Global Stevia Market Expected to Reach USD 1,478.6 Million by 2033 - IMARC Group

Global Stevia Market Statistics, Outlook and Regional Analysis 2025-2033

The global stevia market size was valued at USD 818.7 Million in 2024, and it is expected to reach USD 1,478.6 Million by 2033, exhibiting a growth rate (CAGR) of 6.73% from 2025 to 2033.

Cleansing and extraction technologies have advanced, producing more flavorful and high-purity stevia products. These developments reduce bitterness and improve flavor, making stevia a common alternative for usage in beverages, snacks, and desserts. For example, Sugar-Free, one of India's market leaders in the sugar replacement category, launched its new variety, Sugar-Free Green, countrywide in February 2024. Made from stevia leaves, it is generally available in two forms, i.e., pellets and powder. 

Moreover, regulatory approvals give food and beverage producers the authority to add stevia to their formulations, which will stimulate the industry in the future. For example, in February 2024, Avansya, a joint venture between dsm-firmenich and Cargill, announced that EverSweet stevia sweetener acquired a good safety opinion from both the UK Food Standards Agency and the European Food Safety Authority. Additionally, consumers prefer purchasing items or services that promote a longer and healthier life. Approximately 70% of consumers in the U.K. and the U.S., as well as 85% in China, stated that they purchased more products of this kind in previous years. These findings were consistent across age groups, suggesting that the growing interest in healthy aging is driven by both the millennial population seeking preventative treatments and older generations looking to increase their life span. For example, as per the Food and Health Survey conducted by the International Food Information Council in December 2023, approximately 1,000 individuals in the U.S. preferred products with zero sugar to reduce or completely avoid their sugar intake.

Global Stevia Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, and others); and the Middle East and Africa (Turkey, Saudi Arabia, Iran, United Arab Emirates, and others). According to the report, Asia Pacific holds the largest share of the market owing to the growing diabetic population and government initiatives promoting minimal sugar intake.

North America Stevia Market Trends:

The industry in North America is being supported by a growing preference for natural and low-calorie sweeteners as health awareness grows and the group of people with obesity and diabetes increases. Key companies such as Coca-Cola and PepsiCo have added stevia-based products to their offerings. Truvia, a prominent stevia brand in the U.S., has gained popularity as customers seek sugar substitutes in beverages, snacks, and baked products while avoiding artificial sweeteners.

Europe Stevia Market Trends:

The market in Europe prioritizes clean-label and organic goods, complying with the region's strict rules and health-conscious base. Companies such as PureCircle and Cargill have created stevia components that adhere to EU natural labeling rules. Furthermore, stevia consumption has increased in beverages such as low-calorie sodas and dairy products. In France, for example, the use of stevia in yogurt and flavored water has increased significantly.

Asia Pacific Stevia Market Trends:

The Asia Pacific region leads the market, driven by a shifting preference for natural sweeteners and an elevating number of health-conscious individuals. Countries like China, India, and Japan are embracing healthier options, fueling the requirement for stevia. For example, in April 2024, QNET India launched a social media campaign called Healthy Living with Natose Stevia. This campaign emphasizes the necessity of reducing sugar consumption and adopting healthier alternatives such as stevia.

Latin America Stevia Market Trends:

Stevia production strengthens in Latin America, owing to its indigenous history in countries such as Paraguay, where it originated. The market here emphasizes local sourcing and incorporating stevia into traditional dishes and beverages. As such, brands, including Grupo Herdez, are gaining traction, as they are unveiling product varieties in different forms across the region.

Middle East and Africa Stevia Market Trends:

The market is developing as people become more aware of diabetes control and natural sugar substitutes in the Middle East and Africa region. Countries like South Africa and the UAE have seen an increase in the production of stevia-based goods. For example, Futurelife launched stevia-sweetened cereals in South Africa. Additionally, support from the government for sugar reduction in GCC nations has promoted the use of stevia in processed foods and beverages.

Top Companies Leading in the Stevia Industry

Some of the leading stevia market companies include Archer-Daniels-Midland Company, Cargill Incorporated, GLG Life Tech Corporation, Guilin Layn Natural Ingredients Corp., Hunan NutraMax Inc., Ingredion Incorporated, Morita Kagaku Kogyo Co. Ltd., Pyure Brands LLC, Sunwin Stevia International Inc, Tate & Lyle PLC, The Real Stevia Company AB, Wisdom Natural Brands, Zhucheng Haotian Pharm Co. Ltd., among many others. For example, in May 2024, Ingredion Incorporated unveiled its new PureCircle brand’s clean taste solubility solution, which is a drop-in stevia sugar substitute.

Global Stevia Market Segmentation Coverage

• Based on the extract type, the market has been classified into powder, liquid, and leaf, wherein powder leads the market. Powdered stevia is becoming a popular choice as it is a natural sweetener with zero calories, which is a healthier alternative to sugar. It appeals to health-conscious consumers, thereby boosting the growth of the market.
• Based on the end use, the market is categorized into beverages, food products, table top sweeteners, pharmaceuticals, and others, amongst which beverages dominate the market. Beverages consist of a wide range of liquid forms, including flavored water, soft drinks, and juices, in which stevia acts as a natural sweetener.

Browse IMARC Related Reports on Stevia Market:

• North America Stevia Market Report
   
• Japan Stevia Market Repor
   
• United States Stevia Market Report