Global Tea Market Expected to Reach USD 38.1 Billion by 2033 - IMARC Group

Global Tea Market Statistics, Outlook and Regional Analysis 2025-2033

The global tea market size was valued at USD 25.6 Billion in 2024, and it is expected to reach USD 38.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.5% from 2025 to 2033.

The global tea market is experiencing significant growth due to a combination of cultural, health, and economic factors that have amplified its demand across the world. The increasing consumer awareness regarding the health benefits associated with tea consumption is one of the primary drivers. Rich in antioxidants, polyphenols, and flavonoids, tea is widely recognized for its potential to improve boost immunity, heart health, and reduce the risk of chronic diseases. This has led to a surge in the demand for green tea, herbal blends, and specialty teas, especially among health-conscious consumers. For instance, in January 2024, Full Leaf Tea Company launched the Organic Immunity Blend, an herbal tea combining rooibos, echinacea, elderberries, peppermint, and hibiscus, each renowned for their immune-supporting properties. Additionally, the rising prevalence of lifestyle-related disorders like obesity and diabetes has pushed consumers toward natural and functional beverages, with tea emerging as a preferred choice due to its low-calorie profile and metabolism-boosting properties. The growing popularity of wellness trends and detox regimens has also increased the consumption of teas infused with herbs, spices, and adaptogens, further expanding the market. As consumers seek convenient yet health-oriented beverage options, ready-to-drink (RTD) tea products are gaining immense traction, supported by urbanization and busier lifestyles.

Another significant factor propelling the global tea market is the expansion of premiumization and innovation within the industry. Tea producers are intensely offering diverse blends, organic variants, and artisanal products to cater to sophisticated palates and growing demand for high-quality options. The rise of e-commerce and digital marketing has also played a crucial role in driving tea sales by enabling consumers to access a wide range of products from global brands and local artisans alike. Moreover, cultural globalization has introduced traditional tea-drinking practices to new markets, further fueling the adoption of diverse varieties such as matcha, oolong, and masala chai. For example, in March 2024, Encha Organic Matcha debuts with 100% organic, first-harvest leaves sourced from Uji, Japan. Combining vibrant flavor and rich antioxidants, it sets a new benchmark for health-focused teas. Furthermore, sustainable sourcing and responsible practices are becoming an important consumer concern, compelling brands to adapt to eco-friendly packaging and fair-trade certifications, which is pleasing the environmentally conscious buyer. With the rise of the tea café culture in the cities, consumers have developed the platform for experimenting on flavor and format, boosting consumer interest and loyalty. These drivers collectively represent the robust growth trajectory of the global tea market as it evolves to meet the demands of an amplifying diverse and health-focused consumer base.

Global Tea Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include China, India, Kenya, Sri Lanka, Turkey, Vietnam, and others. According to the report, China accounted for the largest market share on account of high production, cultural significance, and strong domestic consumption.

China Tea Market Trends:

China dominates the global tea market, driven by its extensive tea cultivation, rich cultural heritage, and strong domestic consumption. Renowned as the birthplace of tea, China produces a wide variety, including green, black, oolong, and specialty teas like Pu-erh, catering to diverse consumer preferences. For instance, Nongfu Spring launched Longjing Spring Tea and Black Oolong Tea in 2023, driving innovation in China’s tea market, with sugar-free tea expected to grow 34% in 2024, per industry projections. Moreover, the growing popularity of premium teas and traditional brewing practices has fueled demand, while exports continue to thrive due to global appreciation for Chinese tea. Innovations in packaging and flavor profiles have attracted younger consumers, while e-commerce platforms make tea more accessible to urban and international buyers. Government initiatives supporting sustainable tea farming and investments in technology enhance production efficiency, further solidifying China’s position as the largest and most influential market for tea globally.

