Saudi Arabia E Commerce Eyewear Market Expected to Reach USD 1,190.3 Million by 2033 - IMARC Group

Saudi Arabia E Commerce Eyewear Market Statistics, Outlook and Regional Analysis 2025-2033

The Saudi Arabia e commerce eyewear market size was valued at USD 584.1 Million in 2024, and it is expected to reach USD 1,190.3 Million by 2033, exhibiting a growth rate (CAGR) of 8.3% from 2025 to 2033.

Saudi Arabia's e-commerce eyewear market is primarily driven by the increasing internet and smartphone penetration enabling more people to access online shopping platforms conveniently. According to industry reports, in early 2024, Saudi Arabia reported 36.84 million internet users, achieving a penetration rate of 99.0 percent. Social media usage reached 35.10 million, representing 94.3 percent of the population. In line with this, there were 49.89 million active cellular mobile connections, equivalent to 134.1 percent of the total population, highlighting the country's extensive digital engagement. This shift aligns with the broader digital transformation initiatives under Saudi Vision 2030, which aim to boost the non-oil economy and encourage modern retail solutions. The younger population, which makes up a substantial portion of the demographic, is driving the demand for fashion-forward and customizable eyewear products that reflect personal style. Brands are leveraging virtual try on technologies that use augmented reality (AR) to offer consumers a seamless shopping experience. This allows shoppers to visualize the look and fit of eyewear before purchasing, increasing confidence and boosting conversion rates.

The expansion of established eyewear brands into Saudi Arabia is also driving the growth of the e-commerce eyewear market. For instance, in January 2024, Lenskart opened its largest flagship store in the Middle East at Park Avenue Mall, Riyadh, marking its third location in the city. The store aims to enhance customer experiences with a wide range of eyewear products in a stylish setting. In line with this, brands are partnering with regional online marketplaces to expand their reach and leverage digital infrastructure. Sustainability is gaining importance, as consumers prefer eco-friendly eyewear. Companies are responding by offering recyclable or biodegradable frames. Overall, the market is set for continued growth mainly driven by technology, the rising demand for health focused solutions, and rapidly changing fashion trends.

Saudi Arabia E Commerce Eyewear Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Northern and Central Region Saudi Arabia E Commerce Eyewear Market Trends:

Key trends in the Northern and Central Regions of Saudi Arabia’s ecommerce eyewear market include the rising demand for tech enabled shopping experiences like virtual try-ons mainly driven by a young, digitally active population. In line with this, there is a growing interest in blue light blocking and prescription eyewear due to increased screen time and health-conscious consumer behavior.

Western Region Saudi Arabia E Commerce Eyewear Market Trends:

The Western Region of Saudi Arabia's e-commerce eyewear market is witnessing growth driven by increased digital adoption and consumer interest in fashion-forward eyewear. Virtual try-on technology and blue light-blocking lenses are gaining popularity as consumers prioritize convenience and eye health. Additionally, sustainability trends are influencing preferences toward eco-friendly eyewear options.

Eastern Region Saudi Arabia E Commerce Eyewear Market Trends:

The Eastern Region of Saudi Arabia's e-commerce eyewear market is seeing a surge in demand for stylish, tech-integrated eyewear solutions. Key trends include the adoption of virtual try-on technology, a focus on blue light-blocking glasses due to increased screen time, and a shift towards eco-friendly and sustainable eyewear products appealing to conscious consumers.

Southern Region Saudi Arabia E Commerce Eyewear Market Trends:

The southern region of Saudi Arabia's e-commerce eyewear market is witnessing a trend towards increased adoption of digital platforms, driven by improved internet connectivity and growing smartphone use. Consumers are favoring tech-enabled features like virtual try-ons, while demand for blue light-blocking and prescription eyewear is also on the rise, reflecting health-conscious shopping habits.

Top Companies Leading in the Saudi Arabia E Commerce Eyewear Industry

Key market players in Saudi Arabia's e-commerce eyewear market are focusing on expanding their digital presence and enhancing customer experience through technology-driven solutions. Additionally, these players are diversifying their product portfolios to include blue light-blocking lenses, prescription eyewear, and fashionable frames. Strategic partnerships with local and regional online platforms are also being established to broaden market reach and streamline logistics for faster delivery services. In line with this, in September 2024, Gulf eyewear companies Magrabi and Rivoli announced their merger to form the 'Magrabi-Rivoli Enterprise,' creating one of the largest eyewear retail businesses in the Middle East with over 290 locations across seven countries. Such strategic mergers and collaborations are aimed at enhancing market presence, streamlining operations, and expanding product and service offerings to better meet consumer demands in the region.

Saudi Arabia E Commerce Eyewear Market Segmentation Coverage

• On the basis of the product category, the market has been categorized into spectacles, sunglasses, contact lenses, and others. The demand for spectacles is on the rise due to increased vision correction needs and the ease of purchasing prescription glasses online. Sunglasses are popular for fashion and essential for protection against strong sunlight, boosting their online sales in the sunny climate of Saudi Arabia. Contact lenses are favored for their convenience and aesthetic versatility, with e-commerce platforms offering a wide range of options to meet consumer preferences.
• Based on the end user, the market is classified into men, women, and unisex. The men's segment is experiencing a significant growth due to the rising awareness of eye health and a preference for stylish and functional eyewear. Online platforms cater to this demand by offering diverse styles and easy access to prescription and non-prescription options. Women are driving demand for fashionable and customizable eyewear that suits various occasions. The convenience of ecommerce allows them to explore a wide range of products from prescription glasses to trendy sunglasses boosting this segment's online sales. The unisex category appeals to consumers seeking versatile eyewear options that cater to different tastes and needs. This trend is supported by the availability of gender-neutral designs that focus on functionality and modern aesthetics, enhancing their popularity in the online market.