世界の広告市場は2033年までに9,950億米ドルに到達、デジタルメディアの普及が後押し

December 02, 2024

IMARCグループの最新レポートによると、そのタイトルは以下の通り;広告市場レポート:タイプ別(テレビ、印刷物(新聞・雑誌)、ラジオ、屋外、インターネット(検索、ディスプレイ、クラシファイド、ビデオ)、モバイル、映画館)、地域別2025-2033,”その世界広告市場サイズは、2024年には6,768億米ドルに達する。広告は、特定の組織が提供するものの価値を伝え、消費者の行動に影響を与える上で極めて重要な役割を果たす。また、新製品や新サービスを発見したり、今後開催される様々なイベントを知るためにも利用される。一方、それは広告主が新しい、エキサイティングな、または有用な情報を発表し、自社の製品やサービスについて消費者を教育するのに役立ちます。広告の目的には、ブランド名の構築、売上の増加、需要とエンゲージメントの創出、消費者基盤の拡大などがある。近年、広告主は、いつでもどこからでも個人にリーチできる媒体としてのモバイル機器の可能性に気づいている。その結果、広告は印刷物、テレビ、ラジオなどの伝統的なメディアから、ディスプレイ広告、ペイパークリック広告、ソーシャルメディア広告などのオンライン活動を含むデジタル広告へと進化している。

世界の広告市場動向:

世界中でメディアやエンターテインメント産業が急速に拡大した結果、広告への支出は着実に増加している。消費者はインターネットに簡単にアクセスできるようになり、新聞、雑誌、テレビ、ラジオ、ビデオゲームを購読し、映画館に足を運ぶようになった。最近では、インターネット利用者の増加や、スマートフォン、ノートパソコン、タブレットなどの電子機器の利用率の上昇により、デジタル広告の範囲が広がっている。その結果、さまざまな広告代理店がデジタル・プラットフォームに投資するようになり、市場成長にプラスの影響を与えている。さらに、技術の進歩は、クラウド広告やその他の強化された広告ビジネスモデルの進化につながっている。これらの要因から、市場規模は2033年までに9,950億ドルに達すると予測され、予測期間(2025-2033年)のCAGRは4.4%である。

市場の概要

  • 種類別に見ると、テレビ広告、印刷広告、ラジオ広告、屋外広告、インターネット広告、モバイル広告、映画館広告に分類される。中でも、テレビ広告分野が市場シェア全体の大半を占めている。これは、広告の好ましいモードの一つとなっているテレビの普及に起因することができる。
  • 中でも北米が市場シェアの大半を占める
  • 市場の競争環境については、WPP Group PLC、Omnicom Group, Inc.、Publicis Groupe、Interpublic Group of Companies, Inc.、Dentsu Inc.などの主要企業が調査を行っている。


私たちについて

IMARC グループは、経営戦略と市場調査を世界中で提供する市場調査のリーディングカンパニーです。あらゆる分野・地域のクライアントと提携し、最も価値の高い機会を特定し、最も重要な課題に取り組み、ビジネスを変革します。

IMARC’の情報製品には、製薬、産業、ハイテク組織のビジネスリーダー向けの主要な市場、科学、経済、技術開発が含まれています。バイオテクノロジー、先端材料、製薬、食品・飲料、旅行・観光、ナノテクノロジー、新規加工法などの市場予測や産業分析は、IMARCの専門分野です。

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Eメール: sales@imarcgroup.com
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世界の広告市場は2033年までに9,950億米ドルに到達、デジタルメディアの普及が後押し
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