	1994
Headquarters	Dallas, Texas, USA
Website	www.dymatize.com
Core Strength	Hydrolyzed whey protein technology delivering rapid amino acid absorption for elite athletic recovery
Key Innovation	Launch and expansion of Complete Plant Protein series targeting vegan and dairy-free athletes

5. Glanbia plc

Glanbia plc, a worldwide nutrition giant with its headquarters in Kilkenny, Ireland, was founded in 1997 following the merging of Avonmore Foods and Waterford Foods. It works in two main business segments: Glanbia Performance Nutrition (GPN) and Glanbia Nutritionals. While Glanbia Nutritionals provides premium protein solutions to international food and beverage industries, the Glanbia Performance Nutrition segment includes well-known sports nutrition brands including Optimum Nutrition, BSN, Isopure, and thinkThin. Glanbia operates production facilities in 11 countries and is present in over 30 countries.

• Regional Dominance: Glanbia dominates across North America, Europe, and is rapidly expanding in Asia-Pacific and the Middle East, driven by its multi-brand portfolio and ingredient supply business.
• Product Line: Optimum Nutrition Gold Standard Whey, BSN Syntha-6, Isopure Zero Carb, thinkThin Protein Bars, Amazing Grass Plant Protein, ABB Performance.
• Strategic Shift: Glanbia has restructured GPN's brand investment strategy, redirecting resources toward direct-to-consumer digital channels and international market expansion, while integrating AI-driven consumer insight tools to refine product development and launch cadence across its brand portfolio.

Feature	Details
Establishment	1997
Headquarters	Kilkenny, Ireland
Website	www.glanbia.com
Core Strength	Multi-brand protein portfolio spanning sports, functional food, and B2B ingredient supply segments
Key Innovation	AI-powered consumer insights platform integrated into new product development cycles across GPN brands

6. GNC Holdings, LLC

Founded in 1935 in Pittsburgh, Pennsylvania, GNC Holdings is one of the most well-known specialty retailers of sports nutrition, wellness, and health products worldwide. GNC is present through an online store and a chain of over 7,000 physical locations. Following its 2020 acquisition by Harbin Pharmaceutical Group, GNC has been quickly changing its approach to global expansion, particularly in South Asia and China. In the retail sports nutrition sector, GNC is a brand that consumers trust.

• Regional Dominance: GNC leads in North American specialty retail and is expanding rapidly across Asia (India, China) and international franchise markets through the Harbin partnership.
• Product Line: GNC AMP Wheybolic Protein, GNC Pro Performance Whey, Total Lean Shake, Beyond Raw Chemistry Labs, third-party brands including Optimum Nutrition and Quest Nutrition.
• Strategic Shift: In May 2025, GNC India launched GNC Pro Performance 100% Whey + Nitro Surge, a protein supplement developed in India featuring L-arginine silicate and L-citrulline for cardiovascular health support, reflecting a major localisation strategy for emerging markets.

Feature	Details
Establishment	1935
Headquarters	Pittsburgh, Pennsylvania, USA
Website	www.gnc.com
Core Strength	Global specialty retail footprint with 7,000+ stores and multi-brand product distribution
Key Innovation	Market-specific product development for India — GNC Nitro Surge with cardiovascular performance ingredients

7. Iovate Health Sciences International Inc.

Founded in 1995 and based in Oakville, Ontario, Canada, Iovate Health Sciences is a leading developer and marketer of sports nutrition and weight management supplements, with one of the most diverse brand portfolios in the industry. Its flagship brands, MuscleTech, Six Star, Hydroxycut, and Purely Inspired, collectively target athletes, gym enthusiasts, and consumers seeking to maintain a healthy lifestyle. Iovate has a state-of-the-art R&D center in Oakville, Ontario, and produces supplements in the U.S. and Canada.

• Regional Dominance: Iovate maintains strong positions across North America, Europe, and Latin America, with growing distribution in emerging Asia-Pacific markets through retail and online channels.
• Product Line: MuscleTech NitroTech Whey, Six Star Pro Nutrition Whey, Hydroxycut Lean Protein, Purely Inspired Plant Protein, MuscleTech Clear Muscle.
• Strategic Shift: Iovate has strategically expanded its Purely Inspired plant-based protein line, launching USDA-certified organic, non-GMO plant protein products to capture the fast-growing vegan supplement segment while simultaneously investing in functional whey innovations that incorporate added vitamins, minerals, and adaptogens.

Feature	Details
Establishment	1995
Headquarters	Oakville, Ontario, Canada
Website	www.iovate.com
Core Strength	Multi-brand portfolio spanning both premium athletic and accessible everyday protein supplement segments
Key Innovation	Purely Inspired USDA organic, non-GMO plant protein line targeting vegan and clean-label consumers

8. MusclePharm

MusclePharm, a sports nutrition brand based in Denver, Colorado, was established in 2008. The company specializes in athlete-grade formulas, designed in association with professional sports teams and athletes. MusclePharm's Combat Protein Powder is one of the brand's flagship products, famous for its blend of proteins, including whey, casein, and egg, along with a plant-based protein source, to provide a gradual release of amino acids into the body. MusclePharm has long been known for its transparent business model, with third-party testing of its products through Informed Sport and NSF.

