United States Sports and Energy Drinks Market to Reach USD 10.0 Billion by 2033, Propelled by Increasing Participation in Athletic Activities

February 13, 2025 | Food & Beverages

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According to the latest report by IMARC Group, titled "United States Sports and Energy Drinks Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033," the United States sports and energy drinks market size reached USD 7.3 Billion in 2024. Sports drinks are designed to help athletes and active individuals maintain hydration, replace electrolytes like sodium, potassium, and magnesium, lost through sweat, and provide a source of carbohydrates for energy. They contain water, electrolytes, and carbohydrates in the form of sugars or glucose. On the other hand, energy drinks contain stimulants like caffeine, taurine, guarana, or ginseng. They aid in boosting energy, increasing alertness, and enhancing performance. They are consumed by individuals seeking a temporary increase in mental and physical stimulation, such as students, athletes, or those working long hours.

United States Sports and Energy Drinks Market Trends:

The increasing health concerns and rising awareness among people about the nutritional benefits of sports and energy drinks represent one of the key factors augmenting the market growth in the United States. Moreover, the growing participation of individuals in recreational sports, fitness, and athletic activities, is influencing the market positively in the country. In addition, the increasing consumption of sports and energy drinks due to the rising number of gym enthusiasts, fitness centers, and personal trainers is favoring the growth of the market in the country. Apart from this, the growing popularity of outdoor activities, such as hiking, biking, and adventure sports, is catalyzing the demand for sports and energy drinks to provide a convenient source of hydration and energy during outdoor pursuits. Furthermore, product manufacturers operating in the country are introducing vegan, plant-based, and low-sugar variants in multiple flavors to meet the different nutritional requirements of the customers and expand their product portfolio. Looking forward, the market value is projected to reach USD 10.0 Billion by 2033, expanding at a CAGR of 3.6% during 2025-2033.

Market Summary:

Sports Drinks Market:

On the basis of the product type, the market has been categorized into isotonic, hypertonic, and hypotonic. Presently, hypertonic holds the largest market share.
Based on the packaging type, the market has been segregated into bottle (PET/glass), can, and others. Presently, can holds the largest market share.
On the basis of the distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, online, and others. Supermarkets and hypermarkets currently dominate the market.
Region wise, the market has been divided into the Northeast, Midwest, South, and West.

Energy Drinks Market:

Based on the product, the market has been bifurcated into alcoholic and non-alcoholic energy drinks.
On the basis of the type, the market has been divided into non-organic and organic.
Based on the packaging type, the market has been categorized into bottle (PET/glass), can, and others. Presently, can holds the largest market share.
On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, convenience stores, online, and others. Presently, supermarkets and hypermarkets exhibit a clear dominance in the market.
Based on the target consumer, the market has been segmented into teenagers, adults, and geriatric population.
Region wise, the market has been divided into the Northeast, Midwest, South, and West.

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

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United States Sports and Energy Drinks Market to Reach USD 10.0 Billion by 2033, Propelled by Increasing Participation in Athletic Activities

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