Global Party Supplies Market to Grow at 6.6% During 2025-2033, Reaching USD 27.0 Billion by 2033

The global party supplies market size was valued at USD 15.2 Billion in 2024, and it is expected to reach USD 27.0 Billion by 2033, exhibiting a growth rate (CAGR) of 6.6% from 2025 to 2033.

The rising interest of people in hosting themed parties for various celebrations, such as birthdays, weddings, baby showers, and corporate events, is one of the major factors bolstering the market growth. Themed events require a range of specialized supplies to match the chosen theme that, includes unique decorations, props, invitation cards, tailored tableware, and costumes, boosting the demand for diverse party supplies. Along with this, the heightened focus of brands on offering these supplies to their various customer bases is enhancing the market growth. For instance, in October 2024, the Andrew Gold estate partnered with American Greetings to release a SPOOKY SCARY SKELETONS ECARD based on Andrew Gold’s viral song by the same name for Halloween. Additionally, the increasing disposable incomes across many regions that allow people to spend more on entertainment and celebrations is fostering the market growth. For instance, the per capita disposable income of Indian citizens grew 8% in the year 2024 and 13.3% in the year 2023. This leads to increased living standards, encouraging individuals to allocate part of their budget to organize and host parties and gatherings.

Furthermore, the rising availability of party supplies through online channels, making it easier for consumers to access a variety of products without leaving their homes, is bolstering the market growth. These platforms offer convenience, a wider selection, and better prices compared to brick-and-mortar stores. The e-commerce industry in the United States is expected to reach US$ 2,083.97 billion by 2032. This indicates that an increasing number of people will shift to online platforms for purchasing items, including party supplies. Apart from this, the growing influence of social media on people is also contributing to the growth of the market. The United States hosted 239.0 million social media users in January 2024, equating to 70.1 percent of the total population. The increased usage of social media leads to the emergence of several platforms that provide a constant stream of ideas for decorations, themes, and event set-ups. This visual inspiration encourages consumers to replicate the online content, driving the demand for party supplies that match current trends.

Global Party Supplies Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share on account of the increasing disposable income of consumers, presence of well-established suppliers, and the strong culture of celebrations.

North America Party Supplies Market Trends:

North America represented the largest share of the party supplies market, driven by the region's high disposable income, a strong culture of celebrations, and advanced retail infrastructure. As per industry reports, the personal income of US citizens increased by $71.6 billion (0.3 percent at a monthly rate) in September 2024. Additionally, disposable personal income (DPI) also increased by $57.4 billion (0.3 percent). This hike in income has encouraged individuals to indulge in events such as birthdays, weddings, and holiday gatherings. Moreover, the rising influence of social media trends and the availability of a wide range of supplies through e-commerce channels is boosting the market growth.

Asia-Pacific Party Supplies Market Trends:

Asia Pacific is experiencing rapid growth in the party supplies market due to rising disposable incomes and the growing influence of Western celebrations. Along with this, the increasing number of social events and gatherings that lead to a greater demand for party supplies is catalyzing the market growth. Furthermore, the expanding middle class and the proliferation of e-commerce platforms that make party supplies more accessible are fueling the market growth.

Europe Party Supplies Market Trends:

Europe represents a significant market segment, driven by its tradition of festive gatherings and a strong social culture. Moreover, the rising popularity of events such as weddings, Christmas, and national festivals is contributing to the market growth. Besides this, the region’s mature retail sector, combined with a growing preference for eco-friendly and high-quality supplies, is supporting the market growth.

Latin America Party Supplies Market Trends:

In Latin America, the party supplies market is supported by a strong tradition of vibrant celebrations and cultural events. Along with this, the consistent demand for party supplies due to events like Carnival, birthdays, and other social gatherings is favoring the market growth. Moreover, the growing urban population and the spread of e-commerce that makes these products more accessible are bolstering the market growth.

Middle East and Africa Party Supplies Market Trends:

The party supplies market in the Middle East and Africa is growing steadily, driven by cultural celebrations and a younger population that embraces social gatherings. Moreover, the increasing popularity of events such as weddings, religious festivals, and milestone celebrations that create a consistent demand for party supplies is fostering the market growth.

Top Companies Leading in the Party Supplies Industry

Some of the leading party supplies market companies include American Greetings Corporation, ArtisanoDesigns, Hallmark Cards Inc., Huhtamäki Oyj, Martha Stewart Living Omnimedia Inc. (Marquee Brands), MyBirthdaySupplies.in, Oriental Trading Company (Berkshire Hathaway Inc.), Party City Holdco Inc., Pioneer Worldwide, Shutterfly LLC, Unique Industries Inc., among many others.

In September 2024, Hallmark partnered with Office Depot to offer its iconic collection of greeting cards, stationery, and gift wrap to complement Office Depot’s expanding party supply selection in more than 885 stores across the United States.

Global Party Supplies Market Segmentation Coverage

• On the basis of the product type, the market has been categorized into balloons, banners, pinatas, games, home decor, tableware/disposables, and others, wherein tableware/disposables represent the leading segment. They are widely used due to their convenience and time-saving benefits, particularly for large gatherings where cleaning and maintenance are concerns. Moreover, their affordability and single-use nature make them popular for personal and professional events.
• Based on the application, the market is bifurcated into commercial use and domestic use, amongst which domestic use dominates the market, as households frequently host parties for birthdays, holidays, and celebrations. Along with this, the ongoing trend of at-home themed gatherings, making home parties a primary application for such products, is fueling the market growth.
• On the basis of the distribution channel, the market has been divided into supermarkets and hypermarkets, convenience stores, specialized stores, online stores, and others. Among these, supermarkets and hypermarkets account for the majority of the market share, as they offer a one-stop solution that provide a wide variety of party supplies at competitive prices. Moreover, their accessibility and the ability to physically browse items attract customers who are looking for convenience and immediate purchase options.