• Regional Dominance: MusclePharm maintains core market presence in North America and Europe, with growth in select Latin American and Asia-Pacific markets through online and specialty channels.
• Product Line: Combat Protein Powder, Combat 100% Whey, Combat Crunch Bars, Battle Fuel XT Testosterone Booster, Assault Pre-Workout, Natural Whey.
• Strategic Shift: MusclePharm has undertaken a major reformulation and rebranding effort on its clean-label and natural protein portfolio, removing artificial sweeteners and flavors from its key products and introducing a Natural Series to attract health-conscious consumers who value ingredient transparency.

Feature	Details
Establishment	2008
Headquarters	Denver, Colorado, USA
Website	www.musclepharm.com
Core Strength	Athlete-grade, third-party tested protein formulations with multi-source protein blending technology
Key Innovation	Natural Series product line reformulation removing artificial additives to align with clean-label consumer demand

9. Nestlé S.A.

Founded in 1866 in Vevey, Switzerland, Nestlé is the world's largest food and beverage company by revenue, with a sprawling portfolio spanning infant nutrition, pet care, coffee, dairy, and health science. Its Nestlé Health Science division is the protein supplements-relevant division, encompassing brands such as Orgain, Garden of Life, Vital Proteins, and Resource. Nestlé's unrivalled global distribution infrastructure, deep retail relationships, and R&D investment of over CHF 1.8 billion annually make it a formidable force in the nutrition segment.

• Regional Dominance: Nestlé operates in 186 countries globally, with particularly strong positions across every major region, North America, Europe, Asia-Pacific, and Latin America, through its diversified brand architecture.
• Product Line: Orgain Organic Protein, Vital Proteins Collagen Peptides, Garden of Life Sport Organic Protein, Resource High Protein Shakes, Orgain Better Whey.
• Strategic Shift: Nestle launched Orgain Better Whey, the company’s first animal-free protein powder derived from fermentation, in February 2024. This move marked a major shift in precision fermentation biotechnology and signified Nestle’s commitment to sustainable and lactose-free protein innovation.

Feature	Details
Establishment	1866
Headquarters	Vevey, Switzerland
Website	www.nestle.com
Core Strength	Unmatched global distribution, diversified premium brand portfolio, and CHF 1.8B+ annual R&D investment
Key Innovation	Orgain Better Whey — first animal-free, fermentation-derived whey protein powder, launched February 2024

10. NOW Foods

NOW Foods is a family-run, values-driven natural supplement company that was founded in 1968 and has its headquarters in Bloomingdale, Illinois. For more than 50 years, the company has been dedicated to providing high-quality, reasonably priced health products. Along with vitamins, minerals, and superfoods, the company produces a wide variety of protein powders, such as whey, pea, rice, and soy proteins. The Natural Products Association GMP, NSF, and Informed Sport are just a few of the third-party quality organizations that have recognized NOW Foods, demonstrating its steadfast dedication to product integrity.

• Regional Dominance: NOW Foods primarily serves North America and Europe through natural food stores, health retailers, and an expanding e-commerce presence including Amazon and its own DTC platform.
• Product Line: NOW Sports Whey Protein Isolate, Pea Protein Powder, Organic Plant Protein Complex, Soy Protein Isolate, Egg White Protein, NOW Sports Pre-Workout.
• Strategic Shift: NOW Foods has considerably expanded its plant-based protein product offerings and invested in organic certification for its entire protein product line, thereby well-positioning the company to benefit from the increasing trend in the consumption of natural and organic supplements, especially through DTC channels.

Feature	Details
Establishment	1968
Headquarters	Bloomingdale, Illinois, USA
Website	www.nowfoods.com
Core Strength	Affordable, rigorously third-party tested natural and organic protein supplements with 50+ years of brand trust
Key Innovation	Expansion of certified organic and plant-based protein complex range targeting natural health consumers

11. Quest Nutrition

Quest Nutrition, a division of The Simply Good Foods Company, was founded in 2010 and has its headquarters in El Segundo, California. It transformed the protein snack market by making high-protein, low-sugar, macro-friendly nutrition both affordable and truly pleasurable. Taste and nutrition don't have to conflict, as the Quest Protein Bar proved to be one of the supplement industry's most revolutionary product releases. Since then, Quest has developed into a flexible functional food ecosystem that includes chips, cookies, protein powders, and pizza.

• Regional Dominance: Quest Nutrition holds dominant positions in the North American convenience and specialty retail channels, with growing international presence in Europe, the Middle East, and Australia.
• Product Line: Quest Protein Bars, Quest Protein Chips, Quest Protein Powder, Quest Cookies, Quest Peanut Butter Cups, Quest Pizza.
• Strategic Shift: Quest has strategically expanded beyond its bar-centric identity into a full functional food platform, launching Quest-branded ready-to-eat meals and snack innovations that embed high protein content into everyday indulgent formats, enabling it to target mainstream grocery consumers, not just fitness-channel shoppers.

Feature	Details
Establishment	2010
Headquarters	El Segundo, California, USA
Website	www.questnutrition.com
Core Strength	Category-defining high-protein functional snack portfolio with mainstream retail shelf penetration
Key Innovation	Functional food platform expansion into ready-to-eat protein-embedded mainstream food formats

12. Transparent Labs

Transparent Labs is a DTC-native, science-first sports nutrition company that was founded in 2012 and has its headquarters in Salt Lake City, Utah. It has amassed a devoted following by providing comprehensive supplement data, information on ingredient source, and links to clinical studies for each product. Using no artificial colors, flavors, sweeteners, or preservatives throughout its whole product line, Transparent Labs has set itself apart in a sector that has historically been beset by proprietary mixes and opaque labeling. Informed Sport has certified it, and community-driven digital marketing has led to notable organic growth.

• Regional Dominance: Transparent Labs operates primarily in North America and is expanding internationally through its DTC e-commerce model across Europe, Australia, and the Middle East.
• Product Line: ProteinSeries 100% Grass-Fed Whey Protein Isolate, Mass Gainer, Plant Protein, PreSeries Bulk Pre-Workout, CoreSeries Creatine HMB, StrengthSeries Protein Bars.
• Strategic Shift: Transparent Labs has adopted a pioneering grass-fed, pasture-raised protein sourcing model for its flagship whey isolate, while expanding its product line to include clinically dosed functional protein powders with integrated creatine HMB, merging protein supplementation with evidence-based performance enhancement in a single product format.

Feature	Details
Establishment	2012
Headquarters	Salt Lake City, Utah, USA
Website	www.transparentlabs.com
Core Strength	Radical ingredient transparency, clean-label formulations, and Informed Sport third-party testing certification
Key Innovation	Clinically dosed protein + creatine HMB hybrid formula integrating muscle synthesis and performance in one product

Frequently Asked Questions (FAQ):

Q1. What is the current market size of the global protein supplements industry?

The global protein supplements market was valued at USD 28.0 Billion in 2025, according to IMARC Group. It is projected to reach USD 49.6 Billion by 2034, expanding at a CAGR of 6.37% over the 2026–2034 forecast period. Growth is driven by rising health consciousness, fitness culture adoption, and expanding plant-based product portfolios.

Q2. Who are the top protein supplements companies in the world?

The top 12 protein supplements companies are Abbott, AMCO Proteins, Amway Corp., Dymatize Enterprises LLC, Glanbia plc, GNC Holdings LLC, Iovate Health Sciences International Inc., MusclePharm, Nestlé S.A., NOW Foods, Quest Nutrition, and Transparent Labs. These companies lead through diversified product portfolios, global distribution, and sustained investment in R&D and innovation.

Q3. Which segment is growing the fastest in the protein supplements market?

Online stores are the dominant and fastest-expanding distribution channel, accounting for 60.0% of the global protein supplements market share. The e-commerce channel's dominance is driven by consumer preference for convenience, broader product selection, DTC brand models, and the ability to access premium and niche brands that lack mainstream retail presence.

Q4. Which region dominates the global protein supplements market share?

North America dominates the global protein supplements market with a share of over 41.0% in 2025. The United States is the single largest country market within North America, accounting for 93.70% of the regional share, supported by a highly developed fitness culture, established retail and e-commerce infrastructure, and strong social media-driven supplement adoption.

Q5. How are leading companies gaining a competitive advantage?

Leading companies are competing through a multi-pronged strategy: sustained R&D investment in clean-label, plant-based, and functional protein formulations; strategic acquisitions to consolidate brand portfolios (e.g., Nestlé acquiring Orgain, Vital Proteins); digital transformation through DTC e-commerce and AI-personalised nutrition platforms; and influencer and athlete partnerships that drive brand awareness and consumer trust.

Q6. Which country is home to the highest number of top-tier protein supplement brands?

The United States is home to the highest concentration of top-tier protein supplement brands globally, with companies including Abbott, Amway, Dymatize, GNC, MusclePharm, NOW Foods, Quest Nutrition, and Transparent Labs all headquartered in the US. This is underpinned by the country's large addressable consumer market, a culture of sports nutrition, and a mature venture and private equity ecosystem supporting brand growth.

Q7. What is the largest market in the Asia-Pacific region?

China, India, and Japan represent the largest individual markets within the Asia-Pacific protein supplements segment, with China leading by total revenue. India is identified as one of the fastest-growing markets in the region, driven by a rapidly expanding middle class, the proliferation of fitness centres, a growing e-commerce infrastructure, and targeted launches by both domestic players and multinational brands such as Centrum and Glanbia's Optimum Nutrition.

About Author:

Aditi Kumar Senior Content Writer at IMARC Services Private Limited Aditi is a content writer and editor at IMARC Services Private Limited with over two years of experience in market research, covering diverse sectors from information technology to healthcare, automotive, oil and gas, food and beverage, and electronics. She actively works on numerous predictive and exploratory research projects and has hands-on experience analyzing and writing about macro and micro markets. Besides writing, Aditi loves baking and reading novels.