India Tea Market Trends:

India’s tea market thrives on robust domestic consumption and high export volumes. Renowned for Assam and Darjeeling teas, the country benefits from diverse agro-climatic conditions fostering unique flavors. Rising demand for premium and organic teas, along with accelerating health awareness, drives innovation in ecofriendly and herbal blends. Government support for tea plantation development and export promotion further strengthens India’s position as a global tea leader.

Kenya Tea Market Trends:

Kenya's tea is driven by its status in the global market as one of the world's leading export countries, especially for black tea. The country's favorable weather conditions and year-round manufacturing guarantee consistent quality and constant supply. International buyers are attracted to countries adopting sustainable farming practices and certifications, though diversification into specialty and orthodox teas increases its competitiveness more in global markets.

Sri Lanka Tea Market Trends:

The global demand for high-quality, aromatic teas has kept Sri Lanka going, mainly due to its heritage of handpicked leaves and sustainable farming. The premium markets are highly attracted to organic and fair-trade certifications. The diversification into flavored and herbal teas, along with government export incentives, supports market growth and global reach.

Turkey Tea Market Trends:

Turkey ranks first in terms of per capita tea consumption, driven by strong cultural traditions and domestic production, particularly in the Rize region. Black tea leads in sales, although specific trends include boosting interest in artisanal and loose-leaf options. Increasing popularity of tea tourism and innovative packaging and blends are adding to local and international appeal and escalating market potential.

Vietnam Tea Market Trends:

Vietnamese production of green, black, and oolong tea is export-oriented and on the expansion. Organic farming practices and certifications further support global competitiveness. Demand within the country for traditional and speciality blends is accelerating. While government supports modernization and smaller producers which contributes to market continuity in growth and diversification.

Top Companies Leading in the Tea Industry

Some of the leading tea market companies include Associated British Foods Plc, Barry's Tea, Taetea Group, Tata Consumer Products Limited (Tata Group), Unilever, among many others.

• In December 2024, Tata Consumer Products Limited (TCPL) partnered with Arkieva to optimize its tea blending and raw material procurement processes, leveraging advanced supply chain planning software to enhance forecasting, cost efficiency, and blend quality.
• In March 2024, Unilever partnered with PepsiCo introduced Pure Leaf Zero Sugar Sweet Tea under their Pepsi Lipton Partnership. Catering to growing demand for sugar-free options, this launch aims to attract health-conscious consumers.

Global Tea Market Segmentation Coverage

• On the basis of the product type, the market has been categorized into black tea, green tea, oolong tea, and others, wherein black tea represent the leading segment. Its strong flavor and variety of applications make it widely consumed both as a standalone beverage and in blends. Health benefits, such as heart health and stress reduction, amplify its popularity, especially in countries with a long history of tea consumption and in emerging markets.
• Based on the packaging, the market is classified into plastic containers, loose tea, paper boards, aluminium tin, tea bags, and others, amongst which paper boards dominates the market. The heightening environmental awareness among the consumers makes them prefer sustainable packaging solutions. Paper boards support all types of tea’s from premium to mass market, which can be personalized in terms of branding. Their strength and light weight make them a practical yet attractive option for manufacturers and consumers alike.
• On the basis of the distribution channel, the market has been categorised into supermarkets/hypermarkets, specialty stores, convenience stores, online, and others. Among these, supermarkets/hypermarkets accounts for the majority of the market share. These outlets attract broad customer bases due to consistent promotion, discounts, and loyalty reward systems. Convenient shopping experience supplemented with a wide variety of teas and brands makes an ideal choice for tea-buying globally.
• Based on the application, the market is bifurcated into residential and commercial, wherein residential represent the leading segment. Consumers demand more tea for relaxation purposes, social gatherings, as well as health benefits, in which both traditional and premium products are sought. Further support for the growth of consuming tea in homes worldwide results from wellness trends and diverse blends specific to individual tastes.

Browse IMARC Related Reports on Tea Market:

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• United States Tea Market Report
   
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