Global Pet Shampoo Market Expected to Reach USD 1,030.9 Million by 2033 - IMARC Group

Global Pet Shampoo Market Statistics, Outlook and Regional Analysis 2025-2033

The global pet shampoo market size was valued at USD 631.8 Million in 2024, and it is expected to reach USD 1,030.9 Million by 2033, exhibiting a growth rate (CAGR) of 5.56% from 2025 to 2033.

The global pet shampoo market is experiencing significant growth, driven by increasing pet ownership and the rising trend of pet humanization. As individuals and families bring pets into their homes, there is a growing emphasis on the well-being and hygiene of these animals. The health-related benefits of maintaining regular grooming have increased awareness among pet owners. These benefits include use of specialized shampoos that prevent skin conditions, parasites, and infections in the pet. This growth has been triggered by high disposable income worldwide, wherein consumers can afford to channel resources towards premium products for pet care. The rise of allergies and skin sensitivities in pets which has generated demand for natural and hypoallergenic shampoos. These products appeal to a market that increasingly values sustainability and safety, propelling demand for innovative, eco-friendly, and chemical-free formulations. For example, In January 2024, WAGS launched Puppy & Dog Shampoo, a baby powder-scented, chemical-free grooming solution enriched with aloe vera and hyaluronic acid, designed for sensitive skin and odor removal. Furthermore, the role of e-commerce has also been pivotal, as online platforms provide easy access to a wide range of products, enabling consumers to explore and select shampoos tailored to their pets' specific needs.

The market is also benefiting from advancements in product formulations and the development of multifunctional shampoos that cater to diverse pet needs. Companies are introducing shampoos enriched with vitamins, essential oils, and other nourishing ingredients that offer benefits such as improved coat texture, flea and tick prevention, and calming effects. For instance, in November 2024, LolaVie launched Puppy Love Dog Shampoo, featuring pH-balanced coconut, probiotic peptides, and colloidal oats to nourish coats, soothe sensitive skin, and offer a refreshing citrus-herbal fragrance. Moreover, this diversification meets the demands of pet owners who seek all-in-one solutions, simplifying their grooming routines while ensuring their pets’ health. The influence of celebrity endorsements and social media marketing campaigns has further enhanced consumer interest, driving purchases of premium and boutique pet shampoo brands. Additionally, the rising frequency of pet shows, competitions, and grooming events has boosted awareness about specialized grooming products, elevating the importance of high-quality shampoos. Regulatory support in key regions promoting animal care and stricter hygiene standards for pets is another driver encouraging the adoption of these products. Collectively, these factors are creating a dynamic market environment, where innovation, consumer awareness, and cultural shifts are working in tandem to expand the global pet shampoo market.

Global Pet Shampoo Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share on account of high pet ownership and demand for premium grooming products.

North America Pet Shampoo Market Trends:

North America dominates the pet shampoo market due to the high prevalence of pet ownership and the increasing emphasis on pet hygiene. Consumers in the region are showing a preference for premium grooming products, including natural and hypoallergenic formulations, driven by rising awareness of pet health and wellness. For example, In November 2024, Paris Hilton launched her vegan, vet-recommended pet grooming line, offering paraben-free, sulfate-free shampoos, odor sprays, and treatments in signature scents like Lavender and Cucumber Melon. Additionally, the growing trend of pet humanization has further boosted demand for specialized shampoos, as owners treat their pets as their own family members. E-commerce platforms are contributing significantly by offering a diverse range of options tailored to various pet needs. Furthermore, frequent pet grooming events and competitions in the region are amplifying the importance of high-quality pet care products, solidifying North America's position as the largest market for pet shampoos.

Asia-Pacific Pet Shampoo Market Trends:

The Asia-Pacific market is growing due to pets being owned, especially within the urban population, along with higher disposable incomes. Greater awareness about pet hygiene and health is amplifying the demand for specialized shampoos-natural and medicated products, respectively. Countries, such as China and India are experiencing rapidly emerging e-commerce, facilitating higher accessibility of pet care products. Cultural changes and generalization of pets are promoting more growth in the markets.

Europe Pet Shampoo Market Trends:

A strong emphasis on the welfare of animals and raised awareness of pet grooming standards make the European market highly appealing. Consumers, being conscious of sustainability and pet safety concerns, tend to opt for premium, eco-friendly, and organic shampoos. Pet care events and exhibitions also amplify the market share of high-quality pet grooming products. Established firms that manufacture pet products escalate the demand for the overall market.

Latin America Pet Shampoo Market Trends:

The Latin American market is fueled by accelerating pet adoptions and growing middle classes that are wanting to spend money on pet care. Heightening awareness concerning the health of pets in general, including skin-related conditions, has led to the surge in medicated shampoos. There are expanding e-commerce platforms and pet specialty stores, providing better accessibility to grooming products. The impact of international brands and targeted marketing campaigns across the region further fuels growth.

Middle East and Africa Pet Shampoo Market Trends:

The Middle East and Africa market is developing due to the rising rate of pet adoption among prosperous households and growing concern of pet hygiene. Consumers have started to gradually shift toward premium and imported shampoos due to the lack of local manufacturing. Urbanization and the development of the e-commerce platforms are providing better access to grooming products. Awareness campaigns and pet-friendly policies are also helping in the market expansion in this region.

Top Companies Leading in the Pet Shampoo Industry

Some of the leading pet shampoo market companies include 4-Legger, Compana Pet Brands, Earthwhile Endeavors Inc., Groomer's Choice, Himalaya Wellness Company, Logic Product Group LLC, Petco Health and Wellness Company Inc., SynergyLabs LLC, Wahl Clipper Corporation, among many others.

• In October 2024, Groomer’s Choice launched Crown Coat, a premium coat care line featuring long-lasting fragrances. The collection includes shampoos, conditioners, and colognes, developed with groomer feedback to enhance pet grooming routines.

Global Pet Shampoo Market Segmentation Coverage

• On the basis of the animal, the market has been categorized into dog, cat, and others, wherein dog represent the leading segment. The extensive popularity of dogs as household pets and their greater grooming needs compared to other animals. Dog owners are likely to invest in specialized shampoos for skin conditions, coat maintenance, and parasite control. Additionally, the growing trend of premium and organic grooming products for dogs further strengthens this segment’s dominance in the market.
• Based on the application, the market is bifurcated into household and commercial, amongst which commercial dominates the market. Grooming Saloons, pet care centers and veterinary clinics have multiplied and have raised manifolds in numbers. They use shampooing agents in larger quantities to be able to give professional grooming services to animals, along with medicated and therapeutic ones. A growing trend in awareness regarding hygiene standards of the pet, combined with that of grooming competitions and shows have also resulted in commercial application garnering significant market shares.
• On the basis of the distribution channel, the market has been divided into offline and online. Among these, offline accounts for the majority of the market share. The preference for physical stores, including pet specialty shops, supermarkets, and veterinary clinics, where consumers can access expert advice. These channels allow customers to evaluate products firsthand and ensure immediate availability. The established presence of retail networks and the trust associated with in-person purchases further support the dominance of offline distribution in the pet shampoo market.