Top 7 Pan Masala Manufacturers and Brands in India

The India pan masala market size reached INR 44,973.0 Crore in 2023. The market is primarily driven by the rising disposable income levels of consumers. In addition, the easy product availability on e-commerce platforms represents another major growth-inducing factor. Besides this, the increasing number of retail shops, convenience stores, and supermarkets selling pan masala is also contributing to market growth. Moreover, the rising availability of various raw materials in the country required for manufacturing pan masala is expected to propel the market growth in the coming years.   

As per the analysis by IMARC Group, the top pan masala companies are launching herbal pan masala containing vitamin C, which provides a relaxing effect to the mind and helps cure insomnia and eliminate free radicals from the body. They are also introducing sugar-free pan masala for diabetic individuals. Besides this, several leading market players are adopting advertising campaigns and investing in celebrity endorsements to extend their consumer base. They are also using high-quality packaging to enhance the overall outlook of the product. Moreover, key players are also producing innovative flavored pan masala in chocolate, gulkand, silver-coated cardamom, betel nuts, and coconut variants. Looking forward, IMARC Group expects the market to reach INR 62,067.7 Crore by 2032, exhibiting a growth rate (CAGR) of 3.8% during 2024-2032.

Learn about opportunities, challenges, and trends in the pan masala in India Manufacturing market with IMARC’s market research report. Try a free sample today!

List of Top Companies Operating in Pan Masala in India Maker Manufacturing Industry Worldwide

The India pan masala market has several major players, including Dinesh Pouches Private Limited, DS Group, Manikchand Group, Pan Bahar Products Private Limited, Pan Parag India Limited, Red Rose Group of Companies, and Shikhar Group. More information about these companies has been provided below. 

1. Dinesh Pouches Private Limited

Dinesh Pouches Private Limited is one of the leading companies in the tobacco industry. It is well known for its flagship product "2100" which was launched in the year 1993 by Late Shri Jagannath Ji Malani. The company offers pan masala containing a blend of betelnuts, cardamom seeds, Kesar, kewda, sandalwood oil, lime, catechu, ruh khus, katha and natural perfumes. At present, the company has wide presence in the domestic markets of Rajasthan and Gujarat, with customers and distributors in other parts of India.

2. DS Group

DS Group is a conglomerate that operates in several business sectors, including tobacco, confectionery, agro forestry, and hospitality. The company was founded by Dharampal Satyapal and has since grown into a well-known brand in India. In the tobacco industry, DS Group is known for its premium tobacco brand, Pass Pass, Tulsi, and Rajnigandha, which offers a range of chewing tobacco, pan masala, and mouth fresheners. In the confectionery sector, the company produces popular brands like "Pulse," "Chingles," and "Catch." In addition, DS Group is involved in agro-forestry and hospitality industry, with its luxury hotel chain called "The Manu Maharani." Presently, the company has a presence in over 40 countries and employs more than 10,000 people worldwide.

3. Manikchand Group

Manikchand Group operates in several business sectors, including tobacco, mouth fresheners, and real estate. The company was founded by Rasiklal Manikchand Dhariwal and is known for its popular chewing tobacco and pan masala brands, including Manikchand, Gulab, and RMD. The company also produces a range of mouth fresheners under the "Kamla Pasand" and "Chatak" brands. Manikchand Group has also diversified into real estate and infrastructure development, with a focus on commercial and residential projects in major cities across India. The company has also established a charitable trust called "Manikchand Dhariwal Foundation," which supports various social causes such as education, healthcare, and rural development.

4. Pan Bahar Products Private Limited

Pan Bahar Products Private Limited primarily operates in the FMCG industry. It is engaged in the manufacturing and marketing of mouth fresheners, pan masala, and gutkha. The company's flagship product is Pan Bahar, which is a brand of pan masala. Presently, Pan Bahar has a strong foothold in the market, with one of the largest pan masala brand portfolios like Pan Bahar Crystal, Dilruba, Pan Bahar, Bahar, Begum, Natkhat and Wah, Bahubali, and Bahar Select.

5. Pan Parag India Limited

Pan Parag India Limited operates in the FMCG industry and is engaged in the manufacturing and marketing of pan masala, gutkha, and mouth fresheners. The company's product portfolio includes Parag Zarda, its flagship product Pan Parag, Parag 1000, Parag Mukhwas, and Parag Chatni. At present, the company has a wide distribution network, and its products are available across India. It also exports its products to various countries, including the United States, the United Kingdom, Canada, and Australia, among others.

6.Red Rose Group of Companies

The Red Rose group was established as RED ROSE TOBACCO- the parent company, as a small tobacco manufacturing and sales unit. However, the company has become a well-diversified group with various divisions which includes the Pan Masala division represented by Red Rose Pan Masala And Unique Pan Masala companies. These companies operate through a network of super stockiest and distributors and are present in around 400000 outlets. Their product portfolio includes Boss Zafrani Pan Masala, Boss Pan Masala, Pehla Nasha Pan Masala, RR 1000 Pan Masala, RR Gold Pan Masala and RR Premium Pan Masala. Currently, the company operates in the states of Andhra Pradesh, Telangana, Karnataka and Maharastra.

7. Shikhar Group

Shikhar Group is a leading FMCG organization with a balanced footprint, domestically and internationally. It is engaged in the production, selling and marketing of pan masalas such as Shikhar 1000, Tansen Blues, Shikhar Maharaja Pack. The company adopts production methods that adhere to strict quality specifications and cutting-edge technology. At present, Shikhar is present in India and is extending its operation to neighboring countries such as Gulf countries, Singapore, Malaysia, Thailand and Africa